Did Google just hint at an authority profile?  

A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update. Please visit Search Engine Land for the full article.

what do you think? 2020-09-21 03:33:12

Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites  

How to optimize the work you've been doing year-round and what to avoid ahead of the most profitable time of the year. Please visit Search Engine Land for the full article.

what do you think? 2020-09-19 01:34:43

Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?  

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. Please visit Search Engine Land for the full article.

what do you think? 2020-09-18 15:09:01

A new era has arrived in local search: Google's Local Trust Pack  

The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for. Please visit Search Engine Land for the full article.

what do you think? 2020-09-18 10:57:03

This decade's most important marketing question: What data rights do advertisers possess?  

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation. Please visit Search Engine Land for the full article.

what do you think? 2020-09-17 14:49:39

SMX is Coming to You in December 2020: Be a Part of it!  

Interested in speaking at SMX? Now's the time to submit your session idea. Please visit Search Engine Land for the full article.

what do you think? 2020-09-17 13:54:07

GoogleBot to soon crawl over HTTP/2  

While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage. Please visit Search Engine Land for the full article.

what do you think? 2020-09-17 13:50:54

Facebook Business Suite is a new cross-app management tool for SMBs  

Seeks to bring simplicity and centralized control to content management on Facebook and Instagram. Please visit Search Engine Land for the full article.

what do you think? 2020-09-17 08:36:20

How much does Google's new search term filtering affect ad spend transparency? Here's how to find out  

This script will show you the daily percentage of clicks going to search terms that Google doesn’t report. Please visit Search Engine Land for the full article.

what do you think? 2020-09-16 06:37:58

Google boosting visibility of 'nearby' product inventory with new Shopping features  

Responding to changing consumer behavior, Google starts emphasizing BOPIS Please visit Search Engine Land for the full article.

what do you think? 2020-09-16 05:21:54

Google custom audiences, the combo of custom affinity and custom intent audiences, now live  

How custom audiences work for Display, Discovery, Gmail and YouTube campaigns. Please visit Search Engine Land for the full article.

what do you think? 2020-09-15 08:48:05

Keywords in generic top-level domains won't help you rank better  

Here's how Google treats every type of TLD. Please visit Search Engine Land for the full article.

what do you think? 2020-09-15 03:58:24

Join us online for Search Marketing Expo, December 8-9  

The site is up and registration is open! Book your pass now to secure the lowest rates! Please visit Search Engine Land for the full article.

what do you think? 2020-09-15 01:54:28

Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy  

Email marketing remains one of the most important marketing channels for both B2B and B2C. Please visit Search Engine Land for the full article.

what do you think? 2020-09-14 15:49:29

More Google Search bugs: Top stories indexing snag, coverage report delays  

Google had yet another indexing issue and the search coverage report in Search Console is very delayed. Please visit Search Engine Land for the full article.

what do you think? 2020-09-14 15:08:54

How to earn your place in Google's index in 2020  

The four distinct types of indexing problems and how to identify them. Please visit Search Engine Land for the full article.

what do you think? 2020-09-14 10:23:13

Apple IDFA consent: Roughly 60% of consumers open to allowing tracking  

With the right incentives, iOS users might be willing to share data. Please visit Search Engine Land for the full article.

what do you think? 2020-09-12 01:36:52

Nominations now open: Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing  

You may nominate as many organizations or individuals as you feel deserve the recognition. Please visit Search Engine Land for the full article.

what do you think? 2020-09-11 15:33:57

Google now uses BERT to match stories with fact checks  

Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more. Please visit Search Engine Land for the full article.

what do you think? 2020-09-10 16:04:19

Local businesses can highlight COVID-19 'health & safety' measures with Google My Business  

The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations. Please visit Search Engine Land for the full article.

what do you think? 2020-09-10 12:37:57

How content consolidation can help boost your rankings  

Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience. Please visit Search Engine Land for the full article.

what do you think? 2020-09-10 07:59:48

RSAs: Are they living up to the promise? It depends  

Marketers weigh in on what they’re seeing from responsive search ads as Google tests making them the default search format. Please visit Search Engine Land for the full article.

what do you think? 2020-09-10 01:38:37

Google says you can recover from core updates without a new core update  

Unlike the old Panda or Penguin updates, Google core updates get refreshed data regularly. Please visit Search Engine Land for the full article.

what do you think? 2020-09-09 14:33:57

InMarket buys NinthDecimal to compete with Foursquare more effectively  

The company is positioning itself as an “omnichannel” rather than “location” marketing platform. Please visit Search Engine Land for the full article.

what do you think? 2020-09-09 01:10:41

Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content  

He also went on the record on if SEO is harder than PPC. Please visit Search Engine Land for the full article.

what do you think? 2020-09-08 11:57:48

Next on Live with Search Engine Land: The SEO gender gap and how to close it  

Join us Friday for a discussion on the impact of gender imbalance and how agencies, in-house teams and consultants can help affect change. Please visit Search Engine Land for the full article.

what do you think? 2020-09-08 11:37:06

Bing's new robots.txt tester can help SEOs identify crawling issues  

The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly. Please visit Search Engine Land for the full article.

what do you think? 2020-09-04 11:39:07

A Corona Xmas: Why physical stores will power online shopping this holiday season  

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store Please visit Search Engine Land for the full article.

what do you think? 2020-09-04 09:30:49

Confused by Facebook's Limited Data Use for CCPA? You're not alone  

How to respect user choice and still market in California effectively. Please visit Search Engine Land for the full article.

what do you think? 2020-09-04 08:50:39

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting  

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Please visit Search Engine Land for the full article.

what do you think? 2020-09-04 06:39:55

Next on MarTech Live: A look at agile marketing  

A look at agile marketing from the ground up, including tips on adopting an agile strategy. Please visit Search Engine Land for the full article.

what do you think? 2020-09-03 11:26:04

Google's search terms move will make millions in ad spend invisible to advertisers  

The change removes visibility into more than 20% of search terms, one agency finds. Please visit Search Engine Land for the full article.

what do you think? 2020-09-03 03:01:40

How are you feeling about attending in-person events in 2021? Answer our short survey  

As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is. Please visit Search Engine Land for the full article.

what do you think? 2020-09-03 02:25:52

LinkedIn lets Page owners view, sort, learn more about their followers  

Pages also now have an ‘Events’ tab for to feature their (virtual) events. Please visit Search Engine Land for the full article.

what do you think? 2020-09-02 12:18:25

Google Ads to limit Search Terms reporting, citing privacy  

The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for. Please visit Search Engine Land for the full article.

what do you think? 2020-09-02 09:31:04

Traditional media suffer as digital ad spend grows in 2020 forecast shows  

Paid search and social are the big winners of shifting budgets. Please visit Search Engine Land for the full article.

what do you think? 2020-09-02 05:26:22

Apple Ratings is coming to iOS 14, how disruptive will it be?  

The company may use device location to ensure review integrity. Please visit Search Engine Land for the full article.

what do you think? 2020-09-01 05:56:49

Google Merchant Promotions will be approved faster this holiday, Google says  

Google also announced pre-holiday updates for Local campaigns. Please visit Search Engine Land for the full article.

what do you think? 2020-09-01 05:51:32

Advertisers to absorb Google's digital services taxes in UK, Austria, Turkey  

What to consider before Google starts passing the taxes onto advertisers in November. Please visit Search Engine Land for the full article.

what do you think? 2020-09-01 04:52:46

Voice SEO: Different tactics required for Google Assistant, Siri and Alexa  

Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms. Please visit Search Engine Land for the full article.

what do you think? 2020-09-01 02:47:43

Google officially launches 'licensable' image label and filter in Image search  

The badge is powered by structured data and part of an effort to help photographers get paid for their images. Please visit Search Engine Land for the full article.

what do you think? 2020-08-31 14:51:39

Video: Search veteran Kevin Lee on why digital PR is key for SEO  

Some call it barnacle SEO and it differs from online reputation management. Please visit Search Engine Land for the full article.

what do you think? 2020-08-31 11:29:22

Is Google prepping to phase out ETAs?  

Some users aren’t seeing the Text ad creation option in their Google Ads Search campaigns. Please visit Search Engine Land for the full article.

what do you think? 2020-08-28 14:21:03

Is Apple getting real about search and about to take on Google?  

Multiple indicators suggest Apple may be stepping up its search efforts. Please visit Search Engine Land for the full article.

what do you think? 2020-08-27 14:12:16

See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports  

How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic. Please visit Search Engine Land for the full article.

what do you think? 2020-08-27 13:31:06

Home activities structured data now supported by Google Search  

Google just added new search development documents for this structured data type. Please visit Search Engine Land for the full article.

what do you think? 2020-08-27 12:06:06

The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08  

The findings come from an analysis of 2.4 million local listings in over 30 business categories. Please visit Search Engine Land for the full article.

what do you think? 2020-08-27 01:03:04

Bing considers page quality before indexing  

Bing does not want to index and show search results for low quality, spammy or manipulative content. Please visit Search Engine Land for the full article.

what do you think? 2020-08-26 15:15:22

Call analytics: How they can drive down costs and improve search conversions  

With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone. Please visit Search Engine Land for the full article.

what do you think? 2020-08-26 08:05:50

Google tests reporting security issue false positives in Search Console  

This should help sites that were mistakenly removed from Google search rectify the issue sooner. Please visit Search Engine Land for the full article.

what do you think? 2020-08-26 07:13:49

Back to school looks very different this year  

For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more. Please visit Search Engine Land for the full article.

what do you think? 2020-08-26 06:24:56

Google's new AdSense Reports page makes it easier to toggle and visualize data  

Google is also limiting reporting data to the last three years. Please visit Search Engine Land for the full article.

what do you think? 2020-08-25 14:07:58

A deeper dive into more of the Bing Search ranking factors  

Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch. Please visit Search Engine Land for the full article.

what do you think? 2020-08-25 08:34:21

2020 Google paid search trends that have nothing to do with the pandemic  

With close variant taking the place of broad match, limiting keywords isn’t enough for keeping query-to-keyword matches tight. Please visit Search Engine Land for the full article.

what do you think? 2020-08-25 06:44:50

Early bird ends this Friday for the 2020 Search Engine Land Awards  

Enter before Friday 8/28 at 11:59pm PST for our lowest rates. Final deadline Friday September 4th! Please visit Search Engine Land for the full article.

what do you think? 2020-08-24 08:52:48

Video: Pam Auugst on SEO automation & XML sitemaps  

How automation can be a win for agencies and clients, and why sitemaps aren’t set-it-and-forget-it. Please visit Search Engine Land for the full article.

what do you think? 2020-08-24 07:49:52

More than 70% of SEOs in the U.S. are men, make more than female colleagues  

Men were also charging nearly 67% more than women for project work. Please visit Search Engine Land for the full article.

what do you think? 2020-08-24 07:02:55

SEO horror stories: Here's what not to do  

These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization. Please visit Search Engine Land for the full article.

what do you think? 2020-08-24 01:38:04

Foursquare becomes first company to receive MRC location-data accreditation  

New certification will soon become a must-have third party approval. Please visit Search Engine Land for the full article.

what do you think? 2020-08-21 05:16:34

Google to launch 'enhanced news storytelling' project with licensed content  

But aggressive government intervention in Australia threatens Google’s voluntary licensing strategy. Please visit Search Engine Land for the full article.

what do you think? 2020-08-20 06:35:49

Power SEO Friendly Markup With HTML5, CSS3, And Javascript  

Live with Search Engine Land: SEO Developers tackle server side rendering (SSR) with lively discussion around communicating technical SEO with developers. Please visit Search Engine Land for the full article.

what do you think? 2020-08-20 06:15:12

Bing uses user engagement metrics for ranking websites in search  

But Bing looks at these signals in a holistic manner for ranking purposes. Please visit Search Engine Land for the full article.

what do you think? 2020-08-20 04:37:21

E-commerce explodes: 45% growth in Q2  

While many retailers flounder, some omnichannel merchants are killing it online. Please visit Search Engine Land for the full article.

what do you think? 2020-08-19 09:18:50

Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting  

The new features are designed to help advertisers with bulk campaign management and optimize performance. Please visit Search Engine Land for the full article.

what do you think? 2020-08-19 04:04:55

Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems  

The AMP enhancement report and the URL inspection tool can now show you issues with your signed exchanges. Please visit Search Engine Land for the full article.

what do you think? 2020-08-18 15:52:25

Google's new features for product, job and recipe activity cards usher users along their journey  

Instead of showing content users previously clicked on, the cards in these verticals facilitate comparison shopping, new job listings and related recipes. Please visit Search Engine Land for the full article.

what do you think? 2020-08-18 13:54:04

Yelp's updated 'Request a Quote' and new 'Nearby Jobs' provide lead-gen for SMBs  

No longer merely a ‘review site,’ Yelp repositioning as a ‘one-stop local platform’ to communicate and transact with local businesses. Please visit Search Engine Land for the full article.

what do you think? 2020-08-18 12:40:59

Why machine learning and understanding searcher intent is so important to search  

Write for the user, don’t get bogged down in keywords – it is all about searcher intent. Please visit Search Engine Land for the full article.

what do you think? 2020-08-18 09:32:05

Bing Shopping opens up to free product listings  

The new offering launches with a small volume of traffic in the U.S. this month. Please visit Search Engine Land for the full article.

what do you think? 2020-08-18 01:57:44

Strange bedfellows Google and Firefox renew their 'default search' partnership  

Firefox extends 2017 deal with Google as it seeks to diversify revenues. Please visit Search Engine Land for the full article.

what do you think? 2020-08-17 16:54:43

Video: Patrick Stox on pagination, technical SEO & community  

We spoke about how Google surprisingly dropped the rel=next/prev support and more technical SEO topics. Please visit Search Engine Land for the full article.

what do you think? 2020-08-17 15:42:46

Google Performance Planner adds support for conversion delay and shared budgets  

Campaign plans can now also be viewed and edited by other stakeholders. Please visit Search Engine Land for the full article.

what do you think? 2020-08-17 14:07:01

Why marketers should break SEO strategies into pre- and post-purchase  

In the end, it's about using the right search data to speak to customer at the right stage in their journeys. Please visit Search Engine Land for the full article.

what do you think? 2020-08-17 12:32:32

Google Search Console Insights for content creators  

Search Console Insights uses both Search Console and Google Analytics data in one view Please visit Search Engine Land for the full article.

what do you think? 2020-08-17 12:26:53

Facebook launches free 'paid online events' for SMBs and others  

The new all-in-one tool will be free for at least a year, the company says. Please visit Search Engine Land for the full article.

what do you think? 2020-08-15 01:02:11

Google now enables GMB profile edits from Search and Maps [updated]  

The company is seeking more SMB engagement by making updates easier and more accessible. Please visit Search Engine Land for the full article.

what do you think? 2020-08-13 10:57:58

Google Search adds flight, hotel search features around COVID-19  

Hotels should be aware of the new search filters and features from Google Travel. Please visit Search Engine Land for the full article.

what do you think? 2020-08-13 10:12:08

How to optimize your Google local Knowledge Panel  

Turn your local business profiles in the search results into portals that can deliver customers right from your listings. Please visit Search Engine Land for the full article.

what do you think? 2020-08-13 06:16:17

Google Search helps users find live sport games, linear TV shows  

Google improves its live TV and sports search features. Please visit Search Engine Land for the full article.

what do you think? 2020-08-13 01:49:01

Google makes it easier to control Shopping ads by country  

A new attribute allows you to exclude products at the country level. Please visit Search Engine Land for the full article.

what do you think? 2020-08-12 10:13:13

Majority of chains call local-digital marketing an 'untapped opportunity'  

But 77% of multi-location marketers complain that executing a local-digital strategy is very challenging. Please visit Search Engine Land for the full article.

what do you think? 2020-08-12 03:56:17

Genius not looking so smart after Google escapes liability for 'misappropriating' lyrics  

To many this was another example of Google abusing its power. Except it wasn’t, court finds. Please visit Search Engine Land for the full article.

what do you think? 2020-08-11 08:29:57

A Google Search bug wreaked havoc on the search results last night  

The issue lasted several hours yesterday, putting the SEO community in a bit of panic mode. Please visit Search Engine Land for the full article.

what do you think? 2020-08-11 06:26:09

Google launches 'people cards' in Search  

The new feature enables individuals to create a Knowledge Panel-like card. Please visit Search Engine Land for the full article.

what do you think? 2020-08-11 05:47:55

Google Search bug caused by issue with its 'indexing systems'  

Google said it was an issue with indexing that caused Monday’s really weird search results. Please visit Search Engine Land for the full article.

what do you think? 2020-08-11 04:30:46

Next on Live with Search Engine Land: Season wrap-up—COVID and disruption  

Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold. Please visit Search Engine Land for the full article.

what do you think? 2020-08-10 12:31:22

Google rich results test tool adds support for article structured data  

Google keeps upgrading this tool to add more and more structured data support. Please visit Search Engine Land for the full article.

what do you think? 2020-08-10 08:26:42

DuckDuckGo: Google's mobile share would drop 20% with new search choice screen  

The finding was based on user testing and an eye tracking study. Please visit Search Engine Land for the full article.

what do you think? 2020-08-10 04:58:12

Video: Andrew Goodman on paid search against big brands & proper PPC experiments  

Page Zero Media has been around for 20 years and Andrew has been helping the industry for just as long. Please visit Search Engine Land for the full article.

what do you think? 2020-08-10 04:10:02

Google announces 'Virtual Webmaster Unconference'  

It seems like there won’t be any formal presentations, instead, expect an open dialog between Google and attendees. Please visit Search Engine Land for the full article.

what do you think? 2020-08-10 02:52:05

Google adds 'last updated' hours notification to GMB profiles  

The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate. Please visit Search Engine Land for the full article.

what do you think? 2020-08-06 09:29:15

Google updates Search Console API infrastructure  

The API is backward compatible and there are currently no changes in scope or functionality. Please visit Search Engine Land for the full article.

what do you think? 2020-08-06 02:50:37

How search data can inform larger online business decisions  

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Please visit Search Engine Land for the full article.

what do you think? 2020-08-05 14:22:01

Google extends lead forms to YouTube, Discovery campaigns  

There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Please visit Search Engine Land for the full article.

what do you think? 2020-08-05 12:44:26

SEO myth-busting: What is not a Google search ranking factor  

Google has said it doesn’t use these signals to inform where your site ranks in organic search results. Please visit Search Engine Land for the full article.

what do you think? 2020-08-05 03:58:20

Next on Live with Search Engine Land: Dealing with CCPA and Facebook Ads  

Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance and it's having a dramatic impact. Please visit Search Engine Land for the full article.

what do you think? 2020-08-04 08:33:26

Ad industry groups launch effort to push for addressable media standards  

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publihsers and ad tech firms. Please visit Search Engine Land for the full article.

what do you think? 2020-08-04 03:25:10

How SEOs can create a free server log dashboard to better understand incoming traffic to your website  

This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools. Please visit Search Engine Land for the full article.

what do you think? 2020-08-03 12:27:59

Social Shorts: TikTok's future, Quora lead-gen ads, Facebook's India plans  

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

what do you think? 2020-08-03 10:08:45

How to get a Knowledge Panel for your brand, even without Wikipedia  

Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing. Please visit Search Engine Land for the full article.

what do you think? 2020-08-03 08:48:26