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Bing Improves Image Search With Better Understanding of User Queries via @MattGSouthern  

Bing is making image search more precise through improved understanding of the relationships between user queries, images, and webpages.The post Bing Improves Image Search With Better Understanding of User Queries via @MattGSouthern appeared first on Search Engine Journal.

what do you think?

2019-11-20 00:43:25



Bing is Now Utilizing BERT at a Larger Scale Than Google via @MattGSouthern  

Bing revealed it's been using BERT in search results before Google, and it's also being used at a larger scale.The post Bing is Now Utilizing BERT at a Larger Scale Than Google via @MattGSouthern appeared first on Search Engine Journal.

what do you think?

2019-11-19 21:58:46



Google brings audio news aggregation to smart speakers, phones  

The Google Assistant acts as a kind of algorithmic, news DJ. Please visit Search Engine Land for the full article.

what do you think?

2019-11-19 16:36:09



Rich answers in Google mobile search more than doubled since 2018, study finds  

Image carousels also occurred 151% more often than the previous year. Please visit Search Engine Land for the full article.

what do you think?

2019-11-19 16:11:30



DuckDuckGo Smarter Encryption Enforces HTTPS Routing via @martinibuster  

DuckDuckGo introduces Smarter Encryption, an open source initiative to increase secure browsingThe post DuckDuckGo Smarter Encryption Enforces HTTPS Routing via @martinibuster appeared first on Search Engine Journal.

what do you think?

2019-11-19 15:40:19



Patent: Google Going Old School with Local SEO, But In A New Way via @beanstalkim  

Understand key passages from Google's new patent for tracking users in brick-and-mortar stores.The post Patent: Google Going Old School with Local SEO, But In A New Way via @beanstalkim appeared first on Search Engine Journal.

what do you think?

2019-11-19 14:45:06



Google testing car rental comparison ad unit in search results  

Car rentals is Google Ads’ latest travel services advertising initiative. Please visit Search Engine Land for the full article.

what do you think?

2019-11-19 14:42:30



Soapbox: The compromise between UX and revenue is not so simple  

Finding the sweet spot where revenue and user experience live in harmony is not part of a corporate conspiracy. Please visit Search Engine Land for the full article.

what do you think?

2019-11-19 14:22:57



4 Ways Automation Can Supercharge Your Holiday PPC Campaigns via @siliconvallaeys  

Learn why and how you should use automation layering to protect your holiday PPC campaigns today.The post 4 Ways Automation Can Supercharge Your Holiday PPC Campaigns via @siliconvallaeys appeared first on Search Engine Journal.

what do you think?

2019-11-19 13:45:39



Bing says it has been applying BERT since April  

The natural language processing capabilities are now applied to all Bing queries globally. Please visit Search Engine Land for the full article.

what do you think?

2019-11-19 13:38:48



6 of the Best YouTube & Video Optimization Tools to Boost Your Views via @marcushokh  

Here are six great YouTube and video optimization tools that can help you boost your views.The post 6 of the Best YouTube & Video Optimization Tools to Boost Your Views via @marcushokh appeared first on Search Engine Journal.

what do you think?

2019-11-19 12:45:50



What does it take to be a winning team?  

Send your crew to SMX West 2020 for a rewarding and productive team-building experience. Please visit Search Engine Land for the full article.

what do you think?

2019-11-19 10:00:25



Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush  

This new research will help you develop a stronger content marketing strategy in 2020.The post Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush appeared first on Search Engine Journal.

what do you think?

2019-11-19 06:00:50



Google Maps is Adding Local Recommendations in 'For You' Tab via @MattGSouthern  

Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users.The post Google Maps is Adding Local Recommendations in 'For You' Tab via @MattGSouthern appeared first on Search Engine Journal.

what do you think?

2019-11-18 21:52:11



How to use new Google Ads Combined Audiences  

Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting. Please visit Search Engine Land for the full article.

what do you think?

2019-11-18 15:26:10



8 Tried & Tested Tips for Improving SEO & Developer Relations via @sam_marsden  

Follow these eight proven tips if you want to work more harmoniously with development teams.The post 8 Tried & Tested Tips for Improving SEO & Developer Relations via @sam_marsden appeared first on Search Engine Journal.

what do you think?

2019-11-18 14:45:50



Google Maps becomes more 'social' with Local Guides follow feature  

Local Guides are part of the reason GMB and Maps are so successful. Please visit Search Engine Land for the full article.

what do you think?

2019-11-18 13:56:43



How to Earn Links by Doing Something Truly Newsworthy via @jeremyknauff  

Doing something newsworthy can help you gain publicity, boost your authority, and earn links. Here's how to do it right.The post How to Earn Links by Doing Something Truly Newsworthy via @jeremyknauff appeared first on Search Engine Journal.

what do you think?

2019-11-18 13:45:09



The Ultimate Guide to Social Listening via @anna_bredava  

This seven-step guide will help you craft a social listening strategy and set up a workflow that works.The post The Ultimate Guide to Social Listening via @anna_bredava appeared first on Search Engine Journal.

what do you think?

2019-11-18 12:45:35



Local SEOs still seeing volatility in ranking with Google's latest algorithm update  

The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is surfacing as well. Please visit Search Engine Land for the full article.

what do you think?

2019-11-18 11:43:28



Video: Learn more about John Mueller, webmaster trends analyst at Google  

Do you love cheese? Well, John does. Please visit Search Engine Land for the full article.

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2019-11-18 09:31:45



Redesigned Microsoft Advertising Editor now available  

The new look comes with additional feature support. Please visit Search Engine Land for the full article.

what do you think?

2019-11-18 09:15:54



Misquoted and misunderstood: Why we, the search community, don't believe the WSJ about Google search  

Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens. Please visit Search Engine Land for the full article.

what do you think?

2019-11-18 06:00:54



Reciprocal Links: Do They Help or Hurt Your SEO? via @JuliaEMcCoy  

Here's what you must consider before using reciprocal links to help your SEO.The post Reciprocal Links: Do They Help or Hurt Your SEO? via @JuliaEMcCoy appeared first on Search Engine Journal.

what do you think?

2019-11-17 13:00:29



Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns via @shepzirnheld  

Learn how to use combined audience targeting in Google Ads to get your ads in front of your ideal market.The post Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns via @shepzirnheld appeared first on Search Engine Journal.

what do you think?

2019-11-16 16:58:08



Google Page Speed Badges, Combined Audiences & This Week's News [PODCAST] via @shepzirnheld  

This week at Marketing O'Clock, we cover Google's new page speed badges, combined audiences for search campaigns, and more.The post Google Page Speed Badges, Combined Audiences & This Week’s News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.

what do you think?

2019-11-15 18:39:55



WSJ report about Google search manipulation gets a lot wrong  

The media narrative has turned against big tech, and this is an example. Please visit Search Engine Land for the full article.

what do you think?

2019-11-15 17:12:55



Google on building a better holiday omnichannel strategy  

From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East. Please visit Search Engine Land for the full article.

what do you think?

2019-11-15 15:16:50



Local business study finds 0% of site traffic coming from email, paid media  

Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses. Please visit Search Engine Land for the full article.

what do you think?

2019-11-15 15:00:35



SEO Is Everyone's Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO via @Kammie_Jenkins  

SEO is everyone's responsibility, but not everyone is convinced. Learn five tips for getting your non-SEOs bought in.The post SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO via @Kammie_Jenkins appeared first on Search Engine Journal.

what do you think?

2019-11-15 14:45:15



A framework for SEO success with structured data  

Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility. Please visit Search Engine Land for the full article.

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2019-11-15 13:49:17



8 Ways to Collect Customer Feedback & What to Do With It via @casieg  

Learn eight ways to get real insights into how customers feel about your brand.The post 8 Ways to Collect Customer Feedback & What to Do With It via @casieg appeared first on Search Engine Journal.

what do you think?

2019-11-15 13:45:11



Elevating Women in SEO: The Industry Still Has a Long Way to Go  

Discover how you can be an ally and do your part in elevating women in the SEO industry.The post Elevating Women in SEO: The Industry Still Has a Long Way to Go appeared first on Search Engine Journal.

what do you think?

2019-11-15 12:45:28



Google Answers November Update Question via @martinibuster  

A publisher who followed Google's Guidelines asked why they lost 40% of their traffic.The post Google Answers November Update Question via @martinibuster appeared first on Search Engine Journal.

what do you think?

2019-11-15 11:28:27



Be the first to see the new SMX West agenda  

3 lanes, no limits. Check out the sessions coming to SMX West 2020! Please visit Search Engine Land for the full article.

what do you think?

2019-11-15 10:55:35



John Mueller Answers About Structured Data and Rankings via @martinibuster  

Google's John Mueller answers whether structured data provides any ranking related benefit.The post John Mueller Answers About Structured Data and Rankings via @martinibuster appeared first on Search Engine Journal.

what do you think?

2019-11-15 10:16:52



25+ Unique Blog Post Ideas to Engage Your Readers via @seocopychick  

Here are 25 ways to come up with creative, search engine optimized blog post ideas your audience will love.The post 25+ Unique Blog Post Ideas to Engage Your Readers via @seocopychick appeared first on Search Engine Journal.

what do you think?

2019-11-14 14:45:23



Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote  

Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement. Please visit Search Engine Land for the full article.

what do you think?

2019-11-14 14:15:40



Here's Why Inclusive Web Design with SEO Wins 2020 via @kim_cre8pc  

Here's how inclusive design with SEO creates new opportunities for digital marketers and web designers seeking a competitive edge.The post Here’s Why Inclusive Web Design with SEO Wins 2020 via @kim_cre8pc appeared first on Search Engine Journal.

what do you think?

2019-11-14 13:45:26



The Value of Video in Marketing Today with Joe Martinez [PODCAST]  

Joe Martinez talks about the approach to ads on YouTube, how to have success with video today, and so much more.The post The Value of Video in Marketing Today with Joe Martinez [PODCAST] appeared first on Search Engine Journal.

what do you think?

2019-11-14 12:45:59



Recovery From November 2019 Google Update via @martinibuster  

Sites that have lost rankings have patterns in common.The post Recovery From November 2019 Google Update via @martinibuster appeared first on Search Engine Journal.

what do you think?

2019-11-14 12:25:50



Rand Fishkin on optimizing for and against Google  

The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves. Please visit Search Engine Land for the full article.

what do you think?

2019-11-14 10:23:28



Tired of manually checking for Google Merchant Center disapprovals? This script has you covered  

This script emails you when the percentage of disapproved products in your feed has exceeded the limit you've set it, saving you the time and tediousness of manually vetting the Google Merchant Center. Please visit Search Engine Land for the full article.

what do you think?

2019-11-14 08:44:44



Reviews platform GatherUp acquired by martech holding company ASG  

Company run by local search veterans Mike Blumenthal and Aaron Weiche joins a larger portfolio of software companies. Please visit Search Engine Land for the full article.

what do you think?

2019-11-14 08:40:29



Entries are now being accepted for the 2020 Search Engine Land Awards  

Get the recognition your team deserves. Enter your best-performing campaign now. Please visit Search Engine Land for the full article.

what do you think?

2019-11-13 15:00:06



SEM vs. SEO vs. PPC Defined: What's the Difference? via @searchmastergen  

Learn the differences and similarities in key digital marketing terms like SEO, PPC, and SEM, and how they work together.The post SEM vs. SEO vs. PPC Defined: What’s the Difference? via @searchmastergen appeared first on Search Engine Journal.

what do you think?

2019-11-13 14:45:40



Google starts new Search Console training series on YouTube  

Daniel Waisberg from Google has started a new video series to help you learn how to get the most out of Search Console. Please visit Search Engine Land for the full article.

what do you think?

2019-11-13 14:10:53



4 Tips to Boost Your Google My Business Profile via @krisjonescom  

Here are four major points to consider when boosting your Google My Business presence.The post 4 Tips to Boost Your Google My Business Profile via @krisjonescom appeared first on Search Engine Journal.

what do you think?

2019-11-13 13:45:33



CallJoy, Google's virtual phone agent for SMBs, gets an upgrade  

The service is Google’s first real foray into SaaS for SMBs. Please visit Search Engine Land for the full article.

what do you think?

2019-11-13 13:31:28



Why Your Thank You Page Is Costing You Money (& How to Fix It) via @adamlundquist  

Learn how to implement micro-commitments on your "Thank You" page to increase users' interest in your core offer.The post Why Your Thank You Page Is Costing You Money (& How to Fix It) via @adamlundquist appeared first on Search Engine Journal.

what do you think?

2019-11-13 12:45:29



Search Engine Land unveils Periodic Tables of PPC at SMX East  

The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more. Please visit Search Engine Land for the full article.

what do you think?

2019-11-13 12:10:13



Understanding referrer clicks and how they can skew search engine market share  

Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye. Please visit Search Engine Land for the full article.

what do you think?

2019-11-13 11:00:13



Google Update Response Falls Short of Expectations via @martinibuster  

Google confirms update but downplays importance despite seemingly wide impact. Publishers look for answers.The post Google Update Response Falls Short of Expectations via @martinibuster appeared first on Search Engine Journal.

what do you think?

2019-11-13 10:14:57



SEO myths busted by an ex-Googler  

Google doesn’t hate your website, AdWords don’t impact SEO and ‘freshness’ and keywords are not as important as you think. Please visit Search Engine Land for the full article.

what do you think?

2019-11-13 08:06:48



Part II Video: Danny Sullivan on what he sees differently now working inside Google  

Knowledge, understanding and objectives have all changed for Danny Sullivan now that he is at Google. Please visit Search Engine Land for the full article.

what do you think?

2019-11-13 08:00:56



Google did several search algorithmic updates; somewhat confirming update rumors  

Google said “We did, actually several updates” this week. Please visit Search Engine Land for the full article.

what do you think?

2019-11-12 16:50:20



10 Important PPC Trends to Watch in 2020 via @MrDannyGoodwin  

Here are 10 of the biggest trends you need to know, according to 39 top PPC marketing experts.The post 10 Important PPC Trends to Watch in 2020 via @MrDannyGoodwin appeared first on Search Engine Journal.

what do you think?

2019-11-12 14:45:12



Is It Time to Give Google Ads Message Extensions Another Try? via @GrpTwentySeven  

Given the growth in mobile and messaging use, it might be time to give Google Ads message extensions another try.The post Is It Time to Give Google Ads Message Extensions Another Try? via @GrpTwentySeven appeared first on Search Engine Journal.

what do you think?

2019-11-12 13:45:48



How Repurposing Content Can Help Maximize Demand Gen Results via @lorenbaker  

Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money.The post How Repurposing Content Can Help Maximize Demand Gen Results via @lorenbaker appeared first on Search Engine Journal.

what do you think?

2019-11-12 12:45:02



Want to speak at SMX West? Here's how  

The agenda for our upcoming SMX East show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, November 13-14 at the Jacob K. Javits Convention Center in New York. Please visit Search Engine Land for the full article.

what do you think?

2019-11-12 10:58:56



Here's what you need to know about Google's newest local algorithm update  

Google's biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas. Please visit Search Engine Land for the full article.

what do you think?

2019-11-12 10:53:18



Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns  

New Local inventory includes Promoted Pins in Maps and catalog-style ads in Display. Please visit Search Engine Land for the full article.

what do you think?

2019-11-12 10:30:47



Google My Business discontinues toll free phone support  

This will impact how quickly your Google My Business issues can be addressed. Please visit Search Engine Land for the full article.

what do you think?

2019-11-12 09:29:54



Chrome May Warn Users of Slow Pages Before They Click via @martinibuster  

Chrome proposes to warn users of slow web pages and to reward fast pages. Slow pages face uncertainty.The post Chrome May Warn Users of Slow Pages Before They Click via @martinibuster appeared first on Search Engine Journal.

what do you think?

2019-11-12 09:07:04



New SERP feature truncates title tag in favor of location  

Google automatically adding locations to title tags can work well in local businesses' favor. Please visit Search Engine Land for the full article.

what do you think?

2019-11-12 07:00:30



Pro Rank Tracker Launches Lite Tool Rankitor, with Plans Starting at $5 via @KristiKellogg  

Pro Rank Tracker's new lite tool, Rankitor, offers a simpler interface at a more affordable price point. Learn more here.The post Pro Rank Tracker Launches Lite Tool Rankitor, with Plans Starting at $5 via @KristiKellogg appeared first on Search Engine Journal.

what do you think?

2019-11-12 06:00:11



Here's how to set up the Google Site Kit WordPress plugin  

Although it may not be ideal for formal data reporting, it is a helpful dashboard to stay on top of site performance metrics. Please visit Search Engine Land for the full article.

what do you think?

2019-11-11 15:37:46



5 Innovative PPC Tactics to Try Today via @navahf  

Managing PPC campaigns usually becomes a series of habitual tasks. Use these five innovative tactics to break the mold.The post 5 Innovative PPC Tactics to Try Today via @navahf appeared first on Search Engine Journal.

what do you think?

2019-11-11 14:45:04



Which SEO software is right for your company?  

Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer's Guide’ help you make the informed choice. Please visit Search Engine Land for the full article.

what do you think?

2019-11-11 14:18:06



Simple Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don'ts via @adamproehl  

Here are six things you should ALWAYS do and four things you should NEVER do to delight first-time visitors.The post Simple Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts via @adamproehl appeared first on Search Engine Journal.

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2019-11-11 13:45:15



DuckDuckGo joins World Wide Web Consortium  

The search engine says it will contribute to global standards with privacy in mind. Please visit Search Engine Land for the full article.

what do you think?

2019-11-11 13:24:05



BERT Explained: What You Need to Know About Google's New Algorithm [Webinar] via @brentcsutoras  

Join our next SEJ webinar and learn exactly what Google's BERT algorithm is all about.The post BERT Explained: What You Need to Know About Google’s New Algorithm [Webinar] via @brentcsutoras appeared first on Search Engine Journal.

what do you think?

2019-11-11 12:45:23



Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine Land to Google  

It was an honor and privilege to interview Danny Sullivan, someone I have worked closely with at this site for about 15 years. Please visit Search Engine Land for the full article.

what do you think?

2019-11-11 09:48:37



Image Link Building: How to Use Visual Content to Earn More Links via @JuliaEMcCoy  

Earn more links with visual content. Learn what types of images you can use and how to optimize them.The post Image Link Building: How to Use Visual Content to Earn More Links via @JuliaEMcCoy appeared first on Search Engine Journal.

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2019-11-10 13:00:02



Google Update November 2019 via @martinibuster  

Strong evidence for a Google November 2019 Broad Core UpdateThe post Google Update November 2019 via @martinibuster appeared first on Search Engine Journal.

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2019-11-10 02:27:53



YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST] via @shepzirnheld  

This week's Marketing O'Clock podcast also covers the new Google Search Console speed report, handy new Twitter features, and more.The post YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.

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2019-11-08 19:23:11



How to recognize a lost cause in SEO projects and request for proposals (RFPs)  

Without giving away specific details in a proposal, here are some key indicators to assess if a client’s team will actually support your recommendations. Please visit Search Engine Land for the full article.

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2019-11-08 15:19:01



SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid via @Carolyn_Lyden  

What are the biggest mistakes businesses and marketers make when performing keyword research? The SEO pros weigh in.The post SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid via @Carolyn_Lyden appeared first on Search Engine Journal.

what do you think?

2019-11-08 14:45:13



How to Use Paid Search Insights to Optimize Other Marketing Channels via @cchaitanya  

Here are five areas where you could leverage and integrate paid search insights for better data-driven marketing campaigns.The post How to Use Paid Search Insights to Optimize Other Marketing Channels via @cchaitanya appeared first on Search Engine Journal.

what do you think?

2019-11-08 13:45:57



Dealing with Men's Health Issues: My Story via @rehor  

There's a stereotype about us men that we don't like to talk about our health challenges. That really needs to change.The post Dealing with Men’s Health Issues: My Story via @rehor appeared first on Search Engine Journal.

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2019-11-08 12:45:28



European antitrust chief says Google's auction-based shopping remedy not working  

Margrethe Vestager may require Google to make additional changes in the SERP. Please visit Search Engine Land for the full article.

what do you think?

2019-11-08 08:11:33



Google's John Mueller On Blocking Robots.txt Files From Being Indexed via @MattGSouthern  

Google's John Mueller recently provided some advice on how to block robots.txt and sitemap files from being indexed.The post Google's John Mueller On Blocking Robots.txt Files From Being Indexed via @MattGSouthern appeared first on Search Engine Journal.

what do you think?

2019-11-08 01:27:58



YouTube Launches a Redesign of its Desktop Homepage via @MattGSouthern  

YouTube has updated the design of its desktop homepage and the homepage of its apps on iPads and Android tablets.The post YouTube Launches a Redesign of its Desktop Homepage via @MattGSouthern appeared first on Search Engine Journal.

what do you think?

2019-11-08 00:00:27



Google Ads Editor Gets New Features & Support For New Campaign Types via @MattGSouthern  

Google Ads Editor has been updated with support for new campaign types as well as several new features.The post Google Ads Editor Gets New Features & Support For New Campaign Types via @MattGSouthern appeared first on Search Engine Journal.

what do you think?

2019-11-07 21:42:05



Google Ads Editor update includes support for Discovery campaigns  

Version 1.2 is now available. Please visit Search Engine Land for the full article.

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2019-11-07 15:01:06



Google's E-A-T: Busting 10 of the Biggest Misconceptions via @lilyraynyc  

It's time to clear up the confusion about Google's E-A-T. Learn how it really works and how Google uses it.The post Google’s E-A-T: Busting 10 of the Biggest Misconceptions via @lilyraynyc appeared first on Search Engine Journal.

what do you think?

2019-11-07 14:45:05



Choosing a local marketing solution for your multi-location business  

Compare 17 local marketing solutions and find the right one for your company Please visit Search Engine Land for the full article.

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2019-11-07 13:47:14



Julie Joyce on Paid Links, Top Tools, Cheap Link Building Ideas & More [PODCAST]  

Julie Joyce talks about paid links, cheap link building ideas, growing and then scaling back her agency, and more.The post Julie Joyce on Paid Links, Top Tools, Cheap Link Building Ideas & More [PODCAST] appeared first on Search Engine Journal.

what do you think?

2019-11-07 12:45:25



5 Ways to Advertise Your CBD Brand Online via @iambenwood  

Many online advertising channels restrict the promotions of CBD products. Discover how else brands can advertise CBD products online.The post 5 Ways to Advertise Your CBD Brand Online via @iambenwood appeared first on Search Engine Journal.

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2019-11-07 10:45:30



Let's kill the hourly rate: We are leaving money on the table  

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center. Please visit Search Engine Land for the full article.

what do you think?

2019-11-07 08:38:34



Pro Tip: Don't add new services reactively  

SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn't offer. Please visit Search Engine Land for the full article.

what do you think?

2019-11-07 07:35:13



YouTube to Display Shopping Ads on the Home Feed and in Search Results via @MattGSouthern  

Google is bringing shopping ads to YouTube's home feed and search results, letting advertisers tap into users' shopping intent.The post YouTube to Display Shopping Ads on the Home Feed and in Search Results via @MattGSouthern appeared first on Search Engine Journal.

what do you think?

2019-11-07 03:50:21



Google Expands Shopping Ads to Over 50 New Markets, Adds New Features via @MattGSouthern  

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwideThe post Google Expands Shopping Ads to Over 50 New Markets, Adds New Features via @MattGSouthern appeared first on Search Engine Journal.

what do you think?

2019-11-07 01:36:54



Google Rolls Out New Extensions for YouTube Ads via @MattGSouthern  

Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads.The post Google Rolls Out New Extensions for YouTube Ads via @MattGSouthern appeared first on Search Engine Journal.

what do you think?

2019-11-06 23:45:18



Uber Eats readies ad sales for restaurants  

Could it become a rival to Google and Yelp over time? Please visit Search Engine Land for the full article.

what do you think?

2019-11-06 15:16:12



What to Do When Google Is Ranking the Wrong Page for Your Keywords via @AdamHeitzman  

Is the wrong page ranking for the keywords you're targeting? Here are five steps you can take to address this.The post What to Do When Google Is Ranking the Wrong Page for Your Keywords via @AdamHeitzman appeared first on Search Engine Journal.

what do you think?

2019-11-06 14:45:10



The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead via @ebkendo  

Here are five tips to help search marketers navigate the rise of advertising on ecommerce marketplaces.The post The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead via @ebkendo appeared first on Search Engine Journal.

what do you think?

2019-11-06 13:45:45



Yandex's Artificial Intelligence & Machine Learning Algorithms via @TaylorDanRW  

Here's a rundown of artificial intelligence and machine learning algorithms used by Yandex.The post Yandex’s Artificial Intelligence & Machine Learning Algorithms via @TaylorDanRW appeared first on Search Engine Journal.

what do you think?

2019-11-06 12:45:40



Video: Aja Frost of Hubspot on the power of content structure in search rankings  

Want to learn more about the power of content in SEO? Watch this interview. Please visit Search Engine Land for the full article.

what do you think?

2019-11-06 12:10:01



New FTC Guidance on Influencer Endorsements via @martinibuster  

The FTC warned influencers they are required disclose endorsement information.The post New FTC Guidance on Influencer Endorsements via @martinibuster appeared first on Search Engine Journal.

what do you think?

2019-11-06 10:17:21






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