A Schema.org replacement for Google's phased-out Structured Data Testing Tool; Thursday's daily brief  

Plus, most marketing execs don't make data-driven decisions Please visit Search Engine Land for the full article.

what do you think? 2021-05-13 04:40:40

Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions  

These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns. Please visit Search Engine Land for the full article.

what do you think? 2021-05-13 04:18:49

Some new local search changes you should be aware of; Wednesday's daily brief  

Also, Google updated its event structured data report in Search Console. Please visit Search Engine Land for the full article.

what do you think? 2021-05-12 12:28:08

Google call history report begins to show data in Google My Business  

Several months after showing a “preview call history” feature, Google is now showing some data in this report. Please visit Search Engine Land for the full article.

what do you think? 2021-05-11 09:36:24

Google events enhancement report updated to show more errors  

You may see an increase in the number of errors in this Search Console report as a result of the reporting change. Please visit Search Engine Land for the full article.

what do you think? 2021-05-11 03:36:34

Schema.org launches its schema markup validator tool  

Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator. Please visit Search Engine Land for the full article.

what do you think? 2021-05-11 03:34:33

Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses  

Local business owners are no longer limited to advertising around their physical location. Please visit Search Engine Land for the full article.

what do you think? 2021-05-11 02:01:33

AI in ad spam detections and machine learning in Google search; Tuesday's daily brief  

Plus, the "human experience marketer" behind the search marketer Please visit Search Engine Land for the full article.

what do you think? 2021-05-11 01:13:03

10 reasons to join us at SMX Advanced  

Trustworthy training, affordable pricing, live Q&A with search marketing experts… and that’s just the start. Please visit Search Engine Land for the full article.

what do you think? 2021-05-10 15:31:40

Video: Justin Abrams on SEO customer success  

We also spoke about human experience marketing and the adaptation of technology. Please visit Search Engine Land for the full article.

what do you think? 2021-05-10 10:07:39

You can now submit HTML directly to Bing via API, surpassing BingBot; Monday's daily brief  

Plus, the rebranding of local businesses for GMB advantage (and why it doesn't work) Please visit Search Engine Land for the full article.

what do you think? 2021-05-10 04:09:01

Events of the future will be hybrid and “always on”  

In-person will return, but the virtual genie can’t be put back in the bottle Please visit Search Engine Land for the full article.

what do you think? 2021-05-07 15:33:52

As UGC gets a pandemic bump, brands need to leverage customer content now  

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Please visit Search Engine Land for the full article.

what do you think? 2021-05-07 13:16:44

Google search rankings algorithm check-in; Friday's daily brief  

Local Service Ads Google bug, speeding up images and the value of our old internet companies. Please visit Search Engine Land for the full article.

what do you think? 2021-05-07 12:48:39

The real-world impact of keyword stuffing in Google My Business  

Many businesses are rebranding completely to skirt Google’s guidelines. But when everyone does it, it becomes a branding nightmare. Please visit Search Engine Land for the full article.

what do you think? 2021-05-07 03:30:04

Microsoft Bing opens Content Submission API as beta  

This not only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing. Please visit Search Engine Land for the full article.

what do you think? 2021-05-06 18:02:49

8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday's daily brief  

Also read Search Engine Land's guide to SEO: Content and search engine success factors Please visit Search Engine Land for the full article.

what do you think? 2021-05-06 13:23:39

Ready to go out on your own? Building a digital marketing business from scratch  

Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency. Please visit Search Engine Land for the full article.

what do you think? 2021-05-05 13:55:01

Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday's daily brief  

Plus, nearly half of TikTok users have purchased something they saw on the platform Please visit Search Engine Land for the full article.

what do you think? 2021-05-05 04:16:33

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration  

And, customer match is now generally available to all advertisers on Microsoft's platform. Please visit Search Engine Land for the full article.

what do you think? 2021-05-04 09:38:35

Microsoft Advertising to treat phrase match the same way Google Ads does  

The new treatment will begin in mid-May. Please visit Search Engine Land for the full article.

what do you think? 2021-05-04 04:22:14

No more Shopping Ads for digital books; Tuesday's daily brief  

Plus, here's your guide to auditing for Core Web Vitals Please visit Search Engine Land for the full article.

what do you think? 2021-05-04 01:24:52

Instant match rates in Google Ads and when content isn't king; Monday's daily brief  

Plus, check out our new Google Search Console guide Please visit Search Engine Land for the full article.

what do you think? 2021-05-03 11:21:41

Best rates on SMX Advanced end Saturday – act now!  

Secure your $199 All Access pass now and join us online, June 15-16, for a truly advanced training experience. Please visit Search Engine Land for the full article.

what do you think? 2021-05-03 03:21:21

Bing's new shopping features emphasize comparison shopping  

The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn’t. Please visit Search Engine Land for the full article.

what do you think? 2021-05-01 01:40:42

SEOs, stop wasting time and focus on what really matters; Friday's daily brief  

Also, Google released its webspam report for 2020 and the new Google Ads API Please visit Search Engine Land for the full article.

what do you think? 2021-04-30 04:50:27

Case study: More content is not always better for ranking in Google  

Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client. Please visit Search Engine Land for the full article.

what do you think? 2021-04-30 04:11:10

You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday's daily brief  

Google updates in-SERP travel planning tools as well Please visit Search Engine Land for the full article.

what do you think? 2021-04-29 15:17:27

Google released Google Ads API version 7.0  

This is an upgrade from version 6.1.0 which was released on April 10, 2021. Please visit Search Engine Land for the full article.

what do you think? 2021-04-29 11:08:30

Google webspam report: 60% increase in spam detection  

The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019. Please visit Search Engine Land for the full article.

what do you think? 2021-04-29 07:40:09

Instant match rates are now available for Customer Match lists in Google Ads  

Having match rate data upfront can help to contextualize performance expectations. Please visit Search Engine Land for the full article.

what do you think? 2021-04-29 06:50:30

Facebook revenue almost doubled: Here's what it means for advertisers  

In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences. Please visit Search Engine Land for the full article.

what do you think? 2021-04-29 02:35:33

Apple's App Tracking Transparency is live; Wednesday's daily brief  

And, at what point does "disruption" become permanent change? Please visit Search Engine Land for the full article.

what do you think? 2021-04-28 14:22:04

Google announces additional travel advisory notices in search and updates to its trip planning tools  

The user-oriented feature updates will help Google maintain an edge over competitors in the online travel sector. Please visit Search Engine Land for the full article.

what do you think? 2021-04-28 04:51:38

Most marketers expect to attend in-person conferences by early 2022  

But as employers once again allow staff to travel, professionals are also growing fonder of virtual events. Please visit Search Engine Land for the full article.

what do you think? 2021-04-28 03:24:25

Google lets you report an indexing issue  

US users can now communicate to Google if you have indexing issues that you cannot figure out. Please visit Search Engine Land for the full article.

what do you think? 2021-04-28 02:46:30

Search Console: Is it every marketer's favorite tool?; Tuesday's daily brief  

Plus, how to adjust your expectations and campaigns for iOS 14 Please visit Search Engine Land for the full article.

what do you think? 2021-04-27 11:24:58

Advanced. Actionable. Virtual. See the SMX Advanced agenda now!  

Super Early Bird rates expire next Saturday, May 8! Please visit Search Engine Land for the full article.

what do you think? 2021-04-27 05:45:59

'You got into Harvard Law?' 'What… like it's hard?' World Intellectual Property Day; Monday's daily brief  

Plus, Facebook announces new tools for Business Suite Manager Please visit Search Engine Land for the full article.

what do you think? 2021-04-26 13:40:04

Video: Shimon Sandler on building and growing your search marketing agency  

Shimon Sandler has a long history in the space, working at some of the most well known agencies and brands in the US. Please visit Search Engine Land for the full article.

what do you think? 2021-04-26 05:12:09

Google officially dropped Q&A on Google in search results  

The Google Question Hub is not affected by this and will remain active according to Google. Please visit Search Engine Land for the full article.

what do you think? 2021-04-25 02:53:15

Let's get things straight with the Google page experience update; Friday's daily brief  

Also more on the Google product reviews update rolling, local car inventory displaying and soft 404s seem resolved. Please visit Search Engine Land for the full article.

what do you think? 2021-04-23 06:28:17

How to gain value from broken backlinks  

A guide to reaping the benefits of broken backlinks — both yours and your competitors'. Please visit Search Engine Land for the full article.

what do you think? 2021-04-23 03:43:07

SMX Advanced is happening online for the first time… register now!  

Join us online — June 15-16 — for the premier training opportunity for elite search marketers. Please visit Search Engine Land for the full article.

what do you think? 2021-04-22 16:51:22

Google local car dealership inventory search results  

Google seems to be getting into the local car inventory space with a new search service. Please visit Search Engine Land for the full article.

what do you think? 2021-04-22 09:11:21

Google product reviews update is done rolling out  

Google did say while it is fully rolled out, the caveat is there may be “some edge case lingering.” Please visit Search Engine Land for the full article.

what do you think? 2021-04-22 08:54:13

Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday's daily brief  

Plus, Microsoft Advertising announces new products and features Please visit Search Engine Land for the full article.

what do you think? 2021-04-22 06:11:49

Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import  

Plus, Microsoft announces private search for Bing API Please visit Search Engine Land for the full article.

what do you think? 2021-04-21 15:42:50

The Google product reviews update was big, just not big for everyone; Wednesday's daily brief  

And, no, tCPA and tROAS aren't going away. Please visit Search Engine Land for the full article.

what do you think? 2021-04-21 02:57:31

Google product reviews algorithm update was big but not like a core update, say data providers  

Here is a roundup of the impact of Google’s most recent algorithm update that touched down on April 8, 2021. Please visit Search Engine Land for the full article.

what do you think? 2021-04-20 15:48:05

SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday's daily brief  

And why you should use social media as a key component of your negotiation research Please visit Search Engine Land for the full article.

what do you think? 2021-04-20 09:45:03

Health insurance advertisers in the U.S. now required to pass Google Ads certification  

Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers. Please visit Search Engine Land for the full article.

what do you think? 2021-04-20 06:15:13

Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies  

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively. Please visit Search Engine Land for the full article.

what do you think? 2021-04-20 06:05:22

We're all in this together: The partnership between marketing and automation; Monday's daily brief  

Plus, the local SEO problem of 1-star, no-comment reviews Please visit Search Engine Land for the full article.

what do you think? 2021-04-19 14:41:58

Google postpones page experience update rollout  

The page experience update will now gradually rollout in mid-June and won’t be fully live until the end of August. Please visit Search Engine Land for the full article.

what do you think? 2021-04-19 09:39:36

WordPress proposes blocking FLoC by default  

It's estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google's ad-targeting capabilities. Please visit Search Engine Land for the full article.

what do you think? 2021-04-19 07:58:41

Google Search Console adds Page Experience report and filters for Search Performance report  

These new reports give us more information to prepare for the new timeline for the page experience update rollout. Please visit Search Engine Land for the full article.

what do you think? 2021-04-19 02:32:29

One-star ratings on Google are deemed not defamatory and why that's a problem  

It’s crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal. Please visit Search Engine Land for the full article.

what do you think? 2021-04-16 10:46:53

The Google product reviews update was a big one; Friday's daily brief  

Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs. Please visit Search Engine Land for the full article.

what do you think? 2021-04-16 07:09:24

How to incorporate search demand in your campaign optimizations  

Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable. Please visit Search Engine Land for the full article.

what do you think? 2021-04-16 03:02:42

Automation isn't about what machines can do for you, it's about what you can do together  

Automation puts new capabilities at our fingertips, but success will remain out of reach if you don't take an active role in guiding those advancements. Please visit Search Engine Land for the full article.

what do you think? 2021-04-15 16:58:52

Google Ads to roll out dynamic exclusion lists in coming weeks  

Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser’s time and attention ongoing. Please visit Search Engine Land for the full article.

what do you think? 2021-04-15 13:47:40

Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday's daily brief  

Plus, the business imperative behind inclusion and diversity Please visit Search Engine Land for the full article.

what do you think? 2021-04-15 07:33:29

Google Ads rolling out auto-applied recommendations  

Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money. Please visit Search Engine Land for the full article.

what do you think? 2021-04-14 09:29:39

Tips from the pros at SMX Create; Wednesday's daily brief  

Plus, competitors and regulators are sounding off on FLoC. Please visit Search Engine Land for the full article.

what do you think? 2021-04-14 01:11:49

Google tips the scales in its own favor–but do marketers care?; Tuesday's daily brief  

Plus, how inclusion leads to diversity in marketing Please visit Search Engine Land for the full article.

what do you think? 2021-04-13 08:32:07

The 2021 Search Engine Land Awards are open for entries  

New categories and an easier-than-ever, new submission process is on deck for the 2021 Awards. Please visit Search Engine Land for the full article.

what do you think? 2021-04-13 07:58:41

Video: Fay Friedman on duplicate content, featured snippets & people also ask  

In part one we spoke about e-commerce SEO vs property management SEO and here is part two. Please visit Search Engine Land for the full article.

what do you think? 2021-04-12 14:55:59

The business imperative behind inclusion and diversity  

"Without talent you don’t have an agency," said Dr. Tucker. Please visit Search Engine Land for the full article.

what do you think? 2021-04-12 13:36:22

SMX Create is happening tomorrow… don't miss out!  

Secure your $149 All Access pass now and join us Tuesday, April 13 at 11:00am ET. Please visit Search Engine Land for the full article.

what do you think? 2021-04-12 10:05:09

Marketers not surprised by Google's 'Project Bernanke', 'Jedi Blue'  

But ideas differ on how it will affect the day-to-day working for paid search advertisers Please visit Search Engine Land for the full article.

what do you think? 2021-04-12 09:38:39

In search of your most memorable moments; Monday's daily brief  

Plus, only YouTube and Reddit have seen much usage growth since 2019. Please visit Search Engine Land for the full article.

what do you think? 2021-04-12 05:37:09

How inclusion can lead to diversity in marketing and communications  

Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first Please visit Search Engine Land for the full article.

what do you think? 2021-04-10 15:11:05

Google released a new algorithm update, it's not a core update, it's a product review update; Friday's daily brief  

Also a bit on Google vs SEOs; the adversarial/evolutionary relationship. Please visit Search Engine Land for the full article.

what do you think? 2021-04-09 11:31:31

Google Search Console performance report image impression change  

Google changed how it counts impressions for image search in the performance reporting, you may notice a drop in impressions. Please visit Search Engine Land for the full article.

what do you think? 2021-04-09 02:40:48

Google announces product reviews algorithm update  

Google has released a new quality algorithm update that promotes outstanding product reviews. Please visit Search Engine Land for the full article.

what do you think? 2021-04-08 14:46:22

The concerning future of the resilient keyword  

It’s time to rethink the role of the PPC keyword based on changes in user search behavior. Please visit Search Engine Land for the full article.

what do you think? 2021-04-08 09:08:56

Looks like we made it: Regex finally comes to Search Console; Thursday's daily brief  

Plus, Google updates Merchant Center product data specifications Please visit Search Engine Land for the full article.

what do you think? 2021-04-08 08:25:33

Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday's daily brief  

Plus, Google’s new product leads and Yelp introduces a new diversity attribute for business profiles. Please visit Search Engine Land for the full article.

what do you think? 2021-04-07 14:55:49

Google Search Console adds regular expression support and more data filtering to Performance reports  

More ways to slice and dice your organic search data in Google Search Console. Please visit Search Engine Land for the full article.

what do you think? 2021-04-07 07:32:28

Google updates Merchant Center product data specifications  

This year's updates focus on improving the quality of product information across both paid and organic Shopping listings. Please visit Search Engine Land for the full article.

what do you think? 2021-04-07 06:04:14

Prabhakar Raghavan, Google's head of search appoints new leads  

Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant. Please visit Search Engine Land for the full article.

what do you think? 2021-04-06 13:22:26

Yelp introduces a searchable Asian-owned business profile attribute  

In February, Yelp searches for Asian-owned businesses were up 130% YoY. Please visit Search Engine Land for the full article.

what do you think? 2021-04-06 04:37:46

Google Ads' continuous audience sharing is now available from sub-accounts  

When enabled, existing and new remarketing lists you create from sub-accounts are automatically shared with your manager account. Please visit Search Engine Land for the full article.

what do you think? 2021-04-06 03:07:10

Supreme Court sides with Google and why you should advertise at the point of purchase; Tuesday's daily brief  

Plus, Facebook leaks 500 million users’ data Please visit Search Engine Land for the full article.

what do you think? 2021-04-06 01:53:21

Next week: Actionable, expert-led content training at SMX Create  

Attending SMX has never been easier or more affordable. What are you waiting for? Please visit Search Engine Land for the full article.

what do you think? 2021-04-05 07:25:13

Video: Fay Friedman on e-commerce SEO vs property management SEO  

We also spoke about common issues found in many SEO audits. Please visit Search Engine Land for the full article.

what do you think? 2021-04-05 06:26:03

Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday's daily brief  

Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn’t the ONLY one to blame Please visit Search Engine Land for the full article.

what do you think? 2021-04-05 03:07:09

What's new in search: zero clicks, algorithm updates and mobile-first indexing; Friday's daily brief  

Don’t miss the updated information from Google on the core web vitals and page experience update. Please visit Search Engine Land for the full article.

what do you think? 2021-04-02 16:52:23

Reputation attack sites have plummeted in Google, but can still harm  

Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here’s what you can do to decrease the threat. Please visit Search Engine Land for the full article.

what do you think? 2021-04-02 12:10:41

The Martech Replacement Survey  

A lot has changed over the last year, but how has that affected the martech stack? Please visit Search Engine Land for the full article.

what do you think? 2021-04-01 17:29:19

Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday's daily brief  

Plus, Instagram engagement remains flat for brands Please visit Search Engine Land for the full article.

what do you think? 2021-04-01 07:18:12

Google's latest Maps and GMB features up the ante for competing platforms; Wednesday's daily brief  

Plus, Neeva is in beta testing and Twitter’s rumored community page feature. Please visit Search Engine Land for the full article.

what do you think? 2021-03-31 06:19:34

Microsoft Advertising announces Automotive Ads open beta in the US and UK  

This beta opens up the use of automotive feeds and the API for advertisers. Please visit Search Engine Land for the full article.

what do you think? 2021-03-31 04:11:43

Actionable SEO & PPC content training at SMX Create — just $149  

After a few focused hours, you'll be ready to write high-ranking content, optimize copy for organic visibility, create visually stunning display ads, and more. Please visit Search Engine Land for the full article.

what do you think? 2021-03-30 18:09:24

Streaming is surging, and so are data collaborations  

TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy Please visit Search Engine Land for the full article.

what do you think? 2021-03-30 10:19:47

Google expands its core web vitals and page experience update FAQs  

Google explained it “will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar.” Please visit Search Engine Land for the full article.

what do you think? 2021-03-30 07:30:13

The next best thing to in-person marketing events and data storytelling; Tuesday's daily brief  

Plus, Facebook ads reach grew by 30% worldwide during the pandemic Please visit Search Engine Land for the full article.

what do you think? 2021-03-30 01:41:24

Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB  

Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities. Please visit Search Engine Land for the full article.

what do you think? 2021-03-30 01:21:23

Long live small businesses and brand awareness with Prince Harry; Monday's daily brief  

Plus, Microsoft proposes feature to submit URLs directly from WordPress Please visit Search Engine Land for the full article.

what do you think? 2021-03-29 08:40:56