Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible.
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The tool providers are noticing a decline in the number of featured snippets showing up in the Google search results.
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Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors.
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The changes are based on Partner feedback around badge criteria and more clarity regarding Program benefits
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Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are performing
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In this three part series, we go way back into the early days of the SEO industry and walk you through how it matured over the years.
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The proposed news bargaining code remains in suspense as Australia’s Treasury department brings Facebook and publishers back to the table.
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RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google
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Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
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Join us next Tuesday, February 23, to learn how to turn raw data into actionable insights that drive traffic, leads, and sales.
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Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.
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A step-by-step process to identify problems and prioritize fixes ahead of the Page Experience Update.
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Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black background.
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Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals.
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Google said this launched in November, so it seems Google is November but is just announcing this now.
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Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers
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After several months of testing, Google has officially launched this new label that shows how many years your business has been in operation.
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Google Search Console’s Coverage reporting only allows one thousand row exports, which limits the ability to see pattens on larger-scale sites.
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What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
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Microsoft Advertising says eCPC increases conversions while lowering CPA. while some advertisers worry about loss of control.
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Register now to get your All Access pass for just $149 — or bundle with a two-day workshop for $289!
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Google has not yet announced the addition of these new manual actions but they are all visible in the help documents.
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There are 35 AI-based ads suggestions. Here’s tactical guidance on how to apply them to optimize your campaigns.
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Starting on April 6, 2021 Google will begin to enforce that the price showing on your product landing page matches that in the cart.
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The proposed legislation could create an untenable position for search engines in Australia, and Google's threat to shut down search could affect traffic and domestic businesses across sectors.
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But whether organizers can safely get conferences up and running in 2021 is another question altogether.
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This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant Center.
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Google launches a feature to help searchers learn more about the search result listing before they click on it.
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The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with tight margins on Amazon.
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“This is the first time the Feed environment would be managed though controls,” says Facebook spokesperson.
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RankSense's Maura Loew shares what it was like to work with Hamlet as we reflect on his career and contributions to the community.
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Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry.
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Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings.
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Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data.
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Google automatically calculates the price drop based on changes to your structured data over time.
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The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets.
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This year's Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land's own George Nguyen to talk SEO tactics and strategies.
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We also spoke about how SEO behavior changed around content around both the Panda and Penguin releases.
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Google said this is just a reporting change and the change you see in crawling is not reflective of any change in search results.
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Although it's a long way from being a Google competitor, DuckDuckGo's business model may serve as a playbook for new search engines.
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LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform.
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Adam Heitzman from Higher Visibility and David Black with Wpromote give their best advice for running a successful search agency.
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This year we’re offering topic-specific events that offer attendees guided learning paths for becoming sharper marketers.
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Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration.
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Google Search Console now lets you dive in to how well your news site performs in Google News and the Google News App.
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Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance.
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Grab your value-packed All Access pass now for just $99 or bundle with a workshop for extra savings!
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Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad.
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After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.
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A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions.
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It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.
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Numerous advertisers have paused their social media campaigns over yesterday’s events at the Capitol.
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Having an experienced practitioner leading the content and programming of Search Engine Land and SMX will only mean more high-quality and actionable content for the communities we serve.
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Google said this is currently an experiment but will share more details on how publishers can participate later.
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Register by February 6 to secure your All Access pass for just $99, or bundle with a workshop and save!
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Lighthouse now serves as a beacon for warning you when your project includes old libraries that have modern alternatives.
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The free, third-party tool can help you better understand how competitor behavior has changed over time.
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After a few years of testing Google Question Hub India, Indonesia and Nigeria – it is now available in the United States.
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