Google drops safe browsing as a page experience ranking signal  

Google updated the page experience report in Search Console. Please visit Search Engine Land for the full article.

what do you think? 2021-08-04 14:56:05

Do you follow the Google guidelines?; Wednesday's daily brief  

Also, Target impression share in Microsoft Advertising grows. Please visit Search Engine Land for the full article.

what do you think? 2021-08-04 13:22:18

A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI  

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions. Please visit Search Engine Land for the full article.

what do you think? 2021-08-04 13:18:56

Meet Make Every feature Binary: Bing's sparse neural network for improved search relevance  

MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics. Please visit Search Engine Land for the full article.

what do you think? 2021-08-04 08:27:38

Target impression share bidding, other August changes now available in Microsoft Ads  

Other August announcements include new automated extensions, labels for account organization and changes to unified accounts. Please visit Search Engine Land for the full article.

what do you think? 2021-08-03 13:44:14

How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday's daily brief  

Plus, Google's math solver guidelines emphasize technical SEO and content accuracy. Please visit Search Engine Land for the full article.

what do you think? 2021-08-03 09:42:47

SMX Convert kicks off in two weeks… don't miss out!  

Join us online, August 17, to learn actionable tactics that drive more organic and paid conversions… no matter your KPIs. Please visit Search Engine Land for the full article.

what do you think? 2021-08-03 07:47:05

Google math solver guidelines require accuracy  

Google has added a number of technical and content quality guidelines to math solver markup. Please visit Search Engine Land for the full article.

what do you think? 2021-08-02 14:13:27

Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions  

The update also enables advertisers to download specific parts of their campaigns to work on offline. Please visit Search Engine Land for the full article.

what do you think? 2021-08-02 12:59:42

Google's back-to-school shopping tips for local merchants; Monday's daily brief  

And, should advertisers or platforms bear the burden of digital service taxes? Please visit Search Engine Land for the full article.

what do you think? 2021-08-02 08:23:24

Did Google admit it uses click data for search? Not really.; Friday's daily brief  

And, you're no longer allowed more than one ClaimReview element per page. Please visit Search Engine Land for the full article.

what do you think? 2021-07-30 12:24:45

Google's local ads tips for the back-to-school shopping season  

More than 50% of North American back-to-school shoppers say they'll check for in-store inventory online before heading to a store, according to Google. Please visit Search Engine Land for the full article.

what do you think? 2021-07-30 12:18:08

Google's universal search results bid for placement and may be influenced by clicks  

In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results. Please visit Search Engine Land for the full article.

what do you think? 2021-07-29 13:04:42

Display & Video 360 gets new frequency and reach metrics  

The real-time view of reach gains may help advertisers better evaluate campaign performance. Please visit Search Engine Land for the full article.

what do you think? 2021-07-29 12:11:36

Twitter pilots a new product carousel that can appear in profiles; Thursday's daily brief  

And, ways to prioritize your mental health as we step away from the pandemic. Please visit Search Engine Land for the full article.

what do you think? 2021-07-29 08:37:37

Google now limits one ClaimReview element per page  

Previously, Google’s guidelines allowed for multiple Fact Checks per page but that has changed. Please visit Search Engine Land for the full article.

what do you think? 2021-07-29 04:17:44

Twitter's Shop Module pilot adds a product carousel to profiles  

Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it. Please visit Search Engine Land for the full article.

what do you think? 2021-07-28 06:54:25

The Google link spam update is rolling out; Wednesday's daily brief  

And, the review stars are back in Google Search results. Please visit Search Engine Land for the full article.

what do you think? 2021-07-28 06:40:11

Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy  

Google will start applying the surcharge beginning on October 1. Please visit Search Engine Land for the full article.

what do you think? 2021-07-27 15:41:38

Google review snippets bug seems resolved  

Google seems to have fixed the bug where review snippets were not displaying in Google Search. Please visit Search Engine Land for the full article.

what do you think? 2021-07-27 14:34:13

Instagram is disabling interest and activity-based targeting of underage users  

Advertisers' targeting options for users under 18 will be limited to age, gender and location. Please visit Search Engine Land for the full article.

what do you think? 2021-07-27 02:44:31

The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday's daily brief  

And, new business openings remain strong in Q2, but the pandemic is far from over. Please visit Search Engine Land for the full article.

what do you think? 2021-07-27 02:30:17

Google Search link spam update rolling out now  

A new spam algorithm is rolling out over the next two weeks aimed at fighting link spam more broadly. Please visit Search Engine Land for the full article.

what do you think? 2021-07-26 10:45:53

Lowest SMX Convert rates expire Saturday  

Book by this Saturday, July 31 to get your All Access pass for just $99! Please visit Search Engine Land for the full article.

what do you think? 2021-07-26 09:55:34

The keys to ranking well on YouTube and your thoughts on the new Ads policies; Monday's daily brief  

Plus, how to optimize for Bing search Please visit Search Engine Land for the full article.

what do you think? 2021-07-26 03:17:48

Google publishes timelines for Privacy Sandbox proposals  

APIs for each use case are projected to be available for adoption in Q4 2022. Please visit Search Engine Land for the full article.

what do you think? 2021-07-23 15:25:07

Google's three-strikes ad policy isn't the problem, it's policy application that worries advertisers  

Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren't resolved in time. Please visit Search Engine Land for the full article.

what do you think? 2021-07-23 07:58:40

Why did Google rank this site? Well, now they'll tell you; Friday's daily brief  

Plus, how long does your site need to keep redirects? Please visit Search Engine Land for the full article.

what do you think? 2021-07-23 07:12:38

Google fixing two search bugs; review snippets and soft 404 detection  

These bugs lead to some pages being removed from the Google search results or the stars being removed from the Google search results. Please visit Search Engine Land for the full article.

what do you think? 2021-07-23 06:20:41

Why search marketers don't think a dedicated four-year degree is necessary; Thursday's daily brief  

And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies. Please visit Search Engine Land for the full article.

what do you think? 2021-07-22 08:55:05

Google removes standalone Maximize conversions and Maximize conversion value strategies  

The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as usual. Please visit Search Engine Land for the full article.

what do you think? 2021-07-22 08:41:01

Google now shows why it ranked a specific search result  

Google now list several of the factors it used to rank a result in the about this result section. Please visit Search Engine Land for the full article.

what do you think? 2021-07-22 01:58:53

Google will pass permanent signals with a redirect after a year  

If you have a redirect live for a year, you can then remove the redirect and Google will continue to pass the signals from the origin URL to the destination URL. Please visit Search Engine Land for the full article.

what do you think? 2021-07-22 01:27:59

Change is what search marketers expect; Wednesday's daily brief  

Plus, AMP labels are gone and Google Ads releases three-strikes policy. Please visit Search Engine Land for the full article.

what do you think? 2021-07-21 10:28:22

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season  

Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google. Please visit Search Engine Land for the full article.

what do you think? 2021-07-21 09:20:55

Users can now leave more detailed restaurant reviews on Google  

Details like price range and meal type are useful for potential customers, but will Google use it to enable search filters? Please visit Search Engine Land for the full article.

what do you think? 2021-07-21 08:27:34

Google drops AMP label in mobile search results  

After five years of Google showing the AMP lightening bolt icon for AMP pages in the mobile results – it is now gone. Please visit Search Engine Land for the full article.

what do you think? 2021-07-20 14:12:15

Three strikes, you're out: Google's new ad policy violations pilot  

Google Ads plans to expand the scope of the project after the initial pilot to include more policy types. Please visit Search Engine Land for the full article.

what do you think? 2021-07-20 08:33:09

Google Search Console performance report adds Math Solvers as search appearance filter  

You can now see how your Math Solvers markup is doing using Google Search Console Performance reports. Please visit Search Engine Land for the full article.

what do you think? 2021-07-20 05:09:03

Google categorizes what organic search traffic drops look like  

This is the first time Google illustrated what different types of traffic drops look like. Please visit Search Engine Land for the full article.

what do you think? 2021-07-20 02:59:42

Would you have pursued a four-year degree in PPC or SEO?; Tuesday's daily brief  

And, the Marketoonist provides some perspective on what consumers really care about. Please visit Search Engine Land for the full article.

what do you think? 2021-07-20 02:01:47

Video: Richard Nazarewicz, Technical SEO Manager at the Wall Street Journal  

From the old Alta Vista days to doing SEO at the Wall Street Journal – we covered it all. Please visit Search Engine Land for the full article.

what do you think? 2021-07-19 12:14:49

Google News inclusion is automated, sorry publishers; Monday's daily brief  

Plus, Google introduces Mobile Web Certification for partners Please visit Search Engine Land for the full article.

what do you think? 2021-07-19 12:07:13

Google officially launches SeekToAction for key moments for videos in search  

Previously announced at Google I/O, SeekToAction markup is now out of beta. Please visit Search Engine Land for the full article.

what do you think? 2021-07-19 07:22:34

Actionable conversion optimization tactics — just $99  

Secure your spot now — Early Bird rates expire next Saturday, July 31! Please visit Search Engine Land for the full article.

what do you think? 2021-07-19 06:24:55

Answer MarTech's survey on attending or exhibiting at in-person events  

MarTech’s Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts. Please visit Search Engine Land for the full article.

what do you think? 2021-07-19 02:05:07

Yet another automation feature rolling out in Google Ads; Friday's daily brief  

Plus, a deep-dive into FLoC cohorts and opportunities for advertisers. Please visit Search Engine Land for the full article.

what do you think? 2021-07-16 13:03:46

Google tries to answer publishers questions on visibility concerns in Google News  

Applying to be in Google News has been turned off for years, causing confusion to new publishers. Please visit Search Engine Land for the full article.

what do you think? 2021-07-16 11:19:21

Would your job be easier or more difficult if Google wasn't the dominant platform?; Thursday's daily brief  

And, we say goodbye to Twitter's Fleets and Google Posts for knowledge panels. Please visit Search Engine Land for the full article.

what do you think? 2021-07-15 09:47:25

Google Ads optimized targeting gradually rolling out  

This could also be an expensive option if your budget is lower, as your initial CPA could fluctuate as the data is collected and optimized targeting figures things out. Please visit Search Engine Land for the full article.

what do you think? 2021-07-15 04:36:16

There isn't always a quick answer in SEO and that is okay; Wednesday's daily brief  

Search Console changed how you debug some AMP URLs. Please visit Search Engine Land for the full article.

what do you think? 2021-07-14 15:14:10

Yelp Audiences allows advertisers to reach Yelp users off the platform  

Targeting is based on the user's purchase intent on Yelp and ads do not have to lead back to Yelp's platform. Please visit Search Engine Land for the full article.

what do you think? 2021-07-14 03:07:31

Google Posts for verified knowledge panels going away  

On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away. Please visit Search Engine Land for the full article.

what do you think? 2021-07-14 01:53:13

Google adds direct apply markup and new editorial guidelines for job postings  

The new guidelines include guidance around obstructive text & images, excessive & distractive ads, or content that doesn’t add any value to the job posting. Please visit Search Engine Land for the full article.

what do you think? 2021-07-13 11:51:12

Google Search Console links AMP debugging to AMP page experience guide  

Google made changes to how to debug some AMP URLs within Search Console. Please visit Search Engine Land for the full article.

what do you think? 2021-07-13 07:22:35

The July core update is “effectively complete”; Tuesday's daily brief  

And, how search professionals can help fight against misinformation in their communities. Please visit Search Engine Land for the full article.

what do you think? 2021-07-13 07:01:49

FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE  

Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they’re ready to make the most of it the day 3rd party cookies stop working. Please visit Search Engine Land for the full article.

what do you think? 2021-07-13 06:13:01

New GoDaddy integration lets merchants easily show inventory across Google  

This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services. Please visit Search Engine Land for the full article.

what do you think? 2021-07-13 02:03:54

10 reasons to join us at SMX Convert  

Unbiased content, on-demand access, affordable pricing… and that’s just the beginning. Please visit Search Engine Land for the full article.

what do you think? 2021-07-12 12:26:55

Google July 2021 core update is finished rolling out  

After 12-days, Google said the July 2021 core update is done. It rolled out between July 1st and July 12th. Please visit Search Engine Land for the full article.

what do you think? 2021-07-12 12:02:46

The Search Engine Land mentorships have been announced; Monday's daily brief  

Plus, on the hunt for something new in 2021? New job opps in search Please visit Search Engine Land for the full article.

what do you think? 2021-07-12 05:49:10

Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs  

Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results. Please visit Search Engine Land for the full article.

what do you think? 2021-07-12 05:04:23

Search Engine Land mentorship program partnerships announced  

The mentorship program includes three PPC and three SEO mentorship matches. Please visit Search Engine Land for the full article.

what do you think? 2021-07-09 19:13:41

Google now does soft 404 detection by device type  

This can lead to Search Console showing you everything is fine but in reality, some of your desktop pages may not be indexed. Please visit Search Engine Land for the full article.

what do you think? 2021-07-09 15:47:58

Why brands should care about inclusion in marketing; Friday's daily brief  

Plus, Merchant Center guidelines change in August — for the advertiser’s benefit Please visit Search Engine Land for the full article.

what do you think? 2021-07-09 08:38:39

This is your last chance to save big on Search Engine Land Awards entries  

Get your entry in by next Friday, July 16 at 11:59pm PST, to save $100 off standard entrance fees (per submission)! Please visit Search Engine Land for the full article.

what do you think? 2021-07-08 15:53:32

Why it's important to educate your friends and family about search; Thursday's daily brief  

Plus, data from Google's July core update and Microsoft Advertising's new Multimedia Ads. Please visit Search Engine Land for the full article.

what do you think? 2021-07-08 15:17:29

Creative ways to source content ideas from UGC for SEO  

Uncover unique methods to find relevant topics that go beyond traditional keyword research tools. Please visit Search Engine Land for the full article.

what do you think? 2021-07-08 15:15:21

Google's Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries  

"There is no expectation that it will become this question-answering system," Nayak told Search Engine Land, adding that such a system is "just not useful" for complex needs. Please visit Search Engine Land for the full article.

what do you think? 2021-07-08 01:32:31

Google's July 2021 core update rolled out quickly; here is what the data providers saw  

While the June core update took a while to start rolling out, the July core update hit hard and fast. Please visit Search Engine Land for the full article.

what do you think? 2021-07-07 12:57:29

Are all the Google algorithm updates too much to handle?; Wednesday's daily brief  

Also, Google talks about search rankings and spam prevention. Please visit Search Engine Land for the full article.

what do you think? 2021-07-07 09:25:22

Microsoft Advertising launches Multimedia Ads beta starting today  

Multimedia Ads give search marketers the opportunity to be an exclusive ad type in a SERP and the added visual element will draw more eyes to your ad. Please visit Search Engine Land for the full article.

what do you think? 2021-07-07 07:16:44

Winning SEO and PPC teams attend SMX  

Get your teams on the same page, speaking the same language, and working towards a shared vision of success! Please visit Search Engine Land for the full article.

what do you think? 2021-07-06 12:45:16

Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising  

New additions to RSAs mean you can customize campaigns around events and searcher locations. Please visit Search Engine Land for the full article.

what do you think? 2021-07-06 12:24:41

Google on how it ranks search results and prevents obvious spam  

Don’t focus on one or two specific signals, make your site overall better says Google. Please visit Search Engine Land for the full article.

what do you think? 2021-07-06 04:34:14

Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday's daily brief  

Plus, Pinterest bans all weight loss ads Please visit Search Engine Land for the full article.

what do you think? 2021-07-06 04:11:09

Another one… another algo update, that is; Friday's daily brief  

Plus, more unskippable YouTube ads Please visit Search Engine Land for the full article.

what do you think? 2021-07-02 08:45:24

Google July 2021 core update rolling out now  

This update is the second part of the June 2021 core update. Please visit Search Engine Land for the full article.

what do you think? 2021-07-01 15:20:45

So Google gave you another year to prepare for the Cookiegeddon. Now what?; Thursday's daily brief  

And, 51% of local marketers say their business will hire more SEO staff this year. Please visit Search Engine Land for the full article.

what do you think? 2021-07-01 12:29:09

Sharing is caring; Wednesday's daily brief  

Plus, Broad Match Modifier goes away in July Please visit Search Engine Land for the full article.

what do you think? 2021-06-30 13:03:44

It can take hours to weeks for new content to be indexed, says Google  

Quality is one of the more important aspects of getting Google to index and rank your pages quickly. Please visit Search Engine Land for the full article.

what do you think? 2021-06-30 10:49:18

Reach, compel, convert — attend SMX Convert for just $99  

Grab your All Access pass now and join us online on August 17! Please visit Search Engine Land for the full article.

what do you think? 2021-06-30 09:45:01

Google's help guide on redirects and Google Search updated  

This document has been updated to show you how various forms of redirects impact your site’s performance in Google Search. Please visit Search Engine Land for the full article.

what do you think? 2021-06-30 03:44:07

Financial services advertisers in the UK must meet Google verification requirements by August 2021  

ensure you meet the verification requirements to distinguish yourself from spam financial service advertisers and to prevent suspension. Please visit Search Engine Land for the full article.

what do you think? 2021-06-30 01:09:43

In its first application, Google's MUM identified 800 variations of vaccine names across 50 languages in seconds  

The technology is providing Google with an efficiency advantage over competitors and helping it surface more relevant results. Please visit Search Engine Land for the full article.

what do you think? 2021-06-29 21:12:23

Advertisers will lose the ability to create new BMM keywords in late July  

Attributes, like bid and status, can still be edited, but you'll have to convert to phrase match if you want to edit the keyword text. Please visit Search Engine Land for the full article.

what do you think? 2021-06-29 13:24:33

Why did Google release all these updates together?; Tuesday's daily brief  

And, the search community mourns the loss of Russ Jones. Please visit Search Engine Land for the full article.

what do you think? 2021-06-29 10:24:09

Part two of Google Search spam update on June 28 rolling out  

This update impacts both web and image results and is a global update. Please visit Search Engine Land for the full article.

what do you think? 2021-06-28 10:45:46

What's the latest in search marketing? Monday's daily brief  

Plus, Google lets searchers know when results aren't reliable Please visit Search Engine Land for the full article.

what do you think? 2021-06-28 09:36:18

Announcing the Search Engine Land Mentorship Program for SEO and PPC  

Applications will be open today and close July 2. The program will run August – October 2021. Please visit Search Engine Land for the full article.

what do you think? 2021-06-28 06:22:39

Google adjusts the timeline for third-party cookie deprecation; Friday's daily brief  

Plus, why thinking like a group isn't so bad after all Please visit Search Engine Land for the full article.

what do you think? 2021-06-25 12:16:03

Google publishes SEO guide to HTTP status codes, network issues and DNS errors  

The official guide to how these server related issues or responses impact your Google Search performance. Please visit Search Engine Land for the full article.

what do you think? 2021-06-25 08:29:50

Google Search notice warns searchers when results are new and possibly unreliable  

Google’s new “it looks like these results are changing quickly.” Please visit Search Engine Land for the full article.

what do you think? 2021-06-25 03:38:11

Demonstrating E-A-T: Tactics to implement, and avoid, for greater search visibility  

Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T. Please visit Search Engine Land for the full article.

what do you think? 2021-06-24 18:45:35

Google pushes back plan to block third-party cookies until 2023  

“More time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director at Chrome. Please visit Search Engine Land for the full article.

what do you think? 2021-06-24 15:58:04

Can the industry's biggest players win over privacy enthusiasts?; Thursday's daily brief  

Plus, Google's June 23 spam update and Fred Vallaeys answers your top FLoC questions Please visit Search Engine Land for the full article.

what do you think? 2021-06-24 06:33:42

Google Search releases spam update on June 23  

If you notice ranking changes today, it might be related to Google’s spam fighting efforts. Please visit Search Engine Land for the full article.

what do you think? 2021-06-23 12:54:18

Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing  

Advertisers can make their voices heard regarding FLoC in forums and at open meetings. Please visit Search Engine Land for the full article.

what do you think? 2021-06-23 12:53:11

Google rankings, quality and relevancy; Wednesday's daily brief  

Also, non-AMP content now in top stories carousel. Please visit Search Engine Land for the full article.

what do you think? 2021-06-23 04:39:33

Google top stories carousel now showing non-AMP listings  

Are you noticing your non-AMP pages showing up in this spot now? Please visit Search Engine Land for the full article.

what do you think? 2021-06-22 03:26:40