The problem with the 'structured content' mindset  

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool. Please visit Search Engine Land for the full article.

what do you think? 2020-11-25 08:00:00

Google tests multiple contextual links in featured snippets  

Google confirms web stories as featured snippets are not a great experience for searchers. Please visit Search Engine Land for the full article.

what do you think? 2020-11-24 17:20:56

Take a peek into PPC routines during Cyber Five week  

After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions. Please visit Search Engine Land for the full article.

what do you think? 2020-11-24 13:17:58

Google puts some contextual search features in context  

Google is using newish language understanding models specific to leveraging conversational context for these search features. Please visit Search Engine Land for the full article.

what do you think? 2020-11-24 11:43:18

Google launches new crawl stats report in Search Console  

Google has revamped the crawl stats report to provide actionable and useful data to your crawling issues. Please visit Search Engine Land for the full article.

what do you think? 2020-11-24 11:13:55

10 ways you can support women in SEO  

Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry. Please visit Search Engine Land for the full article.

what do you think? 2020-11-24 10:32:42

How DuckDuckGo (and Microsoft) benefit from Google's sprawling advertising business  

Smaller search engines are able to monetize their results with Google's advertiser base to reach searchers on those properties with as few obstacles as possible. Please visit Search Engine Land for the full article.

what do you think? 2020-11-23 12:49:55

Don't miss Search Marketing Expo online December 8-9  

Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges. Please visit Search Engine Land for the full article.

what do you think? 2020-11-23 11:00:00

Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more  

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

what do you think? 2020-11-23 09:00:00

Video: Elie Orgel on using data to create pages that get links  

Create content that easily gets links and ranks well in search. Please visit Search Engine Land for the full article.

what do you think? 2020-11-23 08:49:06

Google manual actions bug is now resolved  

Google’s Daniel Waisberg confirmed this bug is resolved and said it only “affected only a tiny number of sites.” Please visit Search Engine Land for the full article.

what do you think? 2020-11-23 08:44:02

Google Guaranteed badge starting to appear on Google Maps listings  

Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads. Please visit Search Engine Land for the full article.

what do you think? 2020-11-19 17:32:49

Google investigating missing manual actions  

Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console. Please visit Search Engine Land for the full article.

what do you think? 2020-11-19 08:15:03

What to evaluate ahead of Google's Page Experience update  

The content you're competing against, the AMP option, your organization's resources and business requirements are all part of the decision. Please visit Search Engine Land for the full article.

what do you think? 2020-11-18 14:03:59

Google's new Small Business Advisors program aims to help SMBs grow  

Don’t think of it as an enhanced version of Google Support. Please visit Search Engine Land for the full article.

what do you think? 2020-11-17 10:14:13

Google's Auto Applied Recommendations catch advertisers, agencies off guard  

The auto-applied changes do not show in Google Ads change history logs. Please visit Search Engine Land for the full article.

what do you think? 2020-11-17 09:56:30

Google migrates the disavow link tool to new Search Console  

Google also added the ability to download the file and see new errors related to your file. Please visit Search Engine Land for the full article.

what do you think? 2020-11-17 09:08:50

Google Ads wants advertisers to give broad match another shot  

Broad match keyword suggestions will start surfacing in Recommendations Please visit Search Engine Land for the full article.

what do you think? 2020-11-16 13:55:33

The future of search marketing: Where do we go from here?  

Join us online at SMX, December 8-9, to unlock two forward-thinking keynotes that will prepare you for what’s next. Please visit Search Engine Land for the full article.

what do you think? 2020-11-16 10:00:23

Video: Michael Lewittes on growing a site after an algorithm update  

He built his own entertainment news site, went through numerous Google algorithm updates and sold it to a private equity firm at the top. Please visit Search Engine Land for the full article.

what do you think? 2020-11-16 08:47:55

Social Shorts: Instagram pegs Reels and Shop, Pinterest's engagement metric, TikTok's size and more  

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

what do you think? 2020-11-16 08:30:28

Hijacked Google My Business listings appear to be a growing problem  

GMB listings phishing is on the increase. Google says it’s aware of the problem but business owners must be vigilant. Please visit Search Engine Land for the full article.

what do you think? 2020-11-13 08:18:20

The 2020 holiday season is here: Get your digital house in order  

Retailers that win the delivery wars will win the holidays. Please visit Search Engine Land for the full article.

what do you think? 2020-11-12 11:20:53

Is your website at risk for an ADA accessibility lawsuit?  

It’s not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses. Please visit Search Engine Land for the full article.

what do you think? 2020-11-12 08:05:00

Concrete steps marketers should take now to get ready for CA's CPRA in 2023  

The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare. Please visit Search Engine Land for the full article.

what do you think? 2020-11-11 15:11:01

301 redirect: Google Webmasters Central to Google Search Central  

Five years in the making, the Webmasters Central brand gets retired. Please visit Search Engine Land for the full article.

what do you think? 2020-11-11 11:00:18

Amazon uses its data to undermine third party sellers, EU antitrust action says  

The company could face penalties of up to 10% of its total revenue, which was more than $280B in 2019. Please visit Search Engine Land for the full article.

what do you think? 2020-11-10 12:24:58

Google Page Experience Update to launch May 2021 with new labels in search results  

Google will highlight search results that have a great page experience. Please visit Search Engine Land for the full article.

what do you think? 2020-11-10 11:00:39

How to show Lighthouse Scores in Google Sheets with a custom function  

Learn how to use machine learning to streamline your reporting workflows right within Google Sheets. Please visit Search Engine Land for the full article.

what do you think? 2020-11-09 13:35:43

Don't miss out on up to $100 off Search Marketing Expo  

These exclusive Early Bird rates end this Saturday, November 14! Please visit Search Engine Land for the full article.

what do you think? 2020-11-09 11:09:10

Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more  

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

what do you think? 2020-11-09 09:30:00

More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday  

Will Snapchat and Pinterest benefit from advertiser frustrations? Please visit Search Engine Land for the full article.

what do you think? 2020-11-06 14:19:21

Using auction insights for better PPC competitor analysis  

Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month. Please visit Search Engine Land for the full article.

what do you think? 2020-11-06 09:14:12

Presidential pollsters got it wrong, what are the implications for consumer research?  

If political polls were so off, might consumer research be equally flawed? Please visit Search Engine Land for the full article.

what do you think? 2020-11-06 07:21:16

'Significant' drop in Google-reported search terms seen across devices and ad formats [Report]  

Tinuiti’s granular look at search term data offers a snapshot of how big Google’s search terms update is for advertisers. Please visit Search Engine Land for the full article.

what do you think? 2020-11-06 05:00:21

COVID helped drive record ad revenue for big tech in Q3  

Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic. Please visit Search Engine Land for the full article.

what do you think? 2020-11-04 12:55:46

California's 'CCPA 2.0' is probably going to pass, here's what changes  

CPRA takes aim at data ‘sharing’ and not just sales. Please visit Search Engine Land for the full article.

what do you think? 2020-11-03 17:29:43

Google launched DeepRank in October 2019: DeepRank is BERT  

DeepRank goes back to 2017 at Google, it is the internal code name for the BERT launch. Please visit Search Engine Land for the full article.

what do you think? 2020-11-03 15:22:59

Microsoft Advertising promotion extensions available in time for the holidays  

Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads. Please visit Search Engine Land for the full article.

what do you think? 2020-11-03 13:39:48

New GPT-3 solutions can help speed up PPC ad and landing page copy creation  

AI-generated copy isn’t perfect, but these tools can churn out ideas and inspiration in a matter of seconds. Please visit Search Engine Land for the full article.

what do you think? 2020-11-02 15:31:28

How to get the most out of Google's product Knowledge Panels  

What manufacturers and retailers need to know to take advantage of product Knowledge Panels in search. Please visit Search Engine Land for the full article.

what do you think? 2020-11-02 13:54:39

Attend SMX for just $199… rates increase next Saturday!  

Register now to access 45+ expert-led sessions marketing sessions happening online, December 8-9. Please visit Search Engine Land for the full article.

what do you think? 2020-11-02 10:50:28

Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million  

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

what do you think? 2020-11-02 09:00:00

Video: Mike Blumenthal on how to rank in Google Local  

We also talked about the local SEO community and COVID’s impact on local search. Please visit Search Engine Land for the full article.

what do you think? 2020-11-02 08:49:41

Featured snippets: The 9 rules of optimization  

Here’s a set of guidelines to follow when optimizing for the featured snippet – like using an "is" statement and defining the topic concisely. Please visit Search Engine Land for the full article.

what do you think? 2020-11-02 08:00:00

CallRail's Lead Center is a virtual phone system and contact center for SMBs  

It’s designed for small companies with between 3 and 20 employees. Please visit Search Engine Land for the full article.

what do you think? 2020-10-29 15:42:06

Google Ads Report Editor gets a new look  

The Custom report builder will feel a bit more like Data Studio. Please visit Search Engine Land for the full article.

what do you think? 2020-10-29 12:45:42

Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility  

Restaurants and hotels have been hit especially hard during COVID-19. Please visit Search Engine Land for the full article.

what do you think? 2020-10-29 11:39:47

Could Google passage indexing be leveraging BERT?  

How Google leverages BERT depends on the use of the term 'Passage Indexing' (although it's identified as a ranking update). Please visit Search Engine Land for the full article.

what do you think? 2020-10-29 10:52:20

Does the Google antitrust case make an Apple search engine more likely?  

The DOJ may cause Apple to accelerate plans for its own engine. Please visit Search Engine Land for the full article.

what do you think? 2020-10-28 15:59:43

Online holiday sales could reach $200 billion according to Adobe  

Smartphones will drive the majority of online retail traffic and 42% of sales. Please visit Search Engine Land for the full article.

what do you think? 2020-10-28 12:46:48

Microsoft Clarity, the company's tool for visualizing user experience, is out of beta  

The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience. Please visit Search Engine Land for the full article.

what do you think? 2020-10-28 11:36:15

What passage indexing and natural language processing mean for the future of SEO  

Google's recent updates provide SEOs with more freedom to focus on users instead of bots. Please visit Search Engine Land for the full article.

what do you think? 2020-10-27 10:29:04

Holiday 2020 is do or die for many SMBs  

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Please visit Search Engine Land for the full article.

what do you think? 2020-10-26 11:32:32

Live, hands-on search marketing workshops… only at SMX  

Learn something new, connect with fellow marketers, and get your specific search marketing questions answered! Please visit Search Engine Land for the full article.

what do you think? 2020-10-26 11:00:41

Social Shorts: Snapchat's rising ARPU, Facebook's moves on Nextdoor, Instagram's age controls  

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

what do you think? 2020-10-26 09:00:00

Video: Mike Blumenthal on review attribution in local search  

Reviews can be used for a way to speak to your customers and as a competitive intelligence tool. Please visit Search Engine Land for the full article.

what do you think? 2020-10-26 08:38:40

Marsbot is Foursquare for AirPods  

Its augmented reality for your ears. Please visit Search Engine Land for the full article.

what do you think? 2020-10-23 14:46:36

Google Ads turns 20: The most important trends and changes of the past 5 years  

Looking back, we can see where the biggest trends in search (and beyond) are heading. Please visit Search Engine Land for the full article.

what do you think? 2020-10-23 13:55:28

Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing  

Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry. Please visit Search Engine Land for the full article.

what do you think? 2020-10-23 11:57:59

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season  

Pricing and promotions in Google Shopping could be more important than ever this year. Please visit Search Engine Land for the full article.

what do you think? 2020-10-22 09:07:26

Google moves one step closer to ads that can deliver personalization and privacy  

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts. Please visit Search Engine Land for the full article.

what do you think? 2020-10-22 05:46:49

What Prime Day signals for 2020 holiday retail  

Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season. Please visit Search Engine Land for the full article.

what do you think? 2020-10-21 16:01:18

Proactively building negative keyword lists in Google Ads is now more important than ever  

Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls. Please visit Search Engine Land for the full article.

what do you think? 2020-10-21 14:02:35

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts  

Facebook continues to expand Shopping capabilities and features across its platforms. Please visit Search Engine Land for the full article.

what do you think? 2020-10-21 09:25:30

DOJ antitrust suit: Google uses contracts, market power to neutralize rivals  

Google thinks it will win but the DOJ used these arguments successfully before. Please visit Search Engine Land for the full article.

what do you think? 2020-10-21 05:15:16

Google confirms it doesn't index passages separately  

Google now “consider passages from pages as an additional ranking factor.” Please visit Search Engine Land for the full article.

what do you think? 2020-10-20 14:09:48

SEO for reactive JavaScript using React or Vue with NodeJS and other backend stacks  

How to get SEO-friendly website pages to feel like there’s magic burbling up beneath them. Please visit Search Engine Land for the full article.

what do you think? 2020-10-20 10:51:56

99% of Google's indexing issues fully resolved  

There are some edge cases left with the indexing bug but those should be resolved within a couple of weeks. Please visit Search Engine Land for the full article.

what do you think? 2020-10-19 18:31:35

Meet the 2020 Search Engine Land Awards winners, Search Marketers of the Year  

For the first time ever, Search Engine Land is awarding a full class of marketers with its top prize for excellence. Please visit Search Engine Land for the full article.

what do you think? 2020-10-19 13:00:14

Video: Mike Blumenthal on Google Maps spam resource issues  

Google invests a lot in Google Maps but maybe in the wrong areas? Please visit Search Engine Land for the full article.

what do you think? 2020-10-19 10:47:29

Google Search gets deeper into the 'real-world' with Busyness, Duplex and AR in Maps  

Building the data bridge between online and offline. Please visit Search Engine Land for the full article.

what do you think? 2020-10-16 14:04:50

Google tests local ads in Maps auto-suggest results  

A local ads shows up as you start typing. Please visit Search Engine Land for the full article.

what do you think? 2020-10-15 21:10:48

How Google indexes passages of a page and what it means for SEO  

Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change. Please visit Search Engine Land for the full article.

what do you think? 2020-10-15 17:48:08

Google: BERT used on almost every English query  

Google announced numerous improvements made to search over the year and some new features coming soon. Please visit Search Engine Land for the full article.

what do you think? 2020-10-15 15:17:17

2020 Search Engine Land Awards campaign category finalists announced  

The scores are in for our SEO and SEM campaign categories. Check out the finalists and stay tuned on Monday, October 19th for the big announcement of all winners! Please visit Search Engine Land for the full article.

what do you think? 2020-10-15 13:55:31

Last chance: Search Marketing Expo Rates Go Up In 2 Days!  

Time is running out. Pick your pass and register now! Please visit Search Engine Land for the full article.

what do you think? 2020-10-15 10:00:55

Bing revamps Site Explorer in new Bing Webmaster Tools  

This tool gives SEOs information on how Microsoft Bing does just that and then gives you more data on clicks, impressions, links, errors, warnings, indexing issues and much more. Please visit Search Engine Land for the full article.

what do you think? 2020-10-15 09:55:50

Google search quality guidelines update breaks down dictionary and encyclopedia results and more  

Google added a new section for rating dictionary and encyclopedia results for different queries, emphasizes the importance of understanding the user intent and query. Please visit Search Engine Land for the full article.

what do you think? 2020-10-15 09:41:09

Global Privacy Control group aims to succeed where 'do not track' failed  

Initiative faces the challenge of gaining publisher and consumer adoption. Please visit Search Engine Land for the full article.

what do you think? 2020-10-15 08:04:32

Google Search Console temporarily drops request indexing feature  

This feature should be back in the upcoming weeks while Google makes infrastructure changes. Please visit Search Engine Land for the full article.

what do you think? 2020-10-14 16:06:16

Meet Google Analytics 4: Google's vision for the future of analytics  

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. Please visit Search Engine Land for the full article.

what do you think? 2020-10-14 08:00:00

Google Podcasts Manager shows you search impressions and clicks from Google Search  

You can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and search terms that led to your podcast. Please visit Search Engine Land for the full article.

what do you think? 2020-10-13 11:12:44

Act fast for best rates on Search Marketing Expo  

The clock is ticking: Super Early Bird rates end this Saturday at 11:59pm ET! Please visit Search Engine Land for the full article.

what do you think? 2020-10-13 10:00:00

What's behind the badge that powers Google's local trust layer?  

A new designation across Google's business units and ad types that used to be confined to LSAs will now live within a new class of "trusted" GMB profiles. Please visit Search Engine Land for the full article.

what do you think? 2020-10-13 08:00:00

Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers  

Conversion Lift is also now in beta for YouTube campaigns. Please visit Search Engine Land for the full article.

what do you think? 2020-10-12 14:27:55

Google Smart Shopping Campaigns: Everything you need to know to get started  

If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them. Please visit Search Engine Land for the full article.

what do you think? 2020-10-12 13:55:09

Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10  

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

what do you think? 2020-10-12 09:47:44

Video: Ed Bernstein on in-house SEO challenges and mapping SEO competition  

Not only does he love SEO, he is also a musician. Please visit Search Engine Land for the full article.

what do you think? 2020-10-12 09:04:00

Customizable Amazon Sponsored Display ads go live globally  

Add brand logo and custom headlines to product targeting ads. Please visit Search Engine Land for the full article.

what do you think? 2020-10-09 13:33:32

Status update on the Google indexing bugs  

99% of the mobile-indexing URLs are restored and 55% of the canonical URLs are restored. Please visit Search Engine Land for the full article.

what do you think? 2020-10-09 12:47:40

Lowest Search Marketing Expo rates end soon  

Register by next Saturday, October 17, to lock in Super Early Bird rates and enjoy up to $200 off day-of prices! Please visit Search Engine Land for the full article.

what do you think? 2020-10-09 09:57:44

Yelp introduces new 'business accused of racist behavior' consumer alert  

Well-intentioned initiative might be problematic in some cases. Please visit Search Engine Land for the full article.

what do you think? 2020-10-09 04:43:45

SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]  

Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry. Please visit Search Engine Land for the full article.

what do you think? 2020-10-08 12:25:06

'People Also Ask' boxes: Tips for ranking, optimizing and tracking  

PAA boxes appear in nearly half of all searches. Here's how they work and how SEOs can use them to their advantage. Please visit Search Engine Land for the full article.

what do you think? 2020-10-07 12:49:36

Google testing new 'call history' feature for Google My Business  

The missed call log will remain available to businesses for 45 days. Please visit Search Engine Land for the full article.

what do you think? 2020-10-07 12:18:40

Microsoft's Digital Marketing Center for search and social management adds features, opens beta  

The free platform is now open to U.S. small businesses. Please visit Search Engine Land for the full article.

what do you think? 2020-10-07 10:52:47

Study: Comparing the data from 8 SEO tools  

Spoiler: The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers. Please visit Search Engine Land for the full article.

what do you think? 2020-10-07 08:00:00

Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic 'gatekeepers' of the digital economy  

Breaking up these companies will apparently be on the table. Please visit Search Engine Land for the full article.

what do you think? 2020-10-07 02:21:55

What's changed in Google Ads Locations reporting and why you need a custom report  

Simplified locations reporting misses the nuance of user location — here’s what you need to do to get that data, too. Please visit Search Engine Land for the full article.

what do you think? 2020-10-06 14:43:20