Semrush acquires SEO training website Backlinko  

This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers. Please visit Search Engine Land for the full article.

what do you think? 2022-01-20 08:01:36

Google Ads launches placement reports for Performance Max campaigns  

Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they've received. Please visit Search Engine Land for the full article.

what do you think? 2022-01-20 03:36:28

How analyzing search data can improve your decision-making  

Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions. Please visit Search Engine Land for the full article.

what do you think? 2022-01-20 01:48:34

Google recipe markup now requires specific times, no more time ranges  

Google has removed all references to using time ranges in the recipe schema markup help documents. Please visit Search Engine Land for the full article.

what do you think? 2022-01-19 13:20:14

Google explains how it deduplicates Top Stories from main search results  

Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears before the main results. Please visit Search Engine Land for the full article.

what do you think? 2022-01-19 13:02:34

Google Ads' updated Experiments page sheds campaign drafts and adds experiment sync  

Changes from the experiment to the base campaign can also be applied with a single click. Please visit Search Engine Land for the full article.

what do you think? 2022-01-19 12:12:39

Google heightens adult ad policy enforcement after Reuters finds illicit ads  

"Spotty" enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the cracks. Please visit Search Engine Land for the full article.

what do you think? 2022-01-19 11:28:14

Marketers, Google agree that proposed 'surveillance advertising' ban goes too far  

Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms. Please visit Search Engine Land for the full article.

what do you think? 2022-01-19 06:43:24

Yoast SEO launches on Shopify  

Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping results. Please visit Search Engine Land for the full article.

what do you think? 2022-01-18 07:35:36

Danny Goodwin joins Search Engine Land  

In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land's roster of subject-matter experts. Please visit Search Engine Land for the full article.

what do you think? 2022-01-18 05:40:27

URL changes are not so simple for Google Search  

Making URL changes to your site can take several months for Google to process. Please visit Search Engine Land for the full article.

what do you think? 2022-01-18 05:25:12

Google Search Console launches desktop page experience report  

We now have a tool from Google to see how well our desktop URLs do with page experience. Please visit Search Engine Land for the full article.

what do you think? 2022-01-17 07:30:22

Google Ads bug again for Gmail on desktop Safari browsers  

Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers. Please visit Search Engine Land for the full article.

what do you think? 2022-01-16 05:16:24

Shopify chat bug leads to titles with (1) in Google's search results  

The issue is resolved but it might take time for your titles to be reprocessed. Please visit Search Engine Land for the full article.

what do you think? 2022-01-14 12:55:32

What happened when we turned off AMP  

We went into this experiment knowing there was some risk, but haven’t seen anything to make us reconsider the move. Please visit Search Engine Land for the full article.

what do you think? 2022-01-14 02:56:30

How to earn customer trust with inclusive marketing  

Inclusivity is a marketing imperative. At SMX Next, Kelli Kemery explained how marketers can make their camapaigns more inclusive. Please visit Search Engine Land for the full article.

what do you think? 2022-01-13 15:56:59

DuckDuckGo passes 100 billion searches  

DuckDuckGo, the privacy focused search engine, keeps growing steadily. Please visit Search Engine Land for the full article.

what do you think? 2022-01-13 09:08:05

How to build a long-term, search-first marketing strategy  

A transformed digital landscape means marketers must think search-first. Please visit Search Engine Land for the full article.

what do you think? 2022-01-13 06:26:10

IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex  

Plus, you can now use api.indexnow.org’s endpoint to submit URLs. Please visit Search Engine Land for the full article.

what do you think? 2022-01-13 01:46:50

Google Business Profiles sets waiting period for new owners and managers  

Newly granted users now must wait 7 days before they can manage all the features of the profile. Please visit Search Engine Land for the full article.

what do you think? 2022-01-12 14:19:04

E-commerce sales jumped this holiday season as search marketers weathered Google updates  

Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season. Please visit Search Engine Land for the full article.

what do you think? 2022-01-12 11:35:58

Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?  

It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin and Panda updates from the past and most of the updates that go unconfirmed or unannounced. Please visit Search Engine Land for the full article.

what do you think? 2022-01-12 10:02:26

Yoast SEO 17.9 adds keyphrase performance tracking  

Yoast SEO partnered with SEO tool provider Wincher for these capabilities. Please visit Search Engine Land for the full article.

what do you think? 2022-01-12 06:35:53

Your guide to Core Web Vitals tactics using Cloudflare and WebpageTest  

Here is how to test Core Web Vitals scores and code changes using Cloudflare Workers as a reverse proxy and WebpageTest. Please visit Search Engine Land for the full article.

what do you think? 2022-01-12 03:55:17

Become a master of search marketing in 2022  

Say hello to the SMX Master Classes — live, virtual, two-day deep dives into your search marketing specialty. Please visit Search Engine Land for the full article.

what do you think? 2022-01-12 02:34:34

Should your SEO team invest in SEO tools?  

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively. Please visit Search Engine Land for the full article.

what do you think? 2022-01-11 11:06:28

Why server logs matter for SEO  

Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for better rankings. Please visit Search Engine Land for the full article.

what do you think? 2022-01-11 07:43:25

Microsoft Advertising Shopping campaigns reporting enhancements  

Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded. Please visit Search Engine Land for the full article.

what do you think? 2022-01-11 03:35:50

Google's page experience update coming to desktop next month  

This won’t be a big update, but do expect new Search Console reports soon as well. Please visit Search Engine Land for the full article.

what do you think? 2022-01-11 01:46:44

Google Ads releases disapproved ads auditor tool  

This tool is for developers to integrate into their backends and helps you flag and delete policy violating ads across your accounts. Please visit Search Engine Land for the full article.

what do you think? 2022-01-10 16:25:12

3 ways to check technical SEO health issues on your website  

Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site’s crawl stats, rendering and indexing. Please visit Search Engine Land for the full article.

what do you think? 2022-01-10 12:10:34

January 10: The latest jobs in search marketing  

On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article.

what do you think? 2022-01-10 07:24:36

SEO software tools: What marketers need to know  

SEO platforms offer numerous capabilities that range from keyword research and rank-checking to backlink analysis and acquisition, as well as competitive intelligence, social signal integration, and workflow rights and roles. Please visit Search Engine Land for the full article.

what do you think? 2022-01-10 06:02:08

Google Ads to allow ads for sport betting in New York  

Mobile or online sports bets can be placed in New York beginning Saturday morning and with that Google Ads is adapting. Please visit Search Engine Land for the full article.

what do you think? 2022-01-07 09:30:56

Google AdSense related search experiments re-enabled  

8-months later, Google AdSense related search custom search style experiments is working again. Please visit Search Engine Land for the full article.

what do you think? 2022-01-07 03:06:56

Search incrementality: How paid and organic work together for better performance  

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality. Please visit Search Engine Land for the full article.

what do you think? 2022-01-06 16:03:11

Google Ads error tells advertisers exact match keywords are saving as broad match  

The issue has no impact on how keywords are saved and Google is working on a fix. Please visit Search Engine Land for the full article.

what do you think? 2022-01-06 07:01:09

Google launches 'Shops' section in mobile search results  

The Shops section shows three to ten retailers based on their organic search rankings. Please visit Search Engine Land for the full article.

what do you think? 2022-01-06 05:10:59

How customer reviews can improve your SEO efforts  

Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO. Please visit Search Engine Land for the full article.

what do you think? 2022-01-06 04:22:05

Apple Maps: What a maps web snapshot can do for your online content  

Apple lets you create a static map image from a URL with chosen parameters and characteristics. Please visit Search Engine Land for the full article.

what do you think? 2022-01-06 02:29:09

Microsoft releases IndexNow plugin for WordPress  

Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site. Please visit Search Engine Land for the full article.

what do you think? 2022-01-05 10:46:52

How to automate your ad copy without sacrificing control  

Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs. Please visit Search Engine Land for the full article.

what do you think? 2022-01-05 08:43:10

Google fixes user and permissions issue with Search Console  

Full user permissions no longer shows as delegated owners for some – this is now resolved. Please visit Search Engine Land for the full article.

what do you think? 2022-01-05 07:52:46

Best Buy to sell search ads under its own in-house media company  

Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers. Please visit Search Engine Land for the full article.

what do you think? 2022-01-05 01:59:53

How marketers can prepare for and respond to Google's algorithm updates  

Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes. Please visit Search Engine Land for the full article.

what do you think? 2022-01-04 12:15:50

Yoast SEO to launch on Shopify  

The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022. Please visit Search Engine Land for the full article.

what do you think? 2022-01-04 07:42:11

Meta will remove targeting options for sensitive topics on January 19  

Campaigns can continue to deliver to impacted targeting options until March 17, 2022. Please visit Search Engine Land for the full article.

what do you think? 2022-01-03 07:04:06

4 ways data analysis can help you generate new ideas and optimize your content  

If your competitors outrank you, there's probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap. Please visit Search Engine Land for the full article.

what do you think? 2022-01-03 03:06:09

Google Search Console products rich result report error handling updated  

On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward. Please visit Search Engine Land for the full article.

what do you think? 2021-12-30 14:48:45

Google Merchant Center allows retailers to save product filters  

Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze. Please visit Search Engine Land for the full article.

what do you think? 2021-12-29 12:31:58

4 tips for creating visually stunning display ads  

Advertisers aren't just competing for their audience's money, they're also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both. Please visit Search Engine Land for the full article.

what do you think? 2021-12-29 08:00:00

Google Search Console testing announcement bar  

Google looks to be testing a new announcement section at the top of the Search Console interace. Please visit Search Engine Land for the full article.

what do you think? 2021-12-28 15:17:28

Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond  

Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year. Please visit Search Engine Land for the full article.

what do you think? 2021-12-28 12:23:01

Google rolls out placement exclusions for Smart Shopping campaigns  

It's unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022. Please visit Search Engine Land for the full article.

what do you think? 2021-12-28 10:06:09

Google now lets you place products at the top of your local and Maps listing  

Google Business Profiles now let’s you mark a product as special to pop it to the top. Please visit Search Engine Land for the full article.

what do you think? 2021-12-28 08:11:53

SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more  

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here's our recap of the year's most important SEO stories and news. Please visit Search Engine Land for the full article.

what do you think? 2021-12-27 12:29:00

Google Ads not serving fully on Gmail  

This issue started yesterday afternoon and only impacts users on the desktop version of Gmail. Please visit Search Engine Land for the full article.

what do you think? 2021-12-24 08:45:19

PPC 2021 in review: Privacy and automation force advertisers to adapt  

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. Please visit Search Engine Land for the full article.

what do you think? 2021-12-23 15:20:53

Messy SEO: Fixing site structure while a Google title change sinks clickthroughs  

In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech. Please visit Search Engine Land for the full article.

what do you think? 2021-12-22 11:50:14

Microsoft Advertising CVP Rik van der Kooi announces departure  

Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform. Please visit Search Engine Land for the full article.

what do you think? 2021-12-22 10:18:57

Microsoft Bing's Shopify integration now live with buy now  

After announcing a partnership with Shopify back in October, now Bing’s search results are live with deeper integrations. Please visit Search Engine Land for the full article.

what do you think? 2021-12-21 18:36:39

Google Ads issue affected a significant subset of users, now resolved  

This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution. Please visit Search Engine Land for the full article.

what do you think? 2021-12-21 18:09:01

Google December 2021 product reviews update is finished rolling out  

Google has confirmed this update is now complete – days before the Christmas holiday. Please visit Search Engine Land for the full article.

what do you think? 2021-12-21 16:25:20

Inclusive marketing resources to strengthen your brand's messaging  

Consumers aren't just buying your product, they're buying your brand values. Inclusive marketing can help you deliver those values to more audiences. Please visit Search Engine Land for the full article.

what do you think? 2021-12-21 16:12:17

Google Search Console accessibility issues fully resolved five days later  

Although, it seems most of us have been able to access this tool for the past few days. Please visit Search Engine Land for the full article.

what do you think? 2021-12-21 16:05:18

DuckDuckGo to launch a desktop browser  

That's one more Chrome alternative that won't support FLoC. Please visit Search Engine Land for the full article.

what do you think? 2021-12-21 13:03:47

Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook  

Stakeholder expectations seem more realistic as the industry has matured, but Google's updates may be influencing career paths. Please visit Search Engine Land for the full article.

what do you think? 2021-12-20 15:08:09

5 ways marketers can support entry-level SEO talent  

With a huge demand for SEO specialists, marketers shouldn’t neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs. Please visit Search Engine Land for the full article.

what do you think? 2021-12-20 15:00:55

Google Ads rolling out new icons more widely  

Over the past few months, Google has been rolling out new icons within the Google Ads console. Please visit Search Engine Land for the full article.

what do you think? 2021-12-20 11:16:19

The 'Vicinity Update': Winners and losers from the November 2021 local update  

This update seemed to be focused on changes around proximity and distance. Please visit Search Engine Land for the full article.

what do you think? 2021-12-20 09:28:37

December 20: The latest jobs in search marketing  

On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article.

what do you think? 2021-12-20 04:00:00

Bing launches travel-oriented results pages and a trip-planning hub  

The new features may make it even harder for OTAs to compete in the search results. Please visit Search Engine Land for the full article.

what do you think? 2021-12-17 13:52:04

How to optimize your site for better findability  

An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility. Please visit Search Engine Land for the full article.

what do you think? 2021-12-17 11:37:27

How to gain SEO insights using data segmentation  

It’s difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns. Please visit Search Engine Land for the full article.

what do you think? 2021-12-17 09:50:13

Google Maps adds dock to bottom  

Searchers can now dock places they find in Google Maps to the bottom of the map interface. Please visit Search Engine Land for the full article.

what do you think? 2021-12-17 09:10:55

Google Search Console inaccessible for some users  

Many SEOs have reported being unable to access Google Search Console. Please visit Search Engine Land for the full article.

what do you think? 2021-12-16 14:39:21

Chrome will show updated pricing in the tabs grid on mobile  

Google also announced more Lens integrations for Chrome as well as the rollout of the "Your carts" card. Please visit Search Engine Land for the full article.

what do you think? 2021-12-16 14:01:48

Google also had a local search update from November 30 through December 8  

This overlapped other ranking updates and a Google map and local pack update design change. Please visit Search Engine Land for the full article.

what do you think? 2021-12-16 13:33:43

Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences  

Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future. Please visit Search Engine Land for the full article.

what do you think? 2021-12-16 13:05:36

Google confirmed serving issue with Google Search results  

If you see your content not showing up in Google Search this morning, you are not alone – it is a confirmed Google bug. Please visit Search Engine Land for the full article.

what do you think? 2021-12-16 08:34:02

Google Search launches enhanced autocomplete with second column  

In addition, Google is testing an edge to edge autocomplete interface and more full width designs. Please visit Search Engine Land for the full article.

what do you think? 2021-12-15 20:05:05

How marketers can create linkable content to drive more site traffic  

Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to. Please visit Search Engine Land for the full article.

what do you think? 2021-12-15 15:37:51

3 do's and don'ts for attracting new clients  

Search marketers share the strategies that have won them clients as well as the tactics that flopped. Please visit Search Engine Land for the full article.

what do you think? 2021-12-15 14:39:48

You can now link Google Analytics 4 to Google Search Console  

The ability to associate GA4 and GSC properties gives SEOs more time to assess GA4's capabilities ahead of the eventual deprecation of Universal Analytics. Please visit Search Engine Land for the full article.

what do you think? 2021-12-15 10:30:21

YouTube to automatically link to places mentioned in videos  

Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places. Please visit Search Engine Land for the full article.

what do you think? 2021-12-14 12:25:58

Google Analytics vs. Google Analytics 360  

Learn about the pros and cons of upgrading to Google Analytics 360 Please visit Search Engine Land for the full article.

what do you think? 2021-12-14 12:07:00

How marketers can prepare for what's next in page experience  

A lot has change since the Page Experience update rolled out. At SMX Next, Patrick Stox shared tactics to prepare for what’s next. Please visit Search Engine Land for the full article.

what do you think? 2021-12-14 11:28:54

Google Ads unaffected by Log4j vulnerability  

However, if you are using an Ads API Client Library and Apache Log4j versions 2.0 to 2.14.1, you should upgrade to the patched version 2.15.0. Please visit Search Engine Land for the full article.

what do you think? 2021-12-14 10:06:35

Google Review Snippets rich results report updated  

You may see a reduction in the number of review objects in this report starting on December 14, 2021. Please visit Search Engine Land for the full article.

what do you think? 2021-12-14 08:05:29

4 elements that help create compelling SEO content  

"What's good for humans is also good for search engines," Alli Berry said at SMX Create. Please visit Search Engine Land for the full article.

what do you think? 2021-12-13 15:05:34

Google issue sent Search Console redirect error notifications; Google will fix issue  

You can safely ignore this notification if you received it over this past weekend. Please visit Search Engine Land for the full article.

what do you think? 2021-12-13 13:38:43

Google Posts open to hotels for update notices but not promotions  

Hotels can now officially use Google Posts in their local listings but in a limited way. Please visit Search Engine Land for the full article.

what do you think? 2021-12-13 08:14:27

December 13: The latest jobs in search marketing  

On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article.

what do you think? 2021-12-13 04:00:00

Google Ads refreshes custom columns UI and adds new metrics  

When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more. Please visit Search Engine Land for the full article.

what do you think? 2021-12-10 12:49:34

Exclusive: The most popular Yelp search filters  

While the most common filter, "Open Now," isn't surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories. Please visit Search Engine Land for the full article.

what do you think? 2021-12-10 11:48:13

Ads Creative Studio's Asset Library is coming to Google Ads  

Currently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account. Please visit Search Engine Land for the full article.

what do you think? 2021-12-09 12:34:57

Google rolling out new map and local interface in search  

Google will show local results on the left and a map on the right of those results. Please visit Search Engine Land for the full article.

what do you think? 2021-12-09 11:24:32

Google News performance report updated for accuracy, expect impression reductions  

This is not a ranking change, this is just a change in how Google reports on your rankings. Please visit Search Engine Land for the full article.

what do you think? 2021-12-09 07:33:38

Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes  

The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September. Please visit Search Engine Land for the full article.

what do you think? 2021-12-09 07:00:00

Bing launches Ethical Shopping hub in UK  

The hub is expected to roll out in the U.S. next year and Microsoft is looking to extend it beyond the fashion vertical. Please visit Search Engine Land for the full article.

what do you think? 2021-12-08 15:55:03