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Twitter study says that responding to tweets pays off for businesses
 

Twitter study says that responding to tweets pays off for businesses

Twitter study says that responding to tweets pays off for businesses  It’s a classic Twitter conversation: Someone complains about a bad experience with a company, then the business responds, promising to make things better. But is that actually an effective use of the company’s time? It is, according to a new study conducted by Twitter in collaboration with Applied Marketing Science. Specifically, Twitter says that when a customer tweets at a… Read More ... read more

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