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Eddie Bauer Turns to TV for First Time This Century
 

Eddie Bauer Turns to TV for First Time This Century

Eddie Bauer Turns to TV for First Time This Century Outdoor clothing brand Eddie Bauer is the latest retailer to turn to TV this holiday season, following an announcement earlier this week from eBay. The 96-year-old retailer, which is based in Bellevue, Wash., will air a 30-second brand-focused commercial beginning Nov. 10 and running through Dec. 18.This is the first time Eddie Bauer has been on the small screen since 1999."Now is the time to increase our messaging and TV remains an influential and effective medium to reach a wide number of cons... read more

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