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Niche Retailers Have an Opportunity in Customer Experience  
Your customers are in control, and that could be very good for your ecommerce business. When stores compete on customer experience, small and mid-sized online retailers have an opportunity to ...
Marketing Online For Business Startups  
When you think of marketing online, most people get stuck in the confines of Facebook or Twitter. But there's so much more... Come along and let me share with you some great options.
Changing Times for Digital Marketing Services Companies  
To obtain media spend capital from corporations today, it is becoming more apparent that digital marketing service companies had best be prepared to show statistical evidence that the money spent will engender the financial returns anticipated. And as a marketing firm, you will need to be able to start answering questions about how you can manage their funds so that real people and not bots are viewing the ads being placed and that the ads are being placed in quality locations, attached to quali
What teen fiction can teach you about writing ad copy  
What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy. The post What teen fiction can teach you about writing ad copy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
SearchCap: Google chrome warnings, Facebook marketplace & SEO data  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google chrome warnings, Facebook marketplace & SEO data appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Search in Pics: Mutt Cutts mobile, Google dog chair & Noogler hat shelf  
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Mutt Cutts mobile: Source: Twitter Noogler hat shelf: Source: Instagram... Please visit Search Engine Land for the full article.
Measuring What Matters for SEO (Hint: It's Not Rankings)  
When measuring natural search performance, use the key performance indicators that matter to the bottom line. While each piece of data has its place in managing SEO, only visits and revenue ...
5 Ways to Improve Your E-Commerce SEO Without Building a Single Link by @BrockbankJames  
If you're looking for e-commerce SEO quick wins, here are five improvements you can make - no link building required.The post 5 Ways to Improve Your E-Commerce SEO Without Building a Single Link by @BrockbankJames appeared first on Search Engine Journal.
How to Get Your First 1,000 Subscribers: 7 Takeaways from 30+ Marketers by @WebDevEtc  
Here are seven actionable takeaways from marketers who built their audience from scratch and got their first 1,000 subscribers.The post How to Get Your First 1,000 Subscribers: 7 Takeaways from 30+ Marketers by @WebDevEtc appeared first on Search Engine Journal.
5 Things Every SEO Strategy Needs by @DholakiyaPratik  
Every SEO strategy can benefit from these five elements. Make them a part of the way you do business.The post 5 Things Every SEO Strategy Needs by @DholakiyaPratik appeared first on Search Engine Journal.
Bridging data and action: How to create killer reports  
Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop's tips and tools below to create powerful, useful reports that drive results. The post Bridging data and action: How to create killer reports appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google emails warnings to webmasters that Chrome will mark http pages with forms as 'not secure'  
Have forms, login fields and other input sections on your HTTP website? Chrome is going to mark them as not secure. The post Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google making renewed effort to help news publishers drive more subscriptions  
Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles. The post Google making renewed effort to help news publishers drive more subscriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Facebook expands Marketplace categories and content in new push for growth  
Businesses will now be able to have their content featured in Marketplace. The post Facebook expands Marketplace categories and content in new push for growth appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Nailing down ads for the holiday season  
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. The post Nailing down ads for the holiday season appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google Search is Looking Out for People with Pollen Allergies by @MattGSouthern  
Fall allergy season is on the way, which means more allergy sufferers looking for details about local pollen levels.The post Google Search is Looking Out for People with Pollen Allergies by @MattGSouthern appeared first on Search Engine Journal.
Bing Ads Introduces Color-Coded Labels by @MattGSouthern  
In an effort to assist with campaign management, Bing Ads is slowly rolling out color-coded labels to all accounts worldwide.The post Bing Ads Introduces Color-Coded Labels by @MattGSouthern appeared first on Search Engine Journal.
How To Write an SEO Article For Your Business  
Follow this process and you will be able to write successful articles that turn browsers into buyers. You will notice that Google indexes each blog article your write so the more you write, the more opportunity you give your business to push your competitors off the first page of Google.
Dynamic Search Ads pilot in Bing Ads now open to all US advertisers  
Ads are automatically matched to queries based on advertisers' website content. The post Dynamic Search Ads pilot in Bing Ads now open to all US advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google is testing a new lightweight search app for slow internet networks  
Check out the experimental version of a Google search app designed for slower internet connections that Google is currently testing. The post Google is testing a new lightweight search app for slow internet networks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Think You Know Who Your SEO & PPC Competition Is? Think Again! by @KatyaBovykina  
In addition to fending off your main business competitors, you need to keep your SEO & PPC competitors in check.The post Think You Know Who Your SEO & PPC Competition Is? Think Again! by @KatyaBovykina appeared first on Search Engine Journal.
Site optimization or traffic optimization: Which delivers better results?  
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization. The post Site optimization or traffic optimization: Which... Please visit Search Engine Land for the full article.
Pinterest now lets people zoom in on pins, has redesigned visual search icon  
Users no longer have to be signed in to Pinterest to use its visual search Chrome extension. The post Pinterest now lets people zoom in on pins, has redesigned visual search icon appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google Explains Why Rich Snippets Are Not Showing Up in Search Results by @MattGSouthern  
Google Webmaster Trends Analyst, John Mueller, was recently asked why rich snippets are not showing up in search results.The post Google Explains Why Rich Snippets Are Not Showing Up in Search Results by @MattGSouthern appeared first on Search Engine Journal.
SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
5 Email Marketing Tips to Try This Week  
Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Depending on who you ask, email marketing can generate a return on investment between ...
Why & How to Use Sponsored Posts by @alextachalova  
Sponsored posts can be a good alternative to display ads. Learn how you can get the most out of them.The post Why & How to Use Sponsored Posts by @alextachalova appeared first on Search Engine Journal.
404 vs Soft 404 Errors: What's the Difference & How to Fix Both by @benjarriola  
Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them.The post 404 vs Soft 404 Errors: What's the Difference & How to Fix Both by @benjarriola appeared first on Search Engine Journal.
Google AdWords Universal App Campaigns to Replace App Install Campaigns by @MattGSouthern  
Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns later this year.The post Google AdWords Universal App Campaigns to Replace App Install Campaigns by @MattGSouthern appeared first on Search Engine Journal.
How important is Google Shopping for retailers?  
Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales. The post How important is Google Shopping for retailers? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
SearchCap: Google pollen search, Google reviews bug & Google pays Apple  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google pollen search, Google reviews bug & Google pays Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
How to get developers to implement SEO recommendations  
The best SEO strategy is meaningless if there's no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done. The post How to get developers to implement SEO recommendations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Ecommerce Product Releases: August 16, 2017  
Here is a list of product releases and updates for mid-August from companies that offer services to online merchants. There are updates on customer reviews, same-day delivery, fraud protection, digital ...
Google working to fix the ability to leave local reviews on Google Maps  
Google is aware of the issue with leaving reviews in Google search and Google Maps for local reviews. They are working on a fix. The post Google working to fix the ability to leave local reviews on Google Maps appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The SEO Primer to Learning Data Science Basics by @beaupedraza  
Here's how you can learn the basics of data science and why it will help you in your SEO career.The post The SEO Primer to Learning Data Science Basics by @beaupedraza appeared first on Search Engine Journal.
14 Image Optimization Tips You Need to Know by @RyanClutt  
Images are important to optimize in SERPs and on-page. This image optimization guide will help elevate your digital campaign.The post 14 Image Optimization Tips You Need to Know by @RyanClutt appeared first on Search Engine Journal.
4 Easy Ways to Get More Subscribers (Without Using Annoying Popup Boxes) by @JuliaEMcCoy  
How you can get more subscribers without annoying the heck out of your readers (and Google) with popup ads.The post 4 Easy Ways to Get More Subscribers (Without Using Annoying Popup Boxes) by @JuliaEMcCoy appeared first on Search Engine Journal.
Developing YOUR audience targeting strategy  
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. The post Developing YOUR audience targeting strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google gives allergy sufferers a heads-up on pollen levels via mobile search  
In partnership with The Weather Channel, pollen and allergy-related mobile searches return information on local pollen levels and an offer to receive pollen count alerts. The post Google gives allergy sufferers a heads-up on pollen levels via mobile search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google rolling out hands-free calling on Google Home to US and Canada  
One day relatively soon, home assistants could be generating large volumes of calls to (local) businesses. The post Google rolling out hands-free calling on Google Home to US and Canada appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
4 Tactics to Produce Sales from Email Recipients  
Emails to customers and prospects from ecommerce merchants can serve many purposes. Sometimes the emails contain much content, such as shopping tips or blog posts. Other times, they convey transactional ...
Labels are coming to Bing Ads & Bing Ads Editor  
As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis. The post Labels are coming to Bing Ads & Bing Ads Editor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Best Practices for Building an On-Demand Content Strategy  
We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your... Please visit Search Engine Land for the full article.
9 Proven Tips to Get More Social Media Followers by @marktraphagen  
Grow a social media following that actually benefits you or your business with these nine essential tactics.The post 9 Proven Tips to Get More Social Media Followers by @marktraphagen appeared first on Search Engine Journal.
SearchCap: Bing Ads updates, Google Search Console change & competitive analysis  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads updates, Google Search Console change & competitive analysis appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Are Press Releases Still Good for SEO? by @jennyhalasz  
Press releases are a great way to get the attention of journalists. But do they have any SEO value today?The post Are Press Releases Still Good for SEO? by @jennyhalasz appeared first on Search Engine Journal.
To Drive Conversions, Don't Forget Clueless Shoppers  
Whether you're selling eyeglass frames or earphones, swimsuits or swing sets, you'll inevitably have shoppers unaccustomed to buying them online — or buying them ever. Others are trying to buy ...
What Google's Perspective API Might Mean for Search Marketing  
Google released a new API that's sending shock waves through the internet. Here's how 'Perspective' can affect the search marketing.The post What Google’s Perspective API Might Mean for Search Marketing appeared first on Search Engine Journal.
Why Is Digital Marketing a Necessity for All Individuals and Businesses?  
The world is transforming at an exponentially. To survive, individuals and businesses will have to keep up with the changing trends. Even a few years back, digital marketing was seen as an oddity.
Google Mobile-Friendliness Test Shortcut in Search Results by @MattGSouthern  
Google has made it easier than ever to test your site's mobile-friendliness.The post Google Mobile-Friendliness Test Shortcut in Search Results by @MattGSouthern appeared first on Search Engine Journal.
What is a Natural Link? (A Good Backlink) by @rollerblader  
This post walks you through everything you want and need to know about natural, quality, good, and bad linksThe post What is a Natural Link? (A Good Backlink) by @rollerblader appeared first on Search Engine Journal.
How to test and perfect nearly everything in PPC  
Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target... Please visit Search Engine Land for the full article.
Google Voice Search Now Available to One Billion People Worldwide by @MattGSouthern  
Google voice search is now available to 30 new languages around the world.The post Google Voice Search Now Available to One Billion People Worldwide by @MattGSouthern appeared first on Search Engine Journal.
Outsourcing Secrets To Get The Biggest Bang  
Let's be candid - You can discover these outsourcing secrets the easy way or the hard way, but you're going to find this out sooner or later. The hard way is the way most marketers do it. They make mistakes when outsourcing, lose time and / or money, and then learn from their mistakes. I propose we cut out all that nonsense and I'll just tell you what you need to know here and now.
Google Search Console's 7/13/17 update: What really changed?  
Columnist Kyle Blanchette notes that after Google's recent update to the Search Analytics report in Search Console, many of Merkle's clients saw a significant increase in the total number of keywords reported per day. The post Google Search Console's 7/13/17 update: What really changed? appeared... Please visit Search Engine Land for the full article.
How to generate ideas when competitive analysis shows you nothing  
Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. The post How to generate ideas when competitive analysis shows you nothing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Analyst: Google's default search deal worth $3 billion to frenemy Apple  
Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion. The post Analyst: Google’s default search deal worth $3 billion to frenemy Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
SearchCap: Google Q&A, voice search expands, app-install ads & more  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Q&A, voice search expands, app-install ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
21 Apps for BigCommerce, to Extend and Enhance  
In 2012, BigCommerce launched an integration fund, which lead to hundreds of third-party apps for its platform. Recently BigCommerce launched an expanded partner program with new certification tiers —certified, premier, ...
Search marketers save $400 on SMX East until this Saturday!  
Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land's SMX East, October 24-26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate... Please visit Search Engine Land for the full article.
Google adds 30 languages to voice search & makes it possible to use emojis with voice typing  
Included among the new languages are Swahili and Amharic, two of the most popular African languages. The post Google adds 30 languages to voice search & makes it possible to use emojis with voice typing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google Questions and Answers for local businesses now available For Android  
Questions and Answers are coming to the Google local listings. Here is how you can manage them as a business owner today. The post Google Questions and Answers for local businesses now available For Android appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Site category exclusions for Google Display Network getting brand safety update  
The changes are related to updates first announced in March in response to an advertiser YouTube boycott. The post Site category exclusions for Google Display Network getting brand safety update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
AdWords app-install campaigns to sunset as Universal App Campaigns take over  
Google says Universal App Campaigns are now delivering 50% of app downloads across its network. The post AdWords app-install campaigns to sunset as Universal App Campaigns take over appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Link Spamming in the Age of Google Penguin 4.0 by @ChuckPrice518  
Here's why relying on link spamming tactics won't fly in a Google Penguin 4.0 world.The post Link Spamming in the Age of Google Penguin 4.0 by @ChuckPrice518 appeared first on Search Engine Journal.
5 mindset mistakes you may be making when it comes to SEO  
Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential. The post 5 mindset mistakes you may be making when it comes to SEO appeared... Please visit Search Engine Land for the full article.
The Importance Of Combining Digital With Traditional Marketing  
Nowadays, marketing is focused on its digital aspect, meaning that the most promotions, campaigns and advertisements are online. More often than not, marketers believe that the online marketing is the only way to go and that social media campaigns, email newsletters and website ads will produce the best effect. Now, that is mostly true since a large portion of the population is indeed online most of the time.
How to Evaluate the SEO Value of a Piece of Content by @MaddyOsman  
Here's how to evaluate the SEO value of a piece of content using metrics and on-page elements.The post How to Evaluate the SEO Value of a Piece of Content by @MaddyOsman appeared first on Search Engine Journal.
To Drive Conversions, Don't Forget Clueless Shoppers  
Whether you're selling eyeglass frames or earphones, swimsuits or swing sets, you'll inevitably have shoppers unaccustomed to buying them online — or buying them ever. Others are trying to buy ...
6 tips for using location information to boost conversion  
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store's location to boost conversion of your marketing campaigns. The post 6 tips for using location information to boost conversion appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions [Webinar] by @A_Ninofranco  
Learn how to drive phone call conversions and generate ROI from your AdWords, Facebook, and display ad campaigns. Register now for this free webinar!The post The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions [Webinar] by @A_Ninofranco appeared first on Search Engine Journal.
The Best Affiliate Marketing Course Contains These 6 Powerful Traits  
When you go looking for the best affiliate marketing course you should consider these 6 areas of concern. This article will define what makes a great affiliate marketing training course. There are six core areas of concentration which will prove efficacious and critical in creating the success you seek. You will discover a greater understanding of what the best affiliate marketing course must contain.
3 new Amazon tools for brands  
Amazon continues to improve the experience of brands selling on the marketplace. There are a few new tools that are worth noting, for Fulfillment-by-Amazon sellers in Brand Registry. One tool, ...
3 Reasons SEO Is Incredibly Valuable to Your Company by @sllewuy  
Here are just three ways to demonstrate the immense value SEO offers to businesses of all sizes.The post 3 Reasons SEO Is Incredibly Valuable to Your Company by @sllewuy appeared first on Search Engine Journal.
6 New Year's Resolutions for the Modern Day Marketer by @seocompanymiami  
The New Year is a great time to improve yourself both personally and professionally, break out of your comfort zone, experiment with new ideas, and take on new challenges. Here is a list of New Year's resolutions that could help you enhance your business in 2017.The post 6 New Year’s Resolutions for the Modern Day Marketer by @seocompanymiami appeared first on Search Engine Journal.
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