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Traffic From Google Home App Considered Direct Traffic in Google Analytics by @MattGSouthern  
It has been discovered that Google Analytics is reading clicks from the Google Home app as direct traffic.The post Traffic From Google Home App Considered Direct Traffic in Google Analytics by @MattGSouthern appeared first on Search Engine Journal.
Ever Feel Like You Are Getting Plucked by Facebook?  
Last week, Facebook's shares have dropped by a total of almost 7% on the back of very solid performance; As CNBC has reported, the platform's earnings have exceeded analyst expectations, and Facebook has added more users than Wall Street expected.
Google App on Android Will Save Searches if Connection Fails by @MattGSouthern  
Google has updated its Android app to benefit those who may find themselves running into spotty internet connections from time to time.The post Google App on Android Will Save Searches if Connection Fails by @MattGSouthern appeared first on Search Engine Journal.
SearchCap: Google crawl budget, voice search survey & image search video test  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google crawl budget, voice search survey & image search video test appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Mind the store: Using AdWords to drive offline sales  
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info -- and how you can get similar insights even without qualifying for store visit conversions. The post Mind the store: Using AdWords to drive offline sales... Please visit Search Engine Land for the full article.
10 Mind-Blowing Stats About Social Media Usage by @DannyNMIGoodwin  
Find out which groups use social media the most, what social media users have been shopping for, and why users engage with brands on social networks?The post 10 Mind-Blowing Stats About Social Media Usage by @DannyNMIGoodwin appeared first on Search Engine Journal.
Integrated Marketing Analytics: Creating a single source of data truth  
Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path's David Booth and IBM's Andrew Douglas to learn the right ingredients and best practices to get... Please visit Search Engine Land for the full article.
How to build links without creating content: 5 examples  
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don't have the resources to create content. The post How to build links without creating content: 5 examples appeared first on Search Engine... Please visit Search Engine Land for the full article.
Google Killing Off Google+ on January 24th, But it Won't Be Gone For Good by @MattGSouthern  
Google is retiring the "classic" Google+ as it introduces an all-new version with several significant updates.The post Google Killing Off Google+ on January 24th, But it Won't Be Gone For Good by @MattGSouthern appeared first on Search Engine Journal.
The Top Backlink Profiles & How They Were Built [Webinar] by @dantosz  
Join SEJ ThinkTank, in partnership with Rowe Digital, for a 45-minute webinar and Q&A session to learn how to implement the most effective link building strategies.The post The Top Backlink Profiles & How They Were Built [Webinar] by @dantosz appeared first on Search Engine Journal.
What Is the Difference Between White Hat and Black Hat SEO? by @AndreaMLehr  
While white and black hat SEO strategies share a common goal to improve a site's visibility, they are incredibly different in how they go about it. Each strategy has its advantages and disadvantages, and this post will take a closer look at each tactic and help you determine which one is right for you.The post What Is the Difference Between White Hat and Black Hat SEO? by @AndreaMLehr appeared first on Search Engine Journal.
Survey: 60 percent of voice users want more answers and fewer search results  
Making calls, searching, texting and map lookups were the most common use cases for voice. The post Survey: 60 percent of voice users want more answers and fewer search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
3 Ways to Improve Google Shopping Performance by @sejournal  
Retailers can see up to 49% increase in performance from their shopping campaigns through a predictive approach to optimization.The post 3 Ways to Improve Google Shopping Performance by @sejournal appeared first on Search Engine Journal.
Create new possibilities for your SEO & SEM campaigns  
2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won't stop as 2017 brings forth a... Please visit Search Engine Land for the full article.
Legal: Protecting Against Idea Misappropriation Claims  
Ideas are cheap. But ideas can also help an ecommerce company improve its products and services. Often a merchant's customers or partners are in the best position to provide such ...
Former Amazon Exec on Marketplace Options, Prosper Show  
The increasing dominance of Amazon has many merchants scratching their heads, wondering how exactly to work with that company, and how that company will impact their own businesses. I recently spoke ...
Seasonal Content Marketing As an Essential Annual Marketing Plan Feature  
End of the year often sees marketers encountering customers who are filled with festive joy and thus, they alter their content to address this changed mindset. This is known as seasonal marketing, even if companies are offering the same content and products in a whole new packaging. Seasonal Marketing is the kind of marketing strategy that marketers adapt to, as per seasonal changes such as festivals, seasons etc. Marketers often align their marketing strategy to capitalize on their intrinsic in
Googlebot Crawl Budget Explained by Google's Gary Illyes by @MattGSouthern  
"Crawl budget" is a loaded term made up of a lot moving parts. Gary Illyes, a Google Webmaster Trends Analyst, has explained exactly what crawl budget is and what it means for Googlebot.The post Googlebot Crawl Budget Explained by Google's Gary Illyes by @MattGSouthern appeared first on Search Engine Journal.
3 reasons why you can safely ignore your competitors' traffic metrics  
Competitive analysis can be helpful, but columnist Dianna Huff explains why it's important not to get too focused on your competitors' performance. The post 3 reasons why you can safely ignore your competitors’ traffic metrics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
10 Signs You Were Born to Be a Content Marketer by @JuliaEMcCoy  
Creative, hard-working, and a natural self-starter? Love researching and learning online? You might make the perfect content marketer. Learn the top 10 signs and characteristics of a modern-day content marketer here.The post 10 Signs You Were Born to Be a Content Marketer by @JuliaEMcCoy appeared first on Search Engine Journal.
Google explains what "crawl budget" means for webmasters  
Google says crawl demand and crawl rate make up GoogleBot's crawl budget for your web site. The post Google explains what “crawl budget” means for webmasters appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
New in Instagram for Business: Insights and Ads in Stories by @rinadianewrites  
There's no stopping Instagram — especially when it comes to Stories. Only five months into its launch, the ephemeral storytelling feature for photos and videos has introduced several new functionalities such as links, live video, and stickers. This time around, Instagram is focusing on businesses by bringing ads and insights to Stories.The post New in Instagram for Business: Insights and Ads in Stories by @rinadianewrites appeared first on Search Engine Journal.
The Difference Between Digital Products and Digital Service  
If you are starting out to create your very first online business, which would you start with: To sell digital products or digital service? This article will let you see the difference.
Martin Luther King Jr. Day Google doodle promotes King's message of unity  
Created by guest artist Keith Mallett, the doodle's artwork highlights King's belief that all life is interrelated. The post Martin Luther King Jr. Day Google doodle promotes King’s message of unity appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
12 Blogs on Medium for Merchants  
Medium, the social publishing platform, has been in the news recently for abandoning traditional ad-driven publishing (and shuttering its offices in New York and Washington D.C., and laying off 50 ...
How to Seamlessly Merge a Microsite for Improved Rankings [Case Study] by @KatyaBovykina  
If you manage a microsite, you can merge it with your main site to gain rankings and organic traffic. Just follow these step-by-step instructions.The post How to Seamlessly Merge a Microsite for Improved Rankings [Case Study] by @KatyaBovykina appeared first on Search Engine Journal.
3 Mistakes On How To Make Money Online  
3 mistakes that you might be making or thinking in starting an online business. Read now to avoid these 3 mistakes and kickstart your way to make money online.
How to Find Freelance Clients [Webinar Recap]  
Danielle Antosz, SEJ's Features Editor, and a full-time freelancer, joined SEJ ThinkTank webinar series to talk about finding freelance clients. If you are looking for ways to succeed in freelancing, there are plenty of insider tips that you can learn from her presentation.The post How to Find Freelance Clients [Webinar Recap] appeared first on Search Engine Journal.
Google Image Search testing YouTube videos with "New Look on YouTube"  
YouTube videos now being tested in Google Image Search for mobile for retail based queries. The post Google Image Search testing YouTube videos with “New Look on YouTube” appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Content Marketing May Boost Customer Lifetime Value  
Business-to-consumer content marketing that focuses on providing customers with useful, informative, or entertaining content may play a role in retaining customers and, thereby, increasing customer lifetime value and profit. Customer lifetime ...
5 Tips for Amazing Customer Service by @megcabrera  
In this day and age where most consumers could have everything with just one click, and there is an insatiable thirst for knowledge, needs, and wants, how can companies keep up with this demanding customer persona the new millennium has created?The post 5 Tips for Amazing Customer Service by @megcabrera appeared first on Search Engine Journal.
Multiple Streams of Income Your Ticket to the Four Hours Work Week Holy Grail  
In this article, I share a talk with one of my daughters. She is now at her mid-forties and awaking to the fact of not having a saving and investing program working for their future. A situation similar to many other people She is a hard worker and now is doing well, but getting closer to the reality that stops working will also stop her income Up to now, she trades working hours for money and nothing yet is set, to keep her present lifestyle, if she quits her job, which demands 9 to 10 working
Expand Your Business With Online Marketing Tips  
If you are looking for all of the basics regarding internet marketing plus some other tips that you might not have heard of, this article is for you. This can be a confusing subject with all of the different opinions and information that is available- especially when a lot of it is contradictory.
How to Use Pinterest to Supercharge Your Social Media Presence by @http://twitter.com/infobrandz  
Pinterest may not be the first thing that comes to mind when you think of avenues for social media marketing, but it's actually perfect for brand-building and sales. Here's how you can take full advantage of this platform:The post How to Use Pinterest to Supercharge Your Social Media Presence by @http://twitter.com/infobrandz appeared first on Search Engine Journal.
SEO: Google Rolls Out Mobile Popup Penalty  
Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large ...
SearchCap: Search engine entities, pictures & more  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Search engine entities, pictures & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The Best WordPress Plugins  
To understand which are the best WordPress Plugins for your website you first need to understand what a Plug-ins are. If you were a website developer some years ago you would need to be proficient at a number of coding languages in order to add functions to your website. If you think of something simple like adding a social button to your site like Twitter for example.
Digital Marketing Services - Should Be Kept in-House or Outsourced  
This Article gives a brief description on the factors of Internet Marketing, understanding SEO and Importance of getting the right team on board. It also has tips on what should be checked before getting an Agency hired.
Best Affordable Blog Hosting  
If you want an online business you need a domain and a hosting company, but how do you know which is the best hosting company for your needs? And what are your needs? There is a dazzling array of hosting companies all competing and offering different services to attract different customers.
For Merchants, How to Navigate Amazon's Marketplace?  
The increasing dominance of Amazon has many merchants scratching their heads, wondering how exactly to work with that company, and how that company will impact their own businesses. I recently spoke ...
14 Irresistible Valentine's Day Search Stats From Bing by @DannyNMIGoodwin  
Win the love of the most valuable shoppers this year. Here's who will be shopping, how and when they'll be searching, and what they'll be searching for.The post 14 Irresistible Valentine’s Day Search Stats From Bing by @DannyNMIGoodwin appeared first on Search Engine Journal.
Noelle Federico on How to Really Stand Out on Instagram [PODCAST]  
In this episode, SEJ's Social Producer, Caitlin Rulien, chats with Noelle Federico of Dreamstime.com. They discuss brands who are rocking Instagram, how to gauge success, and apps to help along the way.The post Noelle Federico on How to Really Stand Out on Instagram [PODCAST] appeared first on Search Engine Journal.
Facebook Groups Vs Traditional Forums - Pros and Cons  
Driving traffic to your website is often a big part of posting anywhere on the internet. While online forums and Facebook are both great places to post and attract that needed traffic, there are vast differences in each venue. While posting in both will benefit your business, knowing the way each works will help you get all the traffic you can handle.
Newly-granted Google patent sheds light on how the search engine sees entities  
Columnist Dave Davies explains a recent Google patent which hints at how the search engine processes entity information to answer questions. This can provide hints into how SEOs can structure their content to be deemed relevant. The post Newly-granted Google patent sheds light on how the search... Please visit Search Engine Land for the full article.
Search in Pics: Google Bollywood car, orange tree & indoor bike parking  
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Bollywood car: Source: Twitter Indoor orange picking at Google:... Please visit Search Engine Land for the full article.
Book an Uber Ride Directly in Google Maps on iOS and Android by @MattGSouthern  
Google Maps is rolling out a global update to its ride services mode which brings a new design and the ability to book rides directly within Maps itself.The post Book an Uber Ride Directly in Google Maps on iOS and Android by @MattGSouthern appeared first on Search Engine Journal.
5 Compelling Reasons to Use Twitter Ads by @LarryKim  
Here are five areas where Twitter advertising is superior to other online ad platforms.The post 5 Compelling Reasons to Use Twitter Ads by @LarryKim appeared first on Search Engine Journal.
Facebook Journalism Project Launched to Build Stronger Ties With News Industry by @rinadianewrites  
2016 has seen an increase in fake news stories, especially on Facebook where posts can go viral and spread like wildfire. Facebook has introduced the Facebook Journalism Project in an effort to support journalism and promote a healthy news environment.The post Facebook Journalism Project Launched to Build Stronger Ties With News Industry by @rinadianewrites appeared first on Search Engine Journal.
5 Content Marketing Ideas for February 2017  
February 2017 could be a good month for content marketers thanks to events, holidays, and history. Content marketing is the act of creating, publishing, and distributing content like articles and videos ...
6 New Facebook Live Features You Need to Know by @DannyNMIGoodwin  
Facebook has announced six new Facebook Live tools and features that publishers should find helpful. Among them: Pages can go live via browsers. You can appoint live contributors to stream on your Page's behalf. You can highlight comments. And more! Here are the six latest Facebook Live features and tools you need to know about. 1. Go Live From Desktops & Laptops Facebook Pages can now go live via a web browser on their desktop or laptop computer. This will make it easier for a variety of broa...
Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems  
Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit. The post Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
A simple checklist to prep for the Google mobile-first index  
Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google's mobile-first index will represent an opportunity -- not a threat. The post A simple checklist to prep for the Google mobile-first index appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
WordPress 4.7.1 Security Release Available, Immediate Update Recommended by @MattGSouthern  
A security release for all previous versions WordPress is now available, which the company strongly recommends all users upgrade to immediately.The post WordPress 4.7.1 Security Release Available, Immediate Update Recommended by @MattGSouthern appeared first on Search Engine Journal.
How to Create Data-Driven Content: A Step-by-Step Guide by @missanna_f  
For brands to really pique the interest of readers and journalists, content needs to be exciting, eye-catching, and unique. The easiest way to create content that stands out from the crowd is to use data journalism. By basing their content around a range of stats and facts, brands can make sure they are creating interesting content that is newsworthy and sharable, thus driving traffic to their site, engaging their audience, and generating organic links.The post How to Create Data-Driven Content:
2016 Holiday Ecommerce Wrap-up  
Despite concerns that political turmoil would dampen holiday spending, ecommerce sales made a strong showing in 2016. Even with a sluggish November start, revenues increased by 11 percent over 2015, ...
How To Begin An Internet Business  
Lately I'm getting good buddies and relatives asking me how to begin an internet business. It isn't brain surgery, but it isn't easy maths too. Beginning an internet business is really just like beginning a physical business, with the exception that the price is a lot lower and thus may be the risk. When i state it's pretty very similar like a physical business, I additionally mean you need to be entrepreneurial, so that you can 'smell' the requirements inside a market and to possess a vision. A
Google Recommends No Longer Using the Link: Operator by @MattGSouthern  
Google's John Mueller recommends users no longer use the 'link:' operator in search.The post Google Recommends No Longer Using the Link: Operator by @MattGSouthern appeared first on Search Engine Journal.
Facebook Tests New Mid-Roll Video Ads by @DannyNMIGoodwin  
The ads will be triggered after a Facebook user has watched a video for 20 seconds and only appear in videos that have a running time of 90 seconds.The post Facebook Tests New Mid-Roll Video Ads by @DannyNMIGoodwin appeared first on Search Engine Journal.
SearchCap: Google link command, mobile-first index & SEO problems  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link command, mobile-first index & SEO problems appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google has officially killed off their link command  
Google tells webmasters and SEOs to stop using the link command, that it is officially dead and not functioning properly. The post Google has officially killed off their link command appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
International SEO: It's Not About YOU by @5le  
Bad news: a successful international SEO campaign is significantly more complex than simply translating some content and internationalized technical SEO. The good news is that with a few tips that anyone can implement, you can be even more successful that you could have ever imagined!The post International SEO: It’s Not About YOU by @5le appeared first on Search Engine Journal.
SearchCap: Google interstitial penalty, AdWords pathways & more  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google interstitial penalty, AdWords pathways & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Ad copy hack for your AdWords pathways  
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett's hack to make your life easier. The post Ad copy hack for your AdWords pathways appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Wanted: Session ideas for SMX Advanced  
We want your input to help us plan our upcoming SMX Advanced conference, which will be taking place June 13-14, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the... Please visit Search Engine Land for the full article.
Google confirms rolling out the mobile intrusive interstitials penalty yesterday  
Google said the mobile intrusive interstitial penalty went live yesterday, but webmasters have not claimed any issues yet. The post Google confirms rolling out the mobile intrusive interstitials penalty yesterday appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
5 Internet Marketing Basics That You've Probably Forgotten  
To promote your business on the internet, you need to use internet marketing tactics. But there might be a number of internet marketing basics that you've forgotten about.
7 Ways to Accelerate Your Online Store in 2017  
More than half of Americans would rather shop online than in physical stores. For the younger crowd, that number is larger — up to 67 percent for consumers in their ...
5 Benefits to Using GIFs and Videos in PDF Marketing Materials by @ProvenData  
Many businesses have PDF marketing materials, yet they shy away from dynamic content such as videos and GIFs. Learn how to make it happen here.The post 5 Benefits to Using GIFs and Videos in PDF Marketing Materials by @ProvenData appeared first on Search Engine Journal.
How to Make Your Site Mobile-First in 2017 by @ab80  
Mobile is not a trend anymore, it's mandatory. Here's a walkthrough of the most important steps to make your site mobile-first in 2017.The post How to Make Your Site Mobile-First in 2017 by @ab80 appeared first on Search Engine Journal.
71% Plan to Spend More on Digital Marketing Activities in 2017 [DATA] by @rinadianewrites  
2017 is here! You may be thinking of where to put your hard-earned money, and whether to spend more, less, or the same on your digital marketing activities for 2017. Find out the results of our latest #SEJSurveySays poll and take a look at what to focus on to make the most of your investments in 2017.The post 71% Plan to Spend More on Digital Marketing Activities in 2017 [DATA] by @rinadianewrites appeared first on Search Engine Journal.
6 New Year's Resolutions for the Modern Day Marketer by @seocompanymiami  
The New Year is a great time to improve yourself both personally and professionally, break out of your comfort zone, experiment with new ideas, and take on new challenges. Here is a list of New Year's resolutions that could help you enhance your business in 2017.The post 6 New Year’s Resolutions for the Modern Day Marketer by @seocompanymiami appeared first on Search Engine Journal.
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