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The State of HTTPS in 2017 by @LEHoneycutt  
How Google's security project is shaping up, how many sites are using HTTPS, and whether they're enjoying the promised rewards.The post The State of HTTPS in 2017 by @LEHoneycutt appeared first on Search Engine Journal.
Frameworks Such as PhoneGap and React Native Ease Mobile App Development  
Development frameworks such as PhoneGap and, more recently, React Native make it significantly easier for retail businesses to build and deploy mobile applications for consumers and internal teams. Radio-frequency identification readers ...
SearchCap: AdWords parallel tracking, Google Attribution & local search updates  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords parallel tracking, Google Attribution & local search updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
10 ways to generate links with online influencers  
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your site. The post 10 ways to generate links with online influencers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
A brief history of Google's most important local search updates  
How has Google's local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. The post A brief history of Google’s most important local search updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
10 Retail Blockchain Vendors  
In “10 Ways Blockchains Can Benefit Merchants,” my previous article, I addressed potential uses for blockchain technology. In this post, I’ll describe 10 service providers that already use that technology. Blockverify Blockverify ...
Google expanding Attribution beta to hundreds more advertisers  
Google's anticipated multi-channel attribution product is rolling out to more advertisers. The post Google expanding Attribution beta to hundreds more advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Search in Pics: Danny Sullivan the Noogler, Google's upside down room, a Google Sukkah & more  
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Danny Sullivan wearing his Noogler hat: Source: Twitter A Google Sukkah at... Please visit Search Engine Land for the full article.
7 Useful Image Optimization Tips For Your E-commerce Store by @DholakiyaPratik  
Find out how to optimize your e-commerce images for search engines, boost your traffic, and increase your revenue.The post 7 Useful Image Optimization Tips For Your E-commerce Store by @DholakiyaPratik appeared first on Search Engine Journal.
A Complete List of the Different Types of Featured Snippets by @amelioratethis  
Read on and find out how you can optimize and tailor your content for featured snippets.The post A Complete List of the Different Types of Featured Snippets by @amelioratethis appeared first on Search Engine Journal.
How to Nurture Customer Emotions To Hike Sales of Online Stores  
This article describes the relevance of considering customer psychology or emotional conditions while developing an eCommerce store so that it gets ahead on the road to success i.e. higher sales. Digital marketing is one of the major aspects that helps online eCommerce stores get enough customers at the end of the day.
Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer  
Accelerated Mobile Pages aren't just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP. The post Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google AdWords to roll out 'parallel tracking' to speed up mobile landing page delivery  
Third-party tracking platforms will need to make changes to accommodate the new tracking method. The post Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The Top Reasons Why SEO Professionals Attend a Conference [POLL] by @A_Ninofranco  
What are SEO professionals' main motivation when choosing to attend an SEO conference? Learn the response of SEJ's Twitter community.The post The Top Reasons Why SEO Professionals Attend a Conference [POLL] by @A_Ninofranco appeared first on Search Engine Journal.
Salesforce's Einstein boosts search in its Commerce Cloud  
The new features make it easier for online retailers to tailor site search to their visitors. The post Salesforce's Einstein boosts search in its Commerce Cloud appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
5 Ways To Get More Customers To Like Your Business  
Your customers will buy from you because they have come to know you, they like your products or services and they trust you as a business. Here are 5 strategies you can use to get more customers to like your business.
S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars  
Chandrasekhar's work led to The Chandrasekhar Limit, explaining how a star's mass will result in a "white dwarf" star, a black hole or a supernova. The post S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
New campaigns Overview tab rolling out in Bing Ads accounts  
Offering a high-level, customizable view of advertiser accounts The post New campaigns Overview tab rolling out in Bing Ads accounts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Getting the most out of Google's new sitelinks  
Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. The post Getting the most out of Google's new sitelinks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
How Does Fintech Affect Ecommerce?  
Fintech is the practice of applying technology to the financial services sector. Traditional financial institutions utilize it mainly to manage accounting and other back-office services. More recently, thanks to advances ...
Pinterest opens search ads to self-serve advertisers, adds 'autotargeting' option  
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins. The post Pinterest opens search ads to self-serve advertisers, adds 'autotargeting' option appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
B2B SEO Requires an Integrated Approach  
Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific techniques, but in the way SEO ...
In Memoriam: Link Building Pioneer Eric Ward Has Died by @MrDannyGoodwin  
The search industry remembers pioneer Eric Ward, who was known for being THE expert in all things link building.The post In Memoriam: Link Building Pioneer Eric Ward Has Died by @MrDannyGoodwin appeared first on Search Engine Journal.
Search community mourns loss of veteran link builder Eric Ward  
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic... Please visit Search Engine Land for the full article.
SearchCap: Penalty guide, Google Tag Manager scrolls & faster images  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Penalty guide, Google Tag Manager scrolls & faster images appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Our 'Ultimate Guide to Google Penalties' launches today  
Google penalty notifications - and how to respond to them - continue to be confounding issues for SEOs. Our new guide provides answers and guidance. The post Our ‘Ultimate Guide to Google Penalties’ launches today appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
AdWords adds 'Days to Conversion' segmentation for sales cycle insights  
Advertisers can see how long it takes users to convert after clicking on an ad. The post AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google AdWords 'Days to Conversion' Shows How Long it Will Take an Ad to Convert by @MattGSouthern  
A new report in Google AdWords shows how long it will take users to convert after clicking on an ad.The post Google AdWords 'Days to Conversion' Shows How Long it Will Take an Ad to Convert by @MattGSouthern appeared first on Search Engine Journal.
From big to small: 5 free image compression tools reviewed  
Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed. The post From big to small: 5 free image compression tools reviewed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
SMX East is next week! Will we see you in NYC?  
Next week in New York City, search marketers from across the world will gather for SMX East 2017 — three days of actionable tactics, mind-expanding education and awesome, valuable networking events. We really hope to see you there! If you haven’t already booked your ticket,... Please visit Search Engine Land for the full article.
Twitter Introduces New Video Ad Unit for Increasing Website Visits by @MattGSouthern  
Twitter has introduced Video Website Cards, which allow advertisers to use videos to drive traffic back to their website.The post Twitter Introduces New Video Ad Unit for Increasing Website Visits by @MattGSouthern appeared first on Search Engine Journal.
Google Tag Manager now has a native scroll depth tracking plugin  
The new feature lets site owners track vertical and horizontal scrolling on their website pages. The post Google Tag Manager now has a native scroll depth tracking plugin appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
4 Ways to Irritate Ecommerce Email Subscribers  
Email subscribers are valuable. They are difficult to obtain and worth a great deal to ecommerce businesses. Losing one because of a misstep in an otherwise well executed marketing plan ...
Google Maps Now Lets Users Explore Planets and Moons by @MattGSouthern  
Google Maps is branching out into the solar system with an update that lets users explore planets and moons.The post Google Maps Now Lets Users Explore Planets and Moons by @MattGSouthern appeared first on Search Engine Journal.
New Google Maps Feature Upsets Users, Gets Removed Within 24 Hours by @MattGSouthern  
Google introduced a new feature to Google Maps this week, only to remove it within 24 hours following user complaints.The post New Google Maps Feature Upsets Users, Gets Removed Within 24 Hours by @MattGSouthern appeared first on Search Engine Journal.
How blockchain will impact search marketing  
Maybe you've heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. The post How blockchain will impact search marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
5 Disasters in Checkout that Destroy Conversion Rates by @shane_barker  
These drastic checkout mistakes can destroy your conversion rate. Here are ideas for how to tackle each of these issues.The post 5 Disasters in Checkout that Destroy Conversion Rates by @shane_barker appeared first on Search Engine Journal.
My favorite strategies, tools for selling on Amazon  
Amazon is a bridge between buyers and sellers worldwide. For business owners, Amazon can provide an excellent sales and awareness channel without incurring the high costs associated with branding or ...
How to Identify High-Quality Guest Blogging Opportunities by @MaddyOsman  
Make your efforts count by identifying high-quality guest blogging opportunities using these qualitative tips and quantitative metrics.The post How to Identify High-Quality Guest Blogging Opportunities by @MaddyOsman appeared first on Search Engine Journal.
7 Reasons Why Your Broken Link Building Campaign Isn't Working by @_kevinrowe  
Here are seven possible reasons why your link building campaign isn't working and what you can do about it.The post 7 Reasons Why Your Broken Link Building Campaign Isn’t Working by @_kevinrowe appeared first on Search Engine Journal.
Tips To Start A Social Media Influencer  
Becoming an Influencer sounds pleasant. Publishing on social media is one of those great ways to share your expertise, developing your influencer status, and at the same time, earning huge sums of money.
SearchCap: Bing ads account linking, scary SEO & duplicate content  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing ads account linking, scary SEO & duplicate content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google AMP and call attribution — 5 things you need to know  
AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join... Please visit Search Engine Land for the full article.
The holidays arrived early for local marketers  
The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a number of tools and partnerships supporting... Please visit Search Engine Land for the full article.
Facebook Introduces Stories for Pages, Will Anyone Care? by @MattGSouthern  
Facebook is making 'Stories' available to all pages in a push to increase usage of the feature.The post Facebook Introduces Stories for Pages, Will Anyone Care? by @MattGSouthern appeared first on Search Engine Journal.
Ignoring these 6 SEO strategies could come back to haunt you  
Sure, they're scary, but sometimes it's worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats. The post Ignoring these 6 SEO strategies could come back to haunt you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Dealing with duplicate content  
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do. The post Dealing with duplicate content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Selena Quintanilla Google doodle celebrates Mexican-American musician & beacon for Latinx community  
Selena was the first female, and youngest, Tejano artist to win a Grammy. The post Selena Quintanilla Google doodle celebrates Mexican-American musician & beacon for Latinx community appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
You Need This 2018 Marketing Calendar & Free Template! by @annaleacrowe  
Looking to plan ahead and get started on next year's marketing strategy? This marketing calendar and free template will help!The post You Need This 2018 Marketing Calendar & Free Template! by @annaleacrowe appeared first on Search Engine Journal.
Bing Ads launches Multi-Linking for multiple-account management  
Users can now link and unlink accounts within the platform more easily. The post Bing Ads launches Multi-Linking for multiple-account management appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Using Ecommerce to Attract B2B Customers  
B2B merchants often consider ecommerce as a tool for existing clients. Acquiring new customers is expected to happen through the sales team, not the Internet. The website becomes a way ...
5 Advanced Ways to Increase Your AdWords CTR by @DustyVegas  
Give your click-through rates a boost. Use these five advanced tactics for more clicks, traffic - and greater PPC results.The post 5 Advanced Ways to Increase Your AdWords CTR by @DustyVegas appeared first on Search Engine Journal.
Hiring Freelance Content Marketers: How to Find the Perfect Fit by @https://twitter.com/rosiemay_r  
Hire a freelance content marketer who will be the best fit for your organization. Here some qualities to look for.The post Hiring Freelance Content Marketers: How to Find the Perfect Fit by @https://twitter.com/rosiemay_r appeared first on Search Engine Journal.
How to Optimize for Landing Page Success by @rankranger  
Monitoring and optimizing landing pages is one of the cornerstones of SEO success. Discover the six steps needed to succeed.The post How to Optimize for Landing Page Success by @rankranger appeared first on Search Engine Journal.
LinkedIn is Testing Autoplaying Video Ads on Mobile by @MattGSouthern  
Get ready to start seeing autoplaying video ads in your LinkedIn feed on mobile.The post LinkedIn is Testing Autoplaying Video Ads on Mobile by @MattGSouthern appeared first on Search Engine Journal.
SearchCap: Facebook food ordering, Google Posts automation & machine learning  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Facebook food ordering, Google Posts automation & machine learning appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
How machine learning levels the SERP playing field  
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. The post How machine learning levels the SERP playing field appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Facebook Native Videos Receive 530% More Comments [STUDY] by @MattGSouthern  
A study published by Quintly shows that videos uploaded to Facebook receive 530% more comments than videos from other sources.The post Facebook Native Videos Receive 530% More Comments [STUDY] by @MattGSouthern appeared first on Search Engine Journal.
How to start selling in Russia  
In 2016, ecommerce revenue in Russia grew 21 percent compared to 2015, to $16 billion. This is according to the Russian Association of Internet Trade Companies. The Association expects Russian ...
3 Quick SEO Wins Lurking Inside Google Analytics by @bsmarketer  
Use Google Analytics data to help drive more people to your site, get them to stick around longer, and convert.The post 3 Quick SEO Wins Lurking Inside Google Analytics by @bsmarketer appeared first on Search Engine Journal.
Google Posts can now be automated with new API support  
Google My Business API version 4.0 adds new features, including the ability to manage your Google Posts. The post Google Posts can now be automated with new API support appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
How to Get New Clients at Every Stage of Your Business by @dohertyjf  
Whether you're expanding your core offerings as a solo consultant or an agency, here's how to consistently get new clients.The post How to Get New Clients at Every Stage of Your Business by @dohertyjf appeared first on Search Engine Journal.
Facebook officially rolls out food ordering as part of longer-term commerce evolution  
Facebook has been building a range of commerce tools and capabilities, many of which are directed at local and offline transactions. The post Facebook officially rolls out food ordering as part of longer-term commerce evolution appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Ecommerce Product Releases: October 16, 2017  
Here is a list of product releases and updates for October from companies that offer services to online merchants. There are updates on shipping, mobile returns, voice-activated commerce, payments, and ...
Why Bloggers Aren't Replying to Your Outreach Email [NEW DATA] by @every1pr  
These are the top reasons why bloggers and influencers may be ignoring your outreach emails.The post Why Bloggers Aren’t Replying to Your Outreach Email [NEW DATA] by @every1pr appeared first on Search Engine Journal.
How To Build Your Knowledge In Digital Marketing With Online Courses, Easy Steps To Follow  
Finally I found a way to convert my knowledge in traditional marketing into digital marketing skills. You will be surprised if you know how easy and fun it is. I want to take you through my personal experience, it won't be long, don't worry.
6 New Year's Resolutions for the Modern Day Marketer by @seocompanymiami  
The New Year is a great time to improve yourself both personally and professionally, break out of your comfort zone, experiment with new ideas, and take on new challenges. Here is a list of New Year's resolutions that could help you enhance your business in 2017.The post 6 New Year’s Resolutions for the Modern Day Marketer by @seocompanymiami appeared first on Search Engine Journal.
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