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SEO: How to Detect, Correct Duplicate Content Pages  
Duplicate content remains a common obstacle when it comes to increasing organic search traffic on retailer websites. Here are some of the advantages of addressing duplicate content to increase SEO performance, ...
How AI will shape the future of search  
Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers. The post How AI will shape the future of search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim  
Why are big companies pouring so much money into brand advertising every year? What do they know that we don't? The ultimate conversion hack is making sure people have heard of your brand before. Find out why in this post by Larry Kim.The post Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim appeared first on Search Engine Journal.
Google: Our search leads won't let us talk about the Fred update  
Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines. The post Google: Our search leads won’t let us talk about the Fred update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Best Practices for 2017 SEO Audits [PODCAST] by @rinadianewrites  
Kelsey Jones and Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social media, and real life examples of how audits have made a difference in a website's visibility.The post Best Practices for 2017 SEO Audits [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.
Beware these 7 sneaky PPC attribution tricks  
You may think you're hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. The post Beware these 7 sneaky PPC attribution tricks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
An answer box experiment (my journey into known and unknown factors)  
Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box. The post An answer box experiment (my journey into known and unknown factors)... Please visit Search Engine Land for the full article.
Google's mobile-first index is (still) months away  
At SMX West, Google's Gary Illyes said the company is still experimenting with its mobile-first index and doesn't have an exact timeline for launch. The post Google’s mobile-first index is (still) months away appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
How much is a happy customer worth?  
In today's highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that's just what we're going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We'll hear from... Please visit Search Engine Land for the full article.
SearchCap: Google Fred confirmation, mobile-first index status & future of search  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Fred confirmation, mobile-first index status & future of search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Is Technology Crippling Our Communication Skills? by @wonderwall7  
Here are some of the ways we are using technology as a communication detriment and why it's worth it to fight the urge to let it get in the way of building better relationships.The post Is Technology Crippling Our Communication Skills? by @wonderwall7 appeared first on Search Engine Journal.
3 Ways to Use the AdWords Keyword Planner  
Successful pay-per-click AdWords campaigns begin with understanding the words and phrases your potential customers will use when searching for your products on Google. With each new campaign, invest some time into ...
SearchCap: Google Posts expands, technical audits & site search  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Posts expands, technical audits & site search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
3 steps to overcoming site issues that impact performance  
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. The post 3 steps to overcoming site issues that impact performance... Please visit Search Engine Land for the full article.
Are technical and content audits still relevant?  
SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. The post Are technical and content audits still relevant? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
A Beginner's Guide to Getting Featured on Product Hunt by @ab80  
Product Hunt is a great way to kick-start your business, yet getting featured isn't easy. Learn how Product Hunt works and best practice for getting featured.The post A Beginner's Guide to Getting Featured on Product Hunt by @ab80 appeared first on Search Engine Journal.
How to Increase Your E-Commerce Conversion Rate Using Google Analytics by @MaddyOsman  
Is your online store having trouble converting sales? Here's how to increase your e-commerce conversion rate using Google Analytics.The post How to Increase Your E-Commerce Conversion Rate Using Google Analytics by @MaddyOsman appeared first on Search Engine Journal.
Six Reasons to Outsource the Digital Marketing of an SME  
Outsourcing is an increasingly common practice among small and medium-sized enterprises. Many companies are reluctant to entrust their marketing to third parties because they believe - and rightly so - that this is an essential function to ensure the success and development of their business. As a result, they end up neglecting or limiting this vital function due to lack of time, resources or skills.
New Silver Sponsor for SEJ Summit Chicago 2017: The Hoth by @jrdoog  
We are proud to announce SEJ's new silver sponsor, TheHoth, for SEJ Summit Chicago 2017 happening on May 11th at the Navy Pier, Chicago!The post New Silver Sponsor for SEJ Summit Chicago 2017: The Hoth by @jrdoog appeared first on Search Engine Journal.
Google Posts now gives museums, movies, musicians & sports groups dedicated space in search  
Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment. The post Google Posts now gives museums, movies, musicians & sports groups dedicated space in search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Page One Power Partners with SEJ Summit Chicago 2017 by @jrdoog  
SEJ Summit is proud to partner with Page One Power as our Gold sponsor for SEJ Summit Chicago on May 11, 2017 at the Navy Pier, Chicago, Illinois.The post Page One Power Partners with SEJ Summit Chicago 2017 by @jrdoog appeared first on Search Engine Journal.
Google site search is on the way out. Now what?  
With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives. The post Google site search is on the way out. Now what? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
52% Say Majority of Their Business Marketing Activity Is Digital [DATA] by @rinadianewrites  
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We've got answers for you based on our #SEJSurveySays poll plus a bonus study!The post 52% Say Majority of Their Business Marketing Activity Is Digital [DATA] by @rinadianewrites appeared first on Search Engine Journal.
Boost Site Search Results with Unique, Trendy Keywords  
Most every online store needs a robust site search feature. Potential buyers need to find things quickly and easily. Search result filters are vital to help guide shoppers to exactly ...
SearchCap: Google search shortcuts, exact match & local entities  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search shortcuts, exact match & local entities appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Free Exposure for Your Website  
There are free ways to market your website online for more exposure and drive traffic. Either it is for business or simply for non-profit promotion, there is a wide market on the internet and everyone wants to get full exposure. All you need is to do research and be determined to do a lot of effort to market you website efficiently by targeting the channels were the interest crowd is.
How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer  
AdWords IF Functions help you customize ad text to personalize your paid search ads. Here's how they work, and how to use them to target audiences to drive more conversions.The post How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer appeared first on Search Engine Journal.
SMX West keynote: Google talks about ranking, more in Google Assistant  
Google's Jason Douglas shares what marketers and developers need to know about Actions on Google. The post SMX West keynote: Google talks about ranking, more in Google Assistant appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Just Added to SEJ Summit Chicago 2017: Ann Handley by @itsduhnise  
We are thrilled to announce that Ann Handley will keynote SEJ Summit 2017 on May 11 in Chicago.The post Just Added to SEJ Summit Chicago 2017: Ann Handley by @itsduhnise appeared first on Search Engine Journal.
The Secrets To Highly Effective Online Marketing Services Finally Revealed  
An Online Marketing Service must have the ability to take your business to an incredible new level and make you stand out uniquely to all the users and viewers of the internet. This type of promotional company must furthermore market a business to intense levels so that clients are able to find you easily and quickly.
Google's new tappable shortcuts eliminate the need to search on mobile  
Rolling out today on Google's search app and mobile site, the shortcuts offer quick answers on weather, sports & entertainment info. The post Google’s new tappable shortcuts eliminate the need to search on mobile appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Why and how entities are shaping location marketing  
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend. The post Why and how entities are shaping location marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google: 84% of Webmasters Who Apply for Reconsideration After Site Hacks are Successful by @MattGSouthern  
Google released its annual review of hacked sites as part of its #NoHacked campaign, revealing the number of hacked site grew by 32% in 2016 compared to 2015.The post Google: 84% of Webmasters Who Apply for Reconsideration After Site Hacks are Successful by @MattGSouthern appeared first on Search Engine Journal.
AimClear Partners with SEJ Summit Chicago 2017 by @jrdoog  
We are excited to announce AimClear as the first silver sponsor for SEJ Summit Chicago 2017!The post AimClear Partners with SEJ Summit Chicago 2017 by @jrdoog appeared first on Search Engine Journal.
Seriously, Google, can you just make exact match exact?  
In the wake of Google's announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control. The post Seriously, Google, can you just make exact match exact? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google Display Ads to Show Location Extensions for Local Businesses by @MattGSouthern  
Google has begun automatically appending location extensions to eligible Google Display Network ads.The post Google Display Ads to Show Location Extensions for Local Businesses by @MattGSouthern appeared first on Search Engine Journal.
Single Page Websites: Are They Good or Bad for SEO? by @AdamHeitzman  
Single page websites are extremely popular right now. More and more are choosing them over multi-page sites. Is this good or bad from an SEO perspective?The post Single Page Websites: Are They Good or Bad for SEO? by @AdamHeitzman appeared first on Search Engine Journal.
How to Use Network Data to Turn Bad Inputs into Gold  
If you think network data means gathering business cards at lunch, you're in for a surprise. Today's network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they... Please visit Search Engine Land for the full article.
Bing to Further Remove Restrictions on the Use of Trademarks as Keywords by @MattGSouthern  
On March 27, Bing Ads will remove the restrictions it has on using trademarks as keywords in global markets.The post Bing to Further Remove Restrictions on the Use of Trademarks as Keywords by @MattGSouthern appeared first on Search Engine Journal.
4 reasons you should attend MarTech this May  
Successful organizations repeat and improve upon what works. And while last year's MarTech San Francisco was a hit, it's our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1.... Please visit Search Engine Land for the full article.
Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content by @MattGSouthern  
Google vows it will do a better job at preventing display ads from appearing against controversial content.The post Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content by @MattGSouthern appeared first on Search Engine Journal.
Google AdWords to Roll Out Rewording and Reordering for Exact Match Keywords by @MattGSouthern  
Within the coming months, Google intends to expand close variant matching with rewording and reordering for exact match Keywords.The post Google AdWords to Roll Out Rewording and Reordering for Exact Match Keywords by @MattGSouthern appeared first on Search Engine Journal.
Google thaws (a little) on defamation cases  
Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation. The post Google thaws (a little) on defamation cases appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
SEM account management: How to improve account performance  
In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC campaigns running smoothly and performing well. The post SEM account management: How to improve account performance appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The problem of fake products on Amazon  
One of Amazon’s strengths is its extensive catalog and its requirement that every retailer selling an item has to list its offer on the same page. This means that when ...
Study: Email Marketers to Focus on 4 Key Areas in 2017  
Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and ...
5 Shipping Tips for Ecommerce Beginners  
Master shipping and you’ll just about master ecommerce. For new online retailers selling tangible products, the act of managing shipping — both in terms of actually packing orders and in ...
SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Spring equinox 2017 Google doodle marks 1st day of spring in the Northern Hemisphere  
Today's animated doodle ushering in spring shows a mouse at work, completing its spring cleaning rituals. The post Spring equinox 2017 Google doodle marks 1st day of spring in the Northern Hemisphere appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
What happens when Google pushes into branding and messaging?  
As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding. The post What happens when Google pushes into branding and messaging? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google Rolls Out Ads to Google Home, Then Promptly Removes Them by @MattGSouthern  
Google introduced audio ads to Google Home, which were promptly removed after public outcry.The post Google Rolls Out Ads to Google Home, Then Promptly Removes Them by @MattGSouthern appeared first on Search Engine Journal.
How Your Content Can Be Your Best PR by @alextachalova  
In this article, you'll find link building strategies that will help you generate links through content creation and distribution.The post How Your Content Can Be Your Best PR by @alextachalova appeared first on Search Engine Journal.
Long-Form or Short-Form Content: Which Is Best for Your Business? by @CJGiarratana  
Here is a proven process to help you decide the best length of content your business should produce to make your more money and grow your online sales!The post Long-Form or Short-Form Content: Which Is Best for Your Business? by @CJGiarratana appeared first on Search Engine Journal.
The Mission-Critical SEO Checklist for New Websites by @bobjones  
This is a quick checklist of some technical and SEO related tasks to do before launching a new website into the wild.The post The Mission-Critical SEO Checklist for New Websites by @bobjones appeared first on Search Engine Journal.
Google: Hacked sites increased 32% in 2016  
Google is encouraging webmasters and site owners to verify their sites in Google Search Console to help both prevent and fix website hacks. The post Google: Hacked sites increased 32% in 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Twiggle offers plug-and-play semantic search to online retailers  
Company says its sophisticated search can be implemented without replacement of existing enterprise search. The post Twiggle offers plug-and-play semantic search to online retailers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
SEO How-to, Part 8: Architecture and Internal Linking  
The way in which you cobble your site together — how you categorize products, which categories you choose to make most prominent, and how you name them — has an enormous impact on your ability to rank and drive traffic and revenue from natural search
SearchCap: Google warrant, PPC teams & AMP  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google warrant, PPC teams & AMP appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Guides To Make Money Online  
Anyone can make money online, but we need to learn some easy ways on how to handle it. We need to follow so guidelines or even learning from the experts for us to have a better way of doing online business.
11 New Ecommerce Books for Spring 2017  
Springtime is here, more or less. It’s time to look at the new ecommerce books. There are titles on digital marketing, native advertising, platforms strategies, crowd-based commerce, public relations, and ...
St. Patrick's Day Google doodle gives center stage to Ireland's Skellig Michael  
Located off the coast of County Kerry, Ireland, the island has been categorized as a World Heritage Site by UNESCO. The post St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
SEJ Live: Erin Robbins on Thinking Outside the Search Bubble & Beating Your Competitors by @wonderwall7  
Erin Robbins joined #SEJLive to talk about how to leverage data for search campaigns, key SEO metrics to focus on, and how to monitor these metrics. Erin also shared tools to track SEO performance, as well as strategies to achieve campaign objectives and KPIs.The post SEJ Live: Erin Robbins on Thinking Outside the Search Bubble & Beating Your Competitors by @wonderwall7 appeared first on Search Engine Journal.
DMOZ has officially closed after nearly 19 years of humans trying to organize the web  
The closure marks the final end of a chapter of humans trying to organize the web. The post DMOZ has officially closed after nearly 19 years of humans trying to organize the web appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
A proven method for building a strong PPC account team  
What's the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency's "team of teams" approach to account management. The post A proven method for building a strong PPC account team appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Three foolproof steps to excellent AdWords ads  
With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. The post Three... Please visit Search Engine Land for the full article.
Google receives search warrant for identities of everyone who searched crime victim's name  
If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations. The post Google receives search warrant for identities of everyone who searched crime victim’s name appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Advice for AMP-curious publishers  
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages. The post Advice for AMP-curious publishers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google to further dilute exact match in AdWords; will ignore word order & function words  
Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
YouTube Discontinues Annotations Editor by @MrDannyGoodwin  
The YouTube Annotations Editor is being discontinued. As of May 2 you will no longer be able to add new annotations or edit existing annotations.The post YouTube Discontinues Annotations Editor by @MrDannyGoodwin appeared first on Search Engine Journal.
Search in Pics: Green GoogleBot, Google swings & hammock & a mini Google pool  
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google mini pool: Source: Instagram Google swings: Source: Instagram Google... Please visit Search Engine Land for the full article.
What Is the Importance of a Digital Media Agency?  
Businesses all across the globe need to understand the relevance of digital marketing in the realm of business and trade promotion online. Potential customers may be found online with the aid of efficient marketing techniques employed by a digital marketing agency. Small to large enterprises move online to absorb the benefits of online marketing. A company offering top-notch marketing assistance can effectively advertise a business over the internet and may increase your client base. Your busine
What Articles Do SEJ Readers Love Reading Most? [POLL] by @rinadianewrites  
Here at Search Engine Journal, we love providing our readers with articles full of helpful information, detailed advice, and actionable takeaways. But what types of articles do our dear readers really love to read the most? Let's take a look at the #SEJSurveySays results.The post What Articles Do SEJ Readers Love Reading Most? [POLL] by @rinadianewrites appeared first on Search Engine Journal.
"SEO Quickly — Then SEO Correctly" by @stoneyd  
True website optimization takes time, but there are some quick wins you can grab before getting into the nitty gritty of SEO.The post “SEO Quickly — Then SEO Correctly” by @stoneyd appeared first on Search Engine Journal.
How to Leverage Pinterest's Expanded Search Ads by @@natalieannhoben  
Pinterest recently began rolling out Search Ads. It goes without saying that Google has had a multitude of success with search advertising, and now the social platform for Pinners is joining the group as well.The post How to Leverage Pinterest’s Expanded Search Ads by @@natalieannhoben appeared first on Search Engine Journal.
Legal Issues for Membership-based Ecommerce Sites  
Membership-based ecommerce websites — those that offer products, services, or additional benefits to members — have their own set of complex legal issues that do not apply to traditional online retailers. ...
6 New Year's Resolutions for the Modern Day Marketer by @seocompanymiami  
The New Year is a great time to improve yourself both personally and professionally, break out of your comfort zone, experiment with new ideas, and take on new challenges. Here is a list of New Year's resolutions that could help you enhance your business in 2017.The post 6 New Year’s Resolutions for the Modern Day Marketer by @seocompanymiami appeared first on Search Engine Journal.
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