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Four Research Papers About CTR and Ranking by @martinibuster  
Read an easy to understand summary of four important research papers about CTR and rankings.The post Four Research Papers About CTR and Ranking by @martinibuster appeared first on Search Engine Journal.
StumbleUpon Shuts Down After 16 Years by @MattGSouthern  
Content discovery platform StumbleUpon is shutting down on June 30th, after 16 years in operation.The post StumbleUpon Shuts Down After 16 Years by @MattGSouthern appeared first on Search Engine Journal.
Googlers Are Being Targeted With An Anti-Google Ad Campaign by @MattGSouthern  
Google employees are being targeted with an ad campaign encouraging them to advocate for unbiased search results.The post Googlers Are Being Targeted With An Anti-Google Ad Campaign by @MattGSouthern appeared first on Search Engine Journal.
Why SEO Pros Should Care About Branding by @tonynwright  
Here's why you should care about branding, support branding efforts, and understand their objectives.The post Why SEO Pros Should Care About Branding by @tonynwright appeared first on Search Engine Journal.
Enable attribution across all channels, platforms and devices  
The rise of native mobile apps has rendered traditional, cookie-based web attribution tools obsolete. Please visit Search Engine Land for the full article.
Google Announces Directory of Trusted Partners for GMB Local Search by @martinibuster  
Google announced a directory of trusted Google My Business 3rd party agencies and a complaint form for reporting scammers.The post Google Announces Directory of Trusted Partners for GMB Local Search by @martinibuster appeared first on Search Engine Journal.
Introducing Search Engine Land's 'Guide to PPC'  
Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide. Please visit Search Engine Land for the full article.
Google AdWords Requires All Accounts to Use Parallel Tracking, As of October 2018 by @MattGSouthern  
Google AdWords introduced parallel tracking earlier this year, and all accounts will be required to use it starting October 30th.The post Google AdWords Requires All Accounts to Use Parallel Tracking, As of October 2018 by @MattGSouthern appeared first on Search Engine Journal.
It's time for local business to take voice search seriously  
Pokemon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search. Please visit Search Engine Land for the full article.
5 Examples of Terrible Content That Ranks Remarkably Well by @alextachalova  
Here are the most common types of terrible content that manage to rank well on Page 1 of the SERPs.The post 5 Examples of Terrible Content That Ranks Remarkably Well by @alextachalova appeared first on Search Engine Journal.
SearchCap: Yelp against Google, Guide to PPC out & Google Shopping Auctions  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Yelp-led group's new video appeals to Google employees to advocate for internal change  
Video makes argument that Google is doing anti-competitive things in local search results. Please visit Search Engine Land for the full article.
The status of Google's presence in Google Shopping Auctions  
Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it’s changed over time. Please visit Search Engine Land for the full article.
How to Use B2B SEO to Generate High-Quality Leads by @alexanderkesler  
Discover an effective SEO framework that you can employ to generate high-quality B2B leads.The post How to Use B2B SEO to Generate High-Quality Leads by @alexanderkesler appeared first on Search Engine Journal.
The 11 Most Important Parts of SEO You Need to Get Right by @BrianHarnish  
You need to get these 11 important parts of SEO right to win clients, conversions, and sales.The post The 11 Most Important Parts of SEO You Need to Get Right by @BrianHarnish appeared first on Search Engine Journal.
Google Trends Keyword Research Tool Updated by @martinibuster  
Google has updated it's popular keyword research tool, Google Trends. Offers more features and data.The post Google Trends Keyword Research Tool Updated by @martinibuster appeared first on Search Engine Journal.
Google Trends gets updated with new features and design elements  
Check out the new Google Trends, designed to help journalists build stories. Please visit Search Engine Land for the full article.
How to build an in-house search marketing team  
In part 1 of this two-part series, Contributor Simon Heseltine outlines various internal organizational structures and explains how each will help build, grow and maintain an in-house search marketing team. Please visit Search Engine Land for the full article.
You need to be at SMX East. Registration is open!  
SMX is the only conference series that is 100% dedicated to search. Please visit Search Engine Land for the full article.
How to use domain names for marketing  
Putting the right domain name strategy in place could enhance your marketing efforts. Please visit Search Engine Land for the full article.
10 Facts You Think You Know About SEO That Are Actually Myths by @sam_marsden  
Here are 10 common misunderstandings about Google and SEO and why they're wrong.The post 10 Facts You Think You Know About SEO That Are Actually Myths by @sam_marsden appeared first on Search Engine Journal.
The importance of transparency and understanding risk in link building  
Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away. Please visit Search Engine Land for the full article.
SearchCap: Google Trends, Yelp antitrust & Google lawsuits  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
15 Mistakes New Ecommerce Sites Make All Too Often by @Manish_Analyst  
Here are 15 mistakes commonly made by new ecommerce sites that you need to avoid.The post 15 Mistakes New Ecommerce Sites Make All Too Often by @Manish_Analyst appeared first on Search Engine Journal.
Google Offers Advice on 404 and 410 Status Codes by @martinibuster  
Google's John Mueller offers guidance on proper use of 404 & 410 Status Response Codes.The post Google Offers Advice on 404 and 410 Status Codes by @martinibuster appeared first on Search Engine Journal.
SearchCap: Lighthouse 3.0, faceted navigation & awards  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Yelp asks Europe to take new antitrust action against Google  
Complaint to European Commission applies the logic of the Shopping Search case to local search. Please visit Search Engine Land for the full article.
Google steps up efforts to fight scams and fraud directed at SMBs  
The company is filing new lawsuits, has developed tools and a stronger education program. Please visit Search Engine Land for the full article.
Instagram Lets Users 'Mute' Other Accounts by @MattGSouthern  
Instagram is introducing a way for users to hide posts and stories in their feed without actually unfollowing other accounts.The post Instagram Lets Users 'Mute' Other Accounts by @MattGSouthern appeared first on Search Engine Journal.
Google Maps Lets Users Customize Navigation Icons by @MattGSouthern  
Google is letting users customize their navigation experience on the Google Maps app for iOS with new vehicle icons.The post Google Maps Lets Users Customize Navigation Icons by @MattGSouthern appeared first on Search Engine Journal.
Top-Level Domain & Other Restrictions for International SEO by @motokohunt  
Here are the things you need to consider when choosing a TLD for international SEO.The post Top-Level Domain & Other Restrictions for International SEO by @motokohunt appeared first on Search Engine Journal.
Will Skipping H2 Tags Affect Your SEO? by @jennyhalasz  
Are there any implications to SEO for webpages that skip H2s and go directly from an H1 to an H3?The post Will Skipping H2 Tags Affect Your SEO? by @jennyhalasz appeared first on Search Engine Journal.
10 Awesome WordPress SEO Plugins to Optimize Your Site by @jonleeclark  
Here are 10 awesome WordPress SEO plugins that will help you quickly optimize your site.The post 10 Awesome WordPress SEO Plugins to Optimize Your Site by @jonleeclark appeared first on Search Engine Journal.
Ask the SMXpert: SEO markup and structured data  
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content. Please visit Search Engine Land for the full article.
Google releases Lighthouse version 3.0  
Have you upgraded to Lighthouse 3.0 yet? If not, here is what is new and great in the new version of Google’s tool for web developers. Please visit Search Engine Land for the full article.
The 2018 Search Engine Land Awards Shortlist  
Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year’s shortlist of finalists. Over 600 members of the search community are expected to celebrate at the awards ceremony and afterparty during SMX Advanced in Seattle. Please visit Search Engine Land for the full article.
How much is too much? Faceted navigation and SEO  
Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing ‘too many’ faceted navigation pages. Please visit Search Engine Land for the full article.
Adobe Acquires Magento Commerce for $1.68 Billion in Cash by @MattGSouthern  
Adobe Systems Inc has agreed to acquire e-commerce services provider Magento Commerce for $1.68 billion in cash.The post Adobe Acquires Magento Commerce for $1.68 Billion in Cash by @MattGSouthern appeared first on Search Engine Journal.
Six Google Shopping opportunities you may be overlooking  
Get more from your PLA ad spend by out-thinking your competition. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
7 Biggest Causes of Stress for Digital Marketers by @ashleymadhatter  
Here are seven of the biggest stressors digital marketers face and ways to deal with them.The post 7 Biggest Causes of Stress for Digital Marketers by @ashleymadhatter appeared first on Search Engine Journal.
What is ad effectiveness, and how does it help your business?  
‘I know that half of my advertising money is wasted,’ early 20th-century department-store pioneer John Wanamaker famously quipped. ‘I just don't know which half.’ Please visit Search Engine Land for the full article.
SearchCap: Google's new local search world, Abraham Ortelius Google doodle & more  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Every Digital Assistant You Need to Know & Understand by @callrail  
Here are the top digital assistants today that every marketer needs to know about and what they mean for voice search.The post Every Digital Assistant You Need to Know & Understand by @callrail appeared first on Search Engine Journal.
How to survive Google's new local search world  
Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
5 Best Examples of Killer Mobile Landing Pages by @bsmarketer  
Take some inspiration from these five mobile landing page examples and you'll be converting users in no time.The post 5 Best Examples of Killer Mobile Landing Pages by @bsmarketer appeared first on Search Engine Journal.
Learn from the SMX Advanced family  
♫ Here's the story of a lovely conference…♫ Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
How to Completely Optimize Your Facebook Page by @tallchickvic  
Use this guide to set up your Facebook page correctly and optimize every possible area of the platform.The post How to Completely Optimize Your Facebook Page by @tallchickvic appeared first on Search Engine Journal.
Abraham Ortelius Google doodle honors cartographer behind first modern day atlas  
Published on this date in 1570, Ortelius’ “Theatrum Orbis Terrarum” included a collection of maps from scientists, geographers and cartographers. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
How to Create & Use Data-Driven Content for Link Building by @annaleacrowe  
Here's how to choose the right topic and create powerful data-driven content that attracts links naturally.The post How to Create & Use Data-Driven Content for Link Building by @annaleacrowe appeared first on Search Engine Journal.
Google's "Don't Be Evil" No Longer Prefaces Code of Conduct by @martinibuster  
Google's "Don't be Evil" is not entirely gone. It's removed from prefacing Google's Code of Conduct. Respect is now more prominent.The post Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct by @martinibuster appeared first on Search Engine Journal.
SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Report: Google Home making gains on Alexa, Apple HomePod in 4th place  
Even if Apple’s smart speaker sales don’t grow, they could still generate $800 million this year. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Google Chrome Issues Final Warning on HTTPS by @martinibuster  
Chrome issued a final warning to remaining websites that have not switched over to HTTPS. October 2018 is the date of major changes.The post Google Chrome Issues Final Warning on HTTPS by @martinibuster appeared first on Search Engine Journal.
Google's Hilltop Algorithm - A Foundation for Modern SEO by @martinibuster  
A look back at Google's Hilltop Algorithm. How it changed SEO in 2003 and continues to influence SEO practices today.The post Google’s Hilltop Algorithm – A Foundation for Modern SEO by @martinibuster appeared first on Search Engine Journal.
Master SEO with this free guide  
Search Engine Land and SMX have created the ultimate SEO Guide — just for you! Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Top 5 Reasons You Should Hire a Ghostwriter to Write Your Content by @ronlieback  
Discover the top five benefits of hiring a ghostwriter to help out on your content.The post Top 5 Reasons You Should Hire a Ghostwriter to Write Your Content by @ronlieback appeared first on Search Engine Journal.
SEO Fundamentals: Your Guide to SEO Success Factors in 2018 by @MrDannyGoodwin  
As you approach SEO, especially in terms of content, make sure your strategy takes these three areas into account.The post SEO Fundamentals: Your Guide to SEO Success Factors in 2018 by @MrDannyGoodwin appeared first on Search Engine Journal.
Search in Pics: NBA players working at Google, Google bike challenge & massive Bing calculator  
Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Parallel tracking offers a page-speed improvement for AdWords advertisers  
Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Improving PPC relevance with ZIP code-based geotargeting  
Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Hidden PPC traffic killers  
Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Bing Ads Editor adds new features for Mac users  
Labels and structured snippet management add more power to the Mac version of Bing Ads Editor. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Google's Chrome browser to drop secure label for all HTTPS sites  
In addition, Chrome will mark all HTTP web sites as not secure. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
8 Signs It's Time to Fire a Bad Client & How to Do It by @AdamHeitzman  
Here's when and how you should say goodbye to a bad client.The post 8 Signs It’s Time to Fire a Bad Client & How to Do It by @AdamHeitzman appeared first on Search Engine Journal.
AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages  
Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords will automatically redirect some HTTP ad clicks to HTTPS landing pages. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Google's New Algorithm Creates Original Articles From Your Content by @martinibuster  
Google has published a new algorithm. It paraphrases your content to create brand new content.The post Google’s New Algorithm Creates Original Articles From Your Content by @martinibuster appeared first on Search Engine Journal.
How to Set up Google Analytics Goals & 7 Tips to Get Ahead by @joshuacmccoy  
Learn how to set up Google Analytics goals properly and how you can make the most out of it.The post How to Set up Google Analytics Goals & 7 Tips to Get Ahead by @joshuacmccoy appeared first on Search Engine Journal.
More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data  
How it works and what makes MSAN different from other ad networks Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Facebook Introduces Voice Posts, a Stories Archive, and Cloud Storage by @MattGSouthern  
Facebook is adding three new features which include a new type of post, a stories archive, and cloud storage.The post Facebook Introduces Voice Posts, a Stories Archive, and Cloud Storage by @MattGSouthern appeared first on Search Engine Journal.
What negative SEO is and is not  
In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Yext adds TripAdvisor to listings network, conversational UI for local data updates  
Messaging-based updates especially useful for SMBs and local store managers. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Better Business Bureau reviews are complex. Here's what you need to know  
Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
SearchCap: AdWords parallel tracking, negative SEO, Yext with TripAdvisor  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Better Business Bureau reviews are not always better  
Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as trustworthy as she previously believed. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Beating remarketing addiction and testing for incremental value using Google Analytics  
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
How to build an e-commerce SEO strategy for large retailers  
Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
SearchCap: Google News updated, standout tag gone & e-commerce SEO  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
The Ultimate Guide to Yandex SEO by @TaylorDanRW  
This definitive Yandex SEO guide will teach you the best practices and rules you need to know to rank.The post The Ultimate Guide to Yandex SEO by @TaylorDanRW appeared first on Search Engine Journal.
5 Places You Should Be Looking for Content Inspiration by @manageyourleads  
Take a look at these five places if you need some content inspiration.The post 5 Places You Should Be Looking for Content Inspiration by @manageyourleads appeared first on Search Engine Journal.
All-New Google News App Now Available on iPhone and iPad by @MattGSouthern  
Google has released a completely revamped version of its Google News app on the iOS App Store.The post All-New Google News App Now Available on iPhone and iPad by @MattGSouthern appeared first on Search Engine Journal.
The new and AI-improved Google News now available for iPhone and iPad  
Google News redesign in more than 120 countries on the web, Android and iOS. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
SearchCap: Bing crypto ads, AdWords scripts & vertical search  
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Google News no longer supports the standout meta tag and Editors' Pick  
A few months after Google drops support for the meta news keywords tag, Google removes two other webmaster-related publisher features. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Twitter to Filter Out Negative Tweets in Search Results by @MattGSouthern  
Twitter is ramping up its efforts to filter out negative tweets in searches and conversations.The post Twitter to Filter Out Negative Tweets in Search Results by @MattGSouthern appeared first on Search Engine Journal.
Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network  
Learn the pros and cons of Buy vs. DIY and how you can make the best decision for your business. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Tamara de Lempicka Google doodle honors artist whose work focused on the Roaring '20s  
Born in Poland in 1898, de Lempicka was part of the Art Deco movement, creating artwork that blended neoclassical and Cubist styles. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
9 Essentials to Make Perfect PPC Reports for Your Clients by @coreydmorris  
Use these tips to ensure your PPC reports support the work you are doing and the story you want the data to tell.The post 9 Essentials to Make Perfect PPC Reports for Your Clients by @coreydmorris appeared first on Search Engine Journal.
Google's John Mueller on Ranking for Featured Snippets by @martinibuster  
Google's John Mueller offers useful advice on how to rank for featured snippets.The post Google’s John Mueller on Ranking for Featured Snippets by @martinibuster appeared first on Search Engine Journal.
A Hidden Instagram Feature Shows Users Time Spent in the App by @MattGSouthern  
Instagram is testing a hidden "Usage Insights" feature, which shows users how much time they spend in the app.The post A Hidden Instagram Feature Shows Users Time Spent in the App by @MattGSouthern appeared first on Search Engine Journal.
New Ways to Approach Technical SEO: A Necessity, Not an Option by @andybetts1  
Here's why a different approach to SEO is required if we are to tap into the full potential of emerging consumer trends.The post New Ways to Approach Technical SEO: A Necessity, Not an Option by @andybetts1 appeared first on Search Engine Journal.
Bing's Intelligent Answers Now Show Up to 5 Sources by @MattGSouthern  
Bing has expanded its intelligent answers to now include up to 5 sources that support the same answer.The post Bing's Intelligent Answers Now Show Up to 5 Sources by @MattGSouthern appeared first on Search Engine Journal.
Amazon Drops Out of Google Shopping Ads by @martinibuster  
Amazon drops out of Google's shopping ads. Signals major changes coming to PPC marketing.The post Amazon Drops Out of Google Shopping Ads by @martinibuster appeared first on Search Engine Journal.
Search is more than Google: Mastering vertical search optimization  
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Your Step-by-Step Guide to Building a Quick Q&A Chatbot by @purnavirji  
Here's a step-by-step guide to create a bot to answer questions defined in a knowledge set or FAQ.The post Your Step-by-Step Guide to Building a Quick Q&A Chatbot by @purnavirji appeared first on Search Engine Journal.
Bing is latest to ban cryptocurrency ads  
The updated financial product and services policy will take effect in June. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
5 Ways User-Generated Content Can Boost Your SEO by @rajnijjer  
Discover some of the ways how user-generated content (UGC) can benefit SEO.The post 5 Ways User-Generated Content Can Boost Your SEO by @rajnijjer appeared first on Search Engine Journal.
Work hard and play hard at SMX Advanced  
Mentors, colleagues, and new friends – expand your network and make invaluable connections. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Competitive SEO Strategy: An Actionable Guide by @webceonews  
Here's how you can use SEO - and some helpful tools - to rank higher on Google and get more traffic.The post Competitive SEO Strategy: An Actionable Guide by @webceonews appeared first on Search Engine Journal.
Pause underperforming ads with this updated AdWords script  
If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
Search in Pics: Google I/O photos and May 4th images  
Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
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