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How AI will shape the future of search  

Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers. The post How AI will shape the future of search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-23 13:33:01
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Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim  

Why are big companies pouring so much money into brand advertising every year? What do they know that we don't? The ultimate conversion hack is making sure people have heard of your brand before. Find out why in this post by Larry Kim.The post Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim appeared first on Search Engine Journal.

2017-03-23 12:35:13
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Google: Our search leads won't let us talk about the Fred update  

Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines. The post Google: Our search leads won’t let us talk about the Fred update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-23 11:50:42
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Best Practices for 2017 SEO Audits [PODCAST] by @rinadianewrites  

Kelsey Jones and Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social media, and real life examples of how audits have made a difference in a website's visibility.The post Best Practices for 2017 SEO Audits [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.

2017-03-23 11:42:05
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Beware these 7 sneaky PPC attribution tricks  

You may think you're hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. The post Beware these 7 sneaky PPC attribution tricks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-23 11:10:37
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An answer box experiment (my journey into known and unknown factors)  

Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box. The post An answer box experiment (my journey into known and unknown factors)... Please visit Search Engine Land for the full article.

2017-03-23 10:26:10
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Google's mobile-first index is (still) months away  

At SMX West, Google's Gary Illyes said the company is still experimenting with its mobile-first index and doesn't have an exact timeline for launch. The post Google’s mobile-first index is (still) months away appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-23 06:46:48
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How much is a happy customer worth?  

In today's highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that's just what we're going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We'll hear from... Please visit Search Engine Land for the full article.

2017-03-23 06:18:22
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SearchCap: Google Fred confirmation, mobile-first index status & future of search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Fred confirmation, mobile-first index status & future of search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-23 04:24:32
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Is Technology Crippling Our Communication Skills? by @wonderwall7  

Here are some of the ways we are using technology as a communication detriment and why it's worth it to fight the urge to let it get in the way of building better relationships.The post Is Technology Crippling Our Communication Skills? by @wonderwall7 appeared first on Search Engine Journal.

2017-03-23 04:05:38
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SearchCap: Google Posts expands, technical audits & site search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Posts expands, technical audits & site search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-22 16:11:45
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3 steps to overcoming site issues that impact performance  

Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. The post 3 steps to overcoming site issues that impact performance... Please visit Search Engine Land for the full article.

2017-03-22 14:28:30
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Are technical and content audits still relevant?  

SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. The post Are technical and content audits still relevant? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-22 13:09:05
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A Beginner's Guide to Getting Featured on Product Hunt by @ab80  

Product Hunt is a great way to kick-start your business, yet getting featured isn't easy. Learn how Product Hunt works and best practice for getting featured.The post A Beginner's Guide to Getting Featured on Product Hunt by @ab80 appeared first on Search Engine Journal.

2017-03-22 11:04:45
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How to Increase Your E-Commerce Conversion Rate Using Google Analytics by @MaddyOsman  

Is your online store having trouble converting sales? Here's how to increase your e-commerce conversion rate using Google Analytics.The post How to Increase Your E-Commerce Conversion Rate Using Google Analytics by @MaddyOsman appeared first on Search Engine Journal.

2017-03-22 10:57:39
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Six Reasons to Outsource the Digital Marketing of an SME  

Outsourcing is an increasingly common practice among small and medium-sized enterprises. Many companies are reluctant to entrust their marketing to third parties because they believe - and rightly so - that this is an essential function to ensure the success and development of their business. As a result, they end up neglecting or limiting this vital function due to lack of time, resources or skills.

2017-03-22 08:46:54
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New Silver Sponsor for SEJ Summit Chicago 2017: The Hoth by @jrdoog  

We are proud to announce SEJ's new silver sponsor, TheHoth, for SEJ Summit Chicago 2017 happening on May 11th at the Navy Pier, Chicago!The post New Silver Sponsor for SEJ Summit Chicago 2017: The Hoth by @jrdoog appeared first on Search Engine Journal.

2017-03-22 08:39:32
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Google Posts now gives museums, movies, musicians & sports groups dedicated space in search  

Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment. The post Google Posts now gives museums, movies, musicians & sports groups dedicated space in search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-22 07:23:24
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Page One Power Partners with SEJ Summit Chicago 2017 by @jrdoog  

SEJ Summit is proud to partner with Page One Power as our Gold sponsor for SEJ Summit Chicago on May 11, 2017 at the Navy Pier, Chicago, Illinois.The post Page One Power Partners with SEJ Summit Chicago 2017 by @jrdoog appeared first on Search Engine Journal.

2017-03-22 05:53:22
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Google site search is on the way out. Now what?  

With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives. The post Google site search is on the way out. Now what? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-22 02:59:42
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52% Say Majority of Their Business Marketing Activity Is Digital [DATA] by @rinadianewrites  

Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We've got answers for you based on our #SEJSurveySays poll plus a bonus study!The post 52% Say Majority of Their Business Marketing Activity Is Digital [DATA] by @rinadianewrites appeared first on Search Engine Journal.

2017-03-22 02:36:37
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SearchCap: Google search shortcuts, exact match & local entities  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search shortcuts, exact match & local entities appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-21 11:33:21
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Free Exposure for Your Website  

There are free ways to market your website online for more exposure and drive traffic. Either it is for business or simply for non-profit promotion, there is a wide market on the internet and everyone wants to get full exposure. All you need is to do research and be determined to do a lot of effort to market you website efficiently by targeting the channels were the interest crowd is.

2017-03-21 11:28:37
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How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer  

AdWords IF Functions help you customize ad text to personalize your paid search ads. Here's how they work, and how to use them to target audiences to drive more conversions.The post How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer appeared first on Search Engine Journal.

2017-03-21 10:39:09
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SMX West keynote: Google talks about ranking, more in Google Assistant  

Google's Jason Douglas shares what marketers and developers need to know about Actions on Google. The post SMX West keynote: Google talks about ranking, more in Google Assistant appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-21 10:04:18
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Just Added to SEJ Summit Chicago 2017: Ann Handley by @itsduhnise  

We are thrilled to announce that Ann Handley will keynote SEJ Summit 2017 on May 11 in Chicago.The post Just Added to SEJ Summit Chicago 2017: Ann Handley by @itsduhnise appeared first on Search Engine Journal.

2017-03-21 09:22:57
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The Secrets To Highly Effective Online Marketing Services Finally Revealed  

An Online Marketing Service must have the ability to take your business to an incredible new level and make you stand out uniquely to all the users and viewers of the internet. This type of promotional company must furthermore market a business to intense levels so that clients are able to find you easily and quickly.

2017-03-21 08:20:32
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Google's new tappable shortcuts eliminate the need to search on mobile  

Rolling out today on Google's search app and mobile site, the shortcuts offer quick answers on weather, sports & entertainment info. The post Google’s new tappable shortcuts eliminate the need to search on mobile appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-21 06:53:22
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Why and how entities are shaping location marketing  

What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend. The post Why and how entities are shaping location marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-21 06:19:25
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Google: 84% of Webmasters Who Apply for Reconsideration After Site Hacks are Successful by @MattGSouthern  

Google released its annual review of hacked sites as part of its #NoHacked campaign, revealing the number of hacked site grew by 32% in 2016 compared to 2015.The post Google: 84% of Webmasters Who Apply for Reconsideration After Site Hacks are Successful by @MattGSouthern appeared first on Search Engine Journal.

2017-03-21 05:46:07
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AimClear Partners with SEJ Summit Chicago 2017 by @jrdoog  

We are excited to announce AimClear as the first silver sponsor for SEJ Summit Chicago 2017!The post AimClear Partners with SEJ Summit Chicago 2017 by @jrdoog appeared first on Search Engine Journal.

2017-03-21 05:01:55
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Seriously, Google, can you just make exact match exact?  

In the wake of Google's announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control. The post Seriously, Google, can you just make exact match exact? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-21 03:40:52
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Google Display Ads to Show Location Extensions for Local Businesses by @MattGSouthern  

Google has begun automatically appending location extensions to eligible Google Display Network ads.The post Google Display Ads to Show Location Extensions for Local Businesses by @MattGSouthern appeared first on Search Engine Journal.

2017-03-21 03:24:37
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Single Page Websites: Are They Good or Bad for SEO? by @AdamHeitzman  

Single page websites are extremely popular right now. More and more are choosing them over multi-page sites. Is this good or bad from an SEO perspective?The post Single Page Websites: Are They Good or Bad for SEO? by @AdamHeitzman appeared first on Search Engine Journal.

2017-03-21 03:14:36
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How to Use Network Data to Turn Bad Inputs into Gold  

If you think network data means gathering business cards at lunch, you're in for a surprise. Today's network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they... Please visit Search Engine Land for the full article.

2017-03-21 03:12:37
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Bing to Further Remove Restrictions on the Use of Trademarks as Keywords by @MattGSouthern  

On March 27, Bing Ads will remove the restrictions it has on using trademarks as keywords in global markets.The post Bing to Further Remove Restrictions on the Use of Trademarks as Keywords by @MattGSouthern appeared first on Search Engine Journal.

2017-03-21 02:33:37
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4 reasons you should attend MarTech this May  

Successful organizations repeat and improve upon what works. And while last year's MarTech San Francisco was a hit, it's our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1.... Please visit Search Engine Land for the full article.

2017-03-21 02:15:03
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Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content by @MattGSouthern  

Google vows it will do a better job at preventing display ads from appearing against controversial content.The post Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content by @MattGSouthern appeared first on Search Engine Journal.

2017-03-21 01:39:41
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Google AdWords to Roll Out Rewording and Reordering for Exact Match Keywords by @MattGSouthern  

Within the coming months, Google intends to expand close variant matching with rewording and reordering for exact match Keywords.The post Google AdWords to Roll Out Rewording and Reordering for Exact Match Keywords by @MattGSouthern appeared first on Search Engine Journal.

2017-03-20 21:53:33
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Google thaws (a little) on defamation cases  

Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation. The post Google thaws (a little) on defamation cases appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 19:53:53
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SEM account management: How to improve account performance  

In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC campaigns running smoothly and performing well. The post SEM account management: How to improve account performance appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 18:16:58
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SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 16:24:50
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Spring equinox 2017 Google doodle marks 1st day of spring in the Northern Hemisphere  

Today's animated doodle ushering in spring shows a mouse at work, completing its spring cleaning rituals. The post Spring equinox 2017 Google doodle marks 1st day of spring in the Northern Hemisphere appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 13:24:22
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What happens when Google pushes into branding and messaging?  

As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding. The post What happens when Google pushes into branding and messaging? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 09:56:54
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Google Rolls Out Ads to Google Home, Then Promptly Removes Them by @MattGSouthern  

Google introduced audio ads to Google Home, which were promptly removed after public outcry.The post Google Rolls Out Ads to Google Home, Then Promptly Removes Them by @MattGSouthern appeared first on Search Engine Journal.

2017-03-20 06:19:13
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How Your Content Can Be Your Best PR by @alextachalova  

In this article, you'll find link building strategies that will help you generate links through content creation and distribution.The post How Your Content Can Be Your Best PR by @alextachalova appeared first on Search Engine Journal.

2017-03-20 05:56:35
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Long-Form or Short-Form Content: Which Is Best for Your Business? by @CJGiarratana  

Here is a proven process to help you decide the best length of content your business should produce to make your more money and grow your online sales!The post Long-Form or Short-Form Content: Which Is Best for Your Business? by @CJGiarratana appeared first on Search Engine Journal.

2017-03-20 02:51:59
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The Mission-Critical SEO Checklist for New Websites by @bobjones  

This is a quick checklist of some technical and SEO related tasks to do before launching a new website into the wild.The post The Mission-Critical SEO Checklist for New Websites by @bobjones appeared first on Search Engine Journal.

2017-03-20 02:47:38
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Google: Hacked sites increased 32% in 2016  

Google is encouraging webmasters and site owners to verify their sites in Google Search Console to help both prevent and fix website hacks. The post Google: Hacked sites increased 32% in 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 02:30:16
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Twiggle offers plug-and-play semantic search to online retailers  

Company says its sophisticated search can be implemented without replacement of existing enterprise search. The post Twiggle offers plug-and-play semantic search to online retailers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 01:30:28
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SearchCap: Google warrant, PPC teams & AMP  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google warrant, PPC teams & AMP appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 21:37:18
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Guides To Make Money Online  

Anyone can make money online, but we need to learn some easy ways on how to handle it. We need to follow so guidelines or even learning from the experts for us to have a better way of doing online business.

2017-03-17 20:03:17
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St. Patrick's Day Google doodle gives center stage to Ireland's Skellig Michael  

Located off the coast of County Kerry, Ireland, the island has been categorized as a World Heritage Site by UNESCO. The post St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 13:40:43
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SEJ Live: Erin Robbins on Thinking Outside the Search Bubble & Beating Your Competitors by @wonderwall7  

Erin Robbins joined #SEJLive to talk about how to leverage data for search campaigns, key SEO metrics to focus on, and how to monitor these metrics. Erin also shared tools to track SEO performance, as well as strategies to achieve campaign objectives and KPIs.The post SEJ Live: Erin Robbins on Thinking Outside the Search Bubble & Beating Your Competitors by @wonderwall7 appeared first on Search Engine Journal.

2017-03-17 12:02:29
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DMOZ has officially closed after nearly 19 years of humans trying to organize the web  

The closure marks the final end of a chapter of humans trying to organize the web. The post DMOZ has officially closed after nearly 19 years of humans trying to organize the web appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 11:48:32
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A proven method for building a strong PPC account team  

What's the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency's "team of teams" approach to account management. The post A proven method for building a strong PPC account team appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 09:41:35
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Three foolproof steps to excellent AdWords ads  

With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. The post Three... Please visit Search Engine Land for the full article.

2017-03-17 08:31:01
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Google receives search warrant for identities of everyone who searched crime victim's name  

If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations. The post Google receives search warrant for identities of everyone who searched crime victim’s name appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 08:21:08
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Advice for AMP-curious publishers  

Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages. The post Advice for AMP-curious publishers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 07:27:43
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Google to further dilute exact match in AdWords; will ignore word order & function words  

Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 06:37:22
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YouTube Discontinues Annotations Editor by @MrDannyGoodwin  

The YouTube Annotations Editor is being discontinued. As of May 2 you will no longer be able to add new annotations or edit existing annotations.The post YouTube Discontinues Annotations Editor by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-03-17 05:21:38
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Search in Pics: Green GoogleBot, Google swings & hammock & a mini Google pool  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google mini pool: Source: Instagram Google swings: Source: Instagram Google... Please visit Search Engine Land for the full article.

2017-03-17 04:12:10
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What Is the Importance of a Digital Media Agency?  

Businesses all across the globe need to understand the relevance of digital marketing in the realm of business and trade promotion online. Potential customers may be found online with the aid of efficient marketing techniques employed by a digital marketing agency. Small to large enterprises move online to absorb the benefits of online marketing. A company offering top-notch marketing assistance can effectively advertise a business over the internet and may increase your client base. Your busine

2017-03-17 03:40:41
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What Articles Do SEJ Readers Love Reading Most? [POLL] by @rinadianewrites  

Here at Search Engine Journal, we love providing our readers with articles full of helpful information, detailed advice, and actionable takeaways. But what types of articles do our dear readers really love to read the most? Let's take a look at the #SEJSurveySays results.The post What Articles Do SEJ Readers Love Reading Most? [POLL] by @rinadianewrites appeared first on Search Engine Journal.

2017-03-17 03:18:48
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“SEO Quickly — Then SEO Correctly” by @stoneyd  

True website optimization takes time, but there are some quick wins you can grab before getting into the nitty gritty of SEO.The post “SEO Quickly — Then SEO Correctly” by @stoneyd appeared first on Search Engine Journal.

2017-03-17 02:44:17
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How to Leverage Pinterest's Expanded Search Ads by @@natalieannhoben  

Pinterest recently began rolling out Search Ads. It goes without saying that Google has had a multitude of success with search advertising, and now the social platform for Pinners is joining the group as well.The post How to Leverage Pinterest’s Expanded Search Ads by @@natalieannhoben appeared first on Search Engine Journal.

2017-03-17 02:12:35
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Google Home gets 'Beauty & The Beast' promo, but Google says it's not an ad  

Appears to be the first-ever commercialization of Google's home assistant product. The post Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-16 20:28:42
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SearchCap: Google Home integration, AdWords local extensions & PageRank  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home integration, AdWords local extensions & PageRank appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-16 15:59:58
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Founder Larry Kim Leaves WordStream to Build a New Startup by @MattGSouthern  

Larry Kim, founder of PPC software company WordStream, is leaving the company he's been growing for over a decade to focus on building a new startup.The post Founder Larry Kim Leaves WordStream to Build a New Startup by @MattGSouthern appeared first on Search Engine Journal.

2017-03-16 15:58:45
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Easy visualizations of PageRank and Page Groups with Gephi  

Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure. The post Easy visualizations of PageRank and Page Groups with Gephi appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-16 14:02:09
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Google launches location extension display ads for local businesses  

Some other display ads may be converted automatically to the new format when users are nearby. The post Google launches location extension display ads for local businesses appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-16 12:37:40
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Survey: Small Businesses Want $100 SEO by @MrDannyGoodwin  

A new survey says an astonishing 46 percent of small businesses allocate 0 percent of their marketing budget to SEO and 54 percent don't have an SEO budget.The post Survey: Small Businesses Want $100 SEO by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-03-16 11:44:11
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Old-School SEO: 6 On-Page Optimization Techniques that Google Hates by @grybniak  

Search engine optimization is constantly evolving, and some of the techniques that were once legitimate are strictly forbidden now. It's time to set the record straight. This post will inform you of six on-page optimization techniques that Google dislikes and could get your website penalized. Let's dive in!The post Old-School SEO: 6 On-Page Optimization Techniques that Google Hates by @grybniak appeared first on Search Engine Journal.

2017-03-16 11:15:45
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Understand Your Audience & Drive Quality Traffic  

The two types of traffic that will win or break your online business. Understand them to increase your online business ROI. Ignore them to watch your budget get burned down the ground.

2017-03-16 09:56:26
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Mapping keywords to the buyer journey in SEO  

Many marketers find keyword research difficult, but it doesn't have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness. The post Mapping keywords to the buyer journey in SEO... Please visit Search Engine Land for the full article.

2017-03-16 07:26:39
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So You Want to be a Content Marketer? You Better Know SEO! by @MattGSouthern  

According to the latest research, demand for SEO jobs is at an all-time high — but it's the ability to write content that is the most sought after. Analysis of job demand and salaries for digital marketers illustrates how the industry is shifting. Not only are SEO job positions at an all time high, but salaries for those jobs are on the rise as well. Over the past 5 years, from 2012 to 2017, there has been a 22% increase in SEO job positions and a 23% increase in salaries. With as many SEO j...

2017-03-16 06:28:34
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Rank Tracking in a RankBrain World by @clarkboyd  

Ranking positions are the lifeblood of a successful SEO campaign, but with RankBrain at the heart of Google's algorithms, they are harder than ever to pin down. How can SEOs track the performance of a metric that is in constant flux?The post Rank Tracking in a RankBrain World by @clarkboyd appeared first on Search Engine Journal.

2017-03-16 05:46:51
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3 Tips for a Strong Social and Community Team by @SEOAware  

Every company needs to be concerned about how they appear on social media channels. To start, you need to have a planned-out strategy for brand awareness, a team that understands how to represent your company, and plans in place to avoid disasters.The post 3 Tips for a Strong Social and Community Team by @SEOAware appeared first on Search Engine Journal.

2017-03-16 01:57:38
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Marketing in a 'Post-Digital' World: New rules for connecting with today's customer  

Today's customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To... Please visit Search Engine Land for the full article.

2017-03-15 19:26:39
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LinkedIn Adds 6 New Profile Picture Filters by @MrDannyGoodwin  

New photo editing tools are now available in LinkedIn's mobile app. You can now edit and apply filters to improve the look of your profile picture.The post LinkedIn Adds 6 New Profile Picture Filters by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-03-15 19:25:27
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3 

Here's a script to help manage bids by keyword match type.  

Columnist Frederick Vallaeys explains the concept of "stacked bidding" and provides an AdWords script to help monitor your tiered bids. The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-15 14:06:41
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10 

Best Practices for Setting Up Meta Robots Tags and Robots.txt by @grybniak  

Technical SEO can be tricky. Really, learning how to use all of these meta robots tags, robots.txt and sitemap.xml files is pretty daunting, especially for digital marketers who are more focused on strategy and content. In this short guide, you will find useful tips and tricks on how to deal with robots.txt and meta robots tags. Read on to learn more!The post Best Practices for Setting Up Meta Robots Tags and Robots.txt by @grybniak appeared first on Search Engine Journal.

2017-03-15 13:48:13
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24 

Why Market Research Is Important In Online Marketing  

Many people wanted to see fast cash. Because of this, many times they are blindfolded by the word "fast cash". This case, it makes them skip the essential element of online marketing - market research.

2017-03-15 10:07:05
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20 

The 7 Spiritual Laws of Social Media Success by @lisabuyer  

Master the 7 spiritual laws of social media success and grow your brand by adding purpose, potential, and giving. Lisa Buyer shares easy and actionable tips to grow your brand using social media with timeless wisdom inspired by Deepak Chopra.The post The 7 Spiritual Laws of Social Media Success by @lisabuyer appeared first on Search Engine Journal.

2017-03-15 09:44:38
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10 

Is Keyword Ranking Irrelevant in Today's SEO? by @ChuckPrice518  

Is keyword ranking an important function or a huge waste of time? This post explores what role (if any) keywords should play in a modern SEO Campaign.The post Is Keyword Ranking Irrelevant in Today's SEO? by @ChuckPrice518 appeared first on Search Engine Journal.

2017-03-15 09:33:51
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3 

SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-15 09:02:57
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2 

Google's Share of Search Ad Market Projected to Grow to 80% by 2019 by @MattGSouthern  

According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019.The post Google's Share of Search Ad Market Projected to Grow to 80% by 2019 by @MattGSouthern appeared first on Search Engine Journal.

2017-03-15 05:59:29
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3 

A Simple Guide to Successful Internet Marketing  

If you are learning how to use the internet to your advantage and with the best results you need to have basic understanding of the essentials. These internet marketing steps are simple actions that will help you get more visitors online and better results for your online marketing efforts.

2017-03-15 04:31:40
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2 

National retailers: Stop ignoring local SEO  

National retailers' digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. The post National retailers: Stop ignoring local SEO... Please visit Search Engine Land for the full article.

2017-03-15 03:19:57
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2 

New study confirms Google doesn't use Chrome browser data to discover new URLs  

GoogleBot did not visit a test page that Chrome accessed days before. The post New study confirms Google doesn’t use Chrome browser data to discover new URLs appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-15 02:26:54
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2 

A Hard Knocks Entrepreneur Who Started a Creative Empire by @annaleacrowe  

Pixel Road Designs' CEO on the power of resilience and what led him to start a successful visual communications agency.The post A Hard Knocks Entrepreneur Who Started a Creative Empire by @annaleacrowe appeared first on Search Engine Journal.

2017-03-15 02:23:34
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2 

Master modern marketing technology leadership over 3 intense days  

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired... Please visit Search Engine Land for the full article.

2017-03-15 01:05:20
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2 

6 Big Family Vacation Search Trends From Bing by @MrDannyGoodwin  

Here's how you can reach and influence people who are seeking ideas, planning their travel, and searching for family-friendly vacation deals this year.The post 6 Big Family Vacation Search Trends From Bing by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-03-14 17:06:09
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7 

Selling the value of link building to management  

You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice. The post Selling the value of link building to management appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 14:16:18
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20 

Dareboost: All-in-one Tool to Manage Your Website Speed by @sejournal  

Is your website fast enough? Dareboost allows you to manage your website speed performance in its all-in-one service platform!The post Dareboost: All-in-one Tool to Manage Your Website Speed by @sejournal appeared first on Search Engine Journal.

2017-03-14 13:15:26
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21 

Your guide to using Google Assistant and the Google search app on Android & iPhone  

Google Assistant is coming widely to Android phones. Here's how to use it and other ways to Google on your smartphone -- even for iPhone users. The post Your guide to using Google Assistant and the Google search app on Android & iPhone appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 13:04:31
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5 

Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%  

Amazon and Yelp expected to see biggest search revenue growth rates in US. The post Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80% appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 12:45:13
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16 

10 AdWords ad copy testing ideas you can use right now  

Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. The post 10 AdWords ad copy testing ideas you can use right now appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 12:32:08
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18 

Yext files for long-awaited $100 million IPO  

Last year the company announced a revenue "run rate" of $100 million. The post Yext files for long-awaited $100 million IPO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 10:40:11
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4 

Google launches new effort to flag upsetting or offensive content in search  

Using data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information. The post Google launches new effort to flag upsetting or offensive content in search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 10:38:09
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3 




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