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Google doodle celebrates Marie Harel, the inventor of Camembert cheese  

Check out the cheesy Google logo on their home page today. The post Google doodle celebrates Marie Harel, the inventor of Camembert cheese appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-28 13:44:06
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Google launched more than 1,600 new changes in search last year  

Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests. The post Google launched more than 1,600 new changes in search last year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-28 11:57:33
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Search in Pics: Bing body painting, Google airplane seat room & hallway race track  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google meeting room that looks like an airplane: Source: Instagram Bing body... Please visit Search Engine Land for the full article.

2017-04-28 09:48:08
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Quacks, Cons, and Homeopaths  

How can you appeal to your market? Old-school, tried and true methods, based on unchanging human nature are your best best. When fads and fashion change, these are the bedrock on which current and future sales media rest.

2017-04-28 07:41:51
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6 key paid search trends from Merkle's Q1 2017 report  

Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and more. The post 6 key paid search trends from Merkle’s Q1 2017 report appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-28 05:43:34
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The future of local discovery  

Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. The post The future of local discovery appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-28 04:58:07
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Top Digital Marketing Trends To Transform Your Business Skills  

The trends of the digital world have high hitting stride and everyone is trying them because it is the time to bring you back from the last winter break and settle down in to the shine of 2017. From the evolving world of technologies to the expectations of instant communications, you should take a note on some digital marketing horizons based on the unexceptional experiences.

2017-04-28 04:42:45
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Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] by @brentcsutoras  

Find out how your paid search efforts can lead to bigger and better payoffs in this Search Engine Nerds episode.The post Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] by @brentcsutoras appeared first on Search Engine Journal.

2017-04-28 02:20:14
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Facebook Tests Showing More Related Articles by @MrDannyGoodwin  

Facebook is running a test that shows you related stories before you click on an article in your News Feed.The post Facebook Tests Showing More Related Articles by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-04-27 21:48:02
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Simple Strategy Of Online Marketing  

On this article you will learn what are the secrets of Online Marketing. Build your business now and we can teach you how to enhance the system and be a successful internet marketer.

2017-04-27 18:08:56
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Advertisers get claim notices for Google's $22.5M settlement over ads on parked domains  

The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains. The post Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-27 10:26:06
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Ways To Earn Regular Income Online With TrafficMonsoon  

This article teaches about TrafficMonsoon, a revenue sharing platform. It also informs readers on how to earn on this platform and how best to maximize your earnings.

2017-04-27 09:34:42
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IAB: Paid search was 48 percent of total digital spend in 2016  

Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-27 08:51:39
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69 Questions That Will Improve Your Content Marketing Performance by @robgarner  

A critical function in content marketing is translating data into actionable insights. Here are questions to help with the process.The post 69 Questions That Will Improve Your Content Marketing Performance by @robgarner appeared first on Search Engine Journal.

2017-04-27 07:45:21
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What your paid search KPI says about you  

Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? The post What your paid search KPI says about you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-27 06:30:21
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SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-27 04:17:56
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More Than Just SEO: Running Content Departments Like Newsrooms by @sejournal  

Learn how to execute a brand journalism strategy that makes you an SEO powerhouse weapon while fulfilling marketing goals.The post More Than Just SEO: Running Content Departments Like Newsrooms by @sejournal appeared first on Search Engine Journal.

2017-04-27 04:03:31
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Bing Ads rolls out Merchant Promotions for Shopping campaigns in US  

The program, coming out of pilot, spotlights offers in Bing product ads. The post Bing Ads rolls out Merchant Promotions for Shopping campaigns in US appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-27 03:58:18
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Keyword tiering: A systematic way to juggle your AdWords priorities  

Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business. The post Keyword tiering: A systematic way to juggle your AdWords priorities appeared... Please visit Search Engine Land for the full article.

2017-04-27 03:39:42
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Report: Google Assistant bests rivals for questions answered and overall accuracy  

Cortana was second for questions answered, Alexa second-best for accuracy. The post Report: Google Assistant bests rivals for questions answered and overall accuracy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-27 02:14:49
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Important Things To Your Business  

Are you planning to start your online business? Please take a note that there are some qualities before you're going to start your online business and to make sure that you are on the right track, please follow these important things on how to start an online business.

2017-04-27 01:26:01
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SearchCap: Google Home recipes, app indexing & Doodles  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home recipes, app indexing & Doodles appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-26 21:18:46
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Simple tips to get your app indexed, ranked & installed  

Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results. The post Simple tips to get your app indexed, ranked & installed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-26 14:31:43
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Google Adjusts Ranking Signals to Demote Fake News by @MattGSouthern  

Google is making serious efforts to filter fake news, which the company says is its "most high profile" issue.The post Google Adjusts Ranking Signals to Demote Fake News by @MattGSouthern appeared first on Search Engine Journal.

2017-04-26 08:47:08
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The Ultimate Guide to Stress-Free HTTPS Migration by @ab80  

Here are the best practices and common pitfalls you need to know before and after you switch to HTTPS.The post The Ultimate Guide to Stress-Free HTTPS Migration by @ab80 appeared first on Search Engine Journal.

2017-04-26 04:55:49
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Cassini spacecraft's grand finale at Saturn depicted in Google doodle  

Google's out-of-this-world doodle depicts the Cassini Spacecraft taking a photo shoot of Saturn and its rings. The post Cassini spacecraft’s grand finale at Saturn depicted in Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-26 04:34:07
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Google Home now helps you cook over 5 million recipes  

Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google Assistant. The post Google Home now helps you cook over 5 million recipes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-26 02:18:14
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Google's 'Project Owl' — a three-pronged attack on fake news & problematic content  

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. The post Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-04-25 14:52:25
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Evaluating PPC talent, part 1: Where to begin  

How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent. The post Evaluating PPC talent, part 1: Where to begin appeared... Please visit Search Engine Land for the full article.

2017-04-25 14:31:44
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Google reaffirms 15% of searches are new, never been searched before  

Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before. The post Google reaffirms 15% of searches are new, never been searched before appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-25 13:36:22
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[Reminder] Live webinar: 5 hot trends in advanced analytics  

Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations,... Please visit Search Engine Land for the full article.

2017-04-25 13:05:41
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Certain Online Marketing Stratagems That Are Essential in 2017  

In the volatile field of online marketing, 2016 has seen the beginning of some latest strategies that has really changed the concept of online marketing. The effects are still fresh in the start of this new year!

2017-04-25 12:55:50
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Local search update: 'Best' filter invading the local pack  

We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like 'best' and 'great.' The post Local search update: ‘Best’... Please visit Search Engine Land for the full article.

2017-04-25 11:43:25
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The Pains Of SEO Outsourcing and How Not to Get Fooled and End Up Losing Everything  

The Pains of SEO Outsourcing: Read this before you ever outsource your online reputation to some shady company from an unknown country. A lot of people have lost huge sums to such shady firms getting lured by the promise of the ultimate Deal. The lure of getting everything done and more, at just a fraction of cost elsewhere is simply too irresistible for anyone and this is what some of the people from these far off countries take advantage of.

2017-04-25 07:07:53
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SearchCap: Google Project Owl, trillions of searches & local reviews  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Project Owl, trillions of searches & local reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-25 05:02:28
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Take a deep dive on search and social. Attend a workshop at SMX Advanced.  

SMX Advanced pre-conference workshops are conducted by the world's leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You'll pick one workshop for a full day of actionable tactics you can use... Please visit Search Engine Land for the full article.

2017-04-25 04:40:54
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The Epic Rise of SEO: How, Why & Where to Invest by @Jasmine_Sandler  

SEO plays a critical role in your digital marketing program. Learn how to invest in SEO and measure your ROI.The post The Epic Rise of SEO: How, Why & Where to Invest by @Jasmine_Sandler appeared first on Search Engine Journal.

2017-04-25 04:32:55
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Develop a Successful Cyber Marketing Plan for All Your Events  

If you haven't developed a set of best practices for all your online strategies for your real world events, the time to do so is now. Sure, you have a website, and you even have a social media team posting away on Facebook and Twitter and Instagram; but do you have an overall cyber strategy and marketing plan for all your online assets?

2017-04-25 02:59:35
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Content and links: It really does take a village  

Columnist Julie Joyce explains how clients' and other stakeholders' involvement can greatly improve the success of your link-building campaign. The post Content and links: It really does take a village appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-25 02:24:37
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52 Local SEO Strategies for SMBs by @bhartzer  

Local SEO is getting increasingly competitive and the best practices keep changing. Here are 52 local SEO strategies for SMBs.The post 52 Local SEO Strategies for SMBs by @bhartzer appeared first on Search Engine Journal.

2017-04-25 01:17:24
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SearchCap: Bing Shopping feeds, Google HTTPS & local SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Shopping feeds, Google HTTPS & local SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-24 22:01:08
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Bing: Changes to Copyright Removal Process by @MattGSouthern  

Bing announced it has streamlined its copyright removal process.The post Bing: Changes to Copyright Removal Process by @MattGSouthern appeared first on Search Engine Journal.

2017-04-24 19:07:58
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Google to Automatically Display Local Reviews in Your Native Language by @MattGSouthern  

Going forward, Google will automatically translate local reviews into your native language.The post Google to Automatically Display Local Reviews in Your Native Language by @MattGSouthern appeared first on Search Engine Journal.

2017-04-24 17:31:13
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Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern  

Bing Ads is rolling out new features to Bing Shopping Campaigns designed to enhance feed management and optimization.The post Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern appeared first on Search Engine Journal.

2017-04-24 16:24:47
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4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course  

Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young's observations may help these brands improve their visibility. The post 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course appeared... Please visit Search Engine Land for the full article.

2017-04-24 13:39:37
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Half of Google's First Page Results are HTTPS, According to Moz by @MattGSouthern  

Moz reports the number of HTTPS results on Google's first page has risen from 30% to 50% over a period of 9 months.The post Half of Google's First Page Results are HTTPS, According to Moz by @MattGSouthern appeared first on Search Engine Journal.

2017-04-24 12:10:08
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Separate marketing technology fact from fiction at MarTech Conference in 2 weeks  

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these... Please visit Search Engine Land for the full article.

2017-04-24 12:03:37
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Importance of Customer Insights in Today's Marketing Strategies  

Customer insights should be part and parcel of any marketing strategy. However, when it comes to developing new services and products or marketing these products and services not many businesses really try to understand their consumers.

2017-04-24 11:54:49
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Know How to Be Successful With Digital Marketing  

Digital space is full of data and contents that are target oriented. Creating contents and sharing is now possible easily owing to the digital boom. The content marketing is important for readers to know about many things and thus the jobs for content creators are growing.

2017-04-24 11:41:45
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Five Qualities Ensuring Marketing Strategy Success  

Marketing is itself a strategy and so no marketing plan is completely fool proof. There are some qualities that must be met to be able to consider it effective and this will help in converting customers to make marketing successful.

2017-04-24 09:10:45
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Moz report: 50% of page one search results are HTTPS  

Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017. The post Moz report: 50% of page one search results are HTTPS appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-24 09:09:01
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5 

Be a mad scientist to be more successful in local SEO  

The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point. The post Be a mad scientist to be more successful in local SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-24 06:53:15
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A Simple User Tool to SEO to Improve Rankings  

SEO, the Search Engine Optimization, is essential if you wish to get human traffic in large sect. initially, SEO appears to be a lot confusing, if you have very little knowledge about it. However, to have an SEO-friendly site, it is a must you give this task to the professionals, so that your business reaches the next top level.

2017-04-24 05:29:17
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New: LinkedIn Launches Matched Audiences by @MrDannyGoodwin  

LinkedIn Matched Audiences gives advertisers three new targeting tools: website retargeting, account targeting, and contact targeting.The post New: LinkedIn Launches Matched Audiences by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-04-24 04:22:24
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Stay Ahead in Digital Marketing With These Tips  

Digital marketing is in various forms and you can keep learning about the networking and its apps continuously. The digital marketing is all about sites and apps. the digitized traditional media versions allows you to stay ahead in the business, but for that you have to get going with new inventions online and stay update.

2017-04-24 04:15:21
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Bing Shopping Campaigns get inventory feeds, search query reports at product level  

New updates are aimed at enabling timely feed uploads and informing title optimization. The post Bing Shopping Campaigns get inventory feeds, search query reports at product level appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-24 03:04:43
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How to Beat Google's Mobile Page Speed Benchmarks by @bsmarketer  

Here's how to beat Google's industry mobile page speed benchmarks to gain more search visibility and revenue.The post How to Beat Google’s Mobile Page Speed Benchmarks by @bsmarketer appeared first on Search Engine Journal.

2017-04-24 01:59:53
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5 Ideas to Build a Profitable B2C Campaign  

It's a fact that most of your customers are online yet internet marketing is still a mystery for many business owners. It's ok to hire an internet marketing agency if you need help with this task, as seo is a multifaceted task that requires a lot of testing and know how.

2017-04-22 04:04:25
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Tips to Find an Ideally Affordable SEO Company for Smart Usage of Your Budget  

The main aim of a genuine inexpensive company is to ensure access to the SEO services that are required to improve the visibility of the site without any pitfalls. Such a firm will evaluate the need of the Web site owner and plan smartly so that when a visitor searches for a specific product or service, the desired site comes up on the initial result page.

2017-04-21 19:54:44
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Earth Day Google doodle offers up conservation tips to help save the planet  

Google is using today's doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute. The post Earth Day Google doodle offers up conservation tips to help save the planet appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-21 17:28:07
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Images: Your easiest page speed win  

Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization. The post Images: Your easiest page speed win appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-21 13:06:39
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Choosing the Best Digital Marketing Agency  

It is important that you choose the best digital marketing agency because they are necessary to help you get exposure and presence on the internet for your company. When choosing one you should try for one that is local and is based near where your business is located. By doing this you will save effort and time traveling to the marketing agency. It will also be easy to communicate quicker and easier instead of adding confusion to your instructions by using email or the phone.

2017-04-21 12:22:14
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How to Create Bulletproof Marketing - A Tail of Two Housepets  

My 10-lbs terrier mutt, Chiquita, loves to hunt varmints. Her favorite victim is my cat, Exxon.

2017-04-21 10:46:35
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How to add schema markup to your site using Google Tag Manager  

Want to add structured data markup to your site, but don't have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps. The post How to add schema markup to your site using Google Tag Manager appeared first... Please visit Search Engine Land for the full article.

2017-04-21 10:39:11
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Getting Attention With A Cry in the Dark  

This article demonstrates a technique that will help you evaluate potential headlines, leads, bullets and email subject lines. It shows how to get the attention of quality prospects.

2017-04-21 09:16:20
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5 must-dos for SEO beginners  

If you're new to SEO, or if it isn't your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks. The post 5 must-dos for SEO beginners appeared first on... Please visit Search Engine Land for the full article.

2017-04-21 08:24:17
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Instaface Isn't Your Momma  

This article shows how to take charge of your future in business. It highlights a key principle that makes prospects chase you.

2017-04-21 08:14:20
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Google Analytics 360 & the Move to Enterprise Analytics  

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you're using is Google Analytics. But are you really getting the most out of your analytics platform? What's more, have you... Please visit Search Engine Land for the full article.

2017-04-21 05:38:35
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Bing updates its DMCA take-downs and copyright removal process  

Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs. The post Bing updates its DMCA take-downs and copyright removal process appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-21 05:19:59
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2 

Google sets machine learning loose on new 'Smart' display campaigns  

Automation take over essentially every aspect of this new campaign format. The post Google sets machine learning loose on new ‘Smart’ display campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-21 04:20:56
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A Crash Course In Brain Surgery  

This article highlights a foolproof way of holding a prospect's attention. Do this and he won't be able to ignore your message.

2017-04-21 03:07:59
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5 

SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-21 01:24:52
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4 

Search in Pics: Original Googlers, Google farm room & room taken over by flowers  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google room taken over by flowers and leaves: Source: Instagram Google... Please visit Search Engine Land for the full article.

2017-04-21 01:16:09
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4 

What Granny Forgot Made Me Rich  

This article shows the value of a high-quality prospects list. It illustrates the value of relationship building.

2017-04-21 01:04:17
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5 

SearchCap: Google Home users, Apple expands search ads & Google suggested video clips  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home users, Apple expands search ads & Google suggested video clips appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-20 20:17:43
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Google My Business Allows Exports of 18-Months of Data by @MattGSouthern  

All Google My Business users now have the ability to export up to 18-months worth of data from their listings.The post Google My Business Allows Exports of 18-Months of Data by @MattGSouthern appeared first on Search Engine Journal.

2017-04-20 18:14:42
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Google My Business Now Reports on Returning Customers by @MattGSouthern  

Two new reporting insights have been spotted in some users' Google My Business dashboards.The post Google My Business Now Reports on Returning Customers by @MattGSouthern appeared first on Search Engine Journal.

2017-04-20 18:06:55
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Bing Ads Editor Now Supports Review Extensions by @MattGSouthern  

Bing Ads Editor has been updated with support for Review Extensions, and other new features.The post Bing Ads Editor Now Supports Review Extensions by @MattGSouthern appeared first on Search Engine Journal.

2017-04-20 15:15:09
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10 

Google Home can now support and distinguish up to six separate users  

The new feature, which rolls out today, enables multiple users to receive personalized results. The post Google Home can now support and distinguish up to six separate users appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-20 14:57:50
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3 

Top 10 Digital Marketing Trends for 2017  

The digital marketing trend has revolutionized the way of online marketing for medium or large size enterprises. There is a significant improvement seen in use of digital media in 2017 by the common people and companies as well.

2017-04-20 13:27:18
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Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced  

Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only conference that caters to experienced search... Please visit Search Engine Land for the full article.

2017-04-20 12:34:20
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Preparing for local reach in a 'post-rank' world, Part 2: Create content for local research  

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant answers." The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-04-20 11:29:16
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5 Smart Ways of Creating an Ideal Customer Profile for Marketing Campaigns  

This article is about why is it so important to create a customer profile before doing marketing campaigns. Businesses to increase their customer base and make profit should anaylze the target audience and do the market segmentation. This helps not just in maximizing more revenue but also helps to reach a wider segment of audience.

2017-04-20 11:24:24
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Ten Ways to Get People to Subscribe to Your Twitter Page  

When it comes to Twitter, subscribers or "followers" here are a few keys to building your popularity. And popularity is a fundamental and very important concept to grab hold of.

2017-04-20 10:35:38
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2017 SEM growth hacks: Monster growth from brand protection  

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. The post 2017... Please visit Search Engine Land for the full article.

2017-04-20 07:42:04
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2 

How To Get More Value Through Digital Marketing  

Digital marketing has turned into a piece of the business world today, on account of the different advantages that it accompanies. Indeed, even brands that are not online are going along these lines to help clients discover their way to their physical stores. This showcasing has picked up a lot of mass following and momentum since it is compelling in achieving the real market thinking about that as countless invest their energy on the web.

2017-04-20 06:26:42
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2 

Google tests 'suggested clip' in search results where video jumps directly to the answer  

Google wants to help you skip video introductions when searching for "how to" queries and jump you directly to the answer in the video. The post Google tests ‘suggested clip’ in search results where video jumps directly to the answer appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-20 05:05:23
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6 

SEO & intelligent content: Discovery, connection and improved performance  

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the needle. The post SEO & intelligent content: Discovery, connection and improved performance appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-20 03:36:31
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9 

9 Local SEO Experts Share One Secret to their Success by @BrockbankJames  

We asked a few experts to share their local SEO secrets. Here are their top tips to help you succeed.The post 9 Local SEO Experts Share One Secret to their Success by @BrockbankJames appeared first on Search Engine Journal.

2017-04-20 01:58:45
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7 

Google to Include Built-in Ad Blocker in Chrome Browser by @MattGSouthern  

Google, a company which sells digital ads, is working on a feature for Chrome which would block ads by default.The post Google to Include Built-in Ad Blocker in Chrome Browser by @MattGSouthern appeared first on Search Engine Journal.

2017-04-20 01:45:36
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4 

See, Think, Do, Care: A New Way to Communicate Your SEO Strategy by @chris_hart  

How to apply a more strategic framework to website optimization for organic search - one the C-Suite can support.The post See, Think, Do, Care: A New Way to Communicate Your SEO Strategy by @chris_hart appeared first on Search Engine Journal.

2017-04-20 01:19:24
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8 

SearchCap: Google webspam report, Bing Ads Editor update & Ripoff report in Google  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google webspam report, Bing Ads Editor update & Ripoff report in Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-19 22:02:12
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6 

Bing Ads Editor gets Review Extension support, better keyword import & more  

New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences. The post Bing Ads Editor gets Review Extension support, better keyword import & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-19 20:53:48
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11 

Google Approved Over 50% of User Submitted Spam Requests in 2016 by @MattGSouthern  

Google has released its Webspam Report for 2016, which provides insight into the top webspam trends the company noticed over the previous year.The post Google Approved Over 50% of User Submitted Spam Requests in 2016 by @MattGSouthern appeared first on Search Engine Journal.

2017-04-19 19:38:29
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9 

Is Ripoff Report subverting Google take-downs?  

Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google's page removal processes and how defamation victims — and Google — can fight back. The post Is Ripoff Report... Please visit Search Engine Land for the full article.

2017-04-19 18:43:11
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14 

Google Brings 'Your Timeline' to iOS: A Searchable History of Your Life by @MattGSouthern  

Google is bringing 'Your Timeline' to Google Maps on iOS for the first time, a feature that was previously exclusive to Android.The post Google Brings 'Your Timeline' to iOS: A Searchable History of Your Life by @MattGSouthern appeared first on Search Engine Journal.

2017-04-19 17:23:36
`
6 

Apple expanding successful Search Ads to three new English-speaking markets  

Ads will begin serving in the UK, Australia and New Zealand on April 25. The post Apple expanding successful Search Ads to three new English-speaking markets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-19 14:42:37
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13 

Ripoff Report is apparently subverting Google take-downs  

Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google's page removal processes and how defamation victims — and Google — can fight back. The post Ripoff Report is... Please visit Search Engine Land for the full article.

2017-04-19 11:15:04
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15 

Google: We sent 9M web spam messages in 2016, more than double 2015 total  

While more messages were sent, Google said they received less than half the 2015 number of user-generated spam reports in 2016. The post Google: We sent 9M web spam messages in 2016, more than double 2015 total appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-19 10:29:19
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12 

How To Convert Leads Into Paying Customers  

Your leads are the people who have expressed an interest in your products and services and the people you want to talk to. But how do turn leads into buying customers?

2017-04-19 10:01:45
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11 




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