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Search Engine Land: Must Read News About Search Marketing Search Engines

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. News and information about search engine marketing, optimization and how search engines work for searchers.



Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor  

Born in Mazatlan, Mexico, Infante helped popularize mariachi music around the world. The post Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-18 15:00:04
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SEO + UX = Success  

These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. The post SEO + UX = Success appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-17 21:48:53
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SearchCap: Google My Business, PBN links & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business, PBN links & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-17 21:00:41
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Private blog networks: A great way to get your site penalized  

Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear. The post Private blog networks: A great way to get your site penalized appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-17 16:50:43
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Where to go next with your Google My Business listing  

So, you've set up your Google My Business listing but still aren't seeing results. What's the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility. The post Where to go next with your Google My Business listing appeared... Please visit Search Engine Land for the full article.

2017-11-17 16:17:16
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Search in Pics: Google Polish dress-up, old Urchin sign & Android winter statue  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A terrace at the Google Singapore office: Source: Twitter Urchin light up... Please visit Search Engine Land for the full article.

2017-11-17 13:52:07
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SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 21:00:48
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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing  

The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 18:19:37
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The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes  

You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. The post The final recrawl analysis: A powerful and important last step after... Please visit Search Engine Land for the full article.

2017-11-16 17:02:58
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Google will require AMP and canonical pages to match as of February 1, 2018  

Though AMP isn't a ranking signal, non-compliant pages won't appear in Top Stories or other AMP-specific slots in search results. The post Google will require AMP and canonical pages to match as of February 1, 2018 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 16:00:07
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Choosing an enterprise SEO platform  

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while... Please visit Search Engine Land for the full article.

2017-11-16 15:40:28
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How to steal the competition's best keywords: A 3-step guide  

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy. The post How to steal the competition’s best keywords: A 3-step guide appeared first on... Please visit Search Engine Land for the full article.

2017-11-16 15:30:04
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Chinua Achebe Google doodle celebrates Nigerian writer & author of 'Things Fall Apart'  

Born in the Igbo town of Ogidi in southeastern Nigeria, Achebe would have been 87 years old today. The post Chinua Achebe Google doodle celebrates Nigerian writer & author of ‘Things Fall Apart’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 14:35:02
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Report: Smart speaker owners increasingly using them instead of typing or swiping  

Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don't currently offer them. The post Report: Smart speaker owners increasingly using them instead of typing or swiping appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 14:30:19
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Google tries to bring more transparency to news content with help from The Trust Project  

Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere. The post Google tries to bring more transparency to news content with help from The Trust Project appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 13:47:50
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Google aims to make apps for Google Assistant more functional and discoverable  

It also enables users to start a task on Google Home and complete it on a smartphone. The post Google aims to make apps for Google Assistant more functional and discoverable appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 00:33:29
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Google Maps gets brighter UI, new category icons and more color-coding  

Changes designed to make it easier to find relevant content and destinations. The post Google Maps gets brighter UI, new category icons and more color-coding appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-15 21:50:00
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SearchCap: Google job search, Firefox picks Google & Bing Black Friday  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job search, Firefox picks Google & Bing Black Friday appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-15 21:00:57
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7 Google tips to supercharge your Shopping ads  

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-15 16:38:32
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Google adds new features to its job listings search tool released earlier this year  

Salary, location and application details are now included directly in job listing search results. The post Google adds new features to its job listings search tool released earlier this year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-15 15:52:06
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Understanding the interplay of SEO and a 5-star reputation  

How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more. The post Understanding the interplay of SEO and a 5-star reputation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-15 15:36:45
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Google News adds new referral URL source that publishers should begin tracking  

Google tells publishers to add news.url.google.com to the Google News referral tracking sources. The post Google News adds new referral URL source that publishers should begin tracking appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-15 13:47:06
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Mozilla drops Yahoo search for Google with new Firefox Quantum browser release  

After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to Google. The post Mozilla drops Yahoo search for Google with new Firefox Quantum browser release appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 21:08:09
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Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature  

Bing also announced new weather and sports-related search updates and a photo contest. The post Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 21:05:12
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SearchCap: Google product reviews, voice search & SEO changes  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google product reviews, voice search & SEO changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 21:00:01
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SEO in 2018: What's hot, what's not?  

Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it's critical to stay on top of the latest developments. In this webinar, we'll sit down... Please visit Search Engine Land for the full article.

2017-11-14 20:32:42
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Google updates mobile product knowledge panels to show even more info in one spot  

The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads. The post Google updates mobile product knowledge panels to show even more info in one spot appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 19:36:31
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Google Manual Actions: Frequently asked questions and their answers  

Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties. The post Google Manual Actions: Frequently asked questions and their answers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 19:15:39
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3 strategic goals SEO consultants should fulfill  

Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI. The post 3 strategic goals SEO consultants should fulfill appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 18:52:36
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3 case studies of duplicate content consolidation  

Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. The post 3 case studies of duplicate content consolidation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 16:06:13
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Voice search: Content may be king, but context is queen in the new voice-first world  

Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt and compete. The post Voice search: Content may be king, but context is queen in the new voice-first world appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 16:00:58
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Hole punch history Google doodle celebrates 131-year-old product of German engineering  

The doodle celebrates a tool that has remained mostly unchanged since its introduction 131 years ago. The post Hole punch history Google doodle celebrates 131-year-old product of German engineering appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 14:06:49
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SearchCap: Google antitrust, Facebook local & Google defamation  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google antitrust, Facebook local & Google defamation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-13 21:00:31
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CEO who forged court order to get Google to remove defamation faces prison  

Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation attack and a victimized company led to take desperate steps to recover. The post CEO who forged court order to get Google to remove defamation faces prison appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-13 19:05:36
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Facebook Local is the social network's stab at Yelp, Foursquare  

Facebook's new app lets people find nearby things to do and places to go. The post Facebook Local is the social network's stab at Yelp, Foursquare appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-13 19:00:46
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Missouri Attorney General initiates Google antitrust investigation  

Focus is on consumer data collection practices and alleged "search bias." The post Missouri Attorney General initiates Google antitrust investigation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-13 18:16:49
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3 last-minute Google Shopping tricks to level up your account for the holidays  

Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips. The post 3 last-minute Google Shopping tricks to level up your account for the holidays appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-13 15:02:56
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Veterans Day Google doodle designed in collaboration with Google's Veteran employee network  

The doodle highlights service members from each branch of the military: Marines, Coast Guard, Air Force, Navy, and Army. The post Veterans Day Google doodle designed in collaboration with Google’s Veteran employee network appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-11 15:00:22
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SearchCap: Local ranking factors, keyword bidding & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local ranking factors, keyword bidding & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-10 21:00:47
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Local ranking factors study finds reviews, organic SEO best practices boost local visibility  

This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine. The post Local ranking factors study finds reviews, organic SEO best practices boost local visibility appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-10 19:47:06
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Are you changing keyword bids too often?  

It's great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. The post Are you changing keyword bids too often? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-10 15:01:36
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Search in Pics: Google top contributor summit, nautilus door lock & Android security figurine  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s 2017 top contributor summit: Source: Google+ A Google door... Please visit Search Engine Land for the full article.

2017-11-10 14:23:49
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SearchCap: TripAvisor labels risky hotels, paid search trends & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: TripAvisor labels risky hotels, paid search trends & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-09 21:00:52
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Choosing a call analytics platform  

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to... Please visit Search Engine Land for the full article.

2017-11-09 19:23:35
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Four key holiday paid search trends to keep an eye on  

Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! The post Four key holiday paid search trends to keep an eye on appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-09 17:18:17
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Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content  

The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort. The post Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-09 16:36:26
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SearchCap: Google news knowledge graph, fake reviews & info operator  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google news knowledge graph, fake reviews & info operator appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-08 21:00:34
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Survey: 79 percent of consumers believe they've seen fake local reviews  

Almost 75 percent also said they had been asked to leave a review. The post Survey: 79 percent of consumers believe they’ve seen fake local reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-08 19:19:18
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Google changes info command search operator, dropping useful links  

The info search operator is the latest Google search feature to have changed, possibly for the worse. The post Google changes info command search operator, dropping useful links appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-08 19:08:33
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Has AI changed the SEO industry for better or worse?  

Columnist Jayson DeMers explores the impact of Google's shift toward machine learning and discusses what the future will look like for search professionals. The post Has AI changed the SEO industry for better or worse? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-08 17:02:25
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Local SEO: Driving customer actions for enterprise-level brands  

Multilocation businesses face some unique challenges in today's local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. The post Local SEO: Driving customer actions for... Please visit Search Engine Land for the full article.

2017-11-08 16:59:26
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5 surprising paid-search insights to help you win the holidays  

The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. The post 5 surprising paid-search insights to help you win the holidays appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-11-08 16:24:22
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Google adds new knowledge panel to provide information about news publishers  

In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph. The post Google adds new knowledge panel to provide information about news publishers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-08 01:09:54
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SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-07 21:00:07
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Why real human users are the key to the best links for you  

Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness. The post Why real human users are the key to the best links for you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-07 19:33:09
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Bing Ads now shows exact match impression share  

The new data offers deeper insights into how ads are performing on exact match queries. The post Bing Ads now shows exact match impression share appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-07 15:50:51
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Yelp increasingly cracking down on 'review solicitation' across the internet  

The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well. The post Yelp increasingly cracking down on ‘review solicitation’ across the internet appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-07 15:18:44
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SMX West registration is open  

Mark your calendars for SMX West 2018! We're coming to sunny San Jose, California, March 13-15. Don’t miss your chance to attend the largest search marketing conference on the West Coast. Obsessed with search? So are we. SMX is the only conference series that is 100 percent dedicated to... Please visit Search Engine Land for the full article.

2017-11-07 15:17:07
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What is pad thai? Google's animated doodle shows what's in the dish & how to make it  

Inspired by a doodler's own research into the recipe, the colorful doodle offers a fanciful ride through the pad thai-making process. The post What is pad thai? Google’s animated doodle shows what’s in the dish & how to make it appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-07 15:07:15
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Google adds wait times to local results in search and maps  

Hate waiting for your seat in a restaurant? Now Google can tell you the current wait time before you go. The post Google adds wait times to local results in search and maps appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-07 15:01:02
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Google promises to improve accuracy of tweets shown in search results  

After misinformation surfaced in the Google search results under the Twitter section for the Texas church shooter's name, Google has promised to make changes. The post Google promises to improve accuracy of tweets shown in search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-07 14:30:39
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SearchCap: Canada courts with Google, Google Maps sharing & SEO ranking factors  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Canada courts with Google, Google Maps sharing & SEO ranking factors appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-06 21:00:22
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SEO ranking factors for 4 business verticals and what they mean for local businesses  

As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 7 practical takeaways to boost search rank. The post SEO ranking factors for 4 business verticals and what they mean for local... Please visit Search Engine Land for the full article.

2017-11-06 16:54:54
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Google Maps enables creating & sharing lists on desktop version  

The feature, launched in February on Google Maps mobile versions, is now available on the desktop interface. The post Google Maps enables creating & sharing lists on desktop version appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-06 14:47:22
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Target the right keywords — for Google AND your clients  

Columnist Greg Gifford illustrates the importance of educating your clients on different types of keywords and when to target them. The post Target the right keywords — for Google AND your clients appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-06 14:39:40
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US court orders Google not to comply with Canadian court's order delisting search results  

The US court agreed with Google that implementation of the Canadian court's ruling would violate US laws, including the right to free speech. The post US court orders Google not to comply with Canadian court’s order delisting search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-03 20:17:25
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SearchCap: Google mobile design, Google News breaks RSS feeds & Baidu hack  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile design, Google News breaks RSS feeds & Baidu hack appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-03 20:00:11
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How we hacked the Baidu link submission script for better indexation  

Baidu's Link Submission Script is a great way to help Baidu index your content, but it can create some potential SEO issues. Columnist Hermes Ma shares an improved version of the script that is more SEO-friendly. The post How we hacked the Baidu link submission script for better indexation... Please visit Search Engine Land for the full article.

2017-11-03 17:21:28
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7 tips to ramp up your holiday advertising  

Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads. The post 7 tips to ramp up your holiday advertising appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-03 14:38:34
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Google News to deprecate old RSS feed URLs on December 1, 2017  

Do you subscribe to Google News RSS feeds? Well, you may have noticed that they appear to be completely broken now. The post Google News to deprecate old RSS feed URLs on December 1, 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-03 13:48:43
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Search in Pics: SEOs dress up as Google algorithm, zombies, horses & Mr. Spock  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google zombie apocalypse: Source: Instagram Googlers horsing around: Source:... Please visit Search Engine Land for the full article.

2017-11-03 13:40:45
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SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala  

Last week’s awards gala not only celebrated the winners in each category, but also was an evening of celebration for all finalists in attendance. An epic view of the Empire State Building, amazing entertainment by 45 Riots and fabulous fare made it an evening to remember in NYC. All thanks in... Please visit Search Engine Land for the full article.

2017-11-03 13:00:18
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Google rolling out new curved mobile search results interface  

Are you seeing a new look for the Google mobile search results page? You are not alone! The post Google rolling out new curved mobile search results interface appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-03 00:00:44
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SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-02 20:00:41
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Creating a B2B and B2C overlap strategy  

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.' The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-02 18:33:27
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Web.com buys Acquisio for machine learning, PPC management capabilities  

Acquisio's platform takes a machine learning-supported approach to paid search programs. The post Web.com buys Acquisio for machine learning, PPC management capabilities appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-02 18:28:53
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Do Google Posts impact ranking? A case study  

Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. The post Do Google Posts impact ranking? A case study appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-02 14:51:21
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Yext announces conversational 'Knowledge Assistant' for local data management  

The company is also adding structured markup for events and events data syndication. The post Yext announces conversational ‘Knowledge Assistant’ for local data management appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-02 13:00:11
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Bing expands Shopping Campaigns to Canada & India  

Bing continues its global build-out of Shopping Campaigns. The post Bing expands Shopping Campaigns to Canada & India appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-01 20:02:44
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The four pillars of an effective SEO strategy  

Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. The post The four pillars of an effective SEO strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-01 20:00:40
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SearchCap: Ask Google, SEO cookbook & SMX recap  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Ask Google, SEO cookbook & SMX recap appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-01 20:00:17
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The SEO 'do more with less' cookbook  

How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. The post The SEO ‘do more with less’ cookbook... Please visit Search Engine Land for the full article.

2017-11-01 19:21:43
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Siri, Safari and Google Search: What does it mean for marketers?  

Columnist Jim Yu explains how Apple's recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry. The post Siri, Safari and Google Search: What does it mean for marketers? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-01 15:52:29
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The Great #SMX East Recap: 2017 Edition  

And another SMX East is in the books! Last week’s show was a success, and we want to thank everyone who helped make it happen — speakers, sponsors, vendors, staff, organizers, and of course, our invaluable attendees. Right off the bat, we want to invite everyone — whether you were... Please visit Search Engine Land for the full article.

2017-11-01 13:00:10
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37 

'Ask Me Anything' with Google's Gary Illyes at SMX East  

Have questions about Google's stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge's recap of this informative session at Search Engine Land's recent conference. The post ‘Ask Me Anything’ with Google’s Gary Illyes... Please visit Search Engine Land for the full article.

2017-10-31 21:04:58
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132 

SearchCap: Google service ads, local search & Halloween  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google service ads, local search & Halloween appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-10-31 20:00:41
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11 

Customer Experience in the Age of Social Media  

Join our social media and CX experts as they explain how social customer service tools can help brands provide winning digital customer experiences. They'll discuss how to manage that experience across multiple social touch points, leverage evolving social customer service tools and platforms to... Please visit Search Engine Land for the full article.

2017-10-31 19:10:14
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94 

Oh, no! AdWords can now spend double your budget. Or not…  

In response to Google's recent announcement that AdWords campaigns can now spend up to twice an advertiser's average daily budget, columnist Daniel Gilbert shares a script to keep your budget under control. The post Oh, no! AdWords can now spend double your budget. Or not… appeared first on... Please visit Search Engine Land for the full article.

2017-10-31 18:56:38
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11 

The ever-growing local search universe  

Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching. The post The ever-growing local search universe appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-10-31 15:47:06
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55 

Halloween Google doodle tells the story of Jinx, the lonely ghost  

To celebrate today's trick-or-treating festivities, Google put together a mini-movie about a ghost who just wants to join in on the fun. The post Halloween Google doodle tells the story of Jinx, the lonely ghost appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-10-31 14:05:47
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73 

Google home services ads program rebrands, expanding to 30 cities by end of 2017  

The program is now in 17 cities. A new app helps businesses manage leads throughout the day. The post Google home services ads program rebrands, expanding to 30 cities by end of 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-10-31 14:00:55
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88 

9 reasons why search marketers have been at the cutting edge of marketing technology  

Scott Brinker on why search marketers are uniquely qualified to lead in the new "martech era." The post 9 reasons why search marketers have been at the cutting edge of marketing technology appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-10-30 21:10:20
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161 

SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-10-30 20:00:29
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76 

Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters  

LinkedIn sessions increased again by more than 20 percent. The post Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-10-30 15:17:41
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58 

How to ensure your external PPC account audit isn't a waste of time  

Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights. The post How to ensure your external PPC account audit isn't a waste of time appeared first on Search... Please visit Search Engine Land for the full article.

2017-10-30 14:51:32
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144 

13 outdated SEO tactics that should terrify you  

In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won't die! The post 13 outdated SEO tactics that should terrify you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-10-30 14:32:58
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158 

Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016  

Amazon's CFO said that advertising revenue is growing "very quickly." The post Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-10-27 22:19:10
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169 

SearchCap: Google search location changes, GOOG earnings & Facebook marketplace  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search location changes, GOOG earnings & Facebook marketplace appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-10-27 20:00:03
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71 

Google searches now correspond to user location instead of domain  

Users can still change their search settings to select a country service if desired. The post Google searches now correspond to user location instead of domain appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-10-27 19:04:48
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304 

Mobile-first updates from SMX East  

What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and content. The post Mobile-first updates from SMX East appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-10-27 17:44:33
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159 




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