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Search Engine Land: Must Read News About Search Marketing Search Engines

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. News and information about search engine marketing, optimization and how search engines work for searchers.



Katy Jurado Google doodle marks 94th birthday of film star from the Golden Age of Mexican cinema  

Born in Guadalajara, Mexico, Jurado won a Best Supporting Actress Golden Globe Award for her role in the 1952 Hollywood classic "High Noon." The post Katy Jurado Google doodle marks 94th birthday of film star from the Golden Age of Mexican cinema appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-16 17:08:24



SearchCap: Google image bug, starting SEO & AdWords keyword matches  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google image bug, starting SEO & AdWords keyword matches appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-16 14:38:24



10 great reasons to book your ticket NOW for SMX West!  

The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment. But that's not the only reason... Please visit Search Engine Land for the full article.

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2018-01-16 14:14:28



3 ways to kick-start your SEO in 2018  

The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for starting off 2018 right with SEO. The post 3 ways to kick-start your SEO in 2018 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-16 02:05:12



Martin Luther King Jr. Day 2018 Google doodle honors Dr. King & his dream for a better world  

The image was designed by guest artist Cannaday Chapman and created in collaboration with the Black Googlers Network. The post Martin Luther King Jr. Day 2018 Google doodle honors Dr. King & his dream for a better world appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-15 21:38:27



Google to fix reverse image search bug  

"Pages that include matching images" section is not showing image thumbnails as it should. The post Google to fix reverse image search bug appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-15 08:19:36



Understanding AdWords keyword match types for manufacturers  

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. The post Understanding AdWords keyword match types for... Please visit Search Engine Land for the full article.

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2018-01-15 01:23:49



Zhou Youguang Google doodle honors Chinese linguist known as the 'Father of Pinyin'  

Youguang's work helped bridge multiple Chinese dialects into a written language. The post Zhou Youguang Google doodle honors Chinese linguist known as the ‘Father of Pinyin' appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-13 04:45:01



SearchCap: Videos on Google My Business, SEO reports & search pics  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Videos on Google My Business, SEO reports & search pics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-12 12:33:09



Google My Business video uploads now available to business owners  

Videos can appear on Google Maps and local search listings. The post Google My Business video uploads now available to business owners appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-01-12 09:57:59



Search in Pics: Google Brain jacket, puppy dog eyes & deprecated GoogleBot  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A deprecated GoogleBot: Source: Instagram Google Brain jacket: Source:... Please visit Search Engine Land for the full article.

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2018-01-12 05:52:21



Search Engine Land's Community Corner: Holiday retail results, Search Engine Land Awards and more  

I hope you’ve had a great week as the new year truly kicked into gear. Calling all incredible search marketers (psst, that’s you)! Entries for this year’s Search Engine Land Awards are now open! Our fourth annual awards event will be held at SMX Advanced in Seattle this June. With... Please visit Search Engine Land for the full article.

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2018-01-12 05:47:23



4 reports you can pull from Ahrefs that you didn't know existed  

Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out? The post 4 reports you can pull from Ahrefs that you didn't know existed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-12 02:26:55



SEO trends and Google changes to expect in 2018  

Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018. The post SEO trends and Google changes to expect in 2018 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-11 13:28:38



Smart speaker sales grew 103% last year  

The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR. The post Smart speaker sales grew 103% last year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-11 04:22:59



SearchCap: Smart devices, SEO in 2018 & ad targeting  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Smart devices, SEO in 2018 & ad targeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-11 01:06:24



SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-10 15:33:51



Google is sunsetting AdWords Review extensions  

The text ad extension will be removed from AdWords entirely next month. The post Google is sunsetting AdWords Review extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-10 13:51:39



YouTube SEO 101  

In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos. The post YouTube SEO 101 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-10 13:36:20



Google PageSpeed Insights now uses real data from Chrome browser users  

Google has revamped their pagespeed tool to give more insights into how fast their pages really load. The post Google PageSpeed Insights now uses real data from Chrome browser users appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-10 13:29:50



Looking back at 2018 in search: A time traveler's year in review  

What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year's major search developments will be. The post Looking back at 2018 in search: A time traveler’s year in review appeared first on Search Engine... Please visit Search Engine Land for the full article.

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2018-01-10 12:12:30



2018 Search Engine Land Awards open now  

Exciting news! The 4th annual awards ceremony & celebration will be held in Seattle, WA during SMX Advanced and the entire industry is invited to participate! The post 2018 Search Engine Land Awards open now appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-10 11:37:56



Best practices for qualifying your link opportunities  

So, you've got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process. The post Best practices for qualifying your link opportunities appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-09 12:56:26



5 content distribution strategies for 2018  

So, you've created tons of content, but you still aren't gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential. The post 5 content distribution strategies for 2018 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-09 08:32:17



Har Gobind Khorana Google doodle celebrates first chemist to construct a synthetic gene  

Born in Raipur, Pakistan, Dr. Khorana received the Nobel Prize while doing research at the University of Wisconsin in 1968. The post Har Gobind Khorana Google doodle celebrates first chemist to construct a synthetic gene appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-09 05:20:40



SearchCap: Alexa & Google Assistant, AMP URLs & link building  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Alexa & Google Assistant, AMP URLs & link building appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-09 04:55:10



SearchCap: New Google Search Console, bug delists Google News publishers & AdWords drops more addiction ads  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Search Console, bug delists Google News publishers & AdWords drops more addiction ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-08 21:57:55



Google accidentally removes news publishers from Google News  

It is expected that affected publishers will be reinstated by the end of the day. The post Google accidentally removes news publishers from Google News appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-08 18:15:48



It's Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem  

Google and Amazon both announce new device partnerships; the Google Assistant will be on new "smart display" devices, more TVs, speakers and in cars. The post It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-08 17:07:15



Google removes addiction treatment ads from UK search results  

The move follows the September crackdown in the US on referral agents using AdWords. The post Google removes addiction treatment ads from UK search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-08 08:10:51



Google announces solution to longstanding AMP cache URL display problem  

Later this year, the Google AMP cache will finally display publisher URLs, instead of Google URLs in the search results. The post Google announces solution to longstanding AMP cache URL display problem appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-08 07:34:53



Google to roll out new Search Console features in coming weeks  

After comprehensive beta user testing, Google begins release of the new Google Search Console reports to all verified users. The post Google to roll out new Search Console features in coming weeks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-08 04:34:59



What the development of visual search will mean for SEO  

Columnist Kristopher Jones talks visual search -- its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology. The post What the development of visual search will mean for SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-08 04:26:18



Search Engine Land's Community Corner: Industry veteran releases new book, our top columnists of 2017 and more  

Happy new year! If, like me, you’re just getting caught up on industry news and announcements, I’ll share a couple of noteworthy items you may have missed over the past two weeks: We shared the top 10 columns published in 2017. Cheers to our talented contributors Sherry Bonelli, Joy... Please visit Search Engine Land for the full article.

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2018-01-06 04:36:12



Search in Pics: Google's floppy sofa, rusty Android head & dancers  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A very floppy Google sofa bench: Source: Instagram Google’s bathroom... Please visit Search Engine Land for the full article.

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2018-01-05 14:45:59



Google says Assistant now on more than 400 million devices  

Sales of Google Home smart speakers are considerably smaller. The post Google says Assistant now on more than 400 million devices appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-05 09:51:11



SearchCap: Google Assistant, AdWords budgets, SEO facts & pictures in search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, AdWords budgets, SEO facts & pictures in search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-05 06:33:01



The AdWords 2x budget change: How's it going?  

Search marketers weigh in on their experiences since the change took effect in October. The post The AdWords 2x budget change: How’s it going? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-05 06:30:17



10 facts about rich results that all SEOs should know  

Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. The post 10 facts about rich results that all SEOs should know appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-05 04:02:30



Google My Business dashboard showing video upload section for some business owners  

Some business owners can now upload videos to their local listings in their Google My Business photos section. The post Google My Business dashboard showing video upload section for some business owners appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-04 12:03:46



Holiday Retail Search Strategies 2017: What worked, what didn't  

Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We'll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off.... Please visit Search Engine Land for the full article.

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2018-01-04 11:48:48



Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day  

Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. The post Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-04 09:39:25



SearchCap: Google to sell Zagat, videos in Google My Business & new research  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google to sell Zagat, videos in Google My Business & new research appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-04 08:47:50



How to reverse-engineer your online advertising strategy  

In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to. The post How to reverse-engineer your online... Please visit Search Engine Land for the full article.

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2018-01-04 08:36:19



Unite your team at SMX West! Save big on SEO & SEM training with group rates!  

SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You'll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across... Please visit Search Engine Land for the full article.

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2018-01-04 07:17:05



Search marketing to enjoy 'late-stage renaissance,' according to analyst firm  

Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research. The post Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-04 02:11:40



How much will privacy regulation disrupt the local search market in 2018?  

Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry. The post How much will privacy regulation disrupt the local search market in 2018? appeared first on Search... Please visit Search Engine Land for the full article.

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2018-01-03 11:38:58



SearchCap: Google voice quality, AdWords climate change ads & Amazon Alexa ads  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google voice quality, AdWords climate change ads & Amazon Alexa ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-03 06:24:08



Report: Google exploring sale of Zagat reviews  

Might there be an Act 3 for the venerable restaurant guide? The post Report: Google exploring sale of Zagat reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-03 05:46:18



SearchCap: Privacy & local search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Privacy & local search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-03 04:58:22



18 link resolutions for 2018  

Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018. The post 18 link resolutions for 2018 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-02 13:43:51



New search quality raters guidelines for Google Assistant and voice search evaluations  

Google has quality raters specifically for voice search-related search results. These raters look for information satisfaction, length, formulation and elocution. The post New search quality raters guidelines for Google Assistant and voice search evaluations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-02 08:36:20



Report: Amazon in discussions with consumer brands about ads on Alexa  

CNBC report says product promotions on Alexa are already being tested. The post Report: Amazon in discussions with consumer brands about ads on Alexa appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-02 08:03:36



There's nothing stopping climate change deniers from using Google AdWords  

The latest case study on ways in which targeting algorithms determine the kinds of ads we see. The post There’s nothing stopping climate change deniers from using Google AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-02 04:04:33



Do you have a shot at ranking for that phrase?  

Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target. The post Do you have a shot at ranking for that phrase? appeared first on... Please visit Search Engine Land for the full article.

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2018-01-02 02:01:43



New Year's Day 2018 Google doodle brings in the new year with a bright sunrise  

The illustrated image includes the penguins featured in all of Google's holiday doodle series back home on a snow-filled landscape. The post New Year’s Day 2018 Google doodle brings in the new year with a bright sunrise appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-01-01 05:40:21



New Year's Eve 2017 Google doodle brings back penguins for the holiday doodle series  

Today's New Year's Eve image is the third entry in the series. The post New Year’s Eve 2017 Google doodle brings back penguins for the holiday doodle series appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-31 14:30:57



SearchCap: Google Express search promo, SEO goals & search pictures  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Express search promo, SEO goals & search pictures appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-29 21:00:44



A year in review: Search Engine Land's top 10 columns of 2017  

We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more. The post A year in review: Search Engine Land’s top 10 columns of 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-29 19:24:42



New test prominently showcases Google Express in mobile search results  

A test includes a new callout and ad treatment for the shopping program in mobile search results. The post New test prominently showcases Google Express in mobile search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-29 17:25:28



SMART goals for SEO  

How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns. The post SMART goals for SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-29 16:23:58



Search in Pics: Google Christmas tree in a police box, office ski lift & who's working  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Boulder office has a ski lift: Source: Twitter Google has a... Please visit Search Engine Land for the full article.

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2017-12-29 14:08:43



SearchCap: Google expands reviews, disallows some negative reviews & top SEO columns  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expands reviews, disallows some negative reviews & top SEO columns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-28 21:17:09



5 (less obvious) PPC trends to watch in 2018  

Here are several trends that will affect nearly every search marketer in the year ahead. The post 5 (less obvious) PPC trends to watch in 2018 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-28 21:16:18



Google again showing third-party reviews in local results  

Program has been in place since 2016 and involves direct, opt-in integration. The post Google again showing third-party reviews in local results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-28 16:26:32



Going organic: Our top SEO columns of 2017  

Search engine optimization saw another exciting year as readers consumed content on everything from video optimization tips to research on the latest ranking factors. The post Going organic: Our top SEO columns of 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-28 15:42:26



Negative reviews from ex-employees are finally against Google's guidelines  

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary. The post Negative reviews from ex-employees are finally against Google’s... Please visit Search Engine Land for the full article.

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2017-12-28 14:43:13



SearchCap: Google images, algorithm updates & top in 2018  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google images, algorithm updates & top in 2018 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-27 21:00:56



What to watch for in 2018: Mobile SEO predictions  

Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index. The post What to watch for in 2018: Mobile SEO predictions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-27 16:11:02



PPC insights: Our top SEM columns of 2017  

2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics were most popular with Search Engine Land's PPC community in our top 10 paid search columns of the year. The post PPC insights: Our top SEM columns... Please visit Search Engine Land for the full article.

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2017-12-27 15:30:43



From algo to aggro: How SEOs really feel about Google algorithm updates  

Algorithm updates got you down? You're not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners' jobs. The post From algo to aggro: How SEOs really feel about Google algorithm updates appeared first... Please visit Search Engine Land for the full article.

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2017-12-27 14:50:12



Google image search results tests new related searches box  

Google is at it again, now testing a new way for searchers to expand their queries in image search on mobile. The post Google image search results tests new related searches box appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-27 14:19:35



Marlene Dietrich Google doodle honors the legendary actress's career  

Actress, humanitarian, star and icon gets a Google logo on what would have been her 116th birthday. The post Marlene Dietrich Google doodle honors the legendary actress’s career appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-27 14:13:18



SearchCap: Santa tracker, Google API terms & SEO metrics  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Santa tracker, Google API terms & SEO metrics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-26 21:00:42



Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlement  

Google is keeping its domain opt-out and AdWords API tools policies as is, says their VP & deputy general counsel. The post Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlement appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2017-12-26 19:39:19



Mind your business: Our top local search columns of 2017  

Search Engine Land's most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook's local search capabilities. The post Mind your business: Our top local search columns of 2017 appeared first on Search Engine... Please visit Search Engine Land for the full article.

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2017-12-26 17:05:59



Unique international trends require a unique marketing approach  

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of 2017. The post Unique international trends require a unique marketing approach appeared first on Search... Please visit Search Engine Land for the full article.

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2017-12-26 16:32:21



Embrace a product manager mindset to improve 2018 SEO KPIs  

How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company's most important goals. The post Embrace a product manager mindset to improve 2018 SEO KPIs appeared... Please visit Search Engine Land for the full article.

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2017-12-26 15:36:29



December global festivities Google doodle marks day 2 of Google's holiday doodle series  

Today's doodle shows Google's animated penguins celebrating the holidays with their warm weather friends. The post December global festivities Google doodle marks day 2 of Google’s holiday doodle series appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-25 16:15:13



Google & NORAD Santa Trackers show St. Nick already in flight for his 2017 trip around the world  

The two sites will be tracking Santa's whereabouts for the next 24 hours. The post Google & NORAD Santa Trackers show St. Nick already in flight for his 2017 trip around the world appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-24 16:20:36



Search Engine Land's Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers  

As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere... Please visit Search Engine Land for the full article.

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2017-12-23 00:43:53



SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-22 21:00:52



6 ways ad agencies can thrive in an AI-first world  

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. The post 6 ways ad... Please visit Search Engine Land for the full article.

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2017-12-22 18:30:40



The enterprise business of SEO: Communicating to the C-suite  

Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search. The post The enterprise business of SEO: Communicating to the C-suite appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-22 15:34:12



Search in Pics: Google's Velociraptor, playroom & frosty lawn  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Did you know Google has a child-like playroom?: Source: Twitter Google also... Please visit Search Engine Land for the full article.

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2017-12-22 14:50:48



Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet  

Longtime Google executive will transition to role of technical advisor. The post Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-21 22:43:04



SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-21 21:00:40



Google tests 'more results' mobile search interface and new search refinement buttons  

Google told us, "We constantly experiment with new search formats and experiences to deliver the best experience for our users." The post Google tests ‘more results’ mobile search interface and new search refinement buttons appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-21 19:52:39



Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year  

Survey results will be shared during the "Holiday Retail Search Strategies" webcast on January 18. The post Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-21 18:20:28



Winter solstice 2017 Google doodle marks the shortest day of the year & official start of winter  

Google has brought back its animated mouse to finish out the 2017 solstice and equinox doodle series. The post Winter solstice 2017 Google doodle marks the shortest day of the year & official start of winter appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-21 18:16:23



'SEO Snippets' — new Google video series to help webmasters & SEOs  

The new series will address frequently raised issues in the webmaster forums. The post ‘SEO Snippets’ — new Google video series to help webmasters & SEOs appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-21 17:10:25



The Google Assistant SDK adds support for additional languages & more  

In addition to new language support, Google has added customized settings, text-based queries & responses, device action functionality and more. The post The Google Assistant SDK adds support for additional languages & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-21 14:46:03



4 things SEO professionals should do consistently  

Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients. The post 4 things SEO professionals should do consistently appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-21 14:45:02



SearchCap: Google algorithmic update, SEO reviews & mobile apps  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google algorithmic update, SEO reviews & mobile apps appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-20 21:00:33



Google confirms mid-December search ranking algorithm update  

As the update continues to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted The post Google confirms mid-December search ranking algorithm update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-20 18:43:06



How independent reviews influence Google's trust in your brand  

Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts. The post How independent reviews influence Google's trust in your brand appeared first... Please visit Search Engine Land for the full article.

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2017-12-20 15:21:24



The upcoming mobile app Monday: Be prepared  

Christmas Day and the day after are two of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found. The post The upcoming mobile app Monday: Be prepared appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-20 14:46:51



SearchCap: Rich results testing tool, Google AdWords images & Search Console bug  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Rich results testing tool, Google AdWords images & Search Console bug appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-19 21:00:04



What you learn from talking with Google's largest advertisers all day, every day  

The world's largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google's Chief Search Evangelist for some top insights from those meetings. The post What you learn from talking with Google's largest advertisers all day, every day appeared... Please visit Search Engine Land for the full article.

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2017-12-19 16:17:26



PPC 2017: Epic review of the biggest trends & updates in paid search  

This year, artificial intelligence and machine learning underpinned nearly every paid search update. The post PPC 2017: Epic review of the biggest trends & updates in paid search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2017-12-19 15:00:57






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