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Search Engine Land: Must Read News About Search Marketing Search Engines

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. News and information about search engine marketing, optimization and how search engines work for searchers.



Study: How (and why) Google ranks videos differently from the way YouTube does  

According to a new report from Stone Temple Consulting, when Google returns multiple YouTube videos in the results pages, the ranking order between Google and YouTube varies 56.8% of the time. The post Study: How (and why) Google ranks videos differently from the way YouTube does appeared first on... Please visit Search Engine Land for the full article.

2017-07-19 14:26:24
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Google Analytics rolling out 'ask a question' to get answers instantaneously  

With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile apps. The post Google Analytics rolling out ‘ask a question’ to get answers instantaneously appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-19 13:45:10
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7 reasons to enter the 2017 Search Engine Land Awards  

Find out why you should be entering the competition to earn recognition for your achievements in SEO and SEM. The Search Engine Land Awards are the highest honors in search marketing. The post 7 reasons to enter the 2017 Search Engine Land Awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-19 13:27:50
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Top European court to decide if Google needs to purge disputed links from global index  

French regulators have argued that the "right to be forgotten" is not fully enforceable unless content is removed worldwide. The post Top European court to decide if Google needs to purge disputed links from global index appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-19 12:21:26
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Three ways local businesses can survive the on-demand threat  

How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive. The post Three ways local businesses can survive the on-demand threat appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-19 12:10:32
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Eight insider tips for exceptional price extensions  

Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page. The post Eight insider tips for exceptional price extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-19 11:38:59
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Google asks some searchers to tag movies with critic statements  

Google is experimenting with a new movie feature to let searchers tag videos. The post Google asks some searchers to tag movies with critic statements appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-19 11:11:52
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SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-19 06:39:32
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Google Now is dead, long live 'the feed'  

Google is killing the 'Google Now' name but improving the underlying functionality to make it more controllable, engaging -- and searchable. The post Google Now is dead, long live ‘the feed’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-19 03:21:14
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Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads  

Google, Bing Ads and Amazon are all seeing growth in shopping ads. The post Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-19 03:21:10
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Did you know? Google sees JavaScript links you don't  

Columnist Kyla Becker explains how poor visibility into JavaScript backlinks can impact webmasters' ability to keep a clean backlink profile. The post Did you know? Google sees JavaScript links you don’t appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-19 02:28:04
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Google Search Console average impression data change is not a bug, it is a reporting change  

It's not a bug, it is a new feature, says Google, referring to the change in some of the metrics reporting in the Search Analytics tool. The post Google Search Console average impression data change is not a bug, it is a reporting change appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-19 02:11:39
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SearchCap: Google Search Console beta, Amazon Echo Show & link building mistakes  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Console beta, Amazon Echo Show & link building mistakes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-18 18:52:04
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Why mistakes make you a better link builder  

Worried about making mistakes as a link builder? Columnist Julie Joyce describes 11 of the worst ones she's seen and discusses how making mistakes helps you build better links. The post Why mistakes make you a better link builder appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-18 17:18:25
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Amazon's Echo Show is a '1.0' device, both exciting and frustrating  

The new device hasn't yet found the right balance between voice and screen. The post Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-18 14:21:49
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What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced  

Columnist Eric Enge breaks down the "AMA With Google Search" session at SMX Advanced, where Search Engine Land founding editor Danny Sullivan interviewed Webmaster Trends Analyst Gary Illyes from Google. The post What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced appeared... Please visit Search Engine Land for the full article.

2017-07-18 06:23:49
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Google Search Console may have a bug with the average position metric  

If your metrics have gone awry since July 13, don't panic. It may just be a bug. The post Google Search Console may have a bug with the average position metric appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-18 01:50:59
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An easy quarterly plan for local link building  

Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring local links. The post An easy quarterly plan for local link building appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-17 14:48:08
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Women's Cricket World Cup 2017 Google doodle returns cricket-inspired video game  

Google is once again displaying the video game it first introduced for the men's ICC Championship tournament last month. The post Women’s Cricket World Cup 2017 Google doodle returns cricket-inspired video game appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-17 14:41:30
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9 SEO tips for better Google Image search results  

Before you start exploring voice search, make sure you've optimized your site images as fully as possible, suggests columnist Wesley Young. Find out why and how to take advantage of this often-neglected type of search. The post 9 SEO tips for better Google Image search results appeared first on... Please visit Search Engine Land for the full article.

2017-07-17 10:53:19
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Google beta testing brand-new Google Search Console design  

Check out these screen shots of the new Google Search Console user interface. The post Google beta testing brand-new Google Search Console design appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-17 10:45:29
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Google home service ads come to the East Coast & open up to more service categories  

The local home services ad product is now available in 5 metro areas in the US. The post Google home service ads come to the East Coast & open up to more service categories appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-17 08:43:34
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What marketers need to know about addressable TV and OLV  

As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV. The post What marketers need to know about addressable TV and OLV... Please visit Search Engine Land for the full article.

2017-07-17 04:54:44
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SearchCap: Google home service ads, Google Image SEO & link building  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google home service ads, Google Image SEO & link building appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-17 03:09:22
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SearchCap: Sales funnels, search pics & editorial changes  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Sales funnels, search pics & editorial changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-14 12:38:32
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Search in Pics: Google indoor race track, dog at work & yummy cake  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Dog working at Google: Source: Instagram Google cake: Source: Instagram... Please visit Search Engine Land for the full article.

2017-07-14 07:54:10
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How marketers' influence can expand beyond lead gen: Utilizing remarketing for nurturing leads  

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-07-14 05:18:29
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An update on executive changes on the editorial team  

Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities The post An update on executive changes on the editorial team appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-14 03:01:29
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The AMP is a lie  

Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in. The post The AMP is a lie appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-13 12:10:20
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Rand Fishkin to step away from day-to-day operations at Moz  

Moz's founder is moving into an advisory role at the company early next year. The post Rand Fishkin to step away from day-to-day operations at Moz appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-13 09:37:13
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Google adds booking for spa and salon appointments from Search & Maps  

The Reserve with Google program makes it possible to book appointments right from Google. The post Google adds booking for spa and salon appointments from Search & Maps appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-13 09:03:30
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7 features you'll only find in the new AdWords interface  

Advertisers getting used to working in the new UI will find some bonus capabilities. The post 7 features you’ll only find in the new AdWords interface appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-13 06:24:52
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Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]  

Site owners really don't know the full story about who, or what, is crawling their sites until they analyze their server logs. Columnist Glenn Gabe shares a case study that illustrates some insights to be gleaned from a server log file analysis. The post Brace yourself: The benefit and shock of... Please visit Search Engine Land for the full article.

2017-07-13 04:36:17
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SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.  

Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land's SMX East, October 24-26 in New York City. The agenda is packed with 50+ sessions and led by search marketing experts in paid search advertising, search engine optimization, conversion and... Please visit Search Engine Land for the full article.

2017-07-13 04:28:38
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Google My Business updates insights email sent to businesses  

Check out the new, fancy emails Google is sending businesses with analytics for their local listings. The post Google My Business updates insights email sent to businesses appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-13 03:59:21
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SearchCap: Google local messaging & booking, business insights & crawl spikes  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local messaging & booking, business insights & crawl spikes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-13 02:34:39
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12 things to know to succeed with Google Posts  

Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature. The post 12 things to know to succeed with Google Posts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-13 02:04:52
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Google begins rolling out messaging feature within Google My Business  

You can now message with your customers directly via your Google local panel in mobile search. The post Google begins rolling out messaging feature within Google My Business appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-12 16:44:39
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Google says it lost 20 days of data of new Google Search Console users  

Did you recently sign up for Google Search Console? Well, you might be missing some important data. The post Google says it lost 20 days of data of new Google Search Console users appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-12 13:13:28
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Consumers over bots: Why site crawlers don't hold all the answers  

Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis. The post Consumers over bots: Why site crawlers don't hold all the answers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-12 10:09:37
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Google image search now shows videos and recipes  

Google video structured data schema now supports image and recipe information. The post Google image search now shows videos and recipes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-12 09:18:36
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Google publishes new FAQ on job search postings for webmasters  

Google's Mariya Moeva answered some of the top questions webmasters and SEOs have around marking up their job listings for Google's new jobs for search. The post Google publishes new FAQ on job search postings for webmasters appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-12 06:19:27
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SEM growth hack #4: Grow ROI with cross-channel optimization  

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. The post SEM growth hack #4: Grow ROI with cross-channel optimization appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-12 05:57:50
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Report: 43% of millennials have made a voice-device purchase in past year  

Also, Kayak introduces ability to book a hotel room through Alexa devices. The post Report: 43% of millennials have made a voice-device purchase in past year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-12 05:07:41
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Eiko Ishioka Google doodle pays homage to the Japanese artist & costume designer  

Ishioka's costume design work on the 1992 film "Bram Stoker's Dracula" won her an Oscar. The post Eiko Ishioka Google doodle pays homage to the Japanese artist & costume designer appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-12 01:19:22
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SearchCap: Google job FAQ, Search Console data issue & voice purchases  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job FAQ, Search Console data issue & voice purchases appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-12 01:04:19
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Attack of the clones: Here's a script to fight duplicated ads  

Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there's a script for that. The post Attack of the clones: Here’s a script to fight duplicated ads... Please visit Search Engine Land for the full article.

2017-07-11 14:19:47
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AMP for Advanced SEOs: SMX Advanced insights  

Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP). The post AMP for Advanced SEOs: SMX Advanced insights appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-11 11:59:46
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SearchCap: Google My Business dash, AMP for SEO & duplicate ads  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business dash, AMP for SEO & duplicate ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-11 11:53:57
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Google tests a Google My Business dashboard within the web search results  

Google is testing a method to get more business owners to update their data within Google My Business. The post Google tests a Google My Business dashboard within the web search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-11 04:55:10
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Key notes on optimizing for voice search: Conversation, content and context  

Voice search is growing in popularity, yet many search marketers still don't have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. The post Key notes on optimizing for voice search: Conversation, content and context... Please visit Search Engine Land for the full article.

2017-07-11 01:13:52
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Eva Ekeblad Google doodle celebrates scientist who made flour & alcohol from potatoes  

Born on this date in 1724, Ekeblad was the first woman elected to the Royal Swedish Academy of Sciences. The post Eva Ekeblad Google doodle celebrates scientist who made flour & alcohol from potatoes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-10 11:52:01
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SearchCap: Google menu list, Bing popular content & paid mistakes  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google menu list, Bing popular content & paid mistakes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-10 11:21:21
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4 tips for becoming a content-producing machine and generating more organic traffic  

Producing great content is challenging enough, but creating lots of great content on a regular schedule can be overwhelming for many marketers. Contributor Jeremy Knauff lays out a system you can employ to achieve your content creation goals. The post 4 tips for becoming a content-producing... Please visit Search Engine Land for the full article.

2017-07-10 09:38:21
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5 common mistakes made by B2B paid search novices  

Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot. The post 5 common mistakes made by B2B paid search novices appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-10 09:23:10
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Google adds menu tab to restaurants' local panel  

Google is now adding more tab options to the local panel. Not only do we see an overview and reviews tab, but now a menu tab and others. The post Google adds menu tab to restaurants’ local panel appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-10 07:10:31
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Bing adds 'Popular Content' search results snippet section  

Bing has a new carousel snippet feature that shows you the most popular content on the site. Is it too much? The post Bing adds ‘Popular Content’ search results snippet section appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-10 01:46:40
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Twitter ramps up AMP  

With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs. The post Twitter ramps up AMP appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-07 10:38:04
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Bing Ads retiring Campaign Planner in favor of Keyword Planner  

Keyword Planner will take over at the end of July and offer most of the same capabilities. The post Bing Ads retiring Campaign Planner in favor of Keyword Planner appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-07 10:01:47
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Search in Pics: Bing rounders bats, Google hopscotch & Firefox billboard  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Mozilla takes a jab at Google’s Chrome: Source: Twitter Google... Please visit Search Engine Land for the full article.

2017-07-07 06:43:29
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Your 6 new ways to use location targeting  

Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns. The post Your 6 new ways to use location targeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-07 06:42:18
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How much does SEO cost?  

How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing. The post How much does SEO cost? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-07 06:02:57
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SearchCap: Bing Ads keyword tool, SEO cost & Twitter AMP  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads keyword tool, SEO cost & Twitter AMP appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-07 03:08:22
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SearchCap: Google Maps accessibility, Google Posts expire & link problems  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps accessibility, Google Posts expire & link problems appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-06 22:44:43
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Fix your outbound link problem in a single workday  

Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links -- without getting rid of the ones that are helping you. The post Fix your outbound link problem in a single workday... Please visit Search Engine Land for the full article.

2017-07-06 11:07:17
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Google Maps will use crowdsourcing to identify wheelchair-accessible locations  

Anyone can now add accessibility information to places on Google Maps or business listings in search. The post Google Maps will use crowdsourcing to identify wheelchair-accessible locations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-06 09:49:54
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Google Posts are removed after 7 days, with one exception  

Google has confirmed with Search Engine Land that you need to make sure to keep your Google Posts up to date in order to ensure you have fresh messages in your local panel. The post Google Posts are removed after 7 days, with one exception appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-06 07:21:22
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7 most important SEO focus areas for colleges and universities  

For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season. The post 7 most important SEO focus areas for colleges and universities appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-06 02:35:38
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SearchCap: SEO success, AdWords spreadsheets & July Fourth  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO success, AdWords spreadsheets & July Fourth appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-05 16:47:44
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This script automates adding any AdWords data to a Google spreadsheet  

Feeling bogged down by all the reports you need to create for your AdWords campaigns? Columnist Frederick Vallaeys has put together a script that may help. The post This script automates adding any AdWords data to a Google spreadsheet appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-05 06:59:51
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SEO case study: Zero to 100,000 visitors in 12 months  

Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website -- without using any tricks or hacks. The post SEO case study: Zero to 100,000 visitors in 12 months appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-05 05:54:38
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Fourth of July Google doodle inspired by U.S.'s 1st National Parks director, Stephen Mather  

Created in 1916 by President Woodrow Wilson, the U.S. National Park Service is often cited as America's best idea. The post Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-04 06:49:57
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The biggest trends & changes in PPC so far in 2017  

From new products to ads updates to targeting changes, here's a look at the paid search changes that mattered most. The post The biggest trends & changes in PPC so far in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-03 12:45:19
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More content, less traffic: Part II  

Trying to determine whether it's worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide. The post More content, less traffic: Part II appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-03 10:17:28
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SearchCap: YP acquired, PPC trends & tennis Doodle  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YP acquired, PPC trends & tennis Doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-03 08:20:36
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Wimbledon championship Google doodle marks 140th anniversary of world's oldest tennis tournament  

The animated image, designed by Gerben Steenks, leads to a search for Wimbledon championship. The post Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournament appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-03 07:53:06
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Dex Media acquires YP Holdings to expand its SMB marketing automation platform  

New company, to be called DexYP, says it will keep YP.com local search directory alive. The post Dex Media acquires YP Holdings to expand its SMB marketing automation platform appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-03 07:51:58
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How to determine if that 'free audit' solicitation email is legit  

It can be tough to determine if a 'no obligation' audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams -- and how to get basic website audit information for free. The post How to determine if that ‘free audit’ solicitation email is legit... Please visit Search Engine Land for the full article.

2017-07-03 05:39:20
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Want To Speak At SMX East? Here's How  

The agenda for our upcoming SMX East show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on October 24 - 26 at Jacob K. Javits Convention Center in New York City. To increase the odds of being selected, be sure to read the... Please visit Search Engine Land for the full article.

2017-07-03 04:29:35
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SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-30 18:04:53
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Search in Pics: Old Google trailer, Google Dance Tokyo shirt & really clean Google server room  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Really big Google beach chair and beach ball: Source: Instagram Old fashion... Please visit Search Engine Land for the full article.

2017-06-30 11:45:35
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AdWords Editor's new custom rules let you quickly see what's missing in your accounts  

See what Google wants you to pay attention to and create your own warnings based on your business rules. The post AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-30 11:02:57
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A winning process yields winning results: Conversion optimization tips from SMX Advanced  

Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. The post A winning process yields winning results: Conversion optimization tips from SMX Advanced appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-30 10:03:06
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269 

LISTEN: Danny Sullivan reflects on 21 years covering the search industry  

In this week's podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he's stepping away now. The post LISTEN: Danny Sullivan reflects on 21 years covering the search industry appeared first on... Please visit Search Engine Land for the full article.

2017-06-30 05:16:22
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104 

Victor Hugo Google doodle marks publication of the French novelist's classic, 'Les Misérables'  

Designed by Sophie Diao, today's doodle includes five images depicting some of Hugo's best known work. The post Victor Hugo Google doodle marks publication of the French novelist’s classic, ‘Les Miserables’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-30 01:13:52
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61 

Featured snippets: Optimization tips & how to ID candidate snippets  

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted "position zero." The post Featured snippets: Optimization tips & how to ID candidate snippets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-29 11:36:59
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38 

SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-29 08:26:36
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80 

What to make of the EU's absurd antitrust ruling against Google  

In its concern over Google's market dominance, the EU has focused on the wrong issue. Its ruling won't benefit consumers and isn't going to bring CSE business back. The post What to make of the EU’s absurd antitrust ruling against Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-29 05:21:49
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187 

PaveAI unveils AI-powered platform to turn Google Analytics into actions  

Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue. The post PaveAI unveils AI-powered platform to turn Google Analytics into actions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-29 03:42:05
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21 

The value of an in-house SEO  

Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it's worth the investment for many organizations. The post The value of an in-house SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-29 01:35:54
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194 

SearchCap: Google News redesign, AdWords tests headlines & speed tool upgrade  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google News redesign, AdWords tests headlines & speed tool upgrade appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-28 22:38:17
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76 

Spotted in AdWords: Check a box and automatically create a headline test  

A new option serves up an easy ad-testing scenario. The post Spotted in AdWords: Check a box and automatically create a headline test appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-28 14:04:29
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22 

How the EU fine will ruin Google Shopping for the consumer  

What will be the impact of the European Union's recent antitrust fine against Google? Columnist and shopping ads expert Andreas Reiffen weighs in. The post How the EU fine will ruin Google Shopping for the consumer appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-28 12:08:04
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36 

Google updates its mobile Test My Site tool with more competitive analysis  

Google's site speed tool now compares your site to your competitors' and tells you how many visitors your site is losing because of your load time. The post Google updates its mobile Test My Site tool with more competitive analysis appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-28 09:09:52
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131 

Canada's Supreme Court orders Google to de-index site globally, opening door to censorship  

Decision is dangerous to free speech and the free flow of online information. The post Canada’s Supreme Court orders Google to de-index site globally, opening door to censorship appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-28 07:16:23
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73 

Study argues Google Home 6X 'more effective' than Alexa, but will consumers care?  

Amazon's assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home's better performance. The post Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-28 06:33:39
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38 

Voice search and SEO: Why B2B marketers need to pay attention now  

Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! The post Voice search and SEO: Why B2B marketers need to pay attention now appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-28 04:44:09
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61 

Surviving and thriving at an SEO conference  

Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the experience. The post Surviving and thriving at an SEO conference appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-28 04:42:50
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54 

Google algorithm update may be rolling out since June 25  

Did you notice changes in your Google organic search traffic or rankings? There may have been a serious Google algorithm update. The post Google algorithm update may be rolling out since June 25 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-27 12:40:02
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172 

SearchCap: EU fine, Google algorithm changes & local features  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU fine, Google algorithm changes & local features appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-27 12:03:41
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54 




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