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Search Engine Land: Must Read News About Search Marketing Search Engines

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. News and information about search engine marketing, optimization and how search engines work for searchers.



Search in Pics: Google drum set, a deep blue room & Google sneakers  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google deep blue meeting room: Source: Twitter Google elephant march... Please visit Search Engine Land for the full article.

2017-05-26 12:58:19
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SearchCap: Search trademark issues & search pictures  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Search trademark issues & search pictures appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-26 02:14:59
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Initial Interest Confusion rears its ugly head once more in trademark infringement case  

Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice! The post Initial Interest Confusion rears its ugly head once more in trademark infringement case appeared... Please visit Search Engine Land for the full article.

2017-05-26 01:51:05
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SearchCap: Google link warning, in-store sales & more SEM  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link warning, in-store sales & more SEM appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-25 14:05:31
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New Quality Score metrics: What matters most, and how to improve your ads  

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. The post New Quality Score metrics: What matters most, and how to improve your ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-25 13:21:10
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Micro-wins: The true secret to AdWords success  

The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance -- but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time. The post Micro-wins: The true secret to... Please visit Search Engine Land for the full article.

2017-05-25 11:22:30
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How to compare paid search and organic search without sounding foolish  

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. The post How to compare paid search and organic search without sounding foolish appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-25 02:54:19
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Google warns against misusing links in syndication & large-scale article campaigns  

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. The post Google warns against misusing links in syndication & large-scale article campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-25 01:14:10
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SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-24 22:11:04
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Google confirms it's rolling out new reviews format for hotels  

It's official, Google is rolling out the more graphical user interface for hotel reviews. The post Google confirms it’s rolling out new reviews format for hotels appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-24 19:45:26
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Google expands offline attribution and launches in-store sales measurement  

Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-24 16:30:34
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The consumer decision journey in the increasingly complex search retail marketplace  

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. The post The consumer decision journey in the increasingly complex search... Please visit Search Engine Land for the full article.

2017-05-24 13:10:12
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Crafting a successful holistic search approach  

Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. The post Crafting a successful holistic search approach appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-24 08:12:23
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Mobile Marketing vs. In-Store Sales: Help! What's the Correlation?  

Today's consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can't - or don't - optimize their digital presence or measure the impact of their... Please visit Search Engine Land for the full article.

2017-05-24 07:44:49
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MarTech is coming! MarTech is coming! To Boston Oct. 2-4  

Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of... Please visit Search Engine Land for the full article.

2017-05-24 07:32:21
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New study on featured snippets within Google reveals growth & optimization techniques  

Study shows nearly 30% of the Google results have featured snippets. The post New study on featured snippets within Google reveals growth & optimization techniques appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-24 06:42:24
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Spotted: AdWords reporting dashboards that can be scheduled & shared  

Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor. The post Spotted: AdWords reporting dashboards that can be scheduled & shared appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-24 03:43:08
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New RLSA Strategies for Search Marketers  

Search advertising is quickly becoming personal - as mobile dominates desktop and keywords are only part of the equation. If you're not using RLSAs - Remarketing Lists for Search Ads - you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid... Please visit Search Engine Land for the full article.

2017-05-23 22:16:26
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Google is extending in-market audience targeting to Search campaigns  

Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. The post Google is extending in-market audience targeting to Search campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-23 20:58:14
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The big SMX Advanced preview  

Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what's in store this year. Then register; fewer than 200 spots are left! New trends, new... Please visit Search Engine Land for the full article.

2017-05-23 20:31:57
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Want more links? Be more likable.  

Wondering why you aren't getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links. The post Want more links? Be more likable. appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-23 20:30:51
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Stop oversimplifying everything!  

The old days of gaming Google's ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven't moved on yet. The post Stop oversimplifying everything! appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-23 17:18:09
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Google is testing 11 variations of black links in search results  

Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google's latest test: replacing blue links with black ones in the user interface. The post Google is testing 11 variations of... Please visit Search Engine Land for the full article.

2017-05-23 09:45:37
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SearchCap: Google AdWords AMP, in-market audiences & Google black test  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-23 09:37:56
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Google will automatically convert display ads to AMP, test AMP landing pages for Search  

Company says AMP ads can load up to 5 seconds faster than standard display ads. The post Google will automatically convert display ads to AMP, test AMP landing pages for Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-23 06:25:17
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AdWords gets Google Optimize & Google Surveys 360 integrations  

Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-23 05:05:50
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Voice, mobile & apps: Get the latest on Google's search developments at SMX  

Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the... Please visit Search Engine Land for the full article.

2017-05-23 04:03:42
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Richard Oakes Google doodle honors activist who championed rights of the American Indian  

Throughout the 1960s and 1970s, Oakes organized peaceful demonstrations aiming to give American Indians the right to control their lands. The post Richard Oakes Google doodle honors activist who championed rights of the American Indian appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-22 13:06:45
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Study argues Yelp drives higher conversions than Google and Facebook  

92% of respondents said they made a purchase after visiting the site. The post Study argues Yelp drives higher conversions than Google and Facebook appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-22 10:35:59
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SearchCap: Bing local bots, Yelp conversion & Google I/O recap  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing local bots, Yelp conversion & Google I/O recap appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-22 07:45:51
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[Podcast] The Google I/O 2017 recap: Lens, Assistant & more  

In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company's main keynote on Wednesday. The post [Podcast] The Google I/O 2017 recap: Lens, Assistant & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-22 07:23:34
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Stop overloading your Local SEO content!  

Developing content for your local business website is clearly important for search engine optimization, but that doesn't mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. The post Stop overloading your Local SEO content! appeared first... Please visit Search Engine Land for the full article.

2017-05-22 07:09:16
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5 reasons why websites still matter to local search in 2017  

More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn't the good idea that it may seem to be. The post 5 reasons why websites still matter to local search in 2017 appeared... Please visit Search Engine Land for the full article.

2017-05-22 03:56:09
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Bing launches bots for local businesses  

Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. The post Bing launches bots for local businesses appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-22 01:34:44
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Google announces Assistant app-discovery channels, broad ranking factors  

It's early, but Google will soon need to rank Assistant apps, too. The post Google announces Assistant app-discovery channels, broad ranking factors appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-19 11:30:10
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7 Real-World Tips for Better Social Engagement  

Pepsi… Fox News… Uber. Look at recent headlines, and you'll see the impact social media can have on a brand. In today's 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with... Please visit Search Engine Land for the full article.

2017-05-19 11:29:54
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A fresh perspective on SEO for B2B companies  

It's no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth explains why B2B companies need to think differently about SEO. The post A fresh perspective on SEO for B2B companies appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-19 11:27:06
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Bing Remarketing: The best-kept marketing secret  

Everything you need to know about an opportunity that's not widely discussed in the industry -- search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. The post Bing Remarketing: The best-kept marketing secret appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-19 09:11:03
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Google Analytics is unifying user IDs from AMP & non-AMP pages  

Some metrics will be effected as the change rolls out. The post Google Analytics is unifying user IDs from AMP & non-AMP pages appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-19 07:26:41
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Search in Pics: Google bike to work, Dooglers treats & Google's shhhh wall  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google (Dooglers) dog treats: Source: Instagram Louis Gray selling Androids:... Please visit Search Engine Land for the full article.

2017-05-19 05:03:20
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SearchCap: Google app rankings, hotel ads, AMP analytics  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google app rankings, hotel ads, AMP analytics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-19 03:51:57
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Google Hotel Ads now showing nightly price trends  

Shows best prices for one-night stays by day when data is available. The post Google Hotel Ads now showing nightly price trends appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-19 02:18:08
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5 strategies to improve your ad copy  

Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. The post 5 strategies to improve your ad copy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-18 12:10:26
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Using search and social to support TV advertising  

Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads. The post Using search and social to support TV advertising appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-18 10:51:16
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SearchCap: Offline conversion imports for AdWords, Google My Business updates & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Offline conversion imports for AdWords, Google My Business updates & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-18 09:48:55
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Now you can schedule offline conversion imports in AdWords  

Imports from files can be scheduled daily or weekly. The post Now you can schedule offline conversion imports in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-18 04:53:44
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7 unannounced updates to Google My Business we've seen in 2017  

Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes. The post 7 unannounced updates to Google My Business we’ve seen in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-18 01:54:29
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SearchCap: Google I/O news, Google 'Buy Button' program & today's Google doodle  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-17 21:37:21
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Google Assistant comes to iPhone, adds alerts, hands-free calling & more  

Google's virtual assistant gains a number of new features and expands to Apple's iPhone as competition for Siri & Cortana. The post Google Assistant comes to iPhone, adds alerts, hands-free calling & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-17 20:23:15
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Purchases on Google quietly opens beta for requests in US  

US merchants can now request access to Google's "buy button" program. The post Purchases on Google quietly opens beta for requests in US appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-17 14:45:52
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What is the Antikythera Mechanism? Google doodle honors ancient astronomical tool  

Today marks the 115th anniversary of the discovery of an analog astronomical computer found in Roman ship cargo dating back to 150 BC. The post What is the Antikythera Mechanism? Google doodle honors ancient astronomical tool appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-17 13:54:54
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Google tests 'highlights' icons in the local knowledge panels  

Google is busy testing new features in the local listings. Here is one that shows fun icons. The post Google tests ‘highlights’ icons in the local knowledge panels appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-17 12:25:34
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2017 SEM growth hacks: Gain monster paid search growth using competitive data  

How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. The post 2017 SEM growth hacks: Gain monster paid... Please visit Search Engine Land for the full article.

2017-05-17 09:23:01
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Google announces Lens, an AI-powered visual search tool  

At today's Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to Google Assistant and Google Photos. The post Google announces Lens, an AI-powered visual search tool appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-17 04:13:21
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Google confirms “Google for Jobs” job search rolling out in coming weeks  

After weeks of testing, Google has finally confirmed at Google I/O they are rolling out a job search feature. The post Google confirms “Google for Jobs” job search rolling out in coming weeks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-17 03:43:20
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5 massive SEO and content shifts you need to master right now  

What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. The post 5 massive SEO and content shifts you need to master right now appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-17 03:35:22
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Is it time to consider local marketing automation software?  

More than half of worldwide searches are now on mobile devices. Today's consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits... Please visit Search Engine Land for the full article.

2017-05-17 02:46:39
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Relevance vs. authority: Which link has more value? (Part 3)  

In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation. The post Relevance vs. authority: Which link has more value? (Part 3) appeared first on... Please visit Search Engine Land for the full article.

2017-05-17 02:26:50
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The anatomy of ad copy relevance: The new Google standard  

Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. The post The anatomy of ad copy relevance: The new Google standard appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-17 01:20:26
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SearchCap: Google assistant on iOS, featured snippets test & Bing trails  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google assistant on iOS, featured snippets test & Bing trails appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-16 16:01:57
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Report: Google planning to bring its Assistant to the iPhone  

Google also expected to announce integration of the Assistant into GE appliances. The post Report: Google planning to bring its Assistant to the iPhone appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-16 14:15:26
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Why location marketers need to embrace whimsical, visual storytelling  

Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling and explains how to use visual assets to create and share location-based information. The post Why location marketers need to embrace whimsical, visual storytelling appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-16 13:26:29
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35 ways to improve SEO & SEM performance, only at SMX Advanced  

More than 55 of the world's most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You'll learn advanced SEO and SEM tactics they've employed to deliver successful campaigns, and what to expect from search marketing in the coming year.... Please visit Search Engine Land for the full article.

2017-05-16 09:28:28
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Are you a featured snippet? If so, Google's testing dropping your web listing  

Google has confirmed they are testing removing the featured snippet from the main core web results. The post Are you a featured snippet? If so, Google’s testing dropping your web listing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-16 09:17:38
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Here's a script for copying labels between levels  

Label visibility within AdWords can sometimes be a little confusing, and the ability to copy labels between levels -- from the campaign level to the ad level -- can be extremely helpful. Luckily, columnist Daniel Gilbert has a script for that. The post Here's a script for copying labels between... Please visit Search Engine Land for the full article.

2017-05-16 07:56:21
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Two major changes potentially coming to EU's Right to Be Forgotten with global implications  

Authorities in France considering automatic delisting for "sensitive personal data" and forcing global index removal. The post Two major changes potentially coming to EU’s Right to Be Forgotten with global implications appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-16 05:48:59
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Bing adds 'trails near me' search feature to find the perfect hike this summer  

Aimed at outdoor enthusiasts, Bing's latest updates will also surface detailed info for local campsites and campgrounds in US national parks. The post Bing adds ‘trails near me’ search feature to find the perfect hike this summer appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-16 03:16:52
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[Reminder] Live webinar: Track, qualify & convert your leads using call and SMS data  

Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media's share of mobile calls to... Please visit Search Engine Land for the full article.

2017-05-16 01:03:10
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Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know  

Bids can carry more weight in Ad Rank thresholds based on the meaning of a query. The post Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-15 18:13:39
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Buyer's guide: Content marketing tools  

Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes - or partnering with a content marketing vendor that provides content creation... Please visit Search Engine Land for the full article.

2017-05-15 10:24:36
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Google advertisers can now see historical Quality Score data in AdWords  

Plus, no more hovering over individual keywords to see Quality Score data. The post Google advertisers can now see historical Quality Score data in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-15 08:41:51
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SearchCap: Google AdWords ad rank, quality score data & SEO strategies  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords ad rank, quality score data & SEO strategies appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-15 06:01:18
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How to build an SEO strategy to dominate your market  

Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach. The post How to build an SEO strategy to dominate your market appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-15 04:31:56
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Why the Google Search Network isn't working for your B2B business  

Many B2B organizations feel that PPC doesn't work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program. The post Why the Google Search Network isn't working for your B2B business appeared first on... Please visit Search Engine Land for the full article.

2017-05-15 02:49:44
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Mother's Day 2017 Google doodle celebrates all moms – even cactus moms  

Google's animated image of a cactus caring for her cactus-offspring leads to a search for "Mother's Day 2017." The post Mother’s Day 2017 Google doodle celebrates all moms – even cactus moms appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-14 10:16:20
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26 

New RLSA Strategies for Search Marketers  

Search advertising is quickly becoming personal - as mobile dominates desktop and keywords are only part of the equation. If you're not using RLSAs - Remarketing Lists for Search Ads - you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid... Please visit Search Engine Land for the full article.

2017-05-12 12:02:30
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Search in Pics: Google tower viewer, metro train hallway & ceiling of balls  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google tower viewer: Source: Instagram YouTube balloon bike: Source:... Please visit Search Engine Land for the full article.

2017-05-12 10:47:57
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SearchCap: AdWords keyword bids suggest, SEO vs PPC & auditing  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords keyword bids suggest, SEO vs PPC & auditing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-12 10:37:50
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4 critical areas to consider when performing AdWords audits  

AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don't make these mistakes! The post 4 critical areas to consider when performing AdWords audits... Please visit Search Engine Land for the full article.

2017-05-12 09:38:26
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SEO vs. PPC: Pros, cons & an integrated approach  

Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. The post SEO vs. PPC: Pros, cons & an integrated approach appeared first on... Please visit Search Engine Land for the full article.

2017-05-12 09:24:10
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Google is rolling out new keyword bidding suggestions in AdWords  

The new feature shows suggested bids for various page positions. The post Google is rolling out new keyword bidding suggestions in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-12 04:55:52
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Let's get visual: Shopping from within images  

Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users. The post Let's get visual: Shopping from within images appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-11 14:51:17
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Bing Ads: Standard text ad support to end July 31, 2017  

Advertisers will not be able to edit old STAs or create new ones after that date. The post Bing Ads: Standard text ad support to end July 31, 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-11 12:20:09
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34 

Canonical tags are easy, right? What's the worst that could happen?  

Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation. The post Canonical tags are easy, right? What’s the worst that could happen? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-11 11:16:06
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23 

Relevance vs. authority: Which link has more value? (Part 2)  

In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. The post Relevance vs. authority: Which link has more value? (Part 2) appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-11 08:51:43
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23 

SearchCap: Bing Ads standard text ads, canonical tags & relevancy  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads standard text ads, canonical tags & relevancy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-11 06:56:55
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14 

Wanted: Session ideas for SMX East  

We want your input to help us plan our upcoming SMX East conference, which will be taking place October 24-26, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show,... Please visit Search Engine Land for the full article.

2017-05-10 11:13:47
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27 

Change to AdWords Enhanced CPC removes bid cap to account for location & audience  

The change could impact campaigns differently depending on campaign type. The post Change to AdWords Enhanced CPC removes bid cap to account for location & audience appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-10 07:43:11
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21 

SearchCap: eCPC AdWords Changes, Google event search & Google algorithm updates  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: eCPC AdWords Changes, Google event search & Google algorithm updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-10 07:39:25
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24 

Weathering the Google storms  

Columnist Bobby Lyons explains his method for gauging the impact of a Google algorithm update and using these insights to discover opportunities for improvement. The post Weathering the Google storms appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-10 03:13:32
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29 

The best-kept AdWords secret: AMP your landing pages  

Even though AdWords doesn't officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates. The post The best-kept AdWords secret: AMP your landing pages... Please visit Search Engine Land for the full article.

2017-05-10 02:45:33
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19 

Google rolls out new event search feature on app & mobile web  

Searches for events will now surface a list of activities that include location and date details. The post Google rolls out new event search feature on app & mobile web appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-10 02:07:21
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17 

SearchCap: Google ranking study, mobile image search features & link authority  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google ranking study, mobile image search features & link authority appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-09 18:17:58
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28 

Start Listening! 7 Real-World Tips for Better Social Engagement  

Pepsi….Fox News….Uber. Look at recent headlines and you'll see the impact social media can have on a brand. In today's 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social... Please visit Search Engine Land for the full article.

2017-05-09 11:17:55
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30 

Study: Top-ranking page in Google ranks for a thousand other queries, too  

Should you optimize a single page for one keyword phrase? This study might say otherwise. The post Study: Top-ranking page in Google ranks for a thousand other queries, too appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-09 11:12:48
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28 

Google mobile image search adds new quick filters  

Google image search on mobile has added quick filters for latest images, GIFs, clip art, colors and copyright usage. The post Google mobile image search adds new quick filters appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-09 09:13:14
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26 

Teachers' Day Google doodle celebrates educators across the US  

Google says it's taking today, "... to appreciate those who dedicate their lives to encouraging our intellectual development." The post Teachers’ Day Google doodle celebrates educators across the US appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-05-09 08:51:43
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30 

Relevance vs. authority: Which link has more value? (Part 1)  

When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance. The post Relevance vs. authority: Which link has more value? (Part 1) appeared... Please visit Search Engine Land for the full article.

2017-05-09 07:56:18
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10 

Google's rocky road: Fake news, extremist videos & bad search results [Podcast]  

In this week's podcast, we discuss Google's efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results. The post Google’s rocky road: Fake news, extremist videos & bad search results [Podcast] appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-05-08 18:16:52
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27 

Enterprise Call Analytics Platforms: A Marketer's Guide — updated for 2017  

The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to... Please visit Search Engine Land for the full article.

2017-05-08 16:24:53
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6 




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