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Search Engine Land: Must Read News About Search Marketing Search Engines

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. News and information about search engine marketing, optimization and how search engines work for searchers.



Ask the SMXpert: SEO markup and structured data  

Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content. Please visit Search Engine Land for the full article.

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2018-05-22 11:32:35



Google releases Lighthouse version 3.0  

Have you upgraded to Lighthouse 3.0 yet? If not, here is what is new and great in the new version of Google’s tool for web developers. Please visit Search Engine Land for the full article.

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2018-05-22 10:23:57



The 2018 Search Engine Land Awards Shortlist  

Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year’s shortlist of finalists. Over 600 members of the search community are expected to celebrate at the awards ceremony and afterparty during SMX Advanced in Seattle. Please visit Search Engine Land for the full article.

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2018-05-22 08:25:30



How much is too much? Faceted navigation and SEO  

Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing ‘too many’ faceted navigation pages. Please visit Search Engine Land for the full article.

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2018-05-22 04:35:17



Six Google Shopping opportunities you may be overlooking  

Get more from your PLA ad spend by out-thinking your competition. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-22 03:15:09



What is ad effectiveness, and how does it help your business?  

‘I know that half of my advertising money is wasted,’ early 20th-century department-store pioneer John Wanamaker famously quipped. ‘I just don't know which half.’ Please visit Search Engine Land for the full article.

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2018-05-22 02:24:44



SearchCap: Google's new local search world, Abraham Ortelius Google doodle & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-21 11:54:12



How to survive Google's new local search world  

Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-21 05:11:55



Learn from the SMX Advanced family  

♫ Here's the story of a lovely conference…♫ Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-21 04:35:27



Abraham Ortelius Google doodle honors cartographer behind first modern day atlas  

Published on this date in 1570, Ortelius’ “Theatrum Orbis Terrarum” included a collection of maps from scientists, geographers and cartographers. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-20 14:09:17



SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-18 17:18:18



Report: Google Home making gains on Alexa, Apple HomePod in 4th place  

Even if Apple’s smart speaker sales don’t grow, they could still generate $800 million this year. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-18 14:03:32



Master SEO with this free guide  

Search Engine Land and SMX have created the ultimate SEO Guide — just for you! Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-18 08:24:29



Search in Pics: NBA players working at Google, Google bike challenge & massive Bing calculator  

Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-18 05:35:08



Parallel tracking offers a page-speed improvement for AdWords advertisers  

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-18 04:49:20



Improving PPC relevance with ZIP code-based geotargeting  

Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-18 04:32:02



Hidden PPC traffic killers  

Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-18 04:08:55



Bing Ads Editor adds new features for Mac users  

Labels and structured snippet management add more power to the Mac version of Bing Ads Editor. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-17 23:21:49



Google's Chrome browser to drop secure label for all HTTPS sites  

In addition, Chrome will mark all HTTP web sites as not secure. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-17 18:18:11



AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages  

Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords will automatically redirect some HTTP ad clicks to HTTPS landing pages. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-17 12:57:29



More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data  

How it works and what makes MSAN different from other ad networks Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-17 09:17:46



What negative SEO is and is not  

In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-17 05:07:37



Yext adds TripAdvisor to listings network, conversational UI for local data updates  

Messaging-based updates especially useful for SMBs and local store managers. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-17 04:03:30



Better Business Bureau reviews are complex. Here's what you need to know  

Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-17 03:27:52



SearchCap: AdWords parallel tracking, negative SEO, Yext with TripAdvisor  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-17 02:46:43



Better Business Bureau reviews are not always better  

Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as trustworthy as she previously believed. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-17 01:54:24



Beating remarketing addiction and testing for incremental value using Google Analytics  

Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-16 14:52:38



How to build an e-commerce SEO strategy for large retailers  

Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-16 10:10:55



SearchCap: Google News updated, standout tag gone & e-commerce SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-16 09:53:22



The new and AI-improved Google News now available for iPhone and iPad  

Google News redesign in more than 120 countries on the web, Android and iOS. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-16 07:19:45



SearchCap: Bing crypto ads, AdWords scripts & vertical search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-16 07:03:38



Google News no longer supports the standout meta tag and Editors' Pick  

A few months after Google drops support for the meta news keywords tag, Google removes two other webmaster-related publisher features. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-16 05:33:52



Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network  

Learn the pros and cons of Buy vs. DIY and how you can make the best decision for your business. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-16 05:16:32



Tamara de Lempicka Google doodle honors artist whose work focused on the Roaring '20s  

Born in Poland in 1898, de Lempicka was part of the Art Deco movement, creating artwork that blended neoclassical and Cubist styles. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-16 02:52:58



Search is more than Google: Mastering vertical search optimization  

Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-15 10:25:07



Bing is latest to ban cryptocurrency ads  

The updated financial product and services policy will take effect in June. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-15 06:26:07



Work hard and play hard at SMX Advanced  

Mentors, colleagues, and new friends – expand your network and make invaluable connections. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-15 03:57:23



Pause underperforming ads with this updated AdWords script  

If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-15 01:01:55



Search in Pics: Google I/O photos and May 4th images  

Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 22:41:33



Guide to paid media management software  

Compare 9 leading vendors and get tips for evaluating and purchasing. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 21:11:14



What is Integration Platform as a Service (iPaaS)? Learn everything you need to know  

Learn the benefits of using an iPaaS solution and the considerations involved in implementing the software. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 19:20:16



Improving e-commerce text ads with ad customizer data feeds  

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 19:19:12



Driving calls with PPC: 5 mistakes most search marketers make  

Bridging the online-to-offline gap poses challenges when using paid search to drive calls. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 18:06:10



Mother's Day Google doodle honors moms with hand-painted artwork  

The brightly colored doodle leads to a search for Mother’s Day. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 17:09:33



SearchCap: Google Lens, WordStream acquired & IAB report  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 17:01:49



Google to notify those who leave reviews when business owners respond  

The new feature will be rolling out over the next few days. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 15:57:55



SearchCap: Google shorter snippets, Google review notifications & paid search tips  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 15:25:13



Ask the SMXperts: The latest in advanced technical SEO  

SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 14:31:52



Improve paid search lead-gen with cohort analysis  

Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 14:18:42



Wanted: Session ideas for SMX East  

Have a great idea for an SMX East session? We want to hear from you – especially if you’re interested in speaking at the show. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 13:14:29



SearchCap: PPC training and search pictures  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 08:53:34



Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing  

Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.

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2018-05-14 05:49:30



IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017  

Mobile was responsible for 54 percent of paid-search ad revenue last year. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 04:35:28



Stay sharp and relevant with ongoing PPC training  

Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 03:56:22



Common mistakes and quick fixes to improve poky page speed  

Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 02:55:23



Google confirms it shortened search results snippets after expanding them last December  

Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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2018-05-14 02:43:25



Search marketing software company WordStream acquired by Gannett for $150M  

Founded in 2007, the popular PPC management tool has been sold. The post Search marketing software company WordStream acquired by Gannett for $150M appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-10 16:26:32



Google Lens improvements ready visual search and AR for mainstream adoption  

Better text recognition, lookalike search and real-time functionality are upgrades. The post Google Lens improvements ready visual search and AR for mainstream adoption appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-10 07:18:22



SearchCap: Google Maps, ads, AMP & search updates  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps, ads, AMP & search updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-09 19:45:18



Save the date: SMX East returns to New York City in October  

Search Engine Land’s SMX East search marketing conference is returning to New York City Oct. 23-25. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s bottom line) to attend the... Please visit Search Engine Land for the full article.

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2018-05-09 19:01:32



Google updates mobile-friendly test, rich results test tools to better support JavaScript sites  

Is your site heavily built in JavaScript? No worries. Google just updated two of its popular tools to support it. The post Google updates mobile-friendly test, rich results test tools to better support JavaScript sites appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-09 15:38:17



Demoed at Google I/O: AMP cache URLs showing publisher's URL instead of Google AMP URL  

Want to see how the new AMP URLs work in search? Google demoed showing the publisher's URL over the Google AMP cache URL. The post Demoed at Google I/O: AMP cache URLs showing publisher’s URL instead of Google AMP URL appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-09 13:42:42



A time-saving free script to keep Ad Grants accounts out of trouble  

When your free Ad Grants money is in on the line, contributor Frederick Vallaeys recommends an AdWords script that will keep track of your account and keep you from getting slapped with an AdWords account suspension. The post A time-saving free script to keep Ad Grants accounts out of trouble... Please visit Search Engine Land for the full article.

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2018-05-09 07:33:19



Google announces ads updates for app developers at Google I/O  

Google says 94 billion apps were downloaded from Google Play last year. The post Google announces ads updates for app developers at Google I/O appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-09 07:08:16



Google asking dissatisfied searchers to submit questions manually in the search results  

If Google doesn't have content for your query, it may ask you to help content creators to make content that will eventually answer your query. The post Google asking dissatisfied searchers to submit questions manually in the search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-09 05:08:03



Beyond keywords: What really matters in SEO content  

Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. The post Beyond keywords: What really matters in SEO content... Please visit Search Engine Land for the full article.

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2018-05-08 22:36:09



Google Image Search updates guidelines, adding structured data, speed and more  

Google has finally refreshed content for its image search publishing guidelines. The post Google Image Search updates guidelines, adding structured data, speed and more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-08 20:58:15



Google Assistant takes center stage at I/O, search takes a back seat  

Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements. The post Google Assistant takes center stage at I/O, search takes a back seat appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-08 20:21:07



Ask the SMXpert: Keyword research and copywriting  

Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp. The post Ask the SMXpert: Keyword research and copywriting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-08 12:25:42



Google Maps redesigns 'Explore' tab, launches 'Your match,' 'Group planning' and 'For you' section  

Google Maps has announced a whole set of new features at Google I/O around their mapping product. The post Google Maps redesigns ‘Explore’ tab, launches ‘Your match,’ ‘Group planning’ and ‘For you’ section appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-08 11:11:22



Google Posts now accepting videos for some local businesses  

Google Posts gets richer with the ability to upload videos to your messages. The post Google Posts now accepting videos for some local businesses appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-08 07:56:24



SearchCap: Google I/O, Google Posts with videos and image search guidelines updated  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google I/O, Google Posts with videos and image search guidelines updated appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-08 07:29:28



How to watch Google I/O 2018 keynotes  

Google I/O is underway. Tune in now. The post How to watch Google I/O 2018 keynotes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-08 04:06:44



New AMP features announced for geotargeting content, as well as some GDPR support  

The Accelerated Mobile Pages project released a new "amp-geo" component and full support for the "amp-consent" component which may help some publishers address GDPR compliance The post New AMP features announced for geotargeting content, as well as some GDPR support appeared first on Search Engine... Please visit Search Engine Land for the full article.

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2018-05-08 03:38:41



SearchCap: AdWords interface changing, manual penalties & link building  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords interface changing, manual penalties & link building appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-07 22:54:32



Act now! SMX Advanced Early Bird rates end Saturday night  

Skip the basics and dive into the deep end of search marketing. Attend Search Engine Land's SMX® Advanced June 11-13 in Seattle. More than 79 percent of available passes have already been sold, and Early Bird rates expire this Saturday night. Book now to secure your seat and get a great deal! Your... Please visit Search Engine Land for the full article.

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2018-05-07 13:53:47



Link building is complicated: A rebuttal  

Contributor Andrew Dennis (kinda) disagrees with a previously published SEL article and offers his view on why link building may be difficult. The post Link building is complicated: A rebuttal appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-07 11:33:30



US Teacher Appreciation Week Google doodle highlights what it means to be a teacher  

Today's doodle was created in partnership with the 55 US educators named "State Teachers of the Year" by the Council of Chief State School Officers. The post US Teacher Appreciation Week Google doodle highlights what it means to be a teacher appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-07 11:10:37



Ask the SMXpert: Google manual penalties explained  

Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another 'love note' in the future. The post Ask the SMXpert: Google manual penalties explained appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-07 09:14:19



Old AdWords interface will be phased out by year-end  

Google will notify advertisers ahead of the final switch to the new AdWords experience. The post Old AdWords interface will be phased out by year-end appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-07 05:09:50



Search Engine Land's Community Corner: Introducing the “Ask the #SMXpert” series  

A new Q&A series launches this week featuring answers to your questions from our community of SMX speakers and contributors. The post Search Engine Land’s Community Corner: Introducing the “Ask the #SMXpert” series appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-06 14:36:05



Google voice-enables movie-ticket buying with Fandango  

Enhanced capability is likely a preview of many similar Google Assistant integrations to come. The post Google voice-enables movie-ticket buying with Fandango appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-04 19:51:48



SearchCap: Google political ads, movie tickets & shopping with dynamic remarketing  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google political ads, movie tickets & shopping with dynamic remarketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-04 18:46:26



Google rolls out new ID requirements for US political ads  

Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come. The post Google rolls out new ID requirements for US political ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-04 13:47:18



Where to find ideas for content your audience will love, look at and link to  

If you're looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start. The post Where to find ideas for content your audience will love, look at and link to appeared first on... Please visit Search Engine Land for the full article.

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2018-05-04 09:17:39



Search in Pics: Google's Greatest Talent show, a human-sized bird cage & Google's Emmy  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Greatest Talent: Source: Instagram The YouTube and Google... Please visit Search Engine Land for the full article.

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2018-05-04 06:51:10



Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type  

Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network. The post Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-04 05:57:53



Has Amazon ended its Google Shopping campaigns?  

Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28. The post Has Amazon ended its Google Shopping campaigns? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-04 04:18:39



Google AdWords new responsive search ads can show 3 headlines  

The new ad format, now in beta, offers more real estate and dynamically combines an advertiser's headlines and descriptions. The post Google AdWords new responsive search ads can show 3 headlines appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-04 02:31:22



SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-03 17:28:08



Georges Méliès Google doodle pays tribute to visionary French film director with first-ever VR doodle  

Today marks the 1912 release of Meliès's famous film, "À la conquête du pôle" ("The Conquest of the Pole"). The post Georges Meliès Google doodle pays tribute to visionary French film director with first-ever VR doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-03 13:43:55



Microsoft launches new audience network, 'Audience Ads' at Bing Partner Summit  

New display network combines search signals, Microsoft's AI assets and its audience graph, which includes LinkedIn. The post Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-03 12:07:59



How to turn a boring email into an irresistible link pitch  

Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content. The post How to turn a boring email into an irresistible link pitch appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-03 08:01:22



AdWords Editor 12.3 is out with more robust filtering, search query reports & more  

Editor also now supports custom intent audiences, responsive search ads and other newer features. The post AdWords Editor 12.3 is out with more robust filtering, search query reports & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-03 07:41:55



Google updates recipe markup for Google Search & Google Assistant  

Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant. The post Google updates recipe markup for Google Search & Google Assistant appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-03 06:46:10



SearchCap: Crawl budget, content development & shopping ads  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Crawl budget, content development & shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-02 21:49:16



Searcher intent: The secret ingredient behind successful content development  

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. The post Searcher intent: The secret ingredient behind successful content development appeared first... Please visit Search Engine Land for the full article.

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2018-05-02 13:14:30



[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1  

Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume. The post [Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-02 12:45:14



The ultimate guide to bot herding and spider wrangling — Part Two  

Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what's important on your site and how to avoid common coding issues. The post The ultimate guide to bot herding and spider wrangling — Part Two appeared first... Please visit Search Engine Land for the full article.

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2018-05-02 05:47:04



Google launches new Google My Business API, new dashboard to manage multiple locations  

Now a single registered account on GMB will be able to manage an unlimited number of locations. The post Google launches new Google My Business API, new dashboard to manage multiple locations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-05-01 13:01:21






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