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Search Engine Land: Must Read News About Search Marketing Search Engines

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. News and information about search engine marketing, optimization and how search engines work for searchers.



3 behavioral stats for retailers to supercharge your holiday strategy  

Columnist Andrew Waber takes a look at consumers' retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. The post 3 behavioral stats for retailers to supercharge your holiday strategy appeared first on Search... Please visit Search Engine Land for the full article.

2017-09-21 12:56:16
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How long does it take to deindex low-quality or thin content published by accident? [case study]  

Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed. The post How long does it take to deindex low-quality or thin content published by accident? [case... Please visit Search Engine Land for the full article.

2017-09-21 10:38:07
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Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30  

While Bing hasn't been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1. The post Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-21 10:09:35
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SearchCap: AdWords extensions for call-only ads, SEO 101 & Bing Ads updates  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords extensions for call-only ads, SEO 101 & Bing Ads updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-21 08:51:15
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3 AdWords extensions now eligible for call-only ads  

Account-level extensions will be eligible to display automatically with the ad type. The post 3 AdWords extensions now eligible for call-only ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-21 08:23:24
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SEO 101: Which URL versions to add to Google Search Console  

Can you really afford to miss out on free technical data about your website's performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage. The post SEO 101: Which URL versions to add to... Please visit Search Engine Land for the full article.

2017-09-21 07:32:15
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SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-20 19:21:10
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AdWords Editor update supports Shopping Showcase Ads  

Create and edit the newest Shopping ad format in Editor. The post AdWords Editor update supports Shopping Showcase Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-20 17:21:26
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Google kills test of second description in search ads  

The additional line of ad copy is no longer eligible to display. The post Google kills test of second description in search ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-20 11:39:04
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3 reasons SEO is the account-based marketer's secret weapon  

A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they're better together. The post 3 reasons SEO is the account-based marketer's secret weapon appeared first on Search... Please visit Search Engine Land for the full article.

2017-09-20 11:05:11
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Account-level ad extensions now available in Bing Ads  

The update is currently rolling out globally. The post Account-level ad extensions now available in Bing Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-20 10:50:11
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Ahead of the holidays, Google Merchant Center sees substantial upgrades  

Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever. The post Ahead of the holidays, Google Merchant Center sees substantial upgrades appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-20 06:27:01
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Looking at marketing automation platforms? We compare 14 vendors  

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced... Please visit Search Engine Land for the full article.

2017-09-20 06:09:30
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Anatomy of a Google search listing  

There's no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google's search listings can give you the best chance for success. The post Anatomy of a Google search listing appeared first on... Please visit Search Engine Land for the full article.

2017-09-20 02:57:31
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SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-19 16:29:13
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Report: Google to debut 'Home Mini' smart speaker for $49 on October 4  

The device is Google's answer to the low-cost Amazon Echo Dot. The post Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-19 15:37:08
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SMX East early bird rates expire Saturday. Register now!  

The sun is about to set on SMX East early bird rates! Join thousands of search marketers and learn the latest SEO and SEM tactics at SMX East, October 24-26 in New York City. Act now for big savings. Here's what's in store: 58 sessions, keynotes and clinics featuring proven, actionable tactics on... Please visit Search Engine Land for the full article.

2017-09-19 14:06:35
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Bing says links are still a very important ranking factor  

A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case. The post Bing says links are still a very important ranking factor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-19 10:32:39
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What SEOs need to know about Baidu in 2017  

Interested in breaking into the Chinese search market? Columnist Hermes Ma shares some recent Baidu updates, along with SEO advice for those trying to rank in the Chinese search engine. The post What SEOs need to know about Baidu in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-19 10:19:36
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Google iOS app now makes related content suggestions  

An expandable carousel at the bottom of the page will show related stories and content pages. The post Google iOS app now makes related content suggestions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-19 09:30:44
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Amalia Hernandez Google doodle celebrates the Ballet Folklorico de Mexico founder  

Today would have been the dancer and choreographer's 100th birthday. The post Amalia Hernandez Google doodle celebrates the Ballet Folklorico de Mexico founder appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-19 06:39:58
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Google gradually limiting search ads on addiction treatment queries  

Another side effect of the opioid epidemic: A marketing environment ripe for abuse. The post Google gradually limiting search ads on addiction treatment queries appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-19 04:54:49
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An integrated approach: From SEO to PPC and beyond  

Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. The post An integrated approach: From SEO to PPC and beyond appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-19 02:41:08
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Samuel Johnson Google doodle honors author behind 'The Dictionary of the English Language'  

Johnson spent nine years compiling his dictionary before it was published in 1755. The post Samuel Johnson Google doodle honors author behind 'The Dictionary of the English Language' appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-18 13:21:55
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The YouTube Ads perk you didn't know existed  

Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising. The post The YouTube Ads perk you didn’t know existed appeared first on... Please visit Search Engine Land for the full article.

2017-09-18 13:02:34
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5 easy-to-miss SEO mistakes blogs make  

Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make. The post 5 easy-to-miss SEO mistakes blogs make appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-18 11:57:37
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Google Search lets readers find e-books at their local libraries  

The new search feature is currently available on mobile. The post Google Search lets readers find e-books at their local libraries appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-18 09:46:40
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Keys to Driving Webinar Registration and Attendance  

Are you getting enough people to register and attend your webinars? A webinar is one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your... Please visit Search Engine Land for the full article.

2017-09-18 04:26:26
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Google proposes a new version of 'rival links' to remedy shopping search antitrust violation  

Submission appears similar to its earlier, unsuccessful settlement proposal. The post Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-18 04:18:45
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SearchCap: Google EU offer, SEO mistakes & YouTube ads  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google EU offer, SEO mistakes & YouTube ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-18 01:03:14
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Spark Foundry takes home Bing's 2017 Agency of the Year & Innovator of the Year awards  

Hosted by the Daily Show's Trevor Noah, Bing's 2017 Agency Awards event celebrated "the practice of search" by recognizing key executives and agencies. The post Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-15 13:48:27
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Competitive analysis: Making your auction insights work for you  

Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data. The post Competitive analysis: Making your auction insights work for you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-15 12:46:24
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Bing now officially supports Fact Check label with ClaimReview markup  

About a year after Google began showing fact labels in search, Bing has officially begun showing the label in their own search results. The post Bing now officially supports Fact Check label with ClaimReview markup appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-15 10:17:17
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SearchCap: Bing fact checking, Google mobile tips & Bing agency awards  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-15 09:53:19
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Search in Pics: Google massive leather chair, inside the Google subway car & babywear  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Inside the Google subway car on the Chicago rooftop: Source: Instagram... Please visit Search Engine Land for the full article.

2017-09-15 08:55:57
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Compare 16 local marketing automation platforms  

Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey's US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers' increasing preference for online local information — particularly... Please visit Search Engine Land for the full article.

2017-09-14 18:24:35
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SearchCap: Amp links at large, Google AdWords demographic targeting & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-14 16:52:14
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The limitations of Google AdWords demographic targeting  

Proper demographic targeting can improve your search ads' performance. Unfortunately, as columnist Andy Taylor points out, Google doesn't always make demographic targeting easy. The post The limitations of Google AdWords demographic targeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-14 14:41:33
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Report: Google beats Amazon for product-search reach, but rival sees greater loyalty  

56% of US, UK, German and French shoppers use Amazon as a starting point. The post Report: Google beats Amazon for product-search reach, but rival sees greater loyalty appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-14 10:51:13
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AMP links at large: What's a publisher to do?  

If you're a publisher that's implemented Accelerated Mobile Pages (AMP), you've likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms. The post AMP links at large: What’s a publisher to do?... Please visit Search Engine Land for the full article.

2017-09-14 10:24:02
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Customizable, collaborative dashboards to arrive within AdWords  

A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs. The post Customizable, collaborative dashboards to arrive within AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-14 07:34:31
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Leading up to the mobile-first index, Google has some advice  

Want to take your mobile site from an m-dot to responsive? Here is how Google recommends you do it. The post Leading up to the mobile-first index, Google has some advice appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-14 07:12:09
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Amazon vs. search: Why you shouldn't put too many eggs in one shopping basket  

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you. The post Amazon vs. search: Why you shouldn't put too many eggs in one shopping basket appeared first on... Please visit Search Engine Land for the full article.

2017-09-14 02:56:32
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SearchCap: SEO content audits, a search marketer's view of Facebook & a link study  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-13 19:25:29
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A search marketer's view of Facebook's advertising platform  

Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he's encountered in venturing into Facebook Ads territory. The post A search marketer’s view of Facebook’s advertising platform appeared first on Search... Please visit Search Engine Land for the full article.

2017-09-13 13:07:47
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New Google link study shows links are as important as ever for ranking well in search  

A link study done three years in a row shows how links continue to be a powerful ranking signal and will likely remain that way. The post New Google link study shows links are as important as ever for ranking well in search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-13 09:43:45
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Facebook will stop displaying Instant Articles within Messenger  

Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook's proprietary format had fewer problems. The post Facebook will stop displaying Instant Articles within Messenger appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-13 08:36:17
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137 

Report: Google ending 'first click free' to help publishers boost subscriptions  

The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue. The post Report: Google ending ‘first click free’ to help publishers boost subscriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-13 04:52:30
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How to conduct an SEO content audit  

Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer's needs. The post How to conduct an SEO content audit appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-13 01:58:50
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SearchCap: Yelp hits Google again, link building & SMX East preview  

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-12 19:29:57
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Yelp says Google violated 'do not crawl' provision of 2013 FTC settlement agreement  

Reportedly, numerous Yelp business images were found in Google Maps. The post Yelp says Google violated ‘do not crawl’ provision of 2013 FTC settlement agreement appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-12 11:21:25
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Here's your preview of what to expect next month at SMX East  

Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing... Please visit Search Engine Land for the full article.

2017-09-12 07:12:34
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The rise of personal assistants  

How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics. The post The rise of personal assistants appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-12 04:43:43
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Fake news! How to recognize bad advice in link building and SEO  

Overloaded with content? Julie Joyce explains why it's essential for SEOs and link builders to learn how to wade through a sea of potential misinformation. The post Fake news! How to recognize bad advice in link building and SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-12 02:08:22
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Maximizing the potential and value of your SEO team  

Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand. The post Maximizing the potential and value of your SEO team appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-11 13:46:12
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SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list  

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-11 13:19:49
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Announcing the shortlist of 2017 Search Engine Land Awards nominees  

For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult, as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals around the world.   Michelle Robbins, the... Please visit Search Engine Land for the full article.

2017-09-11 07:04:50
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Google shuts down Fetch As Google for mobile apps  

Google begins removing app indexing features from within Google Search Console. The post Google shuts down Fetch As Google for mobile apps appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-11 05:26:15
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Report: Google to appeal $2.7 billion EU fine  

Google still required to make changes to search results during appeal process. The post Report: Google to appeal $2.7 billion EU fine appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-11 01:37:03
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SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes  

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-08 15:06:31
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Google responds to Apple's Intelligent Tracking Prevention with AdWords tracking update  

A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns. The post Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-08 13:26:30
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August 22, 2017: The day the 'Hawk' Google local algorithm update swooped in  

Have you noticed a recent shift in Google's local search results? Columnist Joy Hawkins shares everything you need to know about the 'Hawk' update, which seems to have killed some of the changes we saw with Possum. The post August 22, 2017: The day the ‘Hawk’ Google local algorithm... Please visit Search Engine Land for the full article.

2017-09-08 10:52:04
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Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization  

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that... Please visit Search Engine Land for the full article.

2017-09-08 06:49:19
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Don't follow the leader: Avoid these 5 common e-commerce SEO mistakes  

We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated. The post Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-09-08 04:40:37
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Search in Pics: Google microphones, outdoor yoga & Google Play Android statue  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google microphones: Source: Instagram Google yoga outdoors in water: Source:... Please visit Search Engine Land for the full article.

2017-09-08 02:32:28
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Google has invited more beta testers to the new Google Search Console  

Were you invited to try out the new Google Search Console beta? Google just sent out new invites yesterday. The post Google has invited more beta testers to the new Google Search Console appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-07 12:06:07
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155 

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps  

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-07 11:38:39
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Google rolling out support for AMP landing page in AdWords search campaigns globally  

All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages. The post Google rolling out support for AMP landing page in AdWords search campaigns globally appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-07 11:13:37
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153 

6 things you need to know about Google's Q&A feature on Google Maps  

Noticed the new "questions & answers" section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. The post 6 things you need to know about Google’s Q&A feature on Google Maps appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-07 07:09:18
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205 

Google Attribution: Is Google stepping in because no one else would?  

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering. The post Google Attribution: Is... Please visit Search Engine Land for the full article.

2017-09-07 04:58:05
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20 of Google's limits you may not know exist  

Don't get caught off guard by limitations you weren't aware of! Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts. The post 20 of Google’s limits you may not know exist appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-06 14:19:39
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Top European court's ruling might embolden US tech companies to challenge regulators  

The European Court of Justice rebuked a lower court for failing to properly consider Intel's arguments in a nearly decade-old case. The post Top European court’s ruling might embolden US tech companies to challenge regulators appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-06 08:06:56
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166 

New goodies for online retailers at SMX East  

If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features... Please visit Search Engine Land for the full article.

2017-09-06 07:26:51
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147 

Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages  

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages. The post Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-06 07:25:43
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87 

When it 'can't answer that,' Alexa begins recommending third-party skills  

The move appears to be an attempt to broaden the device's utility and better compete with Google's search capabilities. The post When it ‘can’t answer that,’ Alexa begins recommending third-party skills appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-06 06:44:33
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69 

Mobile & desktop SEO: Different results, different content strategies  

You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things. The post Mobile & desktop SEO: Different results,... Please visit Search Engine Land for the full article.

2017-09-06 06:12:49
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84 

Google My Business now lets businesses edit their listings directly in search results  

After months and months of testing, Google is rolling out inline editing in search for local businesses. The post Google My Business now lets businesses edit their listings directly in search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-06 06:04:29
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Bing Ads now shows remarketing bid adjustment suggestions based on CPA data  

Suggestions are available in the Opportunities tab. The post Bing Ads now shows remarketing bid adjustment suggestions based on CPA data appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-06 05:38:13
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73 

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments  

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-06 02:56:32
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84 

Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data  

Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing. The post Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data... Please visit Search Engine Land for the full article.

2017-09-06 02:04:55
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Expand your search marketing knowledge with an SMX Workshop  

SMX workshops are conducted by the world's leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23 to attend. All pre-conference workshops will be held at the Westin Times Square in NYC. Each workshop provides: a full... Please visit Search Engine Land for the full article.

2017-09-05 13:31:51
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157 

Ad-jective Analysis: Look deeper into your AdWords search queries  

Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine which adjectives are your highest performers. The post Ad-jective Analysis: Look deeper into your AdWords search queries appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-09-05 09:32:49
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86 

SearchCap: Google AdWords ad suggestions, ad performance & Doodles  

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-05 09:04:11
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83 

Google officially adds AMP based featured snippets to mobile search results  

Now AMP pages can rank in Google's position zero but Google says AMP is still not a ranking factor. The post Google officially adds AMP based featured snippets to mobile search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-05 08:39:16
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65 

Google AdWords' automated ad suggestions test is getting a reboot  

The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test. The post Google AdWords’ automated ad suggestions test is getting a reboot appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-05 08:05:51
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91 

Accelerated Mobile Pages: Is faster better?  

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic... Please visit Search Engine Land for the full article.

2017-09-05 07:07:12
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67 

Eduard Khil Google doodle recreates the Russian baritone's viral video from 2009  

Today would have been Khil's 83rd birthday. He was best known for his "tro-lo-lo-ing" vocalizations. The post Eduard Khil Google doodle recreates the Russian baritone’s viral video from 2009 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-05 04:44:02
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62 

Optimize your GDN accounts with more hidden gems  

Looking for creative ways to optimize your Google Display Network (GDN) campaigns? Columnist Pauline Jakober has some suggestions for minor, overlooked optimizations that can move the needle. The post Optimize your GDN accounts with more hidden gems appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-05 01:34:47
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86 

Labor Day Google doodle inspired by art created during The Great Depression  

The doodle mirrors murals from the Federal Art Project, part of the Works Progress Administration program founded in 1935. The post Labor Day Google doodle inspired by art created during The Great Depression appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-04 10:55:40
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83 

5 steps to creating a more efficient link-building campaign  

Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process. The post 5 steps to creating a more efficient link-building campaign appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-04 10:38:07
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88 

SearchCap: Google iOS app trends, difficult clients & content SEO  

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-01 21:07:42
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84 

Critical tips for navigating difficult client relationships  

Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. The post Critical tips for navigating difficult client relationships appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-01 12:52:50
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94 

Content marketing & SEO: The scalable way to be in the right place at the right time  

Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they're too often kept in completely separate silos. Here's how to bring them together. The post Content marketing & SEO: The scalable way to be in the right place at the right time... Please visit Search Engine Land for the full article.

2017-09-01 09:28:34
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219 

Search in Pics: Nooglers smiling, Google pizza making & charging docks  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Nooglers, new Googlers, ready to work: Source: Instagram Google charging... Please visit Search Engine Land for the full article.

2017-09-01 06:18:18
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70 

Google adds trending searches and instant answers to iOS app  

Google adds previously introduced Android search capabilities to iOS app. The post Google adds trending searches and instant answers to iOS app appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-09-01 04:44:12
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27 

SearchCap: Google local pack mentions, Google Shopping reports & PPC evals  

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google local pack mentions, Google Shopping reports & PPC evals appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-31 12:16:40
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82 

Why microsites aren't always ideal for SEO  

Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals. The post Why microsites aren’t always ideal for SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-31 11:58:35
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163 

Evaluating PPC talent, part 2: The test  

In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. The post Evaluating PPC talent, part 2: The test appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-31 05:07:37
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83 

Google Shopping gets top spot impression share & product diagnostics reporting  

The updates are available in the new AdWords interface. The post Google Shopping gets top spot impression share & product diagnostics reporting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-31 04:47:08
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94 

Google My Business fixes week-long reporting bug with photo insights  

Google has finally fixed the Google Insights reports in Google My Business. The post Google My Business fixes week-long reporting bug with photo insights appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-31 01:23:49
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63 




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