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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Upfronts download: the final word  

TV networks this week tried their darndest to get media buyers and advertisers to forget about how the entire industry is in flux. But even amid dramatic performances from Jennifer Lopez and Thirty Seconds to Mars and hilarious stand-up routines from the likes of Jimmy Kimmel and Seth Meyers, it was hard to ignore CBS' legal battles, the questions surrounding "New Fox" and Turner parent Time Warner's wait for a judge's decision on its merger with AT&T. The uncertainties were top of mind as indus

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2018-05-18 22:39:21



Cambridge Analytica files U.S. bankruptcy after data scandal  

Cambridge Analytica, overwhelmed by a scandal over how it harvested data from Facebook to influence the last U.S. election, filed for bankruptcy in New York.The U.K.-based political consulting firm, which had already said it would cease operations and wind down in its home country, listed liabilities of $1 million to $10 million. The Chapter 7 petition to liquidate U.S. affiliates -- including SCL Elections Ltd., and SCL USA Inc. and SCL Social Ltd. -- was signed by board members Rebekah Mercer

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2018-05-18 18:51:55



Watch the newest ads on TV from Samsung, Citi, Mtn Dew and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: In a Samsung ad, a woman wearies of her failing iPhone 6 and ultimately decides to switch to the Samsung Galaxy S9. Mtn Dew serves up two more installments of its continuing campaign starring Kevin Hart in

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2018-05-18 14:36:07



Ocean Spray, after decades with Arnold, looks to expand agency roster  

After more than 20 years of working with Arnold, Ocean Spray is looking to shake up its agency roster.SelectResources International is running the review. Arnoldwhich Ocean Spray credited five years ago with keeping its cranberry grower-owner advertisements "fresh"is not believed to be defending the account."We are extremely proud of our 20-plus-year relationship with Arnold and all the work we have done together to build the Ocean Spray brand," a spokeswoman wrote in an email to Ad Age. "As we

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2018-05-18 14:14:11



Denise Morrison, Big Food's voice of change, exits Campbell  

Campbell Soup Co., which is trying to rebound from a packaged goods slump with fresher foods, will cook up a new strategy under a new CEO.Chief Executive Officer Denise Morrison "has chosen to retire effective today," Campbell Soup said in a statement early Friday.She's being replaced on an interim basis by Keith McLoughlin, one of the soup maker's board members. Continue reading at AdAge.com

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2018-05-18 10:12:55



TV Upfronts 2018: The best and worst of broadcast's big week  

Facebook spoofs, awkward celebrities and late-night banterthe upfronts were, if nothing else, a reminder that despite the uncertainties surrounding the industry, TV can still entertain.There were fewer tear-the-house-down musical performances than in years past and no one wore a light-up dress spelling out "your ad here." But there was some designer fashion, and even amid highly distracting court battles over the fate of CBS, the shows went on.Here's a look at some of the funniest standup routin

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2018-05-18 09:35:06



72andSunny's Infiniti loss is CPB's gain  

Infiniti is on the move again within MDC Partners. The automaker and 72andSunny have cut ties less than a year after the shop was hired to handle creative for several global vehicle launches. "We leave this relationship with best wishes for the success of the Infiniti brand. We are excited to be freed up for future opportunities in automotive," 72andSunny CEO Matt Jarvis said in a statement.72andSunny, which was hired last August, has been handling all global creative responsibilities, including

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2018-05-18 07:47:05



Upfront and personal podcast: Takeaways from TV's big week  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!The major broadcast networks wound down the 2018 upfront week Friday. There were celebrities, there were open bars, there was shrimp. Every network found a way to claim No. 1 status in somethingand all of the networks found a way to throw shade at their rivals. Topline takeaways: Next season, look forward to more reboots, shorter ad slots and lots of li

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2018-05-18 06:45:41



Playing chicken with regulators: Some companies shrug off GDPR  

Continue reading at AdAge.com

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2018-05-18 06:31:50



Top 10 royal wedding story headlines I haven't clicked on -- and the reasons why  

I may be alone here, but I haven't been able to force myself to read any of the ubiquitious stories being published about the upcoming royal wedding. In fact, I haven't even been able to click on the royal wedding story headlines that have been clogging my social feed and inbox.I now feel compelled to explain why I have failed in my apparent duty as a media consumer. Herewith, the top 10 royal wedding story headlines I haven't clicked onand the reasons why:1. "Bridesmaids revealed: Meghan and Ha

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2018-05-18 06:25:51



Friday Wake-Up Call: Upfront pitches come to an end (TGIF)  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: It's a wrap. The 2018 TV upfronts presentations are over, and Ad Age's Jeanine Poggi is out with her annual predictions on the hits and misses among the crop of new 2018-19 shows. (And let's just say that "new" is a relative term, given all the reboots.) There will likely be surprises, as always. "Let's get this over with: We blew it last year in predicting

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2018-05-18 04:32:59



This might just be the best royal wedding marketer strategy you'll see  

It's funny to look back now and see the relatively paltry number of retweets (14,908, as of this writing) and likes (6,840) on that supposedly groundbreaking tweet, but all the media hype around it at the time still somehow helped convince countless marketers and agencies that they had to get in on the real-time marketing craze. The idea was that a brand could be seen as relevant by meshing with the real-time conversation about stuff going on in the world. Sounds good in theory, I guess? Or at l

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2018-05-18 03:43:10



Agency brief: Pomp, circumstance and unasked for advice  

It's graduation season, and you know what that means: Bombarding every early twentysomething you can find with unsolicited career advice!But today, dear agency readers, I'm pitching that advice over to you.I got in the graduation mood this week watching a friend's ceremony at Columbia Journalism School, where Ira Glass gave a commencement address that was so Ira Glass. Continue reading at AdAge.com

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2018-05-18 02:33:35



Deep Focus founder Schafer moves into wearable tech as CMO of Muzik  

Last year, Ian Schafer, founder of Deep Focus, stepped away from the marketing agencyand, months later, from Engine, which acquired the agency in 2010saying it was time to do something outside of the advertising industry he'd "come to awkwardly and toughly love."Now, he's landed at Muzik, a wearable tech company that has gotten investments from Twitter, Michael Jordan and Schafer himself. He'll serve as the company's president and chief marketing officer.The company, which describes itself as a

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2018-05-18 01:28:22



Kroger's e-commerce deal seen as warning shot in food battle  

Kroger Co. is showing some fight.The largest U.S. grocery chain, battered by doubts that it can thrive as Amazon and Walmart siphon off food customers, took a big step on Thursday by teaming up with Ocado, a British online grocer known for automated warehouses where robots quickly fill orders. It gives the supermarket giant a pathway to create its own delivery network.It was the boldest e-commerce move yet for Chief Executive Officer Rodney McMullen, whose Cincinnati-based company is facing inte

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2018-05-17 20:35:19



Seventeen and Cosmo bring Netflix's '13 Reasons' to life  

Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post them IRL (in real life). The idea is to "own your truth," says Todd Haskell, chief revenue officer at Hearst Magazines Digital Media.This is the first time the publisher's marketing team is executing an exp

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2018-05-17 19:30:03



Ad Age names Small Agency Awards judges  

Fourteen top agency executives and creatives have signed on to judge Ad Age's Small Agency Awards. Now in its ninth year, the event is a conference and awards program that recognizes independent shops with under 150 employees that are do great work, kill it in new business, foster an excellent culture and thrive financially.In addition to top agency honors that are judged by Ad Age editors, the contest also awards creative work in categories including: Campaign of the Year, Integrated; Campaign

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2018-05-17 18:05:58



Air Force goes full 'Yanny or Laurel' in tweet, but message backfires  

If you haven't heard, the Air Force sent out this gem of a tweet from its official Twitter account earlier today: "The Taliban Forces in Farah city #Afghanistan would much rather have heard #Yanny or #Laurel than the deafening #BRRT they got courtesy of our #AR10."That's an unusual tweet from the Air Force's Twitter handle. Today, for example, the military branch has more than a dozen tweets about next year's budget much more common.The now deleted tweet, pictured above, featured an image of th

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2018-05-17 17:31:18



Upfronts download: The CW won't reduce ad loads, but CNN will  

Welcome to our special pop-up TV upfronts newsletter. All this week I'm nothing but an upfront girl living in an upfront world. Each day in place of our usual Media Buzz newsletter, we're bringing bring you breaking news about the upfronts and some of the best (and worst) of TV's dog-and-pony show. One more to go after today: Sign up here.Coming to Sundays: standard ad loads on CWThe CW is expanding into Sunday nights with "Supergirl" and its reboot of the witchy series "Charmed," Anthony Crupi

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2018-05-17 17:29:16



Fox News names first female CEO in wake of harassment controversy  

Fox News named its first female chief executive officer as it tries to move past allegations of sexual harassment and gender discrimination.Suzanne Scott will lead Fox News and Fox Business Network, according to a statement Thursday. The executive has worked at Fox News since its inception more than two decades ago, most recently as president of programming for Fox News and Fox Business.Scott takes the role after overseeing a shake-up of Fox News' prime-time lineup last year. The changes include

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2018-05-17 16:05:13



TV hits and misses: We predict the 2018-2019 season  

Let's get this over with: We blew it last year in predicting that ABC's reboot of "Roseanne" would flop. But in our defense, the cast's appearance at last year's upfronts was incredibly awkward and did the opposite of building confidence in the show's return. (So, really, read on!)We empathize with advertisers that must predict a full three months outand in some cases, a half a year outwhich shows to bet on. But that's how TV works, and while there continues to be fewer and fewer trailers for us

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2018-05-17 15:17:27



Cardi B to help YouTube with marketing blitz for music service  

YouTube will soon debut a revamped music-streaming service to challenge Apple Music and Spotify Technology SA. And the Google division is willing to spend heavily to tell the world about it -- including getting hip-hop star Cardi B to help.For the service, the video arm of Alphabet Inc.'s Google is readying its largest marketing effort ever, a bid to win new, paying consumers and generate revenue beyond digital advertising. That promotional push is also driven by a need to revive a YouTube brand

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2018-05-17 15:10:50



If I knew then what I know now, all 95 of us would be working from my living room  

We set some ambitious goals for Proof when we launched in 2010, and we've had some real victories pursuing them. We took some risks that paid off early. Our culture is solid. Our work has been recognized each year. We have had several small agency awards come our way. And our topline revenue has more than doubled in size over the past seven years.That said, I wish my future self would have warned my past self to make different choices when it comes to fixed costs mainly, our office space.We hav

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2018-05-17 13:20:06



CBS upfronts: Applause for Les Moonves, CBS applauds advertising  

CBS Corp. CEO Leslie Moonves received a standing ovation when he took the stage at Carnegie Hall on Wednesday afternoon during the eye network's upfronts pitch to advertisers. It was a first, in at least recent memory, for a network exec to receive such a roaring round of applause.While it wasn't clear who exactly was cheeringCBS employees or ad buyersMoonves' reception represented a show of support amid a surprising and intense legal battle now unfolding between CBS and its controlling stakehol

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2018-05-17 12:54:06



Watch the newest ads on TV from Old Navy, Whole Foods, Carrier and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Carrier calls attention to the versatility and features of its ductless systems, which can regulate the temperature and humidity in your home with a smartphone app. Whole Foods promotes its meat-rating syst

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2018-05-17 10:53:05



Blimey! Brands get royal wedding fever  

Farmers Insurance has "British-ified" its more outrageous claims in its "We Know From Experience" series. Three slang-filled spots began running on the insurer's social channels earlier this week.Those tiny hats, thoSodaStream has created a limited-edition series of fascinator-topped bottles. The Royal Edition bottles will be auctioned off and all proceeds donated to Surfers Against Sewage, a plastic-free charity supported by the royal couple. Continue reading at AdAge.com

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2018-05-17 09:29:39



Bullitt signs 'The Beauty Inside' director Drake Doremus, Till Nowak joins Nexus  

Bullitt has signed Drake Doremus to its roster. Doremus' short film, "The Beauty Inside," directed for Intel and Toshiba, received three Grand Prix awards at the Cannes Lions International Festival of Creativity in 2013, and was honored with a Daytime Emmy Award. He has also directed commercial projects for brands such as Google, Samsung, Tylenol, and Facebook. His latest film"Zoe," starring Ewan McGregor and Lea Seydoux, premiered at the 2018 Tribeca Film Festival'. His other feature films incl

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2018-05-17 08:39:46



'Mistakes were made': What GQ has to say about its latest cover  

Awhile back, you might remember, Vanity Fair suffered a cover, uh, misadventure. (To jog your memory: "Three hands, three legs? Fans spot Vanity Fair photoshoot fail," via The Guardian.)As it happens, GQ, Vanity Fair's Cond Nast sibling, definitely remembers.To front its annual Comedy Issue, the men's monthly lured Kate McKinnon, Issa Rae and Sarah Silverman to a photo studio. The resulting cover looks totally perfect to us. Continue reading at AdAge.com

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2018-05-17 07:59:38



'We had fragmented our brand': Ogilvy CEO John Seifert on 'refounding' the agency  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Earlier this year, Ogilvy Worldwide CEO John Seifert announced that the agency would be undergoing a "refounding," which he dubbed its "next chapter.""We want to go back to what we think differentiates us, which is creativity that builds brands," he says. "We had followed the trends of the industry. We had fragmented our brand. We had created too many e

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2018-05-17 05:41:17



Thursday Wake-Up Call: CBS, its riveting legal drama and its mustache-less new 'Magnum P.I.'  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: "So how's your week been?" That was CBS Corp. CEO Leslie Moonves' opening line at the network's upfront, where he got a standing ovation, as Ad Age's Jeanine Poggi writes. For Moonves, it's been quite a week. CBS launched a legal showdown with its controlling shareholder, the Redstone family's National Amusements, which wants to reunite CBS with Viacom. Then

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2018-05-17 04:48:37



Classic Ad Review: Mona! He came in through the bathroom mirror  

What if, after waking up and gazing bleary-eyed into your mirrored medicine cabinet, you open it to an overly friendly stranger's face gazing back?That's the setup of a series of Right Guard commercials from BBDO that ran from 1969 to 1976. If the happy stranger is played by a comic genius (the recently deceased Chuck McCann) who has a wildly expressive face, dances sink-side and booms, "Hi, guy!" (which became a catch phrase), you have a winning campaign.Of course, it also helps that the first

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2018-05-17 03:59:52



The CW establishes a Sunday night beachhead with 'Supergirl,' 'Charmed' reboot  

In the run-up to its Thursday morning upfront presentation in New York, the CW has taken the wraps off its fall broadcast schedule, a 12-hour slate that includes an all-new night of Sunday programming and three freshman series.In a conference call with media types, CW President Mark Pedowitz boasted that the network's dozen hours of original scripted programming gave it more homegrown assets than any broadcaster this side of CBS. The network boss also noted that while Sunday nights are already o

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2018-05-17 03:51:51



Upfronts Diary: Turner pitch features inspired lunacy, 300 boners and a call to reinvent the ad business  

It was introduced in 2007 as a stop-gap measure, a compromise between media buyers and TV ad executives that was never meant to be in place for more than a year or two, and yet despite mounting dissatisfaction on both sides of the table, C3 ratings this spring will serve as the negotiating currency for the eleventh consecutive upfront bazaar.[Insert sad trombone noise here.]The benchmark against which some $20 billion in upfront commitments will be made in the coming weeks, C3 remains a woefully

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2018-05-16 19:46:20



CBS upfronts: Ad industry applauds for Les Moonves, CBS applauds advertising  

CBS Corp. CEO Leslie Moonves received a standing ovation when he took the stage at Carnegie Hall on Wednesday afternoon during the eye network's upfronts pitch to advertisers. It was a first, in at least recent memory, for a network exec to receive such a roaring round of applause.Moonves' reception represented a show of support by the ad community amid a surprising and intense legal battle now unfolding between CBS and its controlling stakeholder, the Redstone family's National Amusements. CBS

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2018-05-16 19:19:01



Wednesday Wake-Up Call: Best of the ABC and ESPN upfronts (including the top Jimmy Kimmel jokes)  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Did you miss Jimmy Kimmel's comedy routine at the ABC upfront? Ad Age's Jeanine Poggi has you covered. Here's Kimmel poking fun at ABC: "Our new slogan is 'Forward Together.' Hillary Clinton had a yard sale, and she let us have that for almost nothing." And here's Kimmel making a jab at a rival network: "I have to admit I'm excited about 'Murphy Brown.' It's

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2018-05-16 14:24:09



Flush with cash from Nestle, Starbucks unveils an ambitious China plan  

Starbucks unveiled a bold plan to more than triple revenue in China over the next five years, at a time when other American corporates worry that simmering trade tensions may disrupt their businesses in the world's second-largest economy.Starbucks plans to weather trade tensions by focusing on its Chinese employees and customer base, Chief Executive Officer Kevin Johnson said in an interview in Shanghai on Tuesday. The coffee giant laid out plans to compete with KFC in the race to become China's

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2018-05-16 14:11:59



P&G consolidates hair-care media with Carat  

Procter & Gamble Co. has consolidated most media duties for its North American hair-care business with Dentsu Aegis Network's Carat after a review that also involved Omnicom's Hearts & Science, incumbent on most of the business.The move shifts a significant piece of P&G's business from the Omnicom shop, created in 2016 in part to service P&G. But H&S remains on the broader P&G North American media roster alongside Carat. Both won their places in an extensive 2015 pitch process for the biggest U.

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2018-05-16 14:10:57



Marketer's Brief: Why Toys 'R' Us is auctioning 'sex-toys-r-us.com'  

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com.Agencies are obsessed with Cannes, but do marketers care? That's the debate every June. For Anheuser Busch InBev, the answer is a definite yes. Basking in Dilly Dilly pop-culture glory, the brewer has high hopes for winning a few Lions. Find out more below. But first, we start with a Toys 'R' Us web domain fire sale.T

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2018-05-16 13:31:55



Amazon brings its cross-border ambitions to Alibaba's backyard  

Amazon.com Inc. is bringing its competition with Alibaba right to the Chinese e-commerce giant's backyard.In the coming weeks, Amazon will host an event in the city of Hangzhou -- Alibaba's hometown -- to connect online merchants with 400 Chinese manufacturers keen to sell electronics, car parts, home goods and more directly to American and European consumers. Amazon experts will provide insights into buying trends so merchants can stock up for the 2018 holiday season, according to an invitation

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2018-05-16 09:45:40



CBS upfronts: Monday night gets revamped  

CBS Corp. CEO Leslie Moonves was a no-show at the eye network's annual upfront press breakfast on Wednesday morning, as the company gears up for a fight in court with Shari Redstone."Les sends his regards," said Kelly Kahl, president of entertainment at CBS. "But the number of questions he couldn't answer outnumber the ones he could, so he thought it was a good idea to sit this one out."CBS is completely revamping Monday nights, which this season saw its biggest declines. CBS was third on the ni

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2018-05-16 07:54:08



Sadly, Airbnb Cereal is totally inedible  

We confess to getting sort of unreasonably excited upon hearing that Airbnb had launched a cereal. We imagined it would taste like adventure and daringand smell kind of like, um, maybe Glade covering up other smells that were hard to pick out? Eating it would give you the vaguely satisfying sensation that you were trespassingas if you were consuming someone else's cereal but they were OK with it. And it would be smart cereal, tailor-made for the sharing economy. If you ever ran out, you'd just u

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2018-05-16 07:44:48



How quick-serve restaurants are scaling the food chain  

Lisa Mason stood outside a Chicago restaurant at 9:15 a.m. on a recent sunny Monday, where she would continue to wait for two hours. She wasn't there for breakfast. She was there to get a $1 burrito.Mason was the first person in line at the new Chicago outpost of Dos Toros, a New York-based fast-casual taqueria opening its second location in the Windy City. By the time the doors opened at 11:30 a.m., more than 200 people stood on the sidewalk in a line that stretched across the West Jackson Boul

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2018-05-16 07:37:28



Watch the newest ads on TV from Verizon, Spotify, Southwest Airlines and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Thomas "Silicon Valley" Middleditch once again shows up out of nowhere (this time along a running trail) to plug Verizon. Spotify promotes its library of "killer songs you can't resist" (Creativity Editor A

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2018-05-16 07:36:02



Redstone calls CBS suit 'brazen' bid to block merger. CBS says its directors aren't 'potted plants'  

A company owned by billionaire Sumner Redstone and his family says CBS Corp. directors filed a flawed lawsuit seeking to block a merger with Viacom in a "brazen attempt' to deny the Redstones' rights as shareholders.Lawyers for National Amusements, which owns a controlling interest in CBS and Viacom, argue that CBS was misinformed and there's no effort underway to remove directors, as alleged in the suit. The Redstone family is upset with a CBS board proposal that would wipe out their voting con

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2018-05-16 07:35:32



Millennial shoppers meet Quiddity, a new Wirecutter rival  

To help millennials declutter their shopping, Figliulo & Partners is debuting its own product review site. Quiddity offers recommendations in product categories like blenders, mattresses and renters' insurance through a proprietary algorithm that computes scores based on expert and customer reviews, brand heritage and retail category. The site, similar to Wirecutter and Consumer Reports, launches this week."We thought we can create an experience that gives them all the information they want at t

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2018-05-16 06:21:35



Google's marketing director breaks down the TV upfronts  

Google's senior senior marketing director, Joshua Spanier, is concerned about all of the reboots populating TV.While NBC has seen success with "Will & Grace" and ABC surprised everyone when "Roseanne" became the biggest show of the season, Spanier is worried about "what happens when reboots become redundant."And aren't advertisers trying to reach young viewers? "These reboots appeal to people from the 1980s and 1990s," Spanier says. "That's not what advertisers typically want to get." Continue r

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2018-05-16 06:05:08



Upfronts download: Turner targets Nielsen, Moonves skips breakfast and a millennial explains all  

Welcome to our special pop-up TV upfronts newsletter. All this week I'm nothing but an upfront girl living in an upfront world. Each day in place of our usual Media Buzz newsletter, we'll bring you breaking news about the upfronts and some of the best (and worst) of TV's dog-and-pony show. Get it in your inbox by signing up for the Media Buzz email newsletter right here.Turner goes to town on Nielsen"When you buy on TV, you only get a fraction of our audience," Turner Ad Sales President Donna Sp

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2018-05-16 05:58:15



Bringing a healthy skepticism to health care marketing  

Maybe it was his years on the agency side but Burt Rosen, chief marketing officer of HealthSparq, a health care software solutions provider, just refuses to speak health care. Describing the industry as an "echo chamber" that has "little to no idea how to talk to people," Rosen is a man on mission, looking to reshape not just the vocabulary of the industry but also the way health care challenges are solved. And this is no small challenge.Rosen's epiphany arrived when he noticed that health care

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2018-05-16 04:58:27



See all the trailers for CBS' new shows  

CBS took its turn pitching ad buyers on Wednesday afternoon, touting new shows including reboots of "Magnum P.I." and "Murphy Brown." Check out the previews here.MAGNUM P.I.MURPHY BROWN Continue reading at AdAge.com

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2018-05-16 03:33:22



Whistle-blower: Facebook user data may have gone to Russia  

The whistle-blower who revealed how Cambridge Analytica harvested Facebook Inc. user data to target election ads said the company could have shared that information with Russia.Christopher Wylie, the former director of research for Cambridge Analytica and its London-based affiliate company SCL Group, said at a Senate Judiciary Committee hearing on Wednesday that his company communicated with Russian firms and operatives that could have facilitated access to data from 87 million U.S. Facebook use

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2018-05-16 02:47:33



Wednesday Wake-Up Call: Best of the ABC and ESPN upfronts (including the best Jimmy Kimmel jokes)  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Did you miss Jimmy Kimmel's comedy routine at the ABC upfront? Ad Age's Jeanine Poggi's has you covered. Here's Kimmel poking fun at ABC: "Our new slogan is 'Forward Together.' Hillary Clinton had a yard sale, and she let us have that for almost nothing." And here's Kimmel making a jab at a rival network: "I have to admit I'm excited about 'Murphy Brown.' It

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2018-05-16 02:33:05



Just in case the FBI wants to rebrand its 'Crossfire Hurricane' investigation, 7 suggestions  

You've really gotta feel for Mick Jagger & Co. They just can't seem to avoid getting dragged into Trump drama.In 2016 and 2017, Team Trump kept on appropriating Rolling Stones music (see "What Trump's Refusal to Stop Using Rolling Stones Songs Says About Him"). And today, via a New York Times scoop headlined "Code Name Crossfire Hurricane: The Secret Origins of the Trump Investigation," we learned that the FBI chose a Rolling Stones lyric to internally brand its Trump-Russia investigation. Here

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2018-05-16 02:18:18



Upfronts Diary: Jimmy Pitaro makes his debut at ESPN's sales pitch, while Kenny Mayne skewers the ad biz  

ESPN had a number of objectives in mind as it hammered out its 2018-19 upfront presentation, its first major sales pitch since the departure of John Skipper. Not only did the network seek to use the big show to introduce its new president, Jimmy Pitaro, but it also looked to pound the singular advantages of buying inventory in live sports, while leaving enough time to allow Kenny Mayne to launch into his annual goof on the state of the advertising industry.A master of the art of projecting an au

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2018-05-15 23:44:49



What Facebook's nudity and hate report tells marketers about brand safety  

Facebook for the first time is revealing how much nudity, graphic violence and terrorist-inspired posts appear on the social network.The numbers Facebook revealed in its report on the first quarter Tuesday shows the prevalence of this type of content on Facebook, says Guy Rosen, VP of product management. Facebook applied similar methods to measure nudity and violence as it uses to measure ad visibility for brandsin this case trying to calculate how often "bad" posts, rather than ads, are viewabl

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2018-05-15 21:23:13



Watch previews for ABC's new shows  

ABC is pitching advertisers on its new season as broadcast TV's upfronts week continues. Check out the trailers for its new additions.THE KIDS ARE ALRIGHTA MILLION LITTLE THINGS Continue reading at AdAge.com

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2018-05-15 17:44:33



ABC upfronts: 'Roseanne' comes to fall, TGIT persists, TGIF returns  

ABC will bring its "Roseanne" reboot back in the fall, a move that should help give the alphabet network an early boost to ratings, executives said Tuesday morning ahead of their afternoon presentation to ad buyers."Roseanne," which debuted in March to around 18 million viewers (not including delayed viewing), will air on Tuesday nights in the fall as a lead-in to ABC's new comedy "The Kids Are Alright," an ensemble show about an Irish-Catholic family in the 1970s.Next season, "Roseanne" will mo

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2018-05-15 14:21:52



Never let a good crisis go to waste and other things I wish I knew then that I know now  

Looking back, there are six pieces of advice I learned when founding my agency.1. No lumpy carpets To paraphrase Adele, the beginning of any creative agency like being born and raised in a summer haze. It's fun, it's fast, and love is in the air. But consider this: you are laying the foundation of what's to come. Staff, services, structure and yes, equity payouts. Lumpy carpets will topple everything eventually. So spend time carefully considering partnership and get clear with your partners.

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2018-05-15 13:47:20



Upfronts download: the 'Roseanne' effect at ABC, ESPN's new president and a look at 'New Fox'  

Welcome to our special pop-up TV upfronts newsletter. All this week I'll be nothing but an upfront girl living in an upfront world. Each day in place of our usual Media Buzz newsletter, we'll bring you breaking news about the upfronts and some of the best (and worst) of TV's dog-and-pony show. Get it in your inbox by signing up for the Media Buzz email newsletter right herewe're taking it over for the upfronts.All about 'Roseanne'Unsurprisingly, ABC will bring its springtime hit "Roseanne" back

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2018-05-15 12:50:41



Watch the newest ads on TV from Apple, Kleenex, PlayStation and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Kleenex positions its wet wipes as a must-have for "doers" (who aren't afraid to get dirty) who want to clean up. Bacardi says that "If it's a floor, it's a dance floor." And a cinematic spot for the new Pl

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2018-05-15 11:44:23



About that viral black BBQ, social media and the joy of memeing  

Some stories are destined to live foreverand take on a whole new redemptive life of their ownwith a little help from social media.Case in point: The ascared white lady who recently called the cops on black people having a BBQ in an Oakland, California park. As a social media phenomenon, it started as a video, "White Woman Called Out for Racially Targeting Black Men Having BBQ in Oakland" (embedded above), originally posted by YouTube user Michelle Dione on April 29. As of this writing it's racke

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2018-05-15 11:35:41



Kris Magel exits Initiative after more than a decade for role at Dentsu  

Kris Magel is leaving IPG Mediabrands' Initiative, the agency confirmed on Tuesday for a role at Dentsu Aegis Network.Magel, who just over a year ago was shifted into the role of East Coast president, handles media buying for some of the shop's biggest accounts, including Merck, Dr Pepper Snapple Group, Arby's and Papa John's."I am truly grateful for the 10 years I've spent at Initiative, which have given me the opportunity to learn, grow and do amazing work for amazing clients. I am excited to

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2018-05-15 10:23:49



'Roseanne' may be No. 1, but Kimmel steals the show at the ABC upfront  

After missing ABC's upfronts presentation last year, Jimmy Kimmel had plenty of ammunition stored up.The late-night host dominated the alphabet network's presentation at Lincoln Center on Tuesday, poking fun at Fox's new ad formats, the decline in TV ratings and influx in reboots of old series.Kimmel thanked the audience for the support and well wishes for his son, who underwent heart surgery shortly after his birth. "You'll be happy to know he is doing much much better than network television."

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2018-05-15 08:32:37



RIP Tom Wolfe, media master and literary brawler  

The author Tom Wolfe, who died Monday at 88, is being remembered with a lot of richly deserved encomiums, including "genre-breaking" (NPR), "iconic" (GQ) and "pioneering" (The Guardian). The New York Times even called him "pyrotechnic" in the loveliest obit"Tom Wolfe, Pyrotechnic 'New Journalist' and Novelist, Dies at 88"I've seen so far.Deirdre Carmody and William Grimes write that Wolfe's ...... technicolor, wildly punctuated prose brought to life the worlds of California surfers, car customiz

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2018-05-15 07:21:57



Martin Sorrell to speak onstage at Cannes  

Recently departed WPP CEO Martin Sorrell will join New Yorker writer Ken Auletta onstage at the Cannes Lions International Festival of Creativity in June, Ad Age has confirmed.The discussionset to occur at noon on Friday, June 22 on the festival's main stagewill be a "candid discussion about the marketing industry issues of today," according to Cannes Lions organizers.Sorrell is also appearing as a speaker for the Berlin School of Creative Leadership's Cannes Creative Leaders program, though tha

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2018-05-15 05:40:25



Report: China, despite ban, is Facebook's second-largest ad market  

Nearly 10 percent of Facebook's global revenue, or about $5 billion, comes from China, despite being banned from operating in the country, according to a new report by Pivotal research analyst Brian Wieser. This means China is the second-largest ad spender on Facebook, only behind the U.S.Until recently, Facebook only disclosed revenue on a per-user basis. But "new disclosures allow us to see revenues by billing address for customersadvertisers, primarily, rather than usersin each of four region

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2018-05-15 05:33:41



Gap is sorry for T-shirt with China map that omits Taiwan  

Gap Inc. became the latest international company to apologize for offending Chinese political sensibilities, pulling a T-shirt featuring a map of China that left out territories claimed by the country.The apology was triggered by complaints from consumers reacting to pictures of a Gap-branded T-shirt posted on Chinese social media network Weibo. Users pointed out that a map printed on the shirt omitted territories claimed by China, including parts of southern Tibet, Taiwan and the South China Se

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2018-05-15 05:04:18



Fox upfronts diary: What we learned about 'New Fox'  

This could be the last year Fox Networks Group makes its upfront pitch to advertisers as its own standalone suite of broadcast and cable channels. As the cable networks and production studios anticipate being acquired by Walt Disney Co. (or perhaps Comcast if a reportedly planned counteroffer wins the day), the Fox broadcast network on Monday gave advertisers a taste of what the so-called New Fox could look like post-merger."We want to welcome you to New Fox," Fox TV Group co-CEO Dana Walden sai

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2018-05-15 04:55:54



Tuesday Wake-Up Call: Your upfronts update. Plus, new ad experiments from Snapchat and Amazon  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Thank you, Seth Meyers, for telling it like it is at the NBC upfront. As Ad Age's Jeanine Poggi writes, Meyers joked that there are two kinds of development execs, "ones that develop new ideas and ones that rummage through the storage closet to see if we still have the Alf puppet." Also, "if you had a show in the 90s and your phone didn't ring this week," he

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2018-05-15 04:03:41



10 things creatives need to know before jumping client-side  

Advertising vet Jenny Gadd has steered production departments at agencies such as Ogilvy & Mather, Johannes Leonardo and Fallon Minneapolis, and served as executive producer at digital and production shops North Kingdom, Thomas Thomas Films, Believe Media and others. So she was prepared for her latest role: global head of productionat Airbnb."A lot of people right now are intrigued by being closer to the core business and being much more effective," says Gadd, who joined Airbnb last fall. "We're

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2018-05-15 03:39:14



Watch the trailers for Fox's new shows  

Fox's schedule next season will look a lot like its schedule in the 2017-18 season with the exception of NFL games on Thursday nights and these new shows. (See NBC's new lineup here.)THE PASSAGEPROVEN INNOCENT Continue reading at AdAge.com

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2018-05-14 22:48:08



Supreme Court ruling opens up legal sports betting  

The U.S. Supreme Court struck down the federal law that bars gambling on individual sporting events in most of the country, in a ruling likely to unleash a race among the states to attract billions of dollars in legal wagers.Ruling in a New Jersey case, the court said the 1992 law unconstitutionally forced states to maintain laws that ban gambling. Nevada is the only state where single-game wagering is now legal.Sports gambling could begin in a matter of weeks in casinos and racetracks in New Je

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2018-05-14 18:23:06



Snapchat starts showing six-second ads that viewers can't skip  

Snapchat viewers are seeing a new type of adones they have to watch.On Monday, the first forced-view ads, meaning they can't be skipped, started popping up on the app, promoting movies like "Deadpool" and "Adrift" and products such as Samsung's Galaxy S9 and Snapple.After basing its initial ad business on an entirely voluntary viewing format, Snapchat in April confirmed that it would start offering non-skippable ads for the first time. Continue reading at AdAge.com

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2018-05-14 18:08:43



Here's what each network needs most  

Rapidly shifting consumer habits and growing impatience with commercials combined this season to knock a good chunk of TV's primetime schedule clear off its foundations. Whole genres and programming blocks once assumed to be quake-proof have been deeply shaken. As the big broadcast networks prepare to pitch for ad budgets in their upfronts presentations, there's no better time to survey the fault lines.CBS needs a new MondayNo network is unscathed. For the first time since before "Survivor" help

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2018-05-14 17:56:01



If I knew then what I knew now... I'd play by some rules  

I worked for a couple of different agencies right after I got out of college. They were both good regional agencies that had solid reputations and a decent list of clients, but there were some things that bothered me about the way each of the leadership teams ran their agencies.First, there were too many policies and too many rules. Second I didn't like the way people were treated. There was a general arrogance among the owners, executives and senior managers, as well as a sense of entitlement.I

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2018-05-14 17:20:53



Get our pop-up TV Upfronts newsletter each day this week  

Every day this broadcast Upfronts Week, during which the top networks will sing their own praises to concert halls and party tents full of major ad buyers and marketers, we're bringing you a pop-up TV Upfronts Downloaddirect to your inbox.Each day we'll bring you breaking news, features, quick hits and the best (and worst) of TV's dog-and-pony show. Check out our special Mother's Day edition (thanks, NBC) from Sunday below.Just go right here and enter your email address for the Media Buzz newsle

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2018-05-14 15:33:18



Monday Wake-Up Call: It's TV upfronts time. Plus, Xerox just jilted Fujifilm  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: It's TV upfronts time. NBC Universal and Fox make their big pitches today to lure ad spending, and Univision's two days of presentations are starting, too. (Check out our calendar here.) Despite the ritual song-and-dance routines, it's an unsettling moment for traditional TV, since viewers are spending more time on digital platforms like YouTube and Netflix,

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2018-05-14 15:13:35



CBS revolts against Redstone, sues to stop Viacom deal  

CBS Corp. has sued to block a possible move by billionaire Sumner Redstone's daughter to oust some of the network's directors before they can consider a dividend that would lessen the Redstones' control of the company.CBS officials said in a lawsuit that Shari Redstone, a current director, has threatened to remove some of her colleagues to facilitate a combination between the network and National Amusements Inc., Redstone's company that owns Viacom."Ms. Redstone has acted to undermine the manage

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2018-05-14 14:01:47



Kleenex gets down and dirty with new agency  

Kleenex wants to move beyond runny noses to hands and faces, so it's launching Wet Wipes backed by Barcelona's Top Line Marketing and The Cyranos.Any new shops working for Kimberly-Clark Corp. brands at this point are of interest as the company reviews its global creative account. Heading to Spain for a brand heavily steeped in Americana is an unexpected twist.Top Line Marketing, an independent Barcelona consultancy, brought in The Cyranos, a unit of Interpublic's McCann, for the project. The ta

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2018-05-14 13:35:54



Time's Up/Advertising: 'The goal was never perfection. It's action.'  

Time's Up/Advertising convened its first meeting in cities around North America Monday to talk about the group's goals for the future and what needs to be addressed in terms of sexual harassment and systemic inequality in the workplace.But first, the group's leaders addressed some of the concerns industry women had about the group itself that boiled up over the weekend. Time's Up/Advertising announced it would open the 14-city event up to all industry women after originally saying it would only

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2018-05-14 13:21:01



Watch the newest ads on TV from Google, Mtn Dew, Best Buy and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.A few highlights: Google promotes its "Grow With Google" program, which offers online resources to entrepreneurs and other self-starters. Kevin Durant pays tribute to his personal MVP in Budweiser's latest ("Kevin Dur

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2018-05-14 12:15:24



A super-duper LG Nano challenge and a radically red iPhone are top viral videos  

The LG Nano Cell TV Super Match campaign is back, and on top of the heap, with another challenge to see which wins out: conventional TV (boo) or the LG Nano Cell's wider field-of-vision technology. This time, the super star is celeb-pro-footballer Kak, who is stymied over and over by the supposed poor quality of a "conventional" screen as he kicks the soccer ball at giant electronic board. The kids gathered to watch him do his thing look almost as embarrassed for him as he does. But hey, don't b

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2018-05-14 12:06:32



Slim pickings: Aside from a new NFL package, Fox's fall schedule is light on fresh fare  

Having ordered a mere handful of new scripted series for the upcoming broadcast season, Fox on Monday morning unveiled a fall schedule that somehow manages to preserve the status quo while offering a preview of how the network may function in the wake of its proposed Disney deal.Setting aside the reclamation project that is Tim Allen's "Last Man Standing," Fox's fall roster appears to sacrifice novelty on the altar of prudence. In what represents the network's most conservative upfront slate in

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2018-05-14 09:40:56



Upfronts download, Monday edition: 'Mamma Mia, it's the upfronts again'  

Welcome to our special pop-up TV upfronts newsletter. For the next week I'll be nothing but an upfront girl living in an upfront world. Each day in place of our usual Media Buzz newsletter, we'll bring you breaking news about the upfronts and some of the best (and worst) of TV's dog-and-pony show. Get it in your email by signing up for the Media Buzz email right herewe're taking it over for the upfronts.Mamma Mia, it's the upfronts againNBC spent less time showing off trailers to its upcoming se

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2018-05-14 09:18:03



Pre-gaming the upfronts, ESPN touts digital chops to shops  

To hear Rex Ryan talk football to a room crammed with enthusiastic young people without once uttering the word "fuck" is like filing out of a Springsteen concert and realizing the band never played "Born to Run." On this cool spring day in New York, the merrily profane former NFL head coach has scrubbed his speech of any corrosive elements, this despite the efforts of the guy in the audience who tries to goad Ryan by invoking the Butt Fumble.It's Wednesday, March 28, and Ryan is perched on a Luc

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2018-05-14 08:22:39



Time's Up/Advertising opens event after blowback  

Time's Up/Advertising, the group founded by high-level industry executives to take tangible action against discrimination, found itself accused of just that as some industry women signing up for the group's first big events today were turned down. The group has since opened up today's community meetings, planned concurrently in 14 cities around the country, to include freelancers and others who are not current agency employees.Time's Up/Advertising, an initiative launched this year to address se

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2018-05-14 06:22:56



Jimenez leaves Droga5 for MTV, Polychronopoulos joins R/GA SF  

Ramon Jimenez is now senior vice president of insights and strategy for MTV, VH1 and Logo, with oversight of consumer and cultural insights, strategy and social impact efforts across the networks. Previously, he was group strategy director at Droga5. He has also worked in strategy and planning at R/GA and J. Walter Thompson, working with brands like Nike, Coca-Cola, LVMH, Google and Samsung. Continue reading at AdAge.com

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2018-05-14 06:12:06



'Manifest,' 'New Amsterdam,' 'I Feel Bad': See trailers for NBC's new shows right here  

As upfronts week began, NBC promised advertisers big things from its new shows coming next season:MANIFESTI FEEL BAD Continue reading at AdAge.com

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2018-05-14 06:01:11



5 ways GDPR will change your world  

The General Data Protection Regulation, or GDPR, taking effect in the European Union on May 25 was created to protect EU citizens from potential abuses, like the recent Cambridge Analytica scandal. Though the timing may seem striking, it is coincidental: This law has been in the works for more than four years. GDPR will replace the Data Protection Directive (95/46/EC) of 1995.Under GDPR, companies can be fined up to 4% of their worldwide annual revenue from the previous financial year. This is a

what do you think?

2018-05-14 05:04:30



Meet the new Snapchat ... same as the old Snapchat?  

Snapchat has once again updated its look, hoping to win back users who hated an ad-friendly redesign from earlier this year. The company began rolling out the tweaks to its failed redesign last week, but that just set off another round of -- perhaps predictable -- criticism."Snapchat has been moving away from its roots," says one agency executive on the condition of anonymity. "It's been bending to the world of advertising rather than what's best for users."Snapchat's newest update was meant to

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2018-05-14 04:53:55



Facebook suspends 200 apps for potential misuse of data  

It won't name names (yet), but Facebook has suspended 200 apps suspected of abusing its data policies.Annouced on Monday, the social network's announced mass freezing of developers is its first major enforcement action since it started to audit apps in March to uncover companies that might have stolen data. Facebook promised to scrutinize app developers after admitting to the inappropriate sharing of data on up to 87 million people with Cambridge Analytica, the third-party data firm accused of e

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2018-05-14 04:49:31



Girl Scouts pushes new campaign weeks after Boy Scouts  

Less than two weeks after the Boy Scouts debuted its first campaign to recruit girls, the Girl Scouts of the USA is making its own enrollment push. This week, the New York-based organization is rolling out "Lifetime of Leadership," a campaign that highlights the well-known women who have been scouts during the brand's 106-year history.A 60-second spot showcases the diverse women in the Girl Scouts' 50 million alumnae network. Photos of scouts including news anchor Katie Couric, athlete Venus Wi

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2018-05-14 04:31:03



Beleaguered Sears thins marketing ranks  

Sears CEO Eddie Lampert continues to try to convince investors that the struggling company has a future. But that future may not include much of a marketing department. Sears in recent months has significantly thinned its marketing ranks, according to a person familiar with the matter.Senior level marketers including the chief marketing officer and chief content officer have left the Hoffman Estates, Illinois-based company, a source says. "All creative is gonethey've tried to internalize everyth

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2018-05-14 02:01:42



The periodic table of the upfronts  

.piccaption { margin-top: 20px; line-height: 20px; Continue reading at AdAge.com

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2018-05-14 01:04:37



Peak FX: Better things for basic cable  

.paragraph a { color: #000; border-bottom: 1px solid #000; Continue reading at AdAge.com

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2018-05-13 14:16:58



History reduces ad loads, but promises it won't raise prices  

A&E Networks is the latest TV programmer to say it will pare down commercial time, but unlike its rivals, it is promising advertisers that prices won't meaningfully rise in the process.History will remove betwen two and two-and-a-half minutes of commercials from its premium scripted dramas and event documentaries starting in the fourth quarter of the year, says Peter Olsen, executive VP of ad sales at A&E Networks.The first half-hour of these programs will air with just one commercial break that

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2018-05-13 04:14:14



The upfronts download: NBC's annual Mother's Day announcements  

Welcome to our special pop-up TV upfronts newsletter. For the next week I'll be nothing but an upfront girl living in an upfront world. Each day we'll bring you breaking news and some of the best (and worst) of TV's dog-and-pony show.Happy Mother's Day from NBCThere's nothing like celebrating Mother's Day with a press call on NBC's fall programming slate. The peacock said Sunday that it is dedicating a night to Dick Wolf in the 2018-19 season and will lean on reality programming next spring. Con

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2018-05-13 02:31:20



NBC upfronts news: 'Brooklyn Nine-Nine' and a night of Dick Wolf  

NBC is dedicating a night to Dick Wolf in the 2018-19 season and will lean on reality programming next spring.The peacock picked up five new dramas and two new comedies for next season, with NBC Entertainment Chairman Robert Greenblatt once again emphasizing the stability of the network and the importance of its year-round schedule during a press call on Sunday.But perhaps the biggest news for NBC is its move to "save" "Brooklyn Nine-Nine" after it was cancelled last week by Fox. Continue readin

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2018-05-13 02:26:53



FX resets the ad clock with its take on New York Times podcast 'The Daily'  

FX is making its splashiest efforts yet to clean up commercial clutter on TV with its take on the popular New York Times podcast, "The Daily.""The Weekly," which will feature Times writers discussing their reporting and going deeper on the stories that have been spotlighted on "The Daily," will air with just three, one-minute commercial breaks in its half-hour run time, says David Levy, exec VP of nonlinear revenue at FX parent Fox Networks Group.That's a 65 percent reduction in ad time and abou

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2018-05-12 03:19:13



'Fearless Girl' takes Best of Show for McCann at 45th Annual One Show  

The Best of Discipline for Branded Entertainment went to "Beyond Money" for Banco Santander by MRM//McCann. Best of Discipline for Design went to "The Lioness Crest" for Nike by Wieden & Kennedy Amsterdam, Mindshare and New Amsterdam. "Immunity Charm" for the Ministry of Public Health, Afghanistan by McCann Worldgroup India, McCann Health, Dehli and McCann Health Global won for Health, Wellness & Pharma."Pedigree Selfie STIX Clip" for Mars by Colenso BBDO won Best of Discipline for Intellectual

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2018-05-12 01:04:51



Agency brief: It's not about you (except when it is)  

Quote of the week: "They're coming to us because they don't know what they don't know, but they know they don't know it."Bit of a tongue twister, but to be fair, so is the subject matter: Melissa Lea, U.S. managing director of marketing consultancy R3, shared that view on clients who come to consultants, saying they rely on the likes of herself and resulting agencies "to be able to read their minds but also solve for the new digital world."She joined Joanne Davis Consulting's Joanne Davis, Selec

what do you think?

2018-05-11 16:35:18






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