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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Spotify CMO Seth Farbman to depart amid marketing reorganization  

Seth Farbman, chief marketing officer at Spotify, is leaving the company at the end of the month to pursue other opportunities, according to a 6-K filing with the Securities and Exchange Commission.Farbman will assist in the transition of his responsibilities until his departure, the company said.Spotify has no current plans to fill Farbman's role, according to a person familiar with the situation. Continue reading at AdAge.com

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2018-09-13 20:39:26



Watch the newest ads on TV from eBay, Kohl's, Showtime and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Showtime promotes its new comedy-drama starring Jim Carrey, "Kidding." Kohl's promotes its weekend sale on footwear, home decor and fall fashionsand the Kohl's Cash ($10 vouchers that can used on future pur

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2018-09-13 14:02:10



Congress likely to support new regulations on social media, senator says  

Mark Warner, the Senate Intelligence Committee's top Democrat, said Thursday a broad bipartisan majority in Congress likely will back new regulation of social media, though such legislation might take time to come together."Depending on how we framed it, I think we'd have an overwhelming majority," Warner of Virginia said at a conference on digital privacy in Washington sponsored by the Atlantic magazine. "I think there is a high chance that people realize that the days of the wild, wild west ar

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2018-09-13 13:34:05



Down with OTT: Studio71 CEO Reza Izad on the evolving video landscape  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Chances are, you've never heard of Studio71. But you've seen its workor at least your kids have.From Canadian YouTube superstar Lilly Singh to vlogger Roman Atwood to "Good Mythical Morning" with Rhett and Link, Studio71 is the media agency behind videos that it claims generates some 11 billion views across platforms every month. The company helps creat

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2018-09-13 12:38:32



Snapchat gives publishers a new way to make Stories and money  

Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos created by the app's 188 million daily users. Snapchat will split ad revenue with the media companies from commercials that run inside the videos.CNN is among the media companies that will use the new featur

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2018-09-13 11:49:43



Martin Sorrell went to Burning Man and other things we learned from the S4 prospectus  

S4 Capital, the new venture helmed by former WPP chief Martin Sorrell, has issued a lengthy disclosure document describing the company for potential investors and Sorrell separately weighed in with his own thoughts on what's next for his company.In late May, less than two months after Sorrell stepped down as CEO of WPP following an internal investigation into alleged misconduct, Derriston Capital a British firm focused on the medical technology industry said it had reached an agreement to acq

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2018-09-13 11:06:01



New poll lends more evidence that Nike scored with Kaepernick ad  

A new poll brings more evidence that Nike's Colin Kaepernick ad was not as risky as it might have seemed, at least from a business perspective. Quinnipiac University found that American voters approve Nike's decision to put the ex-San Francisco 49er in the ad by a 49 percent to 37 percent margin.The poll, which surveyed 1,038 voters nationwide, revealed the strongest support for the Wieden & Kennedy ad among voters ages 18-34, with 67 percent expressing approval. Voters ages 65 and older disappr

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2018-09-13 10:44:24



After drama-filled U.S. Open win, Naomi Osaka scores Nissan endorsement deal  

Naomi Osaka's U.S. Open win was overshadowed by Serena Williams' dispute with the umpire, but the budding Japanese tennis star did enough to sign a major endorsement deal, with more likely on the way. Nissan on Thursday named Osaka its newest "brand ambassador," meaning she will appear in global ads for the automaker and will also be provided Nissan vehicles while on tour.Still, Osaka, who was born in Japan but has lived in the U.S. since she was age 3, won't be appearing in U.S. ads, at least n

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2018-09-13 07:41:49



Maybe your company should hire a Chief Sanity Officer  

It's become painfully (stabbingly) clear that many tech companies and "disruptive" startupsand even established companies trying to compete with the newbiescould use a new sort of CCO: a chief consistency officer.If that's too subtle and/or too suggestive of other CCOs who might already be on board, how about a CDJCAO (chief don't-jerk-customers-around officer). Or a CLNDUCNO (chief officer). Or maybe let's keep it super direct: CSO (chief sanity officer).Co

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2018-09-13 07:14:38



Men speak 92 percent of the time on corporate earnings calls, study finds  

Forget the board room. Women's voices are barely even present on conference calls.Corporate America's most important publicly-conducted discussionsthe quarterly earnings calls held by almost all listed companiesare dominated by men, who talk more often and speak longer than women, according to research done at the request of Bloomberg News by Prattle, a company that provides automated research by parsing central bank and corporate communications.In a study of more than 155,000 company conference

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2018-09-13 06:40:06



Wejgaard joins Identity, Mass Appeal signs Bankowsky, Dellara moves up at Rock Paper Scissors  

Swiss director Ivo Wejgaard has signed with commercial production company Identity for representation in the U.S. Wejgaard specializes in working with international beauty and lifestyle brands including Lancome, L'Oral, Laura Biagiotti, 4711, Reebok, Olay, Nivea, Palmers, Olympus, Ponds and more, and with talent that includes Julianne Moore, Lucy Liu and Freida Pinto. His first feature film, "The Inexplicable Tale of the Girl in the Feather Jacket," is scheduled for release in 2019. Internationa

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2018-09-13 06:28:08



How Tide Pods Challenge led to last-minute edits for Super Bowl  

Last February, when Tide's Super Bowl campaignwhich gently ribbed Big Game ad clichespretty much stole the ad spotlight, few knew just how close Procter & Gamble had been to a major fail.For weeks prior to the game, social media had been going wild with memes of kids eating toxic Tide Pods, and the "Tide Pods Challenge," as it was dubbed, not only threatened to hurt the brand, but threw its planned "It's a Tide Ad" campaignwhich featured the podsinto disarray."That was not a good place for us to

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2018-09-13 05:47:18



Thursday Wake-Up Call: MDC Partners' CEO is leaving. And the chief of CBS' '60 Minutes' got fired  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: These are polarizing times for Americans, and Hershey thinks chocolate is something we all can agree on. As Ad Age's Jessica Wohl reports, the chocolate maker is sharing the true story of a 93-year-old Iowan who's spent two decades giving

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2018-09-13 04:47:15



Down with OTT: Studio 71 co-founder Reza Izad on the evolving video landscape  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Chances are, you've never heard of Studio 71. But you've seen its workor at least your kids have.From Canadian YouTube superstar Lilly Singh to vlogger Roman Atwood to "Good Mythical Morning" with Rhett and Link, Studio 71 is the media agency behind videos that it claims generates some 9.5 billion views across platforms every month. The company helps cr

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2018-09-13 04:08:29



VW will stop making the Beetle amid slumping sales  

The iconic Volkswagen Beetle has become the latest casualty in America's newfound love affair with crossovers and other light trucks.Volkswagen of America said Thursday it is ending output of the iconic Beetle in 2019, closing another chapter for one of the auto industry's most storied nameplates.The company said production of the modern, third-generation Beetle will end at a plant in Puebla, Mexico, in July 2019. Continue reading at AdAge.com

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2018-09-13 03:42:09



The Good Life: Ma Bell's ill communication  

By the mid-1950s, the Korean War was in the rear view mirror, Dad was home and back to work, and the economic good times saw no end in sight. Throw in the fact that the percentage of U.S. homes with a telephone more than doubled between 1940 and 1960 (to 78.3 percent) and it's no wonder the Bell Telephone Systemthe network run by the Bell Telephone Co. and affectionately known as Ma Belldecided families should own more than one phone. With its 1956 ad (top), addressed to the woman of the house,

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2018-09-13 02:21:27



Walmart's Jet.com revamps to narrow focus on urban shoppers  

Walmart has refurbished its Jet.com site to cater even more to the city dwellers who make up the bulk of its shoppers.The e-commerce site, acquired by Walmart in 2016, will now offer images and products tailored to the location and preferences of the visitor, the retailer said Thursday. Most New York City residents can schedule three-hour delivery windows for groceries and other merchandise, and next month Jet will unveil a dedicated site for Nike and Converse products, which it will sell from i

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2018-09-13 02:05:01



It's okay to take candy from strangers in new Hershey's ads  

Hershey felt the sentiment was right for the times. "If there was a time to warm up America it might be right now," says Baskin. She wouldn't pinpoint anything specific going on in the country that prompted the idea, but notes that the company is trying to push its own message of togetherness, saying "right now there are not a lot of things everyone can agree on, but everyone can agree on Hershey."In addition to the Williams online video, two other real-life stories are showcased in other videos

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2018-09-13 01:43:32



Watch the newest ads on TV from Walmart, H&M, Nintendo and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Walmart salutes "the unsung heroes of the road"the truck drivers who haul the retailer's merchandise across the country. HBO promotes the second season of its porn-industry period drama "The Deuce," from se

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2018-09-12 20:17:40



Scharpf joins Leo Burnett, Alonzo leaves Droga5 for Mother in L.A.  

Leo Burnett Chicago hired Tom Scharpf as executive vice president/executive creative director to lead Samsung. He joins from Venables Bell & Partners, where he spent 12 years. He has worked on Intel's "Look Inside" and Reebok's "Be More Human" campaigns, as well as on Chipotle's relaunch. His career began at Fallon, and he has freelanced for BBH, Chiat/Day, David & Goliath, DDB and other agencies. Continue reading at AdAge.com

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2018-09-12 19:04:43



Peloton cycles over to Horizon Next  

Peloton has tapped Horizon Next as its new media agency of record, following a review. Horizon will handle the popular fitness bike company's strategic planning and media buying across channels including digital, TV, audio, print and out-of-home. Horizon Next is a performance marketing entity within independent Horizon Media.New York-based Peloton, founded six years ago, formerly worked with R2C Group. That agency is now working with Aaptiv, a provider of digital fitness content. Peloton's creat

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2018-09-12 18:35:29



Apple touts its largest screens, cheaper models in iPhone revamp  

Apple took the wraps off a renewed iPhone strategy on Wednesday, debuting a trio of phones that aim to spread the company's latest technology to a broader audience.The iPhone Xs, starting at $999, succeeds last year's flagship model with a faster A12 processor and updated cameras. The iPhone Xs Max is a higher-end version with a 6.5-inch OLED screen, making it one of the biggest on the marketand one of the most expensive, at $1,099 and up. There are 512 GB storage options for the first time.The

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2018-09-12 15:56:38



Brands' secrets from themselves kill the customer experience  

Back in the day, you could give customers identical experiences, and they would take it because, well, they had to. Now 70 percent of brands compete on the basis of personalized experiences. But good personalization requires consumer data, and consumers' trust is at a premium.To wend your way through this minefield, you can't leave teams in silos or inadvertently feed them bad data. Deliver on customer expectations by integrating data platforms and breaking down the barriers that separate team m

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2018-09-12 15:03:07



Meet Tyrsa, the typographer who makes David Beckham look even better  

You probably don't know the name Tyrsa, but you've likely seen his work. Childish Gambino's much-discussed music video "This Is America" starts with the name of the song written in scrawled cursive. Tyrsa, a French typography artist, designed that lettering and many others. He worked on the branding for House 99, David Beckham's grooming line created in partnership with L'Oral. He has designed typographic work for brands from Nike to Met & Chandon. He even appeared in a McDonald's TV commercial

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2018-09-12 13:50:19



The New York Post has outdone itself with this pervy, puntastic Beatles cover  

New Yorkersand plenty of non-New Yorkers, including media people across the landknow that the New York Post was once the undisputed champion of clever, quippy and often delightfully inappropriate front-page headlines. In fact, 10 years ago, the Murdoch-owned tabloid issued a greatest-hits collection in coffee-table book form: "Headless Body in Topless Bar: The Best Headlines from America's Favorite Newspaper"that title taken, of course, from what's considered the all-time-classic Post coverline.

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2018-09-12 12:53:50



CBS fires '60 Minutes' producer Jeff Fager  

CBS has fired long-time "60 Minutes" producer Jeff Fager, saying he "violated company policy.""It is our commitment to uphold these policies at every level," CBS News President David Rhodes said in a statement.The New Yorker this summer reported allegations that Fager, who had been at CBS News for more than three decades, touched employees inappropriately and enabled a culture of bad behavior inside the organization. Earlier this week, The New Yorker ran another story with a new claim from a pro

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2018-09-12 10:21:20



Former Alibaba exec tapped as next CEO of Oath succeeding Armstrong  

Oath president and Chief Operating Officer Guru Gowrappan has been tapped as the company's next CEO. He will succeed Tim Armstrong, who is leaving the company as parent Verizon adopts new strategies.Armstrong himself hired Gowrappan in April, and the move to make him CEO was expected. Gowrappan will report directly to Verizon CEO Hans Vestberg. Armstrong, meanwhile, will guide the Verizon's subsidiary's management transition efforts as a strategic advisor before leaving the company by the end of

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2018-09-12 09:48:49



Scott Kauffman out as CEO of MDC Partners  

Scott Kauffman, chairman and CEO of MDC Partners, is stepping down from his role, according to the company.Kauffman will continue as a member of the agency company's board of directors following the appointment of a new CEO. He will remain in his post until a successor is found."The search led by the Board, which has retained a national search firm, will focus on an executive who can further advance the company's ongoing commitment to creating value for shareholders, differentiating its agencies

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2018-09-12 09:40:10



Gillette aims to redefine 'Best a Man Can Get' with ad featuring Seattle Seahawks' Shaquem Griffin  

The NFL's first one-handed player and his father star in Gillette's new football-season advertising, part of a campaign to redefine the brand's 30-year-old "The Best a Man Can Get" selling line.The ad also happens to be this year's first prominent U.S. TV work for Gillette from agency-of-record Grey, New York.The "Your Best Never Comes Easy" ad shows the role Terry Griffin played in his son Shaquem's success -- from backyard football drills to, of course, teaching him to shave. Shaquem Griffin w

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2018-09-12 09:18:29



The write stuff: The inspiration behind typographer's iconic work  

You probably don't know the name Tyrsa, but you've likely seen his work. Childish Gambino's much-discussed music video "This Is America" starts with the name of the song written in scrawled cursive. Tyrsa, a French typography artist, designed that lettering and many others. He worked on the branding for House 99, David Beckham's grooming line created in partnership with L'Oral. He has designed typographic work for brands from Nike to Met & Chandon. He even appeared in a McDonald's TV commercial

what do you think?

2018-09-12 09:11:10



Agencies and brands from Lowe's to MillerCoors prep for Hurricane Florence  

As Hurricane Florence barrels toward the coast, brands and agencies located near the Category 4 storm's expected path are in prep mode. By midday Wednesday, Florence was moving toward Wilmington, North Carolina, and expected to produce tropical-storm-force winds and torrential flooding on Thursday.Lowe's has so far closed 15 stores, most of them on the North Carolina coast, according to a company spokeswoman. While the Mooresville, North Carolina-based retailer's corporate headquarters is not in

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2018-09-12 09:02:15



Marketer's Brief: Nike's Kaepernick ad gets an 'A' (for fakes, spoofs and memes)  

A shortage of truck drivers, fueled by a tighter labor force and enforcement of stricter regulations, has driven up costs and made it harder for the country's biggest retailer to get deliveries on time, according to suppliers. Having taken over delivery of goods from most suppliers years ago, Walmart is on the hook for making it all work.Work that jumpsuitWomen's workwear is having a moment and retailer Duluth Trading Company is taking advantage of it. The Belleville, Wisconsin-based retailer ha

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2018-09-12 08:58:46



Salesforce integration of AI platform Datorama hints at broader play  

Salesforce Marketing Cloud is integrating Datorama, a cloud-based AI outfit that the company acquired for a reported $800 million in July, into its platform.The news, released at DMEXCO on Wednesday, is no surprise, but it highlights where cloud-based platforms such as Salesforce, Adobe, Oracle and others are heading that is making sense of a tsunami of data and then providing brands the ability to automatically take action whenever consumers engage with them through channels such as search, so

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2018-09-12 07:44:33



Q&AA: Bob Bakish, Viacom's man with a plan  

Since he became CEO of Viacom nearly two years ago, Bob Bakish has been trying to clean up the mess previous management left behind. His efforts, from refocusing on six flagship networksincluding MTV, Comedy Central, BET and Nickelodeonto building out a digital studio and making acquisitions (notably AwesomenessTV), have helped stabilize the flailing youth-oriented media giant.Viacom spent the summer in an awkward limbo. The company, and Bakish, were pulled into a war between former CBS CEO Lesl

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2018-09-12 06:18:41



Wednesday Wake-Up Call: Gawker's rebirth, Facebook's new video series and other news  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging a comeback. Variety published a memo that Bryan Goldberg, the Bustle Digital Group CEO who won Gawker.com's assets in an auction, sent to his staff. He said he had hired Amanda Hale, formerly of The Outl

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2018-09-12 05:41:47



The quest for better interview questions  

Leadership, whether you're the CEO, chief marketing officer or chief financial officer, can typically be boiled down to three fundamental tasks: Set the vision, build the team and allocate the resources. Arguably, all three are equally important, yet in this CMO-centric column we've focused more on the first and third, closely examining the strategic and budgetary choices that modern marketers are making. But without the right team to implement your vision, all is lost. So how do you build a gre

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2018-09-12 05:25:35



Havas takes stake in multicultural agency República  

One of the largest independent Hispanic agencies in the U.S. is independent no more: Repblica has sold a stake to Havas and will be renamed Repblica Havas.Havas would not disclose terms of the deal, but did note the stake was significant enough to merit changing Repblica's name. As part of the deal, Repblica is becoming part of the Havas Creative network in North America.Miami-based Republica was founded in 2006 by Chairman and CEO Jorge Plasencia and president Luis Casamayor. It offers advertis

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2018-09-12 04:44:49



Kohl's continues to chase millennials with new PopSugar push  

Kohl's is sweetening its millennial offerings with a new collection from PopSugar, the women's lifestyle site. To promote the trendy line, which uses PopSugar social media analysis to predict popular fashions, Kohl's is releasing a new marketing campaign called "Everything is better with a pop of sugar." A 30-second broadcast spot, created by Minneapolis-based Peterson Milla Hooks, lays into florals, stripes, hearts and cherries."One of our biggest opportunities is in the millennial segment," sa

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2018-09-12 03:43:54



FDA threatens to pull e-cigarettes to fight the rise of kids vaping  

The Food and Drug Administration is threatening to pull flavored electronic cigarettes like Juul off the market if the tobacco industry doesn't do more to combat growing use of the products by children and teens.FDA Commissioner Scott Gottlieb says the agency will soon release data that show a "substantial increase" in youth vaping this year compared with 2017. He says the problem had reached "epidemic proportion.""I have grown increasingly concerned around what we see as rising youth use in the

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2018-09-12 03:05:54



Nike. Nike, Nike, Nike!  

It's a good day here at viral video central: We have no quibbles with the top posts, an unusual event we're marking down.At No. 1 is Nike's "Dream Crazy," and we' d say that's no surprise except that ads with social currency aren't necessarily reflected here week to week. But there's no denying that the feel-good, go-for-broke, just-do-it inspirational spot -- starring, despite coming near the end, Colin Kaepernick--has caught on with the masses, paid placements or not.The Fiat ad at No. 2, "A T

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2018-09-11 21:46:53



Despite Trump caterwauling, Sunday NFL ratings up 6%  

Ratings for the first Sunday of the new National Football League season rebounded from last year's iffy deliveries, as three of the four TV windows put up bigger numbers than the analogous broadcasts in Week 1 of the 2017 campaign.According to Nielsen live-plus-same-day data, both the early afternoon regional window and the "America's Game of the Week" showcase on Fox scared up higher ratings than did their year-ago counterparts, while CBS's 1 p.m. EDT regional slate earned bragging rights as Su

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2018-09-11 13:39:23



Watch the newest ads on TV from Progressive, KitKat, Arby's and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Samsung says that the Galaxy Tab S4 "lets you supertask." An awkward guy in an Arby's adthe chain's supposed "Head of Sandwiches"suggests that you call 1-833-44-ARBYS and let him decide for you which Arby's

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2018-09-11 13:27:24



Kaepernick is NOT in a Ford ad, despite what you've read  

A false news story circulating via Twitter normally is not worth a mention. Except that this one, headlined "Ford USA follows Nike's Example with Surprise Kaepernick Endorsement," which pretends to be from Fox News, has people falling for it.The hoax, which shows a kneeling Kaepernick next to a Ford pickup and is obviously photoshopped, drew the attention of fact-checking site Snopes.com. It traced it to a tweet posted by @Patterico, who jokingly wrote that "I'll pay Ford $10 if they put Kaepern

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2018-09-11 12:48:25



Want to be a true strategic partner? The key is insights  

Over the course of my career working with marketers and agency partners, it's inevitable that I get asked, "Tell me something I don't know." For some, this request can be frustrating or daunting. The truth is, it's one of my favorite to answer. The ability to share something new about your business, your existing customers or even your prospective customers is one of the ways to earn the title of "strategic partner." And the key to this is insights.Similar to "innovation" and "creativity," the w

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2018-09-11 09:07:34



DMEXCO 2018: What to expect as the tech conference returns for its ninth year  

The Digital Marketing Exposition and Conference, more commonly known as DMEXCO, has been held in Cologne, Germany, every September since 2009. Here's what you need to know about the annual event, which kicks off again tomorrow."It's the biggest conference you've never heard of," says Chris O'Hara, VP of product marketing for Salesforce Marketing Cloud."Most people mistake it for a Mexican conference It is properly pronounced, 'Dee-Mex-Co,' although a lot of people call it 'dee-Mexico.'"The conf

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2018-09-11 08:46:08



Tuesday Wake-Up Call: How CBS is moving on after Les Moonves (and what Stephen Colbert says)  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: CBS just put more women on its board a much-needed move given longtime CEO Leslie Moonves' exit amid reports of allegations of sexual harassment and assault from a dozen women. Entrants to the board include Candace Beinecke, a senior part

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2018-09-11 07:45:18



A few words about Trump's I.Q. problem  

Continue reading at AdAge.com

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2018-09-11 04:59:11



Here's where the most insane ad spending in Senate midterm races has been happening  

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2018-09-11 04:55:25



Gillette aims to redefine 'Best a Man Can Get' with ad featuring one-handed football player  

The NFL's first one-handed player and his father star in Gillette's new football-season advertising, part of a campaign to redefine the brand's 30-year-old "The Best a Man Can Get" selling line.The ad also happens to be this year's first prominent U.S. TV work for Gillette from agency-of-record Grey, New York.The "Your Best Never Comes Easy" ad shows the role Terry Griffin played in his son Shaquem's success -- from backyard football drills to, of course, teaching him to shave. Shaquem Griffin w

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2018-09-11 02:29:26



Media planners battle the bots  

When Lawrence Teherani-Ami was a media planner in the late '80s and early '90s, the tools of his trade included thick reference books, grid paper and a 10-key calculator. He combed stats from Simmons Research, the Audit Bureau of Circulations and MRI to help decide where to place magazine ads promoting Nike Women.Today, he's North American media director for Wieden & Kennedy, and computers scan countless data points with lightning speed to spit out elaborate media plans.It looks like the recipe

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2018-09-11 02:07:44



Watch the newest ads on TV from State Farm, Visa, Macy's and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.A few highlights: In a new Visa ad, the New York Jets' Leonard Williams finds a way to connect with "home base"specifically, his daughterwhile on the road. Macy's says "Find the Remarkable You" in a spot that celebrat

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2018-09-10 19:01:26



Scharpf joins Leo Burnett, Alonza leaves Droga5 for Mother in L.A.  

Leo Burnett Chicago hired Tom Scharpf as executive vice president/executive creative director to lead Samsung. He joins from Venables Bell & Partners, where he spent 12 years. He has worked on Intel's "Look Inside" and Reebok's "Be More Human" campaigns, as well as on Chipotle's relaunch. His career began at Fallon, and he has freelanced for BBH, Chiat/Day, David & Goliath, DDB and other agencies. Continue reading at AdAge.com

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2018-09-10 15:03:04



ESPN, Genesis duet in a tuneful new, commercial-free 'Monday Night Football' halftime show  

ESPN is starting its thirteenth season of "Monday Night Football" with an all-new halftime concept that it hopes will prove to be music to its viewers' earsespecially those who could use a break from the usual run of mid-game commercial interruptions.For the first time, ESPN will introduce a musical element to the "Monday Night Football" halftime show, an effort developed in conjunction with incoming marquee sponsor Genesis. A relative newcomer to the U.S. market, Hyundai's standalone luxury bra

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2018-09-10 13:11:52



Uber picks Beam Suntory exec as its first-ever CMO  

Uber has tapped seasoned packaged goods executive Rebecca Messina as its first-ever global chief marketing officer as the 9-year-old ride-hailing company looks to bolster its global marketing capabilities in preparation of going public next year.Messina, 46, has spent the last two-and-half years as global CMO at liquor maker Beam Suntory. Before that she spent 22 years at Coca-Cola Co. in roles including senior VP-marketing and innovation for venturing and emerging brands. At Uber she will be ch

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2018-09-10 11:47:31



The Top 5 most creative brand ideas you need to know about now  

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2018-09-10 10:24:53



The Alliance of American Football bets on success where others have failed  

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2018-09-10 08:12:20



Snap strategy officer Khan leaving to start tech investment firm  

Snap Inc. is losing Chief Strategy Officer Imran Khan, one of the few remaining leaders of the team that took the company public in 2017.Khan, 41, is leaving to start his own investment firm that will take stakes in technology companies, according to a person familiar with the mater. Khan will remain in his role until the company can find a replacement, according to a filing made with the U.S. Securities and Exchange Commission.Once one of the most popular mobile apps among young people, Snap ha

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2018-09-10 07:23:23



Help wanted: Ad agencies are adding jobs  

What talent crunch? Ad agency employment surged to its highest level since 2000, according to the latest Bureau of Labor Statistics figures.The uptick signals at least a short-term turnaround from a sluggish period of employment: Agencies actually cut jobs each month from September 2017 through January 2018 and then did only limited hiring from February through May.Agencies had been on the sidelines this year while the nation's overall employment continued to hit records, with the U.S. unemploym

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2018-09-10 05:49:28



AT&T's Brian Lesser dials the future. Will anyone answer?  

.sidebar { padding: 40px; background-color: #eeeeee;} Continue reading at AdAge.com

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2018-09-10 04:40:30



What you need to know about the Serena Williams U.S. Open media firestorm  

Bonus indignity: "Serena Williams fined $17,000 for outburst at the U.S. Open," per ABC News. As Deena Zaru and Joshua Hoyos report,Serena Williams was fined $17,000 on Sunday for a total of three code violations during her loss to Naomi Osaka in the U.S. Open final$4,000 for being warned for coaching after her coach made a hand gesture to her, $3,000 for breaking her racket and $10,000 for "verbal abuse" of chair umpire Carlos Ramos, whom she accused of sexism. The U.S. Tennis Association confi

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2018-09-10 04:22:04



Purpose of Purpose Series: interview with The Ad Council's Lisa Sherman and partners of the new She Can Stem campaign  

Leaders from GE, Google, IBM, Microsoft, Verizon and UM Worldwide weigh in on the importance of encouraging girls to pursue STEM (science, technology, engineering and math).The Ad Council's "She Can STEM" campaign also includes nonprofit partners Black Girls Code, ChickTech, Girls Inc., Girl Scouts, Girls Who Code, National Center for Women & Information Technology, the New York Academy of Sciences and the Society of Women Engineers. The campaign, developed pro bono by McCann, will be supported

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2018-09-10 03:57:05



CBS's overhauled board features women who are experts in M&A  

CBS Corp.'s dramatic shake-up on Sunday will add several women to its board, improving gender equity at a company whose longtime leader was toppled by sexual-harassment accusations.The new board also features bankers who specialize in mergers and acquisitions, raising questions about whether the media company will prepare itself for a deal. The panel has some high-profile chief executive officers as well, including the heads of Hasbro and Take-Two Interactive Software and the former CEO of Time

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2018-09-10 03:33:06



Opinion: From democracy to technocracy  

During recent congressional hearings, Sen. Mark Warner (D-Virginia), the Senate intelligence committee's vice chairman, said, "The era of the wild west in social media is coming to an end." Congress, he said, will have to take action. "Where we go from here is an open question." More hearings are clearly in the offing, and some kind of regulation is likely to follow. That's the probable future, but what would happen if the government lost its ability to control the tech industry? What if tech fo

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2018-09-10 03:31:57



Monday Wake-Up Call: The end of the Leslie Moonves era at CBS. Plus, are bigger iPhones coming?  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Leslie Moonves has stepped down as CEO of CBS Corp., ending his reign as one of the most influential executives in entertainment. The company announced his departure "effective immediately" late Sunday, hours after The New Yorker reported

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2018-09-10 02:28:05



J. Crew's relaunch campaign tries to win back lapsed customers  

J. Crew is beginning a digital marketing campaign to promote its new fall looks and a broader brand relaunch, which includes a host of new products, sizes and pricing designed to lure back customers who have drifted away.J. Crew has seen years of sales declines as shoppers grew weary of its increasingly high prices, inconsistent styles and widening distance from heritage looks that brought the label to prominence decades ago. But under new CEO Jim Brett, who joined the brand from West Elm last

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2018-09-10 01:57:20



Les Moonves expected to exit CBS amid new sexual misconduct allegations  

CBS CEO Leslie Moonves is reportedly expected to exit the company within the next 24 hours as new allegations of sexual misconduct surface.The New Yorker published yet another story against Moonves, with claims from six women who say they experienced sexual harassment or assault."CBS takes these allegations very seriously," a CBS spokeswoman said in a statement to Ad Age. "Our Board of Directors is conducting a thorough investigation of these matters, which is ongoing." Continue reading at AdAge

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2018-09-09 13:22:03



Inside the podcast network that just teamed with Ellen DeGeneres  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!The fourth annual Podcast Upfront kicks off in New York City today, hosted by the Interactive Advertising Bureau. The goal, like the TV upfront, is to bring together content producers and advertisers to highlight new programming -- and to secure advertising commitments for the upcoming year.Freshly arrived in town for the one-day shindig is Hernan Lopez

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2018-09-09 08:58:24



Les Moonves out at CBS over sexual misconduct allegations  

Leslie Moonves is out as CEO of CBS, the company said Sunday evening, following about a dozen allegations of sexual misconduct that were published in The New Yorker. CBS said at the same time that it has settled its legal battle with Shari Redstone's National Amusements over control of the company.Moonves and CBS will donate $20 million to organizations that support the #MeToo movement and equality for women in the workplace, according to a statement from the company. The donation, which will be

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2018-09-09 07:01:06



Models need not apply: Macy's casts broad range of women  

Another retailer is turning to real women to inspire purchases: Macy's new fall campaign, "Remarkable You," showcases a diverse set of six women going about their everyday lives."We're concentrating on casting women in our commercials who are more presentative of real women," says Rich Lennox, chief marketing officer of the department store chain. "We went out and found some extraordinary women."The new push, which launches Sunday, includes Tiffiny Blacknell, a public defender, Mishaal Ashemimry

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2018-09-09 02:25:45



The Eagle has crash-landed as NFL Kickoff Game ratings hit a 10-year low  

A 45-minute weather delay and a sloppily contested, low-scoring game conspired to put a dent in the ratings for the first official NFL broadcast of the 2018-19 season, as the Atlanta Falcons and Philadelphia Eagles on Thursday night served up the smallest audience for a curtain-raiser in a decade.According to Nielsen fast national data, NBC's coverage of the NFL Kickoff Game averaged 19 million TV viewers and an 11.2 household rating, marking the lowest turnout for a season opener since 2008, wh

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2018-09-07 16:30:14



Real-time reaction: Watch Nike's Kaepernick ad expose a generational divide  

Nike's polarizing Colin Kaepernick spot has uncovered a generational divide, according to early tracking analysis by Morning Consult. The firm surveyed roughly 2,000 viewers who "dial-tested" the video by weighing in on their favorite parts.The two-minute-long spot starts positively among Gen Z, millennials, Gen X and Boomers as Kaepernick narrates video of wheelchair basketball player Megan Blunk and Isaiah Bird, a wrestler who does not have legs. Yet as soon as Kaepernick comes on screen, inte

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2018-09-07 15:08:33



21 Musk-see memes and other reactions to Elon smoking weed  

Tesla CEO Elon Musk did a thing! The internetin particular, the Twittersphereis reacting to that thing! Without further ado, your executive summary in tweet form: Continue reading at AdAge.com

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2018-09-07 14:26:20



Watch: Elon Musk smokes weed on Joe Rogan's podcast  

Elon Musk sipped whiskey and smoked marijuana during a two-and-a-half-hour podcast with comedian Joe Rogan that touched upon everything from flame throwers and artificial intelligence to the end of the universe."I'm not a regular smoker of weed," the Tesla CEO said late Thursday on the podcast, which was shown live on the internet. Musk, 47, took one drag (see a brief clip at the end of this post) from what Rogan described as a joint containing tobacco mixed with marijuana, which is legal in Cal

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2018-09-07 12:07:54



Freezer burn! Wendy's taunts McDonald's over its beef again  

McDonald's has been selling burgers with fresh (not frozen) quarter pounder-sized patties across the U.S. for a few months in a push to appeal to more discerning diners. Still, its burgers made with patties of other sizes, including the Big Mac, continue to be made with flash-frozen patties.The freezer-burn tactic is one Wendy's has used before, including in numerous social media posts and memorably in its 2018 Super Bowl commercial, and the chain says the in-your-face approach is paying off. "T

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2018-09-07 09:21:49



NBC hypes Giants-Cowboys 'SNF' clash as the summer's final blockbuster  

In a new 30-second spot featuring the likes of Ezekiel Elliott, Saquon Barkley, Odell Beckham Jr. and a marauding tyrannosaurus, NBC is billing its Sept. 16 "Sunday Night Football" broadcast as the "final blockbuster" of the summer.Part of NBC's "All Eyes On" campaign, the new NFL teaser will air during Sunday night's Bears-Packers showdown. The summer blockbuster theme is informed by the timing of the following week's "Sunday Night Football" game, which will be NBC's final NFL broadcast before

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2018-09-07 09:16:11



Shoe burners flameout: Nike's Kaepernick ad led to sales uptick  

Tapping controversial athlete Colin Kaepernick in its latest campaign has certainly been building buzz for Nike. Now, a new report suggests it may be building sales for the sportswear giant as welldespite all those flaming sneaker photos from disgruntled customers.Online sales of Nike products grew 31 percent from Sunday, Sept. 2, through Tuesday, Sept. 4, this year, compared with a 17 percent increase over the same period in 2017, according to data released Friday by Edison Trends, which tracks

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2018-09-07 05:49:57



CBS investors shrug off notion that Mooves may exit  

CBS Corp. shares rebounded following a report that Chief Executive Officer Les Moonves is negotiating an exit package, a sign investors have made peace with the embattled longtime leader parting ways.CNBC said on Thursday that the board has offered Moonves a roughly $100 million package, comprised almost entirely of company stock. The story sent the shares sliding in early trading, but they soon rallied. By late morning in New York, they were up as much as 5.1 percent to $55.66, marking the bigg

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2018-09-07 05:25:17



Now that Tim Armstrong is leaving Oath, where will he land next?  

Tim Armstrong, CEO of Verizon's Oath, is in talks to leave the company as early as October, according to a report in the Wall Street Journal.Oath includes AOL and Yahoo, two former internet stalwarts that Verizon recently purchased for a combined $9 billion. Armstrong was initially tasked with using parts from each company to create an advertising platform that would rival the so-called duopoly of Google and Facebook. The plan has yet to come to fruition, partly because Verizon former CEO, Lowel

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2018-09-07 04:40:25



Agency Brief: On to the Next…  

It's the last few drops of summer, so quick: Try to squeeze in one last beach day and ask every reporter you know to moderate that Advertising Week panel you forgot you signed up to organize!It's been an excruciating four-day week, honestly, so I'll keep it short this time. As you're packing away your summer whites, kissing goodbye your summer Fridays and watching in horror at the conferences and events taking over your fall calendar, let me add one more to your plate.Ad Age Next, our exploratio

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2018-09-07 03:02:46



Friday Wake-Up Call: Starbucks launches in Italy (finally). Plus, Twitter bans Alex Jones  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Starbucks finally feels ready to open its first outpost in Italy, the country that gave the world espresso and cappuccino. As The Wall Street Journal writes:"After amassing more than 25,000 coffee shops in 78 countries, Starbucks is coming

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2018-09-07 02:40:34



Amazon's headquarters bake-off puts it in the corporate-welfare spotlight  

In September 2017, Amazon.com became America's most eligible corporate bachelor when it announced plans for a second headquarters. More than 200 cities across North America fell over themselves trying to woo the e-commerce giant and the 50,000 well-paying tech jobs on offer. The more shameless attempts to win Amazon's attention included Arizona trucking a cactus to Seattle and a Georgia town offering to rename itself, yes, Amazon.Exactly one year later, negotiations with 20 finalist cities from

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2018-09-07 01:51:06



Watch the newest ads on TV from Old Spice, Audi, Nike and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Nike serves up a 90-second cut of its high-profile commercial featuring narration (and an appearance at the end) by Colin Kaepernick (Ad Age's E.J. Schultz and Adrianne Pasquarelli served up the backstory a

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2018-09-07 01:01:56



Watch the newest ads on TV from Izod, Hyundai, Volvo and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Hyundai says its Sante Fe is "an SUV that looks out for everyone" in a spot that offers a wry take on father-son bonding. Volvo, meanwhile, ponders whether "one SUV can fit everyone's life." And Izod serves

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2018-09-06 20:37:13



Pizza Hut touches on racial diversity in football ad -- but it's no Nike  

The spot begins with shots of various football moments as a voice-over mentions the line of scrimmage, goal lines and yard lines. Then the message is delivered, on cue, as a guy gets his pizzas delivered. The voice-over says, "If we look beyond the lines, all that's left is common ground." Then a gathering of people, from various ethnicities, happily eat pizza while watching football."It just creates a little bit more of that emotional reason," Radley says of the spot. In other words, it takes j

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2018-09-06 17:03:51



NYMag's The Cut doubles down on its viral-headlines t-shirt collection with a new Amazon street campaign  

Back in the sping, New York Magazine's The Cut style/fashion vertical launched a line of t-shirts ripped, in part, right from the headlinesits own headlines. Now, just in time for New York Fashion Week (Sept. 6-14), The Cut is doubling down on the line and doing a street-campaign collaboration with Merch by Amazon, the print-on-demand shop that produces the $25 shirts available at The Cut Shop.As Ad Age reported when the line first launched, The Cut's "wearable content" collection includes "rece

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2018-09-06 13:35:57



Trump's White House reels after blows from Woodward book, NYT op-ed  

Donald Trump's White House is reeling following a one-two punch of revelations that cast doubt on the fealty of the president's closest advisers and risked further dividing his fractious staff.The first shot came in excerpts from an upcoming book by journalist Bob Woodward, "Fear: Trump in the White House," describing an administration consumed by brutal infighting, and a president whose anger at the Russia investigation can paralyze the West Wing for days at a time.The second, and potentially m

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2018-09-06 12:42:45



The FTC shuts down imposter military websites  

The Federal Trade Commission has shut down a scheme in which operators of fake military recruitment websites tricked people into sharing information that was then sold as marketing leads to post-secondary schools.The fake sites used domain names such as army.com and navyenlist.com. The operators of the sites included Alabama-based companies Sunkey Publishing, Inc., and Fanmail.com, LLC. As part of the scheme, people who entered information on the sites got follow-up calls from telemarketers posi

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2018-09-06 10:30:13



Podcast network Wondery teams with Ellen DeGeneres, lays out its view of the audio landscape  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!The fourth annual Podcast Upfront kicks off in New York City today, hosted by the Interactive Advertising Bureau. The goal, like the TV upfront, is to bring together content producers and advertisers to highlight new programming -- and to secure advertising commitments for the upcoming year.Freshly arrived in town for the one-day shindig is Hernan Lopez

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2018-09-06 09:07:32



CBS investors shrug off notion that CEO is hitting the exits  

CBS Corp. shares rebounded following a report that Chief Executive Officer Les Moonves is negotiating an exit package, a sign investors have made peace with the embattled longtime leader parting ways.CNBC said on Thursday that the board has offered Moonves a roughly $100 million package, comprised almost entirely of company stock. The story sent the shares sliding in early trading, but they soon rallied. By late morning in New York, they were up as much as 5.1 percent to $55.66, marking the bigg

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2018-09-06 05:26:33



Ford stops national ads for sedans  

As Ford Motor Co.'s car cull takes effect, its dealer network will have to figure out how to sell any remaining Blue Oval-badged sedans without the help of national advertising campaigns.Ford has ended all nationwide, or Tier 1, marketing for the Fiesta, Focus, Fusion and Taurus and also is dialing back regional spending in certain markets even though the Fusion will remain in showrooms for at least the next two years. Mark LaNeve, Ford's VP of U.S. marketing, sales and service, said the automak

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2018-09-06 04:56:46



Twitter permanently bans Alex Jones  

Alex Jones is banned from Twitter after harrassing a CNN reporter on a livestream, a final straw for the platform that has grown weary of the conspiracist's penchant for testing the boundaries of unfettered speech on social media.On Thursday, Twitter said Jones and two accounts tied to him were removed, and he would no longer be allowed to share messages and videos on the platform. Jones had only recently came back from a seven-day suspension on Twitter, which was handed down after intense press

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2018-09-06 04:33:18



A look back at Burt Reynolds' ad career  

Burt Reynolds will be remembered for a machismo-fueled, fun-loving personality that propelled movies like "Smokey and the Bandit" and "Boogie Nights." Those same traits also lured advertisers who turned to the actor during his prime to plug everything from beer and orange juice to motor oil. Reynolds, who died Thursday at the age of 82, even starred on marketing's biggest stage as part of a FedEx Super Bowl ad in 2005 in which he danced with a bear and got kicked in the groin.The movie star was

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2018-09-06 04:15:46



MasterClass has celeb instructors and money. Will students come?  

The online education business has failed to live up to the hype. So, one startup is tapping the ultimate hype mastersthe world's best-known figures in sports, entertainment and the artsto lure people into learning. Think Samuel L. Jackson providing lessons on acting, Stephen Curry on how to sink a basketball shot and Annie Leibovitz on snapping a good photograph.MasterClass sells access to celebrities in the form of video lectures for $90 a pop. The internet is awash in self-proclaimed experts a

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2018-09-06 03:13:43



Hotly contested equipment rental account goes to Droga5 (yes, you read that right)  

It might be one of the most unusual reviews in recent history: a bevy of creative hotshops chasing a company that rents industrial equipment. But after a review that lasted several months, independent Droga5 has won duties as lead creative and strategic agency for United Rentals.The shop triumphed over finalists that included WPP's VML, Interpublic Group of Cos.' MullenLowe and IPG's McCann, according to multiple people with knowledge of the matter. Stamford, Conn.-based United Rentals, founded

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2018-09-06 01:59:48



Thursday Wake-Up Call: Trump Jr. 'fixes' Nike's Kaepernick ad. Plus, Goop settles over vaginal egg claims  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: It's been a while since an ad campaign provoked as many strong feelings and as much political debate as Nike's Colin Kaepernick ad has. Nike kept the debate alive by rolling out elements of the ad over a few days; yesterday it released a 2

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2018-09-06 01:18:22



Rita Ferro takes over ESPN ad sales; Ed Erhardt to retire  

Rita Ferro is taking over ESPN ad sales as Ed Erhardt, who had overseen the efforts at the "Worldwide Leader In Sports" for two decades, gets ready to retire next year.As a result, ESPN inventory will be sold alongside ABC and Disney's other cable networks, an effort that has been attempted in the past, but not fully realized.The move comes as Disney prepares for its acquisition of many of 21st Century Fox's assets, including cable networks like FX and NatGeo. Continue reading at AdAge.com

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2018-09-05 15:43:32



The future of TV is now (or never)  

From cord cutting, shaving and cord nevers to addressability, dynamic ad insertion and increasingly ad free experiences, the ad environment is more dynamic and complex than ever before. And nowright nowwe are at a critical inflection point. This can either signal an industry renaissance marked by more relevant ads (fueled by rich data) or it could be the industry's death knell.The more complicated media consumption gets, the more we retreat to comfortable metrics and our marketplace remains the

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2018-09-05 13:56:49



This just in: TV advertising still works  

When Jonathan Beamer took over as CMO of Monster nine months ago, he found a brand that, despite "ten years of neglect" from both a product and marketing perspective, "was still one of the strongest in the job search category." He credits this residual strength to Monster's original insight, "that people desperately want fulfilling work," which remains as true today as it was when the brand last turned heads via ads during the 1999 Super Bowl (see "When I Grow Up" in the Ad Age Super Bowl Ad Arc

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2018-09-05 13:53:38



6 key issues Sheryl Sandberg and Jack Dorsey faced at their first Senate hearing  

Facebook Chief Operating Officer Sheryl Sandberg and Twitter CEO Jack Dorsey received praise from lawmakers for just showing up to hearings in the Senate on Wednesday, while Google's refusal to send someone sufficiently senior to please the Senate Intelligence Committee was was represented by an empty chair.It was the third time in the past year that Facebook, Twitter and Google have been called to Congress to answer for foreign meddling on their platforms, particularly during the 2016 president

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2018-09-05 13:13:14



Branch, a Facebook mobile measurement partner, buys Tune mobile attribution biz  

Branch, a four-year-old company that in February became Facebook's first new mobile measurement partner since 2013, is acquiring the mobile attribution business of Tune, which was once penalized by the social network, according to people with direct knowledge of the situation.Terms of the deal could not be determined. Representatives of Branch and Tune could not immediately comment.Branch uses its access to Facebook data to tell marketers how many app installations their ads on the social platfo

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2018-09-05 13:08:54






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