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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Facebook investigates a social data firm that works with top brands and agencies  

Facebook is investigating a social analytics company called Crimson Hexagon because of its potential dealings with a Russian organization and other concerns over how it handled private data.Crimson Hexagon, based in Boston, provides social data analysis for brands by monitoring platforms including Facebook and Twitter. The brands it has worked with include Adidas, Samsung, GM, Walmart and General Mills, according to its website. It also has worked with agencies like VML and R/GA.On Friday, The W

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2018-07-20 20:48:19



Friday Wake-Up Call: Trump's 2016 ad strategy reportedly impressed Facebook  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a publisher now. He just bought the assets of Chicagoist, the local online news and culture publication, and he released a song to announce it. "The song kicks off with 'Fuck you, fuh-uh-uh-uh fuck you,' so if you

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2018-07-20 13:11:05



Project Fuchsia: Google is quietly working on a successor to Android  

For more than two years, a small and stealthy group of engineers within Google has been working on software that they hope will eventually replace Android, the world's dominant mobile operating system. As the team grows, it will have to overcome some fierce internal debate about how the software will work.The project, known as Fuchsia, was created from scratch to overcome the limitations of Android as more personal devices and other gadgets come online. It's being designed to better accommodate

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2018-07-20 11:46:29



Five new-business ideas that could make your small agency less small  

Marketers, a search consultant and an agency took the stage at Ad Age's Small Agency Conference to show how small agencies can get the attention of big brands. Here, five ideas from their panel discussion, called "New Business Hustle: How to Get on Our Radar," that could make your small agency pitch-perfect:1. Think big Avi Dan, founder and CEO of agency search consultancy Avidan Strategies, says small agencies are more capable than ever before of tackling big accounts because production can be

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2018-07-20 07:55:09



Clow pushes small agencies to spark creative revolution  

Lee Clow believes the emerging generation of small agencies needs to think different and find the big idea to change advertising."I think we are desperately in need of the next creative revolution," Clow said at Ad Age's Small Agency Conference held this week in Marina del Rey, California.Clow, 75, who's been part of Chiat/Day (now TBWA/Chiat/Day) for almost all of its 50 years, is global director of media arts at Omnicom Group's TBWA Worldwide and chairman of TBWA/Media Arts Lab. He took the st

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2018-07-20 07:40:50



Who's happy with the direction of Trump's America? These scary people, says a new ad  

A classic children's song takes on a dark tone in a new ad for the nonprofit advocacy group Future Forward USA Action that started airing on TV today. As kids are heard singing "If You're Happy and You Know It," sinister slow-mo scenes of mega-rich country clubbers, white supremacists and Vladimir Putin disciples are shown being, well, ridiculously pleased. They're all apparently celebrating their good fortune and delight at being alive at a time when the United States is led by a president who

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2018-07-20 05:51:38



Paramount fires TV chief over allegations of insensitive remarks  

Paramount Television President Amy Powell, the executive behind such shows as "The Alienist" and "13 Reasons Why," was ousted from the company over allegations that she made racially insensitive remarks.Jim Gianopulos, head of Paramount Pictures, said in a memo to staff that "multiple individuals came to us to raise concerns around comments made by Amy Powell in a professional setting." After discussing the remarks with the Viacom division's human resources and legal teams, Paramount "made the d

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2018-07-20 04:53:31



Agency Brief: Small agency, industrial strength dildos  

There really is nothing like an early-morning earnings call when your editor is posting palm tree Instagrams from her hotel window. Not that I don't love truly love and treasure hearing about your EBDITA before I've finished my first coffee of the day. Really!I had a bout of FOMO this week watching all the good times had at our ninth annual Small Agency Conference in Marina del Rey, California, and not just because of those palm trees. DiMassimo Goldstein chief creative Tom Christmann had the mo

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2018-07-20 04:50:45



Watch the newest ads on TV from Burger King, Korean Air, The Home Depot and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Burger King promotes its current King Meal Deal (two sandwiches, fries and a drink for $3.49). The Home Depot wants you to "make that dream bathroom worthy of saying 'Look what I did!'" And in a Korean Air

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2018-07-20 02:03:53



Watch the newest ads on TV from Kohl's, Moen, Lowe's and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Lowe's hypes various products it stocksincluding 3M 4-in-1 Patch Plus Primeras home improvement "game changers." Bonobos says we need to #EvolveTheDefinition of masculinity (Adrianne Pasquarelli has the bac

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2018-07-19 20:03:26



An illustrated recap of Ad Age's Small Agency Conference  

Ad Age's ninth annual Small Agency Conference, which took place Tuesday and Wednesday in Los Angeles, provided loads of inspiration and practical advice for the 300-plus attendees who came from as far away as Alaska and Sydney.The second-day lineup was bookended by laughs and tears. Anselmo Ramos, one of the founders of WPP shop David who recently set out to open independent agency Gut, kicked off the morning with a slightly absurdist, but ultimately inspiring talk on why he decided to go indie.

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2018-07-19 18:01:31



Thursday Wake-Up Call: Publicis Groupe revenue falls. And Papa John's gets dumped by an agency  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Publicis Group just became the second agency company this week to report disappointing financial results. Publicis said organic revenue in the second quarter fell 2.1 percent to $2.56 billion, and it put much of the blame on its health sal

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2018-07-19 12:07:59



Publicis sees 'bump' in the road; says it passed on Acxiom unit 'very fast'  

Publicis Groupe posted weaker-than-expected organic revenue growth Thursday, attributing some of the decline to Publicis Health Solutions, its "volatile" outsourcing business, and client spending trends due to GDPR.The French ad holding company's earnings come two days after Omnicom Group shares suffered their biggest decline in nine years on weaker-than-expected second quarter revenue growth.The holding company reported organic growth decline of 2.1 percent in the second quarter. Executives sai

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2018-07-19 10:41:15



Comcast surrenders to Disney in Fox bid, to keep pursuing Sky  

Comcast will no longer seek to compete with Walt Disney Co.'s for a swath of 21st Century Fox's entertainment assets, choosing to focus instead on winning control of the Sky satellite service.The decision allows Disney to go ahead with its offer of $71.3 billion for Fox's entertainment properties, which include a 39 percent stake in Sky. Comcast has offered about $25 billion for the U.K. pay-TV provider, including Fox's stake, though it's unclear if Disney will be willing to part with it.While C

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2018-07-19 09:49:04



Phones, cars, tech: The usual suspects are dominating online video views  

Only one ad campaign was new on the Viral Video Chart this week, demonstrating the commitment of the usual suspects to keep on spending on video views. It's as vivid a reminder as ever that this chart tracks both "organic" views, the sort many people would think of when they hear something went viral, and paid views, like pre-roll and other ad placements.The newcomer this week, moreover, is Samsunga Viral Video Chart regular..mfp-fade.mfp-bg { Continue reading at AdAge.com

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2018-07-19 08:28:30



Allstate taps Kohler exec as new CMO  

There's a new top marketer at Allstate. The Northbrook, Illinois-based insurer has tapped Elizabeth Brady, a marketing veteran with experience on both the brand and agency sides, as executive VP-chief marketing, innovation and corporate relations officer. Brady had been senior VP, global brand management at Kohler Co., the home fixtures brand known for its robust in-house creative agency. Prior to Kohler, Brady worked at Publicis and BBDO."Opportunities to help lead an iconic company with great

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2018-07-19 07:10:53



Office Depot airs back-to-school push from third agency in three years  

"It's not business as usual at Office Depot," says Jerri DeVard, executive VP-chief customer officer, who oversees marketing at the 32-year-old chain.The office supplies chain on Sunday will begin its first consumer-focused campaign from Young & Rubicam, the WPP-owned agency that recently became Office Depot's third creative shop in three years. The consumer push comes two months after a campaign promoting the brand to small businesses."We have become very targeted around who we're talking to an

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2018-07-19 06:39:27



5 Things Conde Nast learned from creating Basically, a millennial foodie brand  

Continue reading at AdAge.com

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2018-07-19 06:25:54



Thursday Wake-Up Call: Publicis Groupe revenues fall. And Papa John's gets dumped by an agency  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Publicis Group just became the second agency company this week to report disappointing financial results. Publicis said organic revenue in the second quarter fell 2.1 percent to $2.56 billion, and it put much of the blame on its health sal

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2018-07-19 04:37:59



Hear Chance The Rapper reveal that he bought Chicagoist in a new song  

Chicago native Chancelor Jonathan Bennett, aka Chance The Rapper, has purchased Chicagoist, the shuttered local news and culture site. He announced the acquisition in a new song, "I Might Need Security," with the line, "I bought the Chicagoist just to run you racist bitches outta business." He released an audio track of the song on YouTube (embedded below) around midnight. (Note: The song kicks off with "Fuck you, fuh-uh-uh-uh fuck you," so if you're listening at work you might want to use headp

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2018-07-19 02:59:32



Vladimir Trump (or Donald Putin?) lands the cover of Time  

Continue reading at AdAge.com

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2018-07-19 02:04:59



Initiative is the latest agency to fire Papa John's as a client  

IPG Mediabrands-owned media agency Initiative said Thursday afternoon it is resigning the Papa John's business, after originally saying it would continue to work with the struggling pizza chain amid controversy around its founder John Schnatter.With Initiative dropping the business, Papa John's now has no media, creative or PR agencies of record. (UPDATE: Powell Tate, a specialty public affairs unit of IPG's Weber Shandwick, is working on communications strategy for Papa John's, the agency said

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2018-07-19 01:49:04



BSSP is Ad Age's Small Agency of the Year  

No one can accuse Butler, Shine, Stern & Partners of not having guts. Last year, the Marin County, California, agency resigned a 12-year client in a sought-after category, automotive, after a procurement-driven review. Six months later, it landed Mitsubishi, and ended up the year with a big revenue rise.It's this achievement, along with its expertise in data analytics, standout creative, strong culture and brand-building acumen, that has led Ad Age to name BSSP as its Small Agency of the Year fo

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2018-07-19 01:38:47



Watch Kimmel's spoof ad for ReZine, a prescription drug for Trump's 'serious medical condition'  

Donald Trump made a Twitter reference on Wednesday to Trump Derangement Syndromea condition he thinks some people have that distorts their view of him. But in the segment above from Wednesday night's "Jimmy Kimmel Live," Kimmel suggests that Trump himself suffers from Trump Derangement Syndrome. "Fortunately, help is on the way," Kimmel says before serving up a spoof ad for ReZine (Deceptinous Executane tablets, 500 mg). Continue reading at AdAge.com

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2018-07-19 01:20:31



5 Things Condé Nast learned from creating Basically, a millennial foodie brand  

Continue reading at AdAge.com

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2018-07-18 17:51:57



Fallon, Papa John's latest ad agency, ends relationship with the chain  

Minneapolis-based agency Fallon began doing creative work for Papa John's last month, the agency confirmed Wednesday, but said it has decided to end the relationship following the controversy that began last week."In mid-June, Fallon was retained by Papa John's International to create work for the brand," the Publicis Groupe-owned agency said in a statement to Ad Age. "The agency was unaware of the incident with its previous agency and learned about it with the rest of the world. During our shor

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2018-07-18 17:06:04



Watch the newest ads on TV from Redbox, Samsung, MLB and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Samsung serves up another in a series of disses directed at Apple's iPhone, complete with a scene (of disappointment) set at an Apple Store. ESPN Fantasy Football wants you to "Feel the fantasy." And Redbox

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2018-07-18 13:28:39



No hit parade for Fox as MLB All-Star Game puts up record low ratings  

An explosive display of hitting power by young stars like the Yankees' Aaron Judge and two-time MVP Mike Trout wasn't enough to keep baseball fans glued to their TV sets Tuesday night, as Major League Baseball's 89th annual All-Star Game posted record low ratings.According to Nielsen live-plus-same-day data, Fox's coverage of the Midsummer Classic averaged just 8.69 million viewers and a 5.2 household rating, marking a decline of 6 percent and 5 percent, respectively, compared to last year's bro

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2018-07-18 12:52:41



Google shrugs off EU fine; damage to hinge on rivals' next moves  

Europe's record $5 billion fine against Alphabet Inc.'s Google, levied Wednesday morning, marks the biggest regulatory attack yet on technology giants. But investors and analysts largely shrugged off the ruling's potential to immediately dent Google's business.The real damage will hinge on how aggressively Europe cracks down on Google's lucrative agreements with smartphone makers and carriers going forward -- and how quickly Google rivals like Amazon.com Inc. and Microsoft Corp. pounce. Amazon a

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2018-07-18 11:05:52



Surreal mixing of film genres (rom-com and zombies!) helps AT&T sell its latest message  

A rom-com turns dark and a nail-biting cliff-side bus ride turns into a light-hearted musical in a new cinema campaign that mixes and matches genres from AT&T, created out of BBDO in L.A., with media via Hearts & Science.The two ads, "Bus" and "Surprise," directed by Somesuch's Daniel Wolfe, are leveraging a media deal with National CineMedia, the country's largest cinema media vendor, to appear before films including "Jurassic World" and "Mama Mia: Here We Go Again."They're part of AT&T's "More

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2018-07-18 10:39:01



Karim Huu Do joins Anonymous, Famous Group signs Addelson  

Anonymous Content is signing director Karim Huu Do for commercial and music video representation in North America. Previously signed with Caviar, Huu Do has directed spots for global clients including Converse, H&M, and Gillette, as well as the "Superstar" campaign for Adidas featuring Pharrell Williams, Rita Ora, David Beckham and Damian Lillard. His music video works includes a short film for the music collective Last Night In Paris, a short film for the release of Drake's Album "If You're Rea

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2018-07-18 09:36:58



Discovery reorganizes ad sales, lays off more than 20 staffers  

Discovery is reorganizing its ad sales team following its merger with Scripps Networks, appointing three sales leads who will each be responsible for selling a group of channels.The company has identified 12 networks on which it will focus its ad sales efforts: HGTV, Investigation Discovery, Animal Planet, DIY Network, Food Network, TLC, OWN, Cooking Channel, Travel, Science and Motor Trends Network.Discovery's five other channelsDestination America, American Heroes, Discovery Family, Discovery

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2018-07-18 09:27:59



'Milkshakes Against the Republican Party' disappears after Congress pressures Facebook  

A fiery left-wing Facebook page has disappeared from the social network one day after Republicans in Congress pressured the company about its content, but Facebook says it didn't shut it down.Right-wing media sites for years had targeted the page, called Milkshakes Against the Republican Party, claiming it crossed the line.It was mostly filled with biting memes and commentary supporting progressive causes and and opposing President Trump. But Facebook had also given the page "strikes" for posts

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2018-07-18 09:13:49



Marketer's Brief: Lay's 'Do Us a Flavor' is over, but quirky flavors aren't  

Challenging masculinityBonobos is back with another marketing push following its Project 172 campaign focused on male diversity earlier this year. The Walmart-owned menswear brand will air a 90-second commercial, its first national TV ad, during the ESPY awards Wednesday evening. In the spot, a diverse cast of men question traditional definitions of the word "masculine." The "Evolve the Definition" campaign will also include a digital and social media push. Bonobos worked with Observatory on the

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2018-07-18 07:25:35



So you own a small agency: Here's what to know about selling -- and buying  

Thinking of selling your ad agency? Agency boss Ahmad Islam has a warning: "It's all heart emojis up until the day the deal closes. Then it gets weird."Islam in late 2014 sold Chicago agency Commonground to private-equity firm PCH Communications, and "for a variety of reasons it did not work out," he said on a panel Wednesday at Ad Age's Small Agency Conference in Marina del Rey, California. But after multicultural network Commonground/MGS, which housed Commonground after the sale, shuttered in

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2018-07-18 05:07:56



By not covering news, U.S. News has turned itself into a quiet powerhouse  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!For a publication with "news" in its title, U.S. News doesn't focus much on what's happening in the papers these days. Formerly known as U.S. News & World Report, the publisher is perhaps best known among the average reader for its annual college rankings. But it is actually something of a digital pioneer. The media brand ditched its print magazine in 2

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2018-07-18 04:28:03



FTC chair says commission 'very interested' in Google EU fine  

The chairman of U.S. Federal Trade Commission said Wednesday that the agency is "very interested" in learning more about the European Union's record fine of Google.The comments by a top U.S. antitrust enforcer at a House subcommittee hearing came just hours after the EU levied a $5 billion (4.3 billion euro) fine on the Alphabet Inc. company, ordering it to change the way it puts search and web browser apps on Android devices."We're going to read what the EU put out very closely," said FTC Chair

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2018-07-18 02:48:48



Google's mobile biz under siege after $5 billion fine by EU  

Google was fined roughly $5 billion by the European Union and ordered to change the way it puts search and web browser apps on Android mobile devices, setting a global record for antitrust penalties.The penaltythe same amount the Netherlands contributes to the EU budget every yearis far higher than any other dished out by the U.S., Chinese or other antitrust authorities. More significantly, Google was given 90 days to stop what the EU said were "illegal practices" on contracts with handset manuf

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2018-07-18 02:39:49



Wednesday Wake-Up Call: Your daily update on the Papa John's saga (there's a Kanye West angle)  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Laundry Service says it's going to defend itself against "disparaging and outrageous comments" by the founder of Papa John's, its former client. The agency also says the claims are "completely false," as Ad Age's Megan Graham writes. The b

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2018-07-18 02:18:59



Snapchat beefs ad targeting in deal with Nielsen  

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in similar fashion to other popular social media platforms.A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. The offering provides some 30,000 segments and includes Nielsen Buyer Insights and Catalina Solutions, which are primarily based on offline loyalty card and cre

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2018-07-18 01:27:01



Univision, Televisa exec who unified programming steps down  

Isaac Lee, the executive who unified the programming at Spanish-broadcasting giants Univision Communications Inc. and Grupo Televisa SAB, is stepping down from his role of content chief for both companies.Lee decided to resign after "successfully completing the mandate of aligning the content operations," Univision said in a statement. "Lee created and led a joint task force between UCI and Televisa that has generated a rich pipeline of diverse and fresh content to compete more effectively in a

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2018-07-17 17:31:11



Omnicom shares tumbles the most in nine years as Facebook, Google loom  

Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred by the likes of Google and Facebook.The stock closed Tuesday at $70.69, down nearly 9.5 percent from Monday's close after the New York-based company posted weaker-than-expected revenue growth of 2 percent in the second quarter. Goldman Sachs Group described the revenue slump as the worst growth in North America since the recession, help

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2018-07-17 16:14:57



Will blockchain add another ad tech tax? IAB Tech Lab intends to find out  

There's no shortage of skeptics and believers when it comes to blockchain technology, but the biggest question as it applies to digital advertising is pretty basic: What actually makes sense?The Interactive Advertising Bureau's Tech Lab on Tuesday revealed details of a Blockchain Working Group pilot program that is designed to answer that question.The effort will provide blockchain companies such as MetaX, FusionSeven, Kochava Labs and Lucidity a real-world environment for testing products and s

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2018-07-17 13:42:45



Watch the newest ads on TV from Mastercard, Tide, Amazon and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: A dad carrying his baby around in a baby carrier appreciates how easy it is to use Mastercard Tap & Go and the Mastercard app. Amazon also focuses on a dad with a baby; he gets through a hectic day of paren

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2018-07-17 12:58:18



Heiss joins W&K London, R/GA Austin promotes three  

R/GA Austin promoted Candice Hahn to senior vice president, managing director, Katrina Bekessy to executive technology director and Murray Wyse to group creative director at the agency. Hahn has led the Austin office since 2014 and has overseen a 160 percent increase in staff. Bekessy joined R/GA in 2009 and has led product development initiatives for clients including McCormick, Fossil and Sonic. Wyse joined the agency in 2015 and has worked previously at TBWA, CHI & Partners and Havas Worldwid

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2018-07-17 12:38:39



Train Wreck, EOD and your Hovering Art Director get icons for World Emoji Day  

It's a rare ad agency that doesn't depend on Slack these days for quick communication among coworkers. A big part of that experience is the massive variety of emoji available on the platform2,823 of them.Check marks, thumbs up and little red 100s provide brevity and specificity in a tiny, colorful package. They're faster than typing, easy for Slack to collate and more fun than finding yet another way to say "I'm on it!"But Slack power users know there are some common agency phrases that don't ha

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2018-07-17 11:47:46



Laundry Service responds to accusation of extortion by Papa John's founder  

In an internal memo obtained by Ad Age, Laundry Service says "disparaging and outrageous comments about Wasserman and Laundry Service" made in the media regarding its relationship with Papa John's are "completely false" and that it will be going on the record with a response.This past Friday, Papa John's founder John Schnatter accused the pizza chain's former agency of trying to extort him out of $6 million after he used the "n"-word on a conference call with the shop in May. He made the extorti

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2018-07-17 11:27:50



A simplified, unified TV industry will help marketers win  

TV's evolution is accelerating with a flurry of M&A activity in the marketplace. Disney and Comcast are pursuing 21st Century Fox in an effort to add a wealth of content to their already potent arsenals; IPG is acquiring Acxiom Marketing Solutions in a nod to the increasing importance of data, and AT&T is fortifying itself with ad tech from AppNexus after completing its acquisition of Time Warner.This activity, driven by a need to simplify advertising by strengthening the connections between con

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2018-07-17 10:08:38



The New York Post and Daily News pile on Trump after Helsinki  

President Trump's hapless Helsinki summit with Vladimir Putin continues to get slammed by the right and the left, as crystallized by New York's tabloid newpaper front pages this morning.Rupert Murdoch's right-leaning New York Post (above) goes with a "See No Evil" cover headline and "Prez gives big Bear hug to wicked BFF Vlad, jabs US intel" for the subhead. Inside the paper, coverage includes "Republicans, Democrats slam Trump for being soft on Putin."Meanwhille, the left-leaning New York Daily

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2018-07-17 09:59:12



Republicans and Democrats come at Facebook, YouTube and Twitter with claims of favortism  

Facebook, YouTube and Twitter were back before Congress on Tuesday, this time to answer claims of bias against conservatives on their platforms, while Democrats on hand called conservative victimhood "pure fantasy."Representatives from the three companies faced questions from the House Judiciary Committee, which already held a special hearing in April with social media personalities "Diamond and Silk," Lynette Hardaway and Rochelle Richardson, who had claimed Facebook penalized their videos beca

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2018-07-17 09:56:30



Smirking, laughing Putin is the meme of your nightmares  

How best to sum up this surreal moment in U.S. history and the state of the U.S.-Russia relationship? In GIF form, of course. The one below comes to us courtesy of Aaron Rupar of Think Progress, who captured a moment from Chris Wallace's widely praised Fox News interview with Russian autocrat Vladimir Putin and shared it on Twitter:For more on the Wallace-Putin, uh, summit, see "Fox News's Chris Wallace gives Putin the grilling Trump won't" from The Washington Post's Aaron Blake. Continue readin

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2018-07-17 08:13:01



Omnicom: 'Yes, we did' look at acquiring Acxiom unit, but we're renting data instead  

Omnicom executive Jonathan Nelson said during the holding company's second-quarter earnings call Tuesday morning that the holding company looked at acquiring Acxiom's Marketing Solutions business, which Interpublic Group of Cos. said this month it is buying for $2.3 billion.Asked by an analyst whether Omnicom considered at the Acxiom unit, Omnicom Digital CEO Jonathan Nelson said they had. He also touched on Omni, the new precision marketing and insights platform Omnicom announced last week."We

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2018-07-17 07:25:38



Tuesday Wake-Up Call: Amazon Prime Day has issues. And Papa John's founder makes an odd claim  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Amazon Prime Day started Monday, and a lot of people had technical difficulties trying to shop for deals. Error pages kept popping up. "Those attempting to shop on the Amazon app were treated to an image of a dogsuch as a yellow Laband tex

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2018-07-17 04:54:35



Sacre bleu! World Cup Final ratings drop in France's morning of victory  

A distillation of an entire month of soccer in two 45-minute halves, Sunday's 2018 FIFA World Cup Final offered fans a taste of just about everything that made this year's tournament such a wild ride. Unfortunately for Fox, the only thing missing from the France-Croatia match was the sort of massive audience the broadcast deserved.According to Nielsen live-plus-same-day data, France's 4-2 victory over Croatia delivered an average 11.3 million viewers, or whom 5.06 million, or 45 percent, were me

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2018-07-17 02:35:39



Issa Rae and her real best friends throw shade for CoverGirl  

Issa Rae shows off her comedic chops in the latest spot in CoverGirl's "I Am What I Makeup" campaign from Droga5. "Shade for Shade" features not just Rae but also her real-life best friends Megan Lawson, Abenet McMullen and Devin Walker on their way to a girls' night out in downtown Los Angeles.The action takes place entirely inside the car. Each of the women chooses a different shade of Exhibitionist lipstick: black, nude, purple and red, which inspires gently thrown shade, a bit of teasing and

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2018-07-17 01:42:19



Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl  

Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad

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2018-07-17 01:03:45



Staples seeks to soothe as it battles retail rivals  

Staples is tagging itself the "back-to-school specialty store"even as it's up against Amazon's "Everything Store." The Framingham, Mass.-based office supply retailer began its back-to-school push on Monday, hours ahead of Amazon Prime Day's afternoon start."Staples has a unique competitive advantage in that we specialize in school supplies all year-round, not just July through September," says Christine Mallon, VP of retail marketing at the chain. The campaign includes TV, digital and, for the f

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2018-07-16 21:40:37



Big-time shops duke it out for United Rentals' agency business  

Major creative agencies are finalists in an agency review for United Rentalsthe world's largest equipment rental company you may have never heard of.United Rentals spent $2.5 million on measured media in the U.S. in 2017, according to Kantar Media, but the company seems poised to invest more as it searches for a lead ad agency. The company, founded in 1997, uses a handful of creative agencies for marketing communications work, "but no true ad agency," says the company's CMO Chris Hummel."We are

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2018-07-16 18:03:45



The Daily News put the Trump Baby blimp to creative use  

See also this condemnation from the former head of the CIA:Incidentally, as of Monday early afternoon (E.T.), #Treason is a top 10 trending topic on Twitter in the U.S. (and #TreasonSummit was a top 10 trending topic Sunday night in advance of the Putin-Trump meeting). Continue reading at AdAge.com

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2018-07-16 16:33:38



Uber is the target of U.S. probe over gender discrimination  

Uber Technologies Inc. faces an ongoing gender-discrimination probe by the U.S. Equal Employment Opportunity Commission, said a person familiar with the matter, as new questions arise about the company's corporate culture.The inquiry, which began in August, focuses on allegations of pay disparities and other discriminatory conduct toward women, said the person, who asked not to be identified because the matter is private. It's one of at least a half-dozen federal investigations into the ride-hai

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2018-07-16 15:04:19



Netflix misses its predicted new subscribers by a million  

Netflix plummeted in late trading after posting disappointing subscriber growth in the latest quarter, threatening the run of one of Wall Street's hottest stocks.Netflix added 5.2 million users in the second quarter, about a million fewer than the company predicted. Its outlook for the current quarter also reflected a deceleration: The world's largest paid online TV network expects to add 5 million customers, a slower pace than a year earlier.The stock fell as much as 15 percent to $342 in exten

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2018-07-16 13:37:20



Monday Wake-Up Call: Nike's World Cup win. Plus, the last Blockbuster Video in the U.S.  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: France beat Croatia 4-2 in the World Cup final, but the game was also a win for Nike. The U.S. sportswear maker sponsored both teams, meaning all the players on the field wore the Nike swoosh on their jerseys. So while Adidas is a soccer p

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2018-07-16 12:39:37



Watch the newest ads on TV from Gatorade, Adidas, Verizon and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.A few highlights: Alexander Graham Bell talks a bit too loudly on the phone, in the worst possible place to be talking on the phone, in a new Geico commercial. Verizon serves up another one of it ads starring Thomas "

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2018-07-16 11:36:29



Elon Musk in trouble over controversial tweets at British cave explorer  

Elon Musk's controversial tweets reached a new level when he called a British cave explorer a pedophile after the man criticized the billionaire's effort to help rescue 12 boys from a Thai cave last week.Musk's now-deleted post on Twitter adds to a long list of news-making tweets by the Tesla Inc. chairman, who unlike most executives doesn't hesitate to battle publicly with his detractors. He's used the social network to promote his companies, spar with short sellers who are betting against Tesl

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2018-07-16 10:06:16



Cue the dumpster-fire gifs: Amazon crashes 10 minutes into Prime Day  

Just 10 minutes into its 36-hour bonanza of deals, Amazon was getting glitchy. The Seattle-based retailer's annual Prime Day began at 3 p.m. eastern on Monday and was scheduled to run through Tuesday, but minutes after launching, eager consumers began getting error messages.On desktop and laptop computers, shoppers were routed repeatedly to the same page inviting them to "Shop All Deals," but clicking on popular categories such as "Electronics" sent them to the same deal homepage. Those attempti

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2018-07-16 08:52:19



Toddlers with guns: Can anyone recover from this insane Sacha Baron Cohen 'Who Is America?' segment?  

You've probably heard that Sacha Baron Cohen has returned to TV; his new show "Who Is America?" has been making headlines even before its premiere because various public figures (including Sarah Palin) have been complaining about having been duped into appearing on it.On Sunday night, Showtime aired the first installment of Cohen's latest dark comedy series and also, smartly, released a YouTube clip of the show's most explosive and buzzworthy segment (embedded above), which has gone instantly vi

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2018-07-16 08:39:32



5 popular non-bitcoin cryptocurrencies you might find interesting  

While Bitcoin is the most famous cryptocurrency, it is only one of approximately 2,000 cryptocurrencies in circulation today. All of the heavily traded cryptocurrencies are powered by some version of a distributed ledger (blockchain), and each has at least one unique attribute that differentiates it. Here's an overview of 5 popular cryptocurrencies and how they compare to Bitcoin.1. LitecoinValue: $77.39 | Market Cap: $4.43 billion USD as of 7/15/18 Continue reading at AdAge.com

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2018-07-16 05:22:44



FCC chair: Sinclair's plan for TV station sales isn't lawful  

Sinclair, which grew from a single TV station in Baltimore in 1971, is trying to leap into nationwide prominence with the deal for 42 Tribune stations in cities including New York. The purchase would lift Sinclair's station total above 200. It's being examined by the FCC and by antitrust regulators at the Justice Department.Todd Shields, Bloomberg News Continue reading at AdAge.com

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2018-07-16 04:55:49



Activision keeps 72andSunny after review  

Gaming giant Activision, publisher of the popular "Call of Duty" franchise, is sticking with 72andSunny after conducting an agency review. The MDC Partners shop, which has been Activision's agency of record since 2012, fended off Wieden & Kennedy and Venables Bell & Partners."We are excited to continue our positive and productive relationship with Activision. We know we can do great things together and look forward to taking this franchise to new heights," said Glenn Cole, creative co-chair and

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2018-07-16 02:26:01



Papa John's further shuns founder, evicting him from offices  

Papa John's International Inc.'s board put further distance between the pizza chain and its outspoken founder John Schnatter for using a racial slur, agreeing to review all ties to him, evict him from the headquarters, and remove him from all marketing materials.A special committee of independent directors ordered the termination of a so-called founder's agreement that designated Schnatter as the brand's face and voice and is requesting he cease media appearances on behalf of the firm, the compa

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2018-07-16 01:20:34



Six things you didn't know about Aaron Walton  

Continue reading at AdAge.com

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2018-07-13 20:59:07



The new challenge of China's emerging affluent class: juggling it all  

With incomes rising and lifestyle choices expanding, the motivations of China's emerging affluent classprimarily consumers in their 30s and 40sare evolving rapidly. Compared to 10 years ago, they are driven by the challenges of balancing multi-dimensional roles, rather than merely achieving basic professional success.What does that mean? For one, China's upper middle class invests in "experiences" to provide a broad worldview. From sharpening expertise in health and wellness to exploring differe

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2018-07-13 18:46:22



Don't believe the hype: Separating AI fact from fiction  

The cynics warn that AI is just hype, the Cassandras predict an AI-fueled apocalypse, and the Polyannas theorize that all-purpose intelligent servants await just around the corner. Are all of these true? Are any of them? Let's peel back some of the misconceptions.Some anticipate a rapid rise of AI to human (or super-human) levels, because:Machine-learning means computers can learn, and eventually think, like humans. Continue reading at AdAge.com

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2018-07-13 17:04:56



U.K. marketing agency owns up to 'F--- Trump' crop circle stunt  

When it comes to audacious out-of-home campaigns designed to "welcome" President Trump to London, is the Trump Baby blimp not enough for you? OK, thenhave a 200-meter-wide "Fuck Trump" crop circle.In a post titled "Rude message to Donald Trump appears as a crop circle on Stoke Mandeville farm," The Bucks Herald newspaper of Buckinghamshire, England reports,The message has rather a naughty word in Russian (F**K), followed by Trump. Speaking to the farm owner, the crop circle has been manufactured

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2018-07-13 16:05:11



WeWork tells employees meat is permanently off the company menu  

Co-working giant WeWork Cos. thinks it can save the environment quicker than Elon Musk.The startup has told its 6,000 global staff that they will no longer be able to expense meals including meat, and that it won't pay for any red meat, poultry or pork at WeWork events. In an email to employees this week outlining the new policy, co-founder Miguel McKelvey said the firm's upcoming internal "Summer Camp" retreat would offer no meat options for attendees."New research indicates that avoiding meat

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2018-07-13 15:54:27



Watch the Trump Baby blimp take flight in London  

Last week Ad Age reported about a rather audacious out-of-home campaign planned by a group of Brits who were unhappy about President Trump's coming visit to their country and wanted to stage a creative protest; see "What you need to know about the Trump Baby blimp that will greet POTUS in the U.K."Well, Trump has arrivedand so has the Trump Baby blimp. To get a sense of just how gleefully some of the British media has welcomed the latter, just check out the headline on The Guardian's report this

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2018-07-13 13:50:29



Papa John's to cut founder out from all branding  

It's quite a departure from past campaigns. Take, for example, one from the summer of 2016, when Schnatter's usual red Papa John's shirt was replaced with a "Ghostbusters" jumpsuit in a 30-second TV spot and on a movie-themed pizza box.In its 2017 annual filing, Papa John's said, "We depend on the continued availability of his image and his services as spokesman in our advertising and promotion materials."Papa John's has a license agreement with Schnatter "related to the use of certain intellect

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2018-07-13 13:42:41



Agency brief: One for your nostalgia  

You may have noticed a little thing going around on Twitter this week in which reporters were sharing "Jobs I had before journalism."I try not to navel-gaze too terribly much on Twitter (unless it's on the various ways in which Chicago hot dogs are superior to New York's sad attempts), so I thought I'd turn it around on you fine folks this week: What was your pre-agency summer job and what did it teach you about the ad world?Laura Maness, CEO of Havas NY worked at a TCBY one summer and was robbe

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2018-07-13 13:06:41



In defense of the lost liberal art of marketing  

The marketing profession is under siege. We are spellbound by the siren call of data, enamored of newly-discovered portmanteaus like ad tech and martech, and enslaved by impenetrable algorithms. This trend reflects a broader shift. For example, in March of 2018, the University of WisconsinStevens Point announced that it would eliminate a raft of liberal arts majors. English was out, as was philosophy and history. They would be replaced by disciplines like information technology. As a marketer wh

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2018-07-13 12:24:22



Friday Wake-Up Call: J&J's huge payout, Olson resigns Papa John's, our Trump dump and more  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: It took just 45 minutes for a Missouri jury on Thursday to order Johnson & Johnson, the maker of Johnson's Baby Powder, to pay $4.69 billion "to 22 women and their families who had claimed that asbestos in the company's talcum powder produ

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2018-07-13 11:30:56



Microsoft urges lawmakers to regulate face-recognition tech  

Microsoft, which has come under fire for a U.S. government contract that was said to involve facial recognition software, says it will more carefully consider contracts in this area and urged lawmakers to regulate the use of such artificial intelligence to prevent abuse.The company, one of the key makers of software capable of recognizing individual faces, says it will take steps to make those systems less prone to bias; develop new public principles to govern the technology; and will move more

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2018-07-13 11:19:04



Adobe to launch Photoshop for iPad in strategy shift  

Adobe Systems, the maker of popular digital design programs for creatives, is planning to launch the full version of its Photoshop app for Apple's iPad as part of a new strategy to make its products compatible across multiple devices and boost subscription sales.The software developer is planning to unveil the new app at its annual Max creative conference in October, according to people with knowledge of the plan. The app is slated to hit the market in 2019, say the people, who asked not to be i

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2018-07-13 10:10:24



Small agency, big Idea: Tiny victories are a big deal for middle-aged bodies  

Ahead of Ad Age's Small Agency Conference in L.A.--right around the corner!--on July 17-18, we're turning the spotlight onto standout work from the industry's tiny but mighty creative players. We continue with New York City-based Walrus, which created this poetically comedic integrated campaign for Avrio dietary supplement Slow-Mag, targetting men confronting the body woes of middle age. They say 40 is the new 30, but those with creaking bones and aching joints disagree. Which is why, says Avrio

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2018-07-13 09:57:31



Watch the newest ads on TV from Sprint, Nike, Dish and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: In another one of its wryly dystopian spots, Taco Bell says that "The future is Nacho Fries!" (Ad Age's Jessica Wohl has background on the campaign and a longer spot starring Josh Duhamel here: "The darknes

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2018-07-13 08:37:04



University of Louisville drops Papa John's from stadium name  

On Friday afternoon, CEO Steve Ritchie finally began addressing how Papa John's is addressing the controversy and echoed the company's earlier comments, saying in a statement that Schnatter would no longer be in any advertising or marketing materials associated with the brand. Continue reading at AdAge.com

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2018-07-13 08:32:38



Shootouts and a Cinderella story boost Fox's World Cup ratings  

The absence of the U.S. national soccer team may have robbed Fox of as many as 40 million FIFA World Cup viewers, but a series of thrilling matches in the late rounds of the tournament have gone a long way toward boosting the network's overall ratings.According to Nielsen live-plus-same-day data, Fox put up big numbers with its coverage of this week's semifinal round, averaging 5 million viewers over the course of the France-Belgium and Croatia-England matches. That marks a mere 6 percent declin

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2018-07-13 06:06:42



Blockbuster's last stand  

Dave Matthews may be making a comeback, but this '90s relic most definitely is not: By next week, there will be only one remaining Blockbuster Video store in the U.S.Two stores, in Anchorage and Fairbanks, Alaska, will close on Monday, leaving just one location left in Bend, Oregon, reports the Anchorage Daily News. The closing branches will reopen on Tuesday for an inventory sale that runs through August, it says.Just a decade ago, Blockbuster boasted 4,855 stores in the U.S. alone. The company

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2018-07-13 05:56:04



Dunkin' Donuts gets down on Fry Day with off-tune YouTube stars  

In today's episode of The Internet Has Everything, Even Things You Don't Want: YouTube sensations Miranda Sings and Rebecca Black (yes, that Rebecca Black) have come together in a musical collaboration for Dunkin' Donuts new Donut Fries.Ostensibly in honor of National French Fry Day (which is Friday), the music video, "It's Donut Fry-Day," features Sings, well, singing a remix of Black's classic "Friday," only it's about wanting a donut and french fries, and what's a person to do?The chain is al

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2018-07-13 05:46:55



DTF? The Chicago Transit Authority isn't  

The Chicago Transit Authority is not DTF. The CTA, which runs the city's 'L' trains and busses, has refused to run an ad campaign by OKCupid that has some fun with the phrase, which stands for down to, well you know. Or as Wiktionary defines it, "willing to engage in casual sex without necessarily seeking that in particular."The dating app debuted the campaign by Wieden & Kennedy New York in January. Print, online and out-of-home ads replace the typical meaning of "F" with more innocent phrases

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2018-07-13 04:45:14



Follow the porn: To go mainstream, new tech needs hard-core potential  

We often fail to consider several obstacles when predicting mainstream adoption of an emerging technology, such as convenience, ease of use, cost, learning curve and social pressures. (Are my friends on this platform? Do I look stupid wearing this?)But the most crucial overlooked predictor distinguishes a shiny fad from a revolutionary innovation: porn.Think about history's most groundbreaking innovations in information technologythe printing press, daguerreotype, VHS, digital photography, insta

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2018-07-13 02:30:46



Trump's antitrust boss restarts the AT&T-Time Warner fight with an appeal  

The U.S. Justice Department said it's appealing a judge's decision allowing AT&T's takeover of Time Warner, renewing the government's antitrust fight against a merger that created a telecommunications and media giant.The department's antitrust division filed a notice of appeal Thursday in Washington federal court. AT&T slipped 0.9 percent to $31.95 in extended trading at 4:19 p.m. in New York.A Justice Department win at the appeals level would undo a stinging rebuke for the government and vindic

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2018-07-12 16:51:05



Papa John's PR firm resigns after racial-slur debacle, but Initiative stays put  

Olson Engage, which signed on as Papa John's public relations agency of record in February, said Thursday that it has resigned the troubled account. But its media agency, IPG Mediabrands' Initiative, says it will continue to work with the pizza chain.On Wednesday, news of founder John Schnatter's use of the "n"-word in a May conference call, first reported by Forbes, resulted in his resignation as chairman of the board, though he remains a member.The PR agency says it was not on the call with Pa

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2018-07-12 16:46:37



Papa John's PR firm resigns after racial-slur debacle  

Olson Engage, hired as Papa John's public relations agency of record in February, said Thursday that it has resigned the troubled account.On Wednesday, news of founder John Schnatter's use of the "n"-word in a May conference call, first reported by Forbes, resulted in his resignation as chairman of the board, though he remains a member.The PR agency says it was not on the call with Papa John's and the chain's then-agency, Laundry Service, during which Schnatter used the racial slur. Continue rea

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2018-07-12 12:39:05



On Instagram TV, brands go longer and weirder  

Brands, celebrities and publishers are getting weird on Instagram TV.Netflix, for instance, filmed "Riverdale" star Cole Sprouse seductively eating a cheeseburgerfor an hour, no lessand judging from the one million views and 6,500-plus comments, plenty of people enjoyed it.Brands and publishers are among the first to use IGTV, the new long-form video platform that lives inside Instagram and has its own standalone app. Instead of the minute-limit in the main Instagram feed, IGTV videos can last f

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2018-07-12 12:20:02



Hilton taps MediaCom for global media after closed review  

Hilton has selected WPP's MediaCom as its media agency of record for cross-channel planning and traditional media buying following a review.A Hilton spokesman confirmed the selection to Ad Age in an emailed statement. "We selected MediaCom for its ability to help us reach our target audiences worldwide with our message of unmatched hospitality," the spokesman said.Hilton has more than 5,300 hotels in 106 countries and territories, according to the company. Continue reading at AdAge.com

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2018-07-12 11:13:58



5 AI clouds you can use today  

The sensationalist hype around AI has a lot of people believing that the technology may be too advanced or too technical for their businesses to take advantage of. This is false. AI is here now and you can start using it today.What can you do with AI today?In casual conversation, people tend to conflate "narrow AI," where a training set is crafted to perform specific tasks, with the inevitable (but not yet created) AGI "artificial general intelligence," which (in theory) will be able to learn to

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2018-07-12 10:44:59



Elon Musk pledges to pay for clean water in Flint, Michigan  

Billionaire Elon Musk pledged to pay to secure clean water for homes in Flint, Michigan, the city that fell into economic depression amid the decades-long decline of Detroit's auto industry and is still recovering from a major public health emergency."Please consider this a commitment that I will fund fixing the water in any house in Flint that has water contamination," the chief executive officer of electric-car maker Tesla said in a tweet Wednesday. "No kidding."Flint's water supply was contam

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2018-07-12 07:53:09



With Big Bird on HBO, broadcasters want to cancel kids' TV  

PBSBig Bird has moved to HBO and kids can get their fill of shows aimed at them 24 hours a day on cable's Nickelodeon or internet sites such as YouTube Kids.So is it still fair to force TV broadcasters, as part of their public service obligation, to put on three hours of children's programming in blocks of at least 30 minutes every week? Continue reading at AdAge.com

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2018-07-12 06:05:18



Thursday Wake-Up Call: Papa John's founder resigns as chairman, Ogilvy CCO is out and more  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: John Schnatter, who founded Papa John's more than three decades ago, resigned as chairman of the board late Wednesday after using the "n" word on a conference call.Ad Age's Jessica Wohl writes that the move comes after a Forbes report that

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2018-07-12 05:31:41



McCann Health fires Global CCO Jeremy Perrott after 'violation of our Code of Conduct'  

McCann Health has fired Global Chief Creative Officer Jeremy Perrott, after a complaint against him alleging a violation of the company's code of conduct. He was terminated before the Cannes Lions International Festival of Creativity last month.A spokesperson for McCann declined to comment on the nature of the complaint or the length of the investigation, first reported by Campaign US, but provided a statement."We received a complaint about a violation of our Code of Conduct by McCann Health's J

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2018-07-12 05:26:23






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