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Hulu, AT&T Considering Ads That Will Play When Viewers Pause
 

Hulu, AT&T Considering Ads That Will Play When Viewers Pause

Hulu, AT&T Considering Ads That Will Play When Viewers Pause The age of "pause-vertising" may be upon us. Hulu and AT&T are considering adding -- Hulu to the ad-lite tier of its streaming service, and AT&T to DirecTV -- ads that will roll when viewers pause movies or shows. Executives from both companies told Variety that they see an advertising opportunity in moments where viewers make the decision to pause content. Jeremy Helfand, vice president and head of advertising platforms at Hulu,  said that when users (particularly users who binge-wa... read more

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